{"id":6818,"date":"2024-12-10T21:43:00","date_gmt":"2024-12-10T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6818"},"modified":"2024-12-16T20:26:24","modified_gmt":"2024-12-16T18:26:24","slug":"6-e-pasta-marketinga-personalizacijas-taktikas-no-kuram-vajadzetu-izvairities","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","title":{"rendered":"6 e-pasta m\u0101rketinga personaliz\u0101cijas taktikas, no kur\u0101m j\u0101izvair\u0101s"},"content":{"rendered":"

\u00a0<\/strong>\u0160\u012b pieeja, kas paz\u012bstama k\u0101 partijas un spr\u0101dziena metode<\/strong>bija neefekt\u012bva un nav personiska. Laika gait\u0101 z\u012bmoli s\u0101ka segment\u0113t auditorijas, izmantojot pamata demogr\u0101fiskos datus, kas bija b\u016btisks uzlabojums.<\/h3>\n

M\u016bsdien\u0101s inovat\u012bv\u0101kie z\u012bmoli izmanto pieeju, kas paz\u012bstama k\u0101 individu\u0101la personaliz\u0101cija (1:1)<\/strong>. Tas \u013cauj tiem s\u016bt\u012bt zi\u0146ojumus, kas r\u016bp\u012bgi piel\u0101goti katra klienta \u012bpa\u0161aj\u0101m vajadz\u012bb\u0101m, interes\u0113m un uzved\u012bbai.<\/p>\n

Tom\u0113r, neraugoties uz personaliz\u0101cijas sasniegumiem, daudzi uz\u0146\u0113mumi joproj\u0101m pie\u013cauj k\u013c\u016bdas, kas var kait\u0113t to strat\u0113\u0123ijai un nom\u0101kt klientus.<\/p>\n

Ja v\u0113laties maksim\u0101li palielin\u0101t personaliz\u0113\u0161anas centienus, \u0161eit ir aprakst\u012bts, k\u0101 to izdar\u012bt. 6 taktikas, no kur\u0101m j\u0101izvair\u0101s par katru cenu<\/strong>:<\/p>\n

1. Personaliz\u0113\u0161ana, pamatojoties uz zemas frekvences mekl\u0113jumiem<\/strong><\/h2>\n

Ar vienreiz\u0113ju vai spor\u0101disku mekl\u0113\u0161anu nepietiek, lai attaisnotu personaliz\u0113tu kampa\u0146u. Piem\u0113ram, persona, kas ieg\u0101d\u0101jusies b\u0113rnu preces k\u0101 d\u0101vanu, visticam\u0101k, nev\u0113l\u0113tos past\u0101v\u012bgi sa\u0146emt akcijas, kas saist\u012btas ar b\u0113rnu prec\u0113m.<\/p>\n

Piem\u0113rs:<\/strong> Ja klients p\u0113rk pav\u0101rgr\u0101matu d\u0101vanai, autom\u0101tiski nenor\u0101diet, ka vi\u0146u interes\u0113 receptes. Pirms personaliz\u0113t kampa\u0146as, izmantojiet konsekvent\u0101kus uzved\u012bbas mode\u013cus.<\/p>\n

Padome:<\/strong> Pirms personaliz\u0113tas ilgtermi\u0146a strat\u0113\u0123ijas defin\u0113\u0161anas noteikti analiz\u0113jiet lietot\u0101ju mijiedarb\u012bbas kontekstu.<\/p>\n

2. Rekl\u0101mas s\u016bt\u012b\u0161ana, ne\u0146emot v\u0113r\u0101 kontekstu<\/strong><\/h2>\n

Tikai da\u017eas lietas ir nepat\u012bkam\u0101kas par to, ka, ieg\u0101d\u0101joties produktu, uzreiz sa\u0146emat pied\u0101v\u0101jumu ar zem\u0101ku cenu par to pa\u0161u preci. Tas ne tikai kaitina klientu, bet ar\u012b boj\u0101 j\u016bsu z\u012bmola t\u0113lu.<\/p>\n

Piem\u0113rs:<\/strong> Ja klients tikko ieg\u0101d\u0101jies televizoru, izvairieties \u012bstermi\u0146\u0101 s\u016bt\u012bt vi\u0146am akcijas, kas saist\u012btas ar \u0161o modeli. T\u0101 viet\u0101 varat pied\u0101v\u0101t papildu piederumus.<\/p>\n

