\u0160aj\u0101 rakst\u0101 m\u0113s atbild\u0113sim uz 10 e-pasta m\u0101rketinga autom\u0101tisko sarakst\u012bt\u0101ju veidiem un to, k\u0101 j\u016bs varat tos izmantot sav\u0101 biznes\u0101.<\/p>\n
Turpm\u0101k nor\u0101d\u012btie 10 automatiz\u0113to atbil\u017eu veidi nav paredz\u0113ti tikai vienam nozares veidam vai lielumam. Da\u017e\u0101di uz\u0146\u0113mumi - lieli, vid\u0113ji lieli vai mazi - tos var veiksm\u012bgi izmantot vis\u0101 klientu ce\u013cojuma laik\u0101.<\/p>\n
Katra veida automatiz\u0113tas e-pasta atbildes un padomu par to, kuras nozares b\u016btu vispiem\u0113rot\u0101k\u0101s.<\/p>\n
K\u0101p\u0113c s\u016bt\u012bt e-pasta v\u0113stules?<\/p>\n
No vienas puses, jo to vid\u0113jais atv\u0113r\u0161anas r\u0101d\u012bt\u0101js ir vair\u0101k nek\u0101 80% un klik\u0161\u0137u skaits - vair\u0101k nek\u0101 25%. Citiem v\u0101rdiem sakot, tie ir lieliski iesaist\u012b\u0161anas zi\u0146\u0101.<\/p>\n
No otras puses, jo ir svar\u012bgi pateikties saviem abonentiem par re\u0123istr\u0113\u0161anos, apsveikt vi\u0146us un pat inform\u0113t, cik bie\u017ei vi\u0146i j\u016bs dzird\u0113s un par k\u0101d\u0101m t\u0113m\u0101m j\u016bs diskut\u0113siet.<\/p>\n
\u013baujiet vi\u0146iem justies \u012bpa\u0161iem un dariet zin\u0101mu, cik daudz jums noz\u012bm\u0113 tas, ka vi\u0146i ir nol\u0113mu\u0161i uztur\u0113t kontaktus. Varat ar\u012b inform\u0113t savus jaunos lietot\u0101jus par to, kas vi\u0146iem j\u0101dara t\u0101l\u0101k, nor\u0101dot uz svar\u012bg\u0101kaj\u0101m vietnes lap\u0101m.<\/p>\n
Tas attiecas uz visiem r\u016bpniec\u012bbas veidiem.<\/p>\n
Neatkar\u012bgi no t\u0101, vai jums ir interneta veikals, zi\u0146u vietne vai SaaS platforma, j\u016bs v\u0113laties, lai j\u016bsu klienti atgrieztos v\u0113l. Vai zin\u0101t lab\u0101ku veidu, k\u0101 to izdar\u012bt, nek\u0101 pazi\u0146ot vi\u0146iem, ka \"tam ir lietotne\"?<\/p>\n
\u013baujiet saviem klientiem zin\u0101t, ka vi\u0146i var piek\u013c\u016bt visiem saviem iecien\u012bt\u0101kajiem produktiem un inform\u0101cijai, pat ce\u013cojot vai pavadot laiku viedt\u0101lrun\u012b.<\/p>\n
Ja nevarat vi\u0146iem pied\u0101v\u0101t lietotni, vismaz p\u0101rliecinieties, ka j\u016bsu vietne ir optimiz\u0113ta mobilaj\u0101m ier\u012bc\u0113m un ka j\u016bsu auditorija zina, ka vi\u0146u pieredze b\u016bs tikpat lieliska ar\u012b mobilaj\u0101 ier\u012bc\u0113.<\/p>\n
