{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"4-personalizesanas-panemieni-kas-sniedzas-talak-par-nosaukumu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"4 personaliz\u0113\u0161anas pa\u0146\u0113mieni, kas sniedzas t\u0101l\u0101k par nosaukumu"},"content":{"rendered":"

M\u0113s esam personaliz\u0101cijas laikmet\u0101.<\/strong><\/h2>\n

Ar katru dienu m\u016bsu r\u012bc\u012bb\u0101 ir arvien vair\u0101k datu, ta\u010du svar\u012bgi ir zin\u0101t, k\u0101 tos izmantot, un izmantot to sniegt\u0101s iesp\u0113jas.<\/strong><\/h2>\n

\"blog1\"<\/strong><\/p>\n

<\/strong><\/p>\n

M\u016bsdien\u0101s uz\u0146\u0113mumi, kas ir vado\u0161ie p\u0113c atv\u0113r\u0161anas, klik\u0161\u0137u skaita un konversijas r\u0101d\u012bt\u0101jiem, ir tie, kas katram abonentam veido patiesi atbilsto\u0161u pieredzi.<\/p>\n

M\u0113s pied\u0101v\u0101jam \u010detras uzlabotas personaliz\u0101cijas metodes ar piem\u0113riem un veiksmes st\u0101stiem, ko varat izmantot n\u0101kamaj\u0101s kampa\u0146\u0101s.<\/p>\n

1. Uzved\u012bbas m\u0113r\u0137auditorija<\/strong><\/h2>\n

Analiz\u0113jot, k\u0101 lietot\u0101ji mijiedarbojas ar j\u016bsu produktiem, zi\u0146ojumiem un t\u012bmek\u013ca vietni, varat izveidot prec\u012bz\u0101kus un efekt\u012bv\u0101kus segmentus (avots: Marketing Week, 2024).<\/p>\n

Piem\u0113rs:<\/strong><\/h3>\n

Tie\u0161saistes sporta pre\u010du veikals ir konstat\u0113jis, ka k\u0101da lietot\u0101ju grupa atk\u0101rtoti apmekl\u0113 sporta apavu kategoriju. taka<\/em>bet tas nenoved pie pirkuma. \u0160iem lietot\u0101jiem tiek izveidots segments, un vi\u0146iem tiek nos\u016bt\u012bta zi\u0146a, kur\u0101 tiek sal\u012bdzin\u0101ti mode\u013ci, pied\u0101v\u0101tas ekskluz\u012bvas atlaides un apmierin\u0101tu pirc\u0113ju atsauksmes.<\/p>\n

Pan\u0101kumu st\u0101sts:<\/strong><\/h3>\n

Adidas\u00ae \u012bstenoja l\u012bdz\u012bgu strat\u0113\u0123iju ar savu \"Ultraboost\" l\u012bniju. Segment\u0113jot lietot\u0101jus, pamatojoties uz apmekl\u0113tajiem produktiem un p\u0101rl\u016bko\u0161anas v\u0113sturi, vi\u0146iem izdev\u0101s palielin\u0101t konversiju par 27% personaliz\u0113t\u0101s kampa\u0146\u0101s.<\/em> (avots: Marketing Week, 2024).<\/p>\n

2. Dinamisks saturs, kas piel\u0101gots lietot\u0101ja profilam<\/strong><\/h2>\n

Dinamiskais saturs \u013cauj vien\u0101 un taj\u0101 pa\u0161\u0101 zi\u0146ojuma veidn\u0113 par\u0101d\u012bt katram lietot\u0101ja veidam piel\u0101gotus att\u0113lus, tekstu un pogas (avots: Marketing Week, 2025).<\/p>\n

Piem\u0113rs:<\/strong><\/h3>\n

Augstskola, kas pied\u0101v\u0101 ma\u0123istra studiju programmas, saviem kontaktiem nos\u016bta vienu un to pa\u0161u zi\u0146u, ta\u010du cilv\u0113kiem ar tehnisku izgl\u012bt\u012bbu tiek pied\u0101v\u0101ts saturs par in\u017eenierzin\u0101t\u0146u ma\u0123istra studiju programm\u0101m, bet cilv\u0113kiem ar uz\u0146\u0113m\u0113jdarb\u012bbas izgl\u012bt\u012bbu - inform\u0101cija par da\u017e\u0101d\u0101m MBA programm\u0101m. Viss tiek autom\u0101tiski piel\u0101gots vien\u0101 un taj\u0101 pa\u0161\u0101 pasta s\u016bt\u012bjum\u0101.<\/p>\n

