{"id":9748,"date":"2024-02-12T12:17:13","date_gmt":"2024-02-12T10:17:13","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=9748"},"modified":"2024-02-16T16:00:22","modified_gmt":"2024-02-16T14:00:22","slug":"nulles-puses-datu-pamati-kas-jums-jazina","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/fundamentos-de-zero-party-data-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"Nulles puses datu pamati: kas jums j\u0101zina"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lai veidotu \u0161\u0101das attiec\u012bbas ar klientiem, z\u012bmoliem ir j\u0101veicina personaliz\u0101cija, izmantojot pareiz\u0101 veida datus, t. i., pareiz\u0101 veida datus. <strong>Nulles puses dati<\/strong> (pirm\u0101 avota dati).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K\u0101di ir <\/strong><a><strong>Nulles puses dati<\/strong><\/a><strong>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"nulles puses dati\" ir dati, kurus klients sniedz br\u012bvpr\u0101t\u012bgi un apzin\u0101ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ie dati var b\u016bt saist\u012bti ar pirkuma nodomu, personisko kontekstu vai pat to, k\u0101 klients v\u0113las, lai vi\u0146u atpaz\u012bst z\u012bmols.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tie \u013cauj z\u012bmoliem veidot tie\u0161as attiec\u012bbas ar pat\u0113r\u0113t\u0101jiem un, savuk\u0101rt, lab\u0101k personaliz\u0113t savus m\u0101rketinga pas\u0101kumus, pakalpojumus, pied\u0101v\u0101jumus un produktu ieteikumus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sazinoties tie\u0161i ar pat\u0113r\u0113t\u0101jiem, nevis izdarot secin\u0101jumus un pie\u0146\u0113mumus, j\u016bs varat ieg\u016bt \u0161os datus, vienk\u0101r\u0161i jaut\u0101jot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja klienti uzticas un nov\u0113rt\u0113 savu mijiedarb\u012bbu ar z\u012bmolu, vi\u0146i proakt\u012bvi un apzin\u0101ti dal\u012bsies ar saviem datiem. Tad z\u012bmoli var izmantot klientu sniegtos datus, ieskatu un at\u013caujas, lai \u012bstenotu personaliz\u0113t\u0101ku m\u0101rketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Da\u017e\u0101di datu veidi atkar\u012bb\u0101 no to izcelsmes avota.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nulles puses dati<\/strong><strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u012bmoli v\u0101c pirm\u0101 avota datus tie\u0161i no klienta, parasti p\u0101rdo\u0161anas laik\u0101 vai aizpildot veidlapas; \u0161\u0101da veida dati var ietvert iepriek\u0161\u0113jos pirkumus, pasta adreses, produktu preferences un dzim\u0161anas datumus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0101 k\u0101 tie n\u0101k tie\u0161i no avota, tie sniedz v\u0113rt\u012bgu ieskatu par to, k\u0101 klients mijiedarbojas ar z\u012bmolu un k\u0101 laika gait\u0101 main\u0101s vi\u0146a uzved\u012bba.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Otr\u0101s puses dati<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tie ir citas organiz\u0101cijas pirmie avota dati. Tie tiek koplietoti - nevis p\u0101rdoti - starp diviem uzticamiem uz\u0146\u0113mumiem un p\u0113c tam apvienoti ar pirm\u0101 avota datiem, lai m\u0113r\u0137\u0113tu uz zin\u0101mu un nezin\u0101mu auditoriju.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tre\u0161o personu dati<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160os datus apkopo da\u017e\u0101di pieg\u0101d\u0101t\u0101ji, un p\u0113c tam tos iep\u0113rk z\u012bmoli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160\u0101da veida dati var ietvert neskait\u0101mus personiskus vai anonimiz\u0113tus datus, piem\u0113ram, demogr\u0101fisko inform\u0101ciju un inform\u0101ciju par tie\u0161saistes aktivit\u0101t\u0113m, no kuriem var secin\u0101t pat\u0113r\u0113t\u0101ja intereses un v\u0113lmes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tre\u0161o pu\u0161u datiem ir zin\u0101ma v\u0113rt\u012bba tirgot\u0101jiem, ta\u010du tie ir saist\u012bti ar iev\u0113rojamu risku.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u0101 v\u0101kt nulles puses datus?