\u0160\u0101da veida e-pasta v\u0113stule labi iederas ievads\u0113rijas ietvaros, kad jaunie lietot\u0101ji tikai s\u0101k iepaz\u012bties ar j\u016bsu pied\u0101v\u0101jumu. Varat ar\u012b laiku pa laikam atg\u0101din\u0101t tiem, kuri v\u0113l nav izmantoju\u0161i lietotni. Galu gal\u0101 j\u016bs v\u0113laties, lai vi\u0146i p\u0113c iesp\u0113jas vair\u0101k mijiedarbotos ar j\u016bsu z\u012bmolu.<\/p>\n
Ide\u0101li piem\u0113rots mazumtirdzniec\u012bbai un e-komercijai, tehnolo\u0123ij\u0101m un progres\u012bv\u0101m tehnolo\u0123ij\u0101m (\u012bpa\u0161i SaaS).<\/p>\n
M\u0101rketings nav tikai p\u0101rdo\u0161ana. T\u0101 ir klientu vajadz\u012bbu paredz\u0113\u0161ana un apmierin\u0101\u0161ana. Pe\u013c\u0146a n\u0101k v\u0113l\u0101k.<\/p>\n
Neuztraucieties par savu auditoriju tikai l\u012bdz br\u012bdim, kad t\u0101 veic pas\u016bt\u012bjumu. Sazinieties ar vi\u0146iem ar\u012b p\u0113c tam, kad vi\u0146i jau ir sa\u0146\u0113mu\u0161i produktu un to izm\u0113\u0123in\u0101ju\u0161i.<\/p>\n
Ja v\u0113laties veidot autentiskas attiec\u012bbas, pajaut\u0101jiet vi\u0146iem, cik apmierin\u0101ti vi\u0146i ir ar pas\u016bt\u012bto preci. K\u0101da bija vi\u0146u s\u0101kotn\u0113j\u0101 reakcija un vai t\u0101 laika gait\u0101 ir main\u012bjusies. Tikai tad varat dro\u0161i apgalvot, ka jums r\u016bp vi\u0146u atsauksmes un j\u016bs t\u0101s izmantosiet, lai padar\u012btu savus produktus v\u0113l lab\u0101kus.<\/p>\n
Protams, ir da\u017e\u0101di veidi, k\u0101 g\u016bt \u0161\u0101du priek\u0161statu. Lab\u0101kais ir nos\u016bt\u012bt autom\u0101tisku e-pasta v\u0113stuli p\u0113c pirkuma ar l\u016bgumu klientiem atst\u0101t atsauksmi.<\/p>\n
V\u0113l viena priek\u0161roc\u012bba ir l\u016bgt produktu p\u0101rskatus. J\u016bs varat izmantot vi\u0146u apkopoto inform\u0101ciju, lai padar\u012btu savus turpm\u0101kos m\u0101rketinga pazi\u0146ojumus v\u0113l p\u0101rliecino\u0161\u0101kus.<\/p>\n
Tas nevainojami attiecas ar\u012b uz mazumtirdzniec\u012bbu un e-komerciju, tehnolo\u0123ij\u0101m un finan\u0161u tehnolo\u0123ij\u0101m (\u012bpa\u0161i SaaS).<\/p>\n
Ja j\u016bs interes\u0113 satura m\u0101rketings vai e-komercija, iesp\u0113jams, jums ir emu\u0101rs. Ne tikai, lai rakst\u012btu rakstus, bet ar\u012b lai piesaist\u012btu jaunu auditoriju savai vietnei. Ja jums izdosies atbild\u0113t uz vi\u0146u uzdotajiem jaut\u0101jumiem un atrisin\u0101t probl\u0113mas, ar kur\u0101m vi\u0146i bie\u017ei saskaras, visticam\u0101k, jums veiksies labi.<\/p>\n
Ja gatavojaties izmantot emu\u0101ru, lai st\u0101st\u012btu par produktu atjaunin\u0101jumiem vai t\u0113m\u0101m, kas j\u016bsu klientiem b\u016bs noder\u012bgas, jums ar\u012b j\u0101p\u0101rliecin\u0101s, ka nos\u016bt\u0101t autom\u0101tiskus emu\u0101ra atjaunin\u0101jumus (pa e-pastu) savam adres\u0101tu sarakstam.<\/p>\n