Padome:<\/strong> \u0145emiet v\u0113r\u0101 pirkumu v\u0113sturi un neseno uzved\u012bbu, lai nodro\u0161in\u0101tu, ka j\u016bsu pied\u0101v\u0101jumi ir atbilsto\u0161i un savlaic\u012bgi.<\/p>\n

3. Pa\u013cau\u0161an\u0101s tikai uz atra\u0161an\u0101s vietas m\u0113r\u0137auditoriju<\/strong><\/h2>\n

\u0122eogr\u0101fisk\u0101 m\u0113r\u0137auditorija var b\u016bt noder\u012bga, ta\u010du tai nevajadz\u0113tu b\u016bt vien\u012bgajam krit\u0113rijam, lai personaliz\u0113tu j\u016bsu zi\u0146ojumus. Piem\u0113ram, ja k\u0101ds mekl\u0113 restor\u0101nu pils\u0113t\u0101, kur\u0101 atrodas atva\u013cin\u0101jum\u0101, vi\u0146\u0161, iesp\u0113jams, nev\u0113las turpin\u0101t sa\u0146emt ieteikumus p\u0113c atgrie\u0161an\u0101s m\u0101j\u0101s.<\/p>\n

Piem\u0113rs:<\/strong> Restor\u0101nu \u0137\u0113de var\u0113tu apvienot atra\u0161an\u0101s vietas datus ar klienta apmekl\u0113jumu v\u0113sturi un kulin\u0101raj\u0101m v\u0113lm\u0113m, lai sniegtu prec\u012bz\u0101kus ieteikumus.<\/p>\n

Padome:<\/strong> Ja p\u0113c 30 dien\u0101m klients nerea\u0123\u0113 uz j\u016bsu m\u0113r\u0137auditorijas atlases kampa\u0146\u0101m, vislab\u0101k t\u0101s p\u0101rtraukt, lai neizskat\u012btos invaz\u012bvas.<\/p>\n

4. P\u0101r\u0101k personiska attieksme<\/strong><\/h2>\n

Pat tad, ja jums ir piek\u013cuve daudz inform\u0101cijas par kontaktperson\u0101m, izvairieties vien\u0101 personaliz\u0113t\u0101 zi\u0146ojum\u0101 iek\u013caut p\u0101r\u0101k daudz datu. Tas var likt lietot\u0101jam justies ne\u0113rti un likt uztvert j\u016bsu z\u012bmolu k\u0101 uzb\u0101z\u012bgu.<\/p>\n

Piem\u0113rs:<\/strong> T\u0101 viet\u0101, lai min\u0113tu visus j\u016bsu r\u012bc\u012bb\u0101 eso\u0161os datus par klientu (v\u0101rds, atra\u0161an\u0101s vieta, pirkumu v\u0113sture, v\u0113lmes utt.), personaliz\u0113jiet tikai vienu vai divus galvenos elementus, kas zi\u0146ojumam pie\u0161\u0137ir pievienoto v\u0113rt\u012bbu.<\/p>\n

Padome:<\/strong> Galvenais ir pan\u0101kt l\u012bdzsvaru starp personaliz\u0101ciju un konfidencialit\u0101ti.<\/p>\n

5. P\u0101r\u0101k \u0101tra personaliz\u0101cija<\/strong><\/h2>\n

Personaliz\u0101cijai j\u0101b\u016bt pak\u0101peniskai. Ja abonents ir tikko pievienojies j\u016bsu sarakstam, nes\u0101ciet uzreiz bombard\u0113t vi\u0146u ar personaliz\u0113tiem zi\u0146ojumiem, kas par\u0101da, cik daudz j\u016bs par vi\u0146u zin\u0101t. Tas var tikt uztverts k\u0101 iebied\u0113\u0161ana.<\/p>\n

Piem\u0113rs:<\/strong> S\u0101ciet ar personaliz\u0113tu sveicienu, izmantojot vi\u0146u v\u0101rdu. P\u0113c tam turpm\u0101kaj\u0101s kampa\u0146\u0101s iek\u013caujiet papildu inform\u0101ciju, pamatojoties uz vi\u0146u mijiedarb\u012bbu ar j\u016bsu saturu.<\/p>\n

