Cilv\u0113ki p\u0101rce\u013cas, uz\u0146\u0113mumi maina nosaukumus, cilv\u0113ki ieg\u016bst jaunu darbu, main\u0101s e-pasta adreses... un \u0161o sarakstu var turpin\u0101t. T\u0101 rezult\u0101t\u0101 parastos apst\u0101k\u013cos katru gadu tiek boj\u0101ti 25 l\u012bdz 30% kontaktu datu. Ja j\u016bsu datub\u0101z\u0113 ir neakt\u012bvi klientu ieraksti, jums ir j\u0101p\u0101rbauda e-pasta v\u0113stu\u013cu pieg\u0101d\u0101jam\u012bba.<\/p>\n
Paties\u012bb\u0101 vair\u0101k nek\u0101 35% e-pasta m\u0101rketinga speci\u0101listu apgalvo, ka e-pasta v\u0113stu\u013cu t\u012br\u012bbas un atjaunin\u0101\u0161anas uztur\u0113\u0161ana ir galven\u0101 probl\u0113ma vi\u0146u e-pasta m\u0101rketinga programm\u0101s.<\/p>\n
Br\u012bvpr\u0101t\u012bga parakst\u012b\u0161an\u0101s<\/strong><\/p>\n \u0160ie abonenti jums ir devu\u0161i savas e-pasta adreses, bet ne t\u0101p\u0113c, ka b\u016btu v\u0113l\u0113ju\u0161ies non\u0101kt j\u016bsu adres\u0101tu sarakst\u0101. Iesp\u0113jams, vi\u0146i pierakst\u012bj\u0101s, lai sa\u0146emtu \u012bpa\u0161u pied\u0101v\u0101jumu vai izp\u0113t\u012btu iesp\u0113jas k\u0101dam svar\u012bgam pirkumam. Kad vi\u0146i ir sa\u0146\u0113mu\u0161i \u012bpa\u0161o pied\u0101v\u0101jumu vai mekl\u0113to inform\u0101ciju, vi\u0146i p\u0101rtrauc atv\u0113rt j\u016bsu e-pastus un k\u013c\u016bst neakt\u012bvi. Vi\u0146i turpina sa\u0146emt j\u016bsu e-pasta v\u0113stules, bet vi\u0146iem ir maz nodoma iesaist\u012bties vai nav nodoma iesaist\u012bties.<\/p>\n Neakt\u012bvie surog\u0101tpasta s\u016bt\u012bt\u0101ji apdraud j\u016bsu k\u0101 s\u016bt\u012bt\u0101ja reput\u0101ciju un j\u016bsu e-pasta v\u0113stu\u013cu pieg\u0101d\u0101jam\u012bbu, jo laika gait\u0101 vi\u0146i var nogurt no zi\u0146u sa\u0146em\u0161anas no jums un atz\u012bm\u0113t j\u016bsu zi\u0146ojumus k\u0101 surog\u0101tpastu.<\/p>\n 3. Zaud\u0113ta interese<\/strong><\/p>\n Da\u017ei abonenti, iesp\u0113jams, ir izv\u0113l\u0113ju\u0161ies sa\u0146emt j\u016bsu e-pasta v\u0113stules, kad vi\u0146i uzskat\u012bja j\u016bsu saturu par noder\u012bgu noteikt\u0101m interes\u0113m vai m\u0113r\u0137iem, kas vi\u0146iem taj\u0101 laik\u0101 bija. Ta\u010du laika gait\u0101 vi\u0146u intereses un m\u0113r\u0137i main\u0101s, t\u0101p\u0113c vi\u0146i k\u013c\u016bst neakt\u012bvi un p\u0101rst\u0101j sa\u0146emt j\u016bsu e-pastus.<\/p>\n 4. SPAM mape<\/strong><\/p>\n Katra e-pasta m\u0101rketinga speci\u0101lista liel\u0101k\u0101s bailes ir non\u0101kt surog\u0101tpasta map\u0113. Zi\u0146u non\u0101k\u0161ana surog\u0101tpasta map\u0113 noz\u012bm\u0113, ka abonenti, visticam\u0101k, neredz\u0113s j\u016bsu zi\u0146ojumus, un, ja vi\u0146i tos redz\u0113s surog\u0101tpasta map\u0113, vi\u0146i neuztic\u0113sies, ka j\u016bsu zi\u0146ojums ir der\u012bgs.