Jums var rasties jaut\u0101jums, k\u0101p\u0113c. Jo j\u016bsu faniem ir j\u0101b\u016bt pirmajiem, kas piek\u013c\u016bst j\u016bsu rakstiem. \u0160\u0101d\u0101 veid\u0101 vi\u0146i uzzin\u0101s par j\u016bsu jaunajiem pied\u0101v\u0101jumiem, un j\u016bs var\u0113siet redz\u0113t, k\u0101 vi\u0146i rea\u0123\u0113. T\u0101 ir abpus\u0113ji izdev\u012bga situ\u0101cija, un, ja j\u016bs pietiekami labi inform\u0113siet par \u0161o priek\u0161roc\u012bbu, daudzi citi v\u0113l\u0113sies b\u016bt j\u016bsu adres\u0101tu sarakst\u0101.<\/p>\n
Attiecas uz vis\u0101m nozar\u0113m<\/p>\n
M\u016bsdienu pasaul\u0113 dzim\u0161anas dienas ir vien\u0101das ar d\u0101van\u0101m. Pat ja j\u016bsu attieksme pret naudu ir pragmatisk\u0101ka, jums, iesp\u0113jams, joproj\u0101m pat\u012bk sa\u0146emt d\u0101vanas.<\/p>\n
M\u0101rketinga speci\u0101listi \u0161aj\u0101 zi\u0146\u0101 var atvieglot \u0161o procesu un piev\u0113rst klientu uzman\u012bbu j\u016bsu pied\u0101v\u0101jumam. Piem\u0113ram, nos\u016btot sveicienu dzim\u0161anas dien\u0101, j\u016bs varat nov\u0113l\u0113t vi\u0146iem visu to lab\u0101ko un vienlaikus pied\u0101v\u0101t vi\u0146iem saldu pamudin\u0101jumu, lai vi\u0146i var\u0113tu \u013cauties iepirk\u0161an\u0101s priekam pie jums.<\/p>\n
Viss, kas jums j\u0101dara, ir j\u0101apkopo abonentu dzim\u0161anas dienas un j\u0101iestata noteikums, lai autom\u0101tiski nos\u016bt\u012btu zi\u0146ojumu. Izveidojiet \u012bpa\u0161u pied\u0101v\u0101jumu un jauku zi\u0146u un par\u0101diet vi\u0146iem produktus, kurus vi\u0146i ir gaid\u012bju\u0161i.<\/p>\n
\u00a0<\/u>Darbojas vis\u0101s nozar\u0113s<\/p>\n6. Dar\u012bjuma apstiprin\u0101jums vai sa\u0146em\u0161ana<\/h2>\n
T\u0101pat k\u0101 pieg\u0101des inform\u0101cijai vai pateic\u012bbas zi\u0146ojumam, ar\u012b \u0161im e-pasta zi\u0146ojumam ir j\u0101apstiprina un j\u0101p\u0101rliecina j\u016bsu auditorija, ka maks\u0101jums ir apstr\u0101d\u0101ts.<\/p>\n
\u0160\u0101da veida e-pasta v\u0113stules ir k\u013cuvis ierasts sa\u0146emt tik \u013coti, ka gad\u012bjum\u0101, ja t\u0101s netiek sa\u0146emtas, cilv\u0113ki var uzskat\u012bt, ka dar\u012bjums nav noticis vai ka ir radu\u0161\u0101s probl\u0113mas ar maks\u0101jumu, kas rada \u0161aubas, neapmierin\u0101t\u012bbu un potenci\u0101lu klienta zaud\u0113jumu.<\/p>\n
Tad k\u0101d\u0113\u013c gan ir nepiecie\u0161ams \u0161is papildu zi\u0146ojums?<\/p>\n
Da\u017eiem uz\u0146\u0113mumiem, \u012bpa\u0161i t\u016brisma nozar\u0113, \u0161is e-pasts var b\u016bt \u013coti noder\u012bgs.<\/p>\n
