{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-ir-miris-jo-e-pasta-tirgotaji-dod-prieksroku-ctor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"Vai CTR ir miris? K\u0101p\u0113c e-pasta m\u0101rketinga speci\u0101listi dod priek\u0161roku CTOR"},"content":{"rendered":"

Kop\u0161 20. gadsimta 90. gados e-pasta m\u0101rketings k\u013cuva par leg\u0101lu m\u0101rketinga kan\u0101lu, e-pasta m\u0101rketinga speci\u0101listi savus rezult\u0101tus ir v\u0113rt\u0113ju\u0161i p\u0113c diviem r\u0101d\u012bt\u0101jiem: atv\u0113r\u0161anas r\u0101d\u012bt\u0101ja un klik\u0161\u0137u skaita.<\/p>\n

Atv\u0113r\u0161anas r\u0101d\u012bt\u0101js m\u0113ra to sa\u0146\u0113m\u0113ju procentu\u0101lo da\u013cu, kuri atv\u0113ra e-pasta v\u0113stuli, un tas pal\u012bdz nov\u0113rt\u0113t t\u0113mas rindi\u0146as un priek\u0161skat\u012bjuma efektivit\u0101ti. Klik\u0161\u0137u caurlaides r\u0101d\u012bt\u0101js (CTR) m\u0113ra to sa\u0146\u0113m\u0113ju procentu\u0101lo da\u013cu, kuri klik\u0161\u0137in\u0101ja uz e-pasta sait\u0113m, attiec\u012bb\u0101 pret kop\u0113jo abonentu skaitu, kuri sa\u0146\u0113ma e-pasta v\u0113stuli.<\/p>\n

Tas noz\u012bm\u0113, ka zems atv\u0113r\u0161anas r\u0101d\u012bt\u0101js var mazin\u0101t klik\u0161\u0137u skaitu, pat ja liela da\u013ca sa\u0146\u0113m\u0113ju, kas atv\u0113ra e-pasta v\u0113stuli, noklik\u0161\u0137in\u0101ja uz j\u016bsu vietni. Paturot to pr\u0101t\u0101, klik\u0161\u0137u skaits var neb\u016bt lab\u0101kais iesaist\u012b\u0161an\u0101s r\u0101d\u012bt\u0101js.<\/p>\n

K\u0101 prec\u012bzi nov\u0113rt\u0113t savu e-pasta kampa\u0146u patieso iesaistes l\u012bmeni? Ar klik\u0161\u0137u l\u012bdz atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju jeb CTOR.<\/p>\n

Kas ir \"klik\u0161\u0137u l\u012bdz atv\u0113r\u0161anas r\u0101d\u012bt\u0101js\" (CTOR)?<\/h2>\n

Klik\u0161\u0137u l\u012bdz atv\u0113r\u0161anas r\u0101d\u012bt\u0101js (CTOR) nosaka to unik\u0101lo sa\u0146\u0113m\u0113ju procentu\u0101lo da\u013cu, kuri p\u0113c e-pasta atv\u0113r\u0161anas ir noklik\u0161\u0137in\u0101ju\u0161i uz saites. Liel\u0101k\u0101 da\u013ca e-pasta m\u0101rketinga speci\u0101listu dod priek\u0161roku iesaistes m\u0113r\u012b\u0161anai p\u0113c CTOR, jo \u0161aj\u0101 r\u0101d\u012bt\u0101j\u0101 tiek \u0146emti v\u0113r\u0101 tikai tie sa\u0146\u0113m\u0113ji, kuri ir atv\u0113ru\u0161i un izlas\u012bju\u0161i e-pasta v\u0113stules.<\/p>\n

K\u0101 apr\u0113\u0137in\u0101t CTOR<\/h2>\n

Lai apr\u0113\u0137in\u0101tu klik\u0161\u0137u skaitu uz vienu atv\u0113r\u0161anu, formula ir vienk\u0101r\u0161a: s\u0101kum\u0101 unik\u0101lo klik\u0161\u0137u skaitu daliet ar unik\u0101lo atv\u0113r\u0161anu skaitu. Tad reiziniet \u0161o skaitli ar 100. Ieg\u016btais rezult\u0101ts ir j\u016bsu CTOR.<\/p>\n

Pie\u0146emsim piem\u0113ru: j\u016bs nos\u016bt\u0101t e-pasta v\u0113stuli 5000 abonentiem. E-pastu atver 80 abonenti, un kopum\u0101 tiek veikti 40 klik\u0161\u0137i. \u0160\u0101di tiek apr\u0113\u0137in\u0101ts CTOR: (40\/80) x 100 = 50%. Tas noz\u012bm\u0113tu, ka j\u016bsu CTOR ir \u013coti augsts, jo liel\u0101k\u0101 da\u013ca abonentu, kas atv\u0113ra e-pastu, noklik\u0161\u0137in\u0101ja uz sait\u0113m.<\/p>\n

Izmantojot \u0161o formulu, ir svar\u012bgi uzskait\u012bt tikai unik\u0101los atv\u0113r\u0161anas gad\u012bjumus un klik\u0161\u0137us. Piem\u0113ram, ja k\u0101ds no j\u016bsu abonentiem no r\u012bta atver e-pasta v\u0113stuli un noklik\u0161\u0137ina uz saites, bet v\u0113l\u0101k vakar\u0101 atgrie\u017eas pie e-pasta un noklik\u0161\u0137ina v\u0113lreiz. J\u016bs nev\u0113laties, lai \u0161is abonents tiktu ieskait\u012bts divreiz, jo tas main\u012btu anal\u012bzi. T\u0101p\u0113c CTOR ir j\u0101uzskaita tikai unik\u0101lie atv\u0113r\u0161anas un klik\u0161\u0137in\u0101\u0161anas gad\u012bjumi.<\/p>\n