<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160\u0101da veida datu v\u0101k\u0161ana prasa p\u0101rdom\u0101tu un strat\u0113\u0123isku pieeju. Z\u012bmoliem j\u0101cen\u0161as rad\u012bt personaliz\u0113tu pieredzi, kas ir vienk\u0101r\u0161a, p\u0101rredzama un v\u0113rt\u012bga pat\u0113r\u0113t\u0101jam, nodro\u0161inot, ka pat\u0113r\u0113t\u0101ji saprot, k\u0101 vi\u0146u dati tiks izmantoti un k\u0101ds ieguvums vi\u0146iem no t\u0101 b\u016bs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u012bmoliem ir j\u0101pied\u0101v\u0101 v\u0113rt\u012bga v\u0113rt\u012bbu apmai\u0146a. Gan no tirgot\u0101ja, gan no klienta viedok\u013ca \u0161\u012b v\u0113rt\u012bbu apmai\u0146a ir vienk\u0101r\u0161a: jaut\u0101, sa\u0146em, dod, atk\u0101rto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anket\u0101s, aptauj\u0101s, loterij\u0101s, QR kodos tirdzniec\u012bbas viet\u0101s, atsauksm\u0113s soci\u0101lajos medijos un citos gad\u012bjumos var iek\u013caut atl\u012bdz\u012bbas meh\u0101nismus, kas pat\u0113r\u0113t\u0101jiem sniedz patiesu iemeslu piedal\u012bties un iesniegt savus datus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personaliz\u0113\u0161anas priek\u0161roc\u012bbas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pat\u0113r\u0113t\u0101jiem pat\u012bk personaliz\u0101cija, ko nosaka pirm\u0101 avota dati. Galvenais ir izveidot gudru zi\u0146ojumapmai\u0146as strat\u0113\u0123iju, kas sniedzas t\u0101l\u0101k par \"s\u016bt\u012bt visiem\" vai personaliz\u0101ciju, kas vienk\u0101r\u0161i nor\u0101da v\u0101rdu temata rind\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zi\u0146ojumos j\u0101pied\u0101v\u0101 produkti, par kuriem klients ir izr\u0101d\u012bjis interesi, kuri atbilst vi\u0146a nor\u0101d\u012btajam bud\u017eetam un satur dinamisku saturu, izmantojot atsl\u0113gv\u0101rdus, par kuriem ir zin\u0101ms, ka tie veicina iesaist\u012b\u0161anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klientu attiec\u012bbu veido\u0161ana<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nulles puses dati ir attiec\u012bbu m\u0101rketinga n\u0101kotne, un tie ietekm\u0113 visu klientu dz\u012bves ciklu, s\u0101kot no ieg\u016b\u0161anas un notur\u0113\u0161anas l\u012bdz lojalit\u0101tei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0101ciet veidot notur\u012bgas attiec\u012bbas ar klientiem jau tagad, pied\u0101v\u0101jot vi\u0146iem saisto\u0161u v\u0113rt\u012bbu apmai\u0146u, kas tos virza uz priek\u0161u vi\u0146u ce\u013cojum\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turkl\u0101t pirmavota dati ir \u013coti svar\u012bgi laik\u0101, kad priv\u0101tums un personaliz\u0101cija ir pat\u0113r\u0113t\u0101ju galven\u0101s priorit\u0101tes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar p\u0113t\u012bjumiem, piem\u0113ram, Salesforce veikto p\u0113t\u012bjumu, kas liecina, ka 76% pat\u0113r\u0113t\u0101ju sagaida, ka uz\u0146\u0113mumi saprat\u012bs vi\u0146u vajadz\u012bbas un cer\u012bbas, inform\u0101cijas v\u0101k\u0161ana par vi\u0146u vajadz\u012bb\u0101m un cer\u012bb\u0101m ir galvenais veiksm\u012bgas uz\u0146\u0113m\u0113jdarb\u012bbas strat\u0113\u0123ijas elements. <strong>Nulles puses dati <\/strong>ne tikai pal\u012bdz personaliz\u0113t klientu pieredzi, bet ar\u012b veido stabilu uztic\u012bbas pamatu starp z\u012bmolu un pat\u0113r\u0113t\u0101ju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160\u0101da tie\u0161a un uz piekri\u0161anu balst\u012bta pieeja datu v\u0101k\u0161anai nodro\u0161ina, ka z\u012bmoli iev\u0113ro priv\u0101tuma noteikumus, piem\u0113ram, GDPR un CCPA, kas pat\u0113r\u0113t\u0101jiem nodro\u0161ina kontroli p\u0101r saviem datiem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160o datu iek\u013cau\u0161ana uz\u0146\u0113muma m\u0101rketinga strat\u0113\u0123ij\u0101 var sniegt iev\u0113rojamas konkurences priek\u0161roc\u012bbas, \u013caujot tiem padzi\u013cin\u0101ti personaliz\u0113t un paredz\u0113t pat\u0113r\u0113t\u0101ju vajadz\u012bbas un v\u0113lmes, t\u0101d\u0113j\u0101di veicinot cie\u0161\u0101kas un ilglaic\u012bg\u0101kas attiec\u012bbas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/lv\/es\/es\/es\/es\/iegut-un-centralizet-visu-veidu-datus\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"10229\" data-permalink=\"https:\/\/masterbase.com\/lv\/fundamentos-de-zero-party-data-lo-que-necesitas-saber\/masterbase\/captura-de-pantalla-2024-02-16-145849\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-title=\"ebook email  Obtener\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=372%2C237&#038;ssl=1\" alt=\"\" class=\"wp-image-10229\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Attiec\u012bbu m\u0101rketings koncentr\u0113jas uz ilgtermi\u0146a attiec\u012bbu veido\u0161anu tie\u0161i ar pat\u0113r\u0113t\u0101jiem, izprotot vi\u0146u paties\u0101s vajadz\u012bbas un v\u0113lmes, lai pied\u0101v\u0101tu personaliz\u0113t\u0101kus produktus un pakalpojumus.<\/p>","protected":false},"author":239642484,"featured_media":7067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414,1422],"class_list":["post-9748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-zero-party-data"],"yoast_head":"<!-- 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