Tirgot\u0101ji bie\u017ei izv\u0113las nedom\u0101t par br\u012bdi, kad klienti no vi\u0146iem \u0161\u0137iras. Vi\u0146i tik \u013coti baid\u0101s no \u0161\u012b br\u012b\u017ea, ka ignor\u0113 m\u0101c\u012bbas, ko no t\u0101 var g\u016bt.<\/p>\n
Vi\u0146i ignor\u0113 ar\u012b to, ka \u0161is ir \u012bstais br\u012bdis, lai rad\u012btu p\u0113d\u0113jo labo iespaidu uz saviem, tagad jau izsl\u0113gtajiem, klientiem. Un tie\u0161i tas ir kampa\u0146as m\u0113r\u0137is. \"Atvad\u012bties\".<\/p>\n
Tas, ko vajadz\u0113tu dar\u012bt, ir pateikt paldies par gadiem, ko klienti ir pavad\u012bju\u0161i kop\u0101 ar z\u012bmolu.<\/p>\n
Tas apliecina z\u012bmola atzin\u012bbu un sola turpm\u0101k neapgr\u016btin\u0101t sa\u0146\u0113m\u0113ju ar sazi\u0146u.<\/p>\n
Ide\u0101li piem\u0113rots \u0161\u0101d\u0101m nozar\u0113m: tehnolo\u0123ijas un finan\u0161u tehnolo\u0123ijas (\u012bpa\u0161i SaaS), izgl\u012bt\u012bba, interneta m\u0101rketings.<\/p>\n
K\u0101 m\u0101rketinga speci\u0101lists j\u016bs past\u0101v\u012bgi l\u016bdzat savus abonentus kaut ko dar\u012bt j\u016bsu lab\u0101: pierakst\u012bties uz jaunumiem, lejupiel\u0101d\u0113t e-gr\u0101matu, aizpild\u012bt aptauju un citus piem\u0113rus.<\/p>\n
Tagad iedom\u0101simies t\u0101du pa\u0161u scen\u0101riju kl\u0101tienes pasaul\u0113. Ja j\u016bs k\u0101dam l\u016bdzat kaut ko izdar\u012bt j\u016bsu lab\u0101, vismaz var\u0113tu pateikt paldies, ja ne atbild\u0113t ar paldies. Tas ir vienk\u0101r\u0161i.<\/p>\n
Lab\u0101 lieta ir t\u0101, ka to nav gr\u016bti izdar\u012bt tie\u0161saist\u0113. Viss, kas jums j\u0101dara, ir j\u0101nos\u016bta automatiz\u0113ts pateic\u012bbas e-pasts uzreiz p\u0113c tam, kad vi\u0146i ir veiku\u0161i k\u0101du darb\u012bbu. Lai zi\u0146u padar\u012btu v\u0113l sald\u0101ku, varat pievienot atlaides kodu, veikala kred\u012btu vai pied\u0101v\u0101t bezmaksas pieg\u0101di.<\/p>\n
Pateic\u012bbas e-pasta v\u0113stules parasti tiek s\u016bt\u012btas, izmantojot m\u0101rketinga automatiz\u0101cijas darbpl\u016bsmas vai autom\u0101tisk\u0101s sarakstes. Un tie darbojas \u013coti labi.<\/p>\n
Ide\u0101li piem\u0113rots visu veidu nozar\u0113s.<\/p>\n
Da\u017ereiz v\u0113laties patie\u0161\u0101m veidot saikni ar savu auditoriju. Ne jau \"bizness-klientam\" vai \"bizness-biznesam\", bet gan \"cilv\u0113ks-cilv\u0113kam\". To var pal\u012bdz\u0113t pan\u0101kt, iepaz\u012bstinot ar sevi, savu komandu un cilv\u0113kiem, kas veido j\u016bsu z\u012bmolu.<\/p>\n