K\u0101 uzlabot savu CTOR<\/h2>\n

Neatkar\u012bgi no t\u0101, vai esat ilgsto\u0161i uzraudz\u012bjis savu CTOR vai tikai s\u0101kat to dar\u012bt, vienm\u0113r ir iesp\u0113jami uzlabojumi. \u0160eit ir da\u017ei pas\u0101kumi, ko varat veikt, lai uzlabotu savu CTOR:<\/p>\n

1. Izmantojiet CTA pogas<\/h2>\n

Labam e-pasta zi\u0146ojumam ir vair\u0101ki elementi: p\u0101rliecino\u0161s teksts, pievilc\u012bgi att\u0113li un p\u0101rliecino\u0161i aicin\u0101jumi r\u012bkoties. Un teksta zi\u0146\u0101 smag\u0101 e-pasta gad\u012bjum\u0101 CTA pog\u0101m tiek piev\u0113rsta liela uzman\u012bba.<\/p>\n

Varat izmantot teksta CTA, piem\u0113ram, \"Noklik\u0161\u0137iniet \u0161eit, lai ieg\u016btu vair\u0101k inform\u0101cijas\". Tom\u0113r da\u017ei dati liecina, ka pogas var palielin\u0101t klik\u0161\u0137u skaitu.<\/p>\n

Svar\u012bgi ir izvietot CTA p\u0113c, nevis pirms pied\u0101v\u0101juma prezent\u0113\u0161anas. Visbeidzot, tai j\u0101b\u016bt pietiekami paman\u0101mai, lai izceltos, bet ne tik lielai, lai trauc\u0113tu lietot\u0101ja kop\u0113jo pieredzi.<\/p>\n

2. P\u0101rv\u0113rt\u0113jiet savus pied\u0101v\u0101jumus<\/h2>\n

Viens no iemesliem, k\u0101p\u0113c j\u016bsu klik\u0161\u0137u uz atv\u0113r\u0161anas r\u0101d\u012bt\u0101js var b\u016bt zems, ir tas, ka j\u016bsu pied\u0101v\u0101jumi neatbilst j\u016bsu auditorijas interes\u0113m. Abonenti var atv\u0113rt zi\u0146ojumu, bet, ritinot to lejup, neviena no sait\u0113m vi\u0146us neuzrun\u0101.<\/p>\n

M\u0113s iesak\u0101m segment\u0113t e-pasta sarakstu: tas nodro\u0161in\u0101s, ka nos\u016bt\u012bsiet e-pastus, kas patie\u0161\u0101m interes\u0113 j\u016bsu abonentus.<\/p>\n

3. Lab\u0101k izmantot vienu CTA<\/h2>\n

Ir vair\u0101kas taktikas, ko varat izmantot, kad runa ir par e-pasta CTA. Da\u017ei z\u012bmoli savos e-pasta zi\u0146ojumos izv\u0113las izmantot vair\u0101kus CTA, \u013caujot abonentiem noklik\u0161\u0137in\u0101t uz t\u0101, kas vi\u0146iem \u0161\u0137iet visinteresant\u0101kais. To bie\u017ei var redz\u0113t komerci\u0101lu pied\u0101v\u0101jumu e-pasta v\u0113stul\u0113s. Ideja ir t\u0101da, ka vair\u0101k CTA vien\u0101ds ar vair\u0101k iesp\u0113j\u0101m palielin\u0101t CTR.<\/p>\n

Viens no \u0161\u012bs pieejas tr\u016bkumiem ir izv\u0113les p\u0101rslodze. Citiem v\u0101rdiem sakot, pat\u0113r\u0113t\u0101jiem ir gr\u016bti pie\u0146emt l\u0113mumu, jo vi\u0146iem ir p\u0101r\u0101k daudz izv\u0113les iesp\u0113ju.<\/p>\n

Paturot to pr\u0101t\u0101, apsveriet iesp\u0113ju test\u0113t vienu CTA. Ja ir tikai viena v\u0113lam\u0101 darb\u012bba, varat palielin\u0101t CTOR.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Kop\u0161 20. gadsimta 90. gados e-pasta m\u0101rketings k\u013cuva par leg\u0101lu m\u0101rketinga kan\u0101lu, e-pasta m\u0101rketinga speci\u0101listi savus rezult\u0101tus ir v\u0113rt\u0113ju\u0161i p\u0113c diviem r\u0101d\u012bt\u0101jiem: atv\u0113r\u0161anas r\u0101d\u012bt\u0101ja un klik\u0161\u0137u skaita.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? 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Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Desde que el email marketing se convirti\u00f3 en un canal de marketing leg\u00edtimo en la d\u00e9cada de 1990, los profesionales del email marketing han medido sus resultados en funci\u00f3n de dos par\u00e1metros: la tasa de apertura y la tasa de clics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/lv\/ctr-ir-miris-jo-e-pasta-tirgotaji-dod-prieksroku-ctor\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T21:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5429\" \/>\n\t<meta property=\"og:image:height\" content=\"3053\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfHa muerto el CTR? 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