<\/p>\n Zi\u0146ojumi, kas non\u0101k surog\u0101tpasta map\u0113, ir pieg\u0101d\u0101jam\u012bbas probl\u0113ma, kas j\u0101risina pirms reaktiviz\u0101cijas kampa\u0146as nos\u016bt\u012b\u0161anas. Sliktu pieg\u0101d\u0101jam\u012bbu var izrais\u012bt vair\u0101ki faktori, piem\u0113ram, pielikumu s\u016bt\u012b\u0161ana e-pasta zi\u0146ojumos, segment\u0101cijas tr\u016bkums, lielu att\u0113lu izmanto\u0161ana utt.<\/p>\n Neakt\u012bvie abonenti var negat\u012bvi ietekm\u0113t j\u016bsu e-pasta m\u0101rketinga kampa\u0146as. Neakt\u012bvo abonentu aktiviz\u0113\u0161anas e-pasta kampa\u0146a var pal\u012bdz\u0113t j\u016bsu e-pasta m\u0101rketinga centieniem vair\u0101kos veidos:<\/p>\n Izmantojot e-pastu atk\u0101rtotai aktiviz\u0113\u0161anai, ir j\u0101piem\u0113ro daudzpus\u012bga pieeja, lai risin\u0101tu neakt\u012bvo e-pasta re\u0123istr\u0101ciju probl\u0113mu, izmantojot \u0161\u0101dus galvenos elementus:<\/p>\n 1. Identific\u0113jiet neakt\u012bvos abonentus<\/strong><\/p>\n Neakt\u012bvo abonentu noteik\u0161ana liel\u0101 m\u0113r\u0101 b\u016bs atkar\u012bga no t\u0101, cik bie\u017ei s\u016bt\u0101t zi\u0146ojumus. Ja katru m\u0113nesi nos\u016bt\u0101t \u010detrus, j\u016bsu neakt\u012bvie abonenti at\u0161\u0137irsies no z\u012bmola, kas s\u016bta p\u0101ris e-pasta v\u0113stules gad\u0101. Programm\u0101 MasterBase\u00ae varat p\u0101rskat\u012bt savu statistiku par p\u0113d\u0113jiem da\u017eiem m\u0113ne\u0161iem un redz\u0113t, k\u0101di ir biju\u0161i j\u016bsu iepriek\u0161\u0113jo kampa\u0146u rezult\u0101ti.<\/p>\n Piev\u0113rsiet uzman\u012bbu tiem abonentiem, kuri nav konsekventi atv\u0113ru\u0161i vai klik\u0161\u0137in\u0101ju\u0161i uz j\u016bsu e-pasta v\u0113stul\u0113m. Apzinieties ar\u012b neakt\u012bvos abonentus, kuri, iesp\u0113jams, ir iesaist\u012bju\u0161ies ar j\u016bsu z\u012bmolu citos veidos.<\/p>\n 2. Virziet savu neakt\u012bvo abonentu m\u0113r\u0137auditoriju<\/strong><\/p>\n Kad esat identific\u0113jis neakt\u012bvos abonentus, v\u0113laties tos pievienot jaunam segmentam, lai tos aktiviz\u0113tu. Izveidojot \u0161o jauno segmentu, j\u016bs nodro\u0161in\u0101siet, ka reaktiviz\u0101cijas e-pasta v\u0113stules tiks nos\u016bt\u012btas tikai \u0161iem neakt\u012bvajiem abonentiem, t\u0101d\u0113j\u0101di nov\u0113r\u0161ot nejau\u0161u nok\u013c\u016b\u0161anu pie cilv\u0113kiem, kuri jau ir sazin\u0101ju\u0161ies ar j\u016bsu zi\u0146ojumiem.<\/p>\n 3. Nosakiet reaktiv\u0101cijas krit\u0113rijus<\/strong><\/p>\n Pirms reaktiviz\u0113\u0161anas kampa\u0146as uzs\u0101k\u0161anas ir j\u0101noskaidro, k\u0101das darb\u012bbas abonentam ir j\u0101veic, lai to uzskat\u012btu par \"reaktiviz\u0113tu\". Piem\u0113ram, ja k\u0101ds ir atv\u0113ris e-pastu, j\u016bs varat uzskat\u012bt, ka vi\u0146\u0161 ir reaktiv\u0113ts, vai ar\u012b par reaktiv\u0113tiem var uzskat\u012bt tikai klik\u0161\u0137us.<\/p>\nK\u0101p\u0113c s\u016bt\u012bt atk\u0101rtotas aktiviz\u0113\u0161anas e-pasta v\u0113stuli?<\/h2>\n
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Atjauno\u0161anas e-pasta v\u0113stule<\/h2>\n