E-pasts \"Iepaz\u012b\u0161an\u0101s ar komandu\" var b\u016bt labs veids, k\u0101 s\u0101kt sarunu ar pareizo s\u0101kumu. To var izmantot, izs\u016btot jaunumus vai m\u0113\u0123inot p\u0101rliecin\u0101t regul\u0101ros abonentus atbalst\u012bt j\u016bsu m\u0113r\u0137i.<\/p>\n
\u0160\u0101di automatiz\u0113ti s\u016bt\u012bjumi ir lieliski, jo tie par\u0101da, ka aiz z\u012bmola sl\u0113pjas cilv\u0113ks. Vi\u0146\u0161 vai vi\u0146a dara visu iesp\u0113jamo, lai sniegtu jums v\u0113rt\u012bbu, ta\u010du da\u017ek\u0101rt var k\u013c\u016bd\u012bties vai ar\u012b vi\u0146am vai vi\u0146ai ir nepiecie\u0161ama j\u016bsu pal\u012bdz\u012bba. Un ir viegl\u0101k l\u016bgt pal\u012bdz\u012bbu, ja vi\u0146i j\u016bs paz\u012bst person\u012bgi.<\/p>\n
Ide\u0101li piem\u0113rots a\u0123ent\u016br\u0101m, pla\u0161sazi\u0146as l\u012bdzek\u013ciem, bezpe\u013c\u0146as organiz\u0101cij\u0101m, tehnolo\u0123ij\u0101m un finan\u0161u tehnolo\u0123ij\u0101m (\u012bpa\u0161i SaaS).<\/p>\n
Ja j\u016bs k\u0101dreiz v\u0113l\u0113tos uzzin\u0101t kaut ko jaunu par savu m\u0113r\u0137auditoriju, kam j\u016bs vispirms jaut\u0101tu: klientu apkalpo\u0161anas komandai, p\u0101rdo\u0161anas komandai vai varb\u016bt m\u0101rketinga speci\u0101listiem? K\u0101p\u0113c nev\u0113rsties tie\u0161i pie avota un aprun\u0101ties ar saviem klientiem?<\/p>\n
Ja v\u0113laties uzzin\u0101t vair\u0101k par savu auditoriju, vienk\u0101r\u0161i aps\u0113dieties un aprun\u0101jieties ar to. Nos\u016btiet vi\u0146iem automatiz\u0113tu e-pasta v\u0113stuli ar aptauju vai pal\u016bdziet vi\u0146iem atbild\u0113t uz j\u016bsu zi\u0146ojumu. Tas ir lab\u0101kais veids, k\u0101 uzzin\u0101t par vi\u0146u vajadz\u012bb\u0101m, gr\u016bt\u012bb\u0101m, v\u0113lm\u0113m un m\u0113r\u0137iem, un tas pal\u012bdz\u0113s jums uzlabot savu produktu un sazi\u0146as programmu.<\/p>\n
Tambi\u00e9n aplica para todas las industrias.\u00a0Corre para todas las industrias<\/p>\n
Lai \u0161is process b\u016btu veiksm\u012bgs, ir nepiecie\u0161ama stabila, elast\u012bga un pieredz\u0113jusi platforma. MasterBase\u00ae<\/strong> ir j\u016bsu strat\u0113\u0123iskais partneris e-pasta m\u0101rketinga kampa\u0146u izstr\u0101d\u0113. Ar vair\u0101k nek\u0101 20 gadu pieredzi vair\u0101k\u0101s valst\u012bs t\u0101 pal\u012bdz t\u0101diem uz\u0146\u0113mumiem k\u0101 j\u016bsu prec\u012bzi, p\u0101rliecino\u0161i un rezultat\u012bvi sazin\u0101ties.<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" \u0160aj\u0101 rakst\u0101 m\u0113s atbild\u0113sim uz 10 e-pasta m\u0101rketinga autom\u0101tisko sarakst\u012bt\u0101ju veidiem un to, k\u0101 j\u016bs varat tos izmantot sav\u0101 biznes\u0101.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n