{"id":6740,"date":"2025-11-01T21:43:00","date_gmt":"2025-11-01T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6740"},"modified":"2025-11-11T18:57:56","modified_gmt":"2025-11-11T16:57:56","slug":"vai-atversanas-raditajs-ir-labs-jusu-kampanas-veiksmes-raditajs","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/","title":{"rendered":"Vai atv\u0113r\u0161anas r\u0101d\u012bt\u0101js ir labs j\u016bsu kampa\u0146as veiksmes r\u0101d\u012bt\u0101js?"},"content":{"rendered":"

Tas ir atkar\u012bgs no e-pasta m\u0101rketinga kampa\u0146as gal\u012bg\u0101 m\u0113r\u0137a.<\/strong><\/h2>\n

Para m\u00ed, personalmente, no tiene mucha validez, sobre todo si queremos interactuar y conocer los gustos y las preferencias de la audiencia.<\/p>\n

Atv\u0113r\u0161anas r\u0101d\u012bt\u0101js jau sen tiek uzskat\u012bts par b\u016btisku r\u0101d\u012bt\u0101ju, nov\u0113rt\u0113jot e-pasta m\u0101rketinga kampa\u0146as efektivit\u0101ti.<\/p>\n

La tasa de apertura no es capaz de decirnos qu\u00e9 pas\u00f3, m\u00e1s all\u00e1 de si se ha abierto o no el email. No podemos saber qu\u00e9 pas\u00f3 una vez abierto.<\/p>\n

Vai tas tika atv\u0113rts t\u016bl\u012bt\u0113jai dz\u0113\u0161anai, vai tas patie\u0161\u0101m tika izlas\u012bts un kas tika izlas\u012bts?<\/h3>\n

Iesp\u0113jams, var secin\u0101t, ka e-pasta temats un s\u016bt\u012bt\u0101js ir rad\u012bjis v\u0113lamo efektu - e-pasta v\u0113stule tika atv\u0113rta.<\/p>\n

Bet ko dar\u012bt, ja e-pasta v\u0113stule tika autom\u0101tiski priek\u0161skat\u012bta, kad uz t\u0101s noklik\u0161\u0137in\u0101j\u0101t, un tika pazi\u0146ots, ka t\u0101 ir atv\u0113rta, bet paties\u012bb\u0101 t\u0101 tika nekav\u0113joties dz\u0113sta?<\/p>\n

Galu gal\u0101 joproj\u0101m ir daudz jaut\u0101jumu, kas mums nepal\u012bdz noskaidrot, vai kampa\u0146a bija veiksm\u012bga.<\/p>\n

Por otro lado, con la tasa de apertura no conseguimos ninguna informaci\u00f3n en t\u00e9rminos de interactividad del lector con el email.<\/p>\n

Klik\u0161\u0137i pret atv\u0113rumiem<\/strong><\/h2>\n

Manupr\u0101t, klik\u0161\u0137u skaits ir b\u016btisks efektivit\u0101tes m\u0113r\u012b\u0161anas r\u0101d\u012bt\u0101js.<\/p>\n

Pirmk\u0101rt, t\u0101p\u0113c, ka tas sniedz mums re\u0101lu inform\u0101ciju par auditorijas interaktivit\u0101tes (intereses) pak\u0101pi attiec\u012bb\u0101 uz e-pasta saturu.<\/p>\n

Nos dice qu\u00e9 le interesa a qui\u00e9n. Todos los que hicieron clic en azul les gusta el azul, todos los que hicieron clic en rojo, les gusta el rojo. Luego, para la pr\u00f3xima campa\u00f1a a realizar, se enviar\u00e1 azul a los que eligieron azul.<\/p>\n

Esto sin duda ayuda a saber y a aprender a conocer a tu audiencia<\/strong>, mejorando as\u00ed la efectividad de tus comunicaciones<\/strong>.<\/p>\n

El clic tambi\u00e9n ayuda a que las personas avancen en el proceso comunicacional, pasando del email a la vista a tu sitio web<\/strong>, a una landing page, en busca de la conversi\u00f3n deseada.<\/p>\n

Ta\u010du atv\u0113r\u0161anas r\u0101d\u012bt\u0101js nav tikai melns.<\/h3>\n

Lai gan tam ir ar\u012b tr\u016bkumi, atv\u0113r\u0161anas r\u0101d\u012bt\u0101jam ir v\u0113rt\u012bba, jo \u012bpa\u0161i, ja runa ir par pier\u0101d\u012bjumu ieg\u016b\u0161anu.<\/p>\n

Est\u00e1 estudiado que el asunto de un mensaje influye hasta en un 80% en la decisi\u00f3n de abrir o no \u00e9ste. Dado eso, es fundamental que no adivines cu\u00e1l va a ser el mejor asunto a incluir en tu email, sino que generes pruebas.<\/p>\n

Un \u0161eit par\u0101d\u0101s atv\u0113r\u0161anas r\u0101d\u012bt\u0101js. Lab\u0101kais veids, k\u0101 uzzin\u0101t, kur\u0161 temats test\u0101 ir visefekt\u012bv\u0101kais, ir atv\u0113rt\u012bbas r\u0101d\u012bt\u0101js.<\/p>\n

Por ejemplo, si se env\u00eda a un primer grupo de 500 emails un asunto A, y a un segundo grupo de 500 emails un asunto B, siendo ambos grupos de caracter\u00edsticas homog\u00e9neas y se descubre que la tasa de apertura del primer grupo fue de un 10% y la del segundo grupo de un 30%, es muy f\u00e1cil saber que el asunto B es el que hay que enviar a toda la base.<\/p>\n

T\u0101tad atv\u0113r\u0161anas \u0101trums k\u0101 atsevi\u0161\u0137s r\u0101d\u012bt\u0101js nav b\u016btisks, lai noteiktu, vai kampa\u0146a ir vai nav veiksm\u012bga, ta\u010du k\u0101 da\u013ca no r\u0101d\u012bt\u0101ju kopuma tas ir b\u016btisks r\u0101d\u012bt\u0101js.<\/p>\n

La tasa de apertura representa el primer ‘obst\u00e1culo’ para acercarse a tu objetivo final<\/strong>.<\/h3>\n

Ja konstat\u0113jat, ka liela grupa cilv\u0113ku neatver j\u016bsu zi\u0146ojumus, iesp\u0113jams, ir j\u0101p\u0101rbauda da\u017e\u0101di jaut\u0101jumi: j\u0101maina s\u016bt\u012bt\u0101js vai j\u0101p\u0101rbauda, vai tie netiek pieg\u0101d\u0101ti.<\/p>\n

Galu gal\u0101 to nav iesp\u0113jams izlas\u012bt, ja tas nep\u0101rvar pirmo iesnieg\u0161anas procesa \u0161\u0137\u0113rsli.<\/p>\n

Ko j\u016bs dom\u0101jat par atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju?<\/h3>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Atv\u0113r\u0161anas r\u0101d\u012bt\u0101js jau sen tiek uzskat\u012bts par b\u016btisku r\u0101d\u012bt\u0101ju, nov\u0113rt\u0113jot e-pasta m\u0101rketinga kampa\u0146as efektivit\u0101ti.<\/p>","protected":false},"author":239642484,"featured_media":23387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfEs 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