Padome:<\/strong> Pirms p\u0101r\u0101k personaliz\u0113t zi\u0146ojumus, izveidojiet attiec\u012bbas ar klientu.<\/p>\n

6. Nep\u0101rbaud\u012btu datu izmanto\u0161ana<\/strong><\/h2>\n

Viena no visbie\u017e\u0101k pie\u013cautaj\u0101m personaliz\u0101cijas k\u013c\u016bd\u0101m ir pa\u013cau\u0161an\u0101s uz nepareiziem vai k\u013c\u016bdaini ievad\u012btiem datiem. Piem\u0113ram, ja klients, re\u0123istr\u0113joties nepareizi ieraksta savu v\u0101rdu, j\u016bsu personaliz\u0113tie zi\u0146ojumi b\u016bs nepareizi, izraisot neapmierin\u0101t\u012bbu un kait\u0113jot j\u016bsu uzticam\u012bbai.<\/p>\n

Piem\u0113rs:<\/strong> T\u0101 viet\u0101, lai pirmaj\u0101s kampa\u0146\u0101s izmantotu, iesp\u0113jams, k\u013c\u016bdaini uzrakst\u012btu v\u0101rdu, pievienojiet visp\u0101r\u012bg\u0101ku sveicienu, piem\u0113ram, \"Sveiki\", l\u012bdz br\u012bdim, kad varat apstiprin\u0101t inform\u0101cijas pareiz\u012bbu.<\/p>\n

Padome:<\/strong> Pirms datu izmanto\u0161anas e-pasta m\u0101rketinga kampa\u0146\u0101s \u012bstenojiet datu p\u0101rbaudes procesus.<\/p>\n

Nobeigum\u0101<\/strong><\/h2>\n

Personaliz\u0113\u0161ana ir sp\u0113c\u012bgs r\u012bks, kas \u013cauj veidot saikni ar klientiem un palielin\u0101t e-pasta m\u0101rketinga kampa\u0146u efektivit\u0101ti. Tom\u0113r, ja to neizmanto uzman\u012bgi, tas var b\u016bt ar\u012b div\u0113j\u0101ds zobens. Izvairoties no \u0161\u012bm taktik\u0101m, j\u016bs var\u0113siet veidot cie\u0161\u0101kas un paties\u0101kas attiec\u012bbas ar saviem abonentiem.<\/p>\n

Ja v\u0113laties optimiz\u0113t e-pasta m\u0101rketinga strat\u0113\u0123ijas, izmantojot uzticamus un efekt\u012bvus r\u012bkus, MasterBase\u00ae<\/strong> ir ide\u0101ls risin\u0101jums. Ar vair\u0101k nek\u0101 20 gadu pieredzi tirg\u016b un kl\u0101tb\u016btni vair\u0101k\u0101s valst\u012bs t\u0101 pied\u0101v\u0101 jums tehnolo\u0123ijas, kas nepiecie\u0161amas, lai personaliz\u0113tu j\u016bsu kampa\u0146as dro\u0161\u0101 un efekt\u012bv\u0101 veid\u0101. S\u0101ciet p\u0101rveidot savu komunik\u0101ciju jau \u0161odien!<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n

\"e-pasta<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

E-pasta m\u0101rketings p\u0113d\u0113jos gados ir iev\u0113rojami att\u012bst\u012bjies. Agr\u0101k speci\u0101listi vienk\u0101r\u0161i izveidoja visp\u0101r\u012bgu zi\u0146ojumu un nos\u016bt\u012bja to visam kontaktu sarakstam.<\/p>","protected":false},"author":239642484,"featured_media":18799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/6-e-pasta-marketinga-personalizacijas-taktikas-no-kuram-vajadzetu-izvairities\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing ha evolucionado enormemente en los \u00faltimos a\u00f1os. Antes, los especialistas simplemente creaban un mensaje gen\u00e9rico y lo enviaban a toda su lista de contactos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/lv\/6-e-pasta-marketinga-personalizacijas-taktikas-no-kuram-vajadzetu-izvairities\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T18:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1042\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar\",\"datePublished\":\"2024-12-10T19:43:00+00:00\",\"dateModified\":\"2024-12-16T18:26:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/\"},\"wordCount\":830,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/\",\"name\":\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - 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