Pan\u0101kumu st\u0101sts:<\/strong><\/h3>\n

Netflix\u00ae savos e-pasta zi\u0146ojumos izmanto dinamisku saturu, lai par\u0101d\u012btu personaliz\u0113tus seri\u0101lu un filmu v\u0101kus, pamatojoties uz to, ko esat skat\u012bjies. \u0160is pa\u0146\u0113miens ir palielin\u0101jis e-pasta kampa\u0146u CTR par vair\u0101k nek\u0101 40%.<\/em> (avots: Marketing Week, 2024).<\/p>\n

3. Notikumu izrais\u012btu zi\u0146ojumu automatiz\u0101cija<\/strong><\/h2>\n

Automatiz\u0113tas pieg\u0101des, kas balst\u012btas uz lietot\u0101ju uzved\u012bbu (sauktas ar\u012b par \"aktiviz\u0113tiem\" zi\u0146ojumiem), ir galvenais, lai saglab\u0101tu atbilst\u012bbu.<\/p>\n

Piem\u0113rs:<\/strong><\/h3>\n

E-komercija izveido virkni zi\u0146ojumu par atteik\u0161anos no groza. P\u0113c 2 stund\u0101m, kad grozs ir aizv\u0113rts bez pirkuma, lietot\u0101ji sa\u0146em atg\u0101din\u0101jumu. P\u0113c 24 stund\u0101m - 10% atlaide. Ja vi\u0146i ieg\u0101d\u0101jas, vi\u0146iem tiek pateikts paldies ar produkta lieto\u0161anas rokasgr\u0101matu.<\/p>\n

Pan\u0101kumu st\u0101sts:<\/strong><\/h3>\n

Amazon\u00ae izmanto sare\u017e\u0123\u012btu automatiz\u0113tu s\u016bt\u012bjumu t\u012bklu, kas balst\u012bts uz notikumiem: pamestiem groziem, mekl\u0113\u0161anas v\u0113sturi, cenu izmai\u0146\u0101m utt. Tiek l\u0113sts, ka \u0161\u0101da veida zi\u0146ojumi veido 35% no t\u0101s e-pasta m\u0101rketinga ie\u0146\u0113mumiem.<\/em> (avots: Omnisend Benchmark Report, 2024).<\/p>\n

4. Personaliz\u0101cija, pamatojoties uz atra\u0161an\u0101s vietu un laiku<\/strong><\/h2>\n

Zi\u0146u s\u016bt\u012b\u0161ana optim\u0101l\u0101 laik\u0101 un pied\u0101v\u0101juma piel\u0101go\u0161ana atkar\u012bb\u0101 no abonenta atra\u0161an\u0101s vietas iev\u0113rojami uzlabo efektivit\u0101ti.<\/p>\n

Piem\u0113rs:<\/strong><\/h3>\n

Restor\u0101nu \u0137\u0113de s\u016bta akcijas atkar\u012bb\u0101 no re\u0123iona, kur\u0101 dz\u012bvo klienti. Tiem, kas dz\u012bvo karst\u0101 klimata apgabalos, pusdienlaik\u0101 tiek pied\u0101v\u0101ti atspirdzino\u0161i dz\u0113rieni, bet tiem, kas dz\u012bvo aukstos apgabalos, no r\u012bta tiek pied\u0101v\u0101ta karsta kafija. Viss automatiz\u0113ti atbilsto\u0161i IP un pasta indeksam.<\/p>\n

Pan\u0101kumu st\u0101sts:<\/strong><\/h3>\n

Starbucks\u00ae piel\u0101go savas kampa\u0146as atkar\u012bb\u0101 no pils\u0113tas, laikapst\u0101k\u013ciem, viet\u0113j\u0101m sv\u0113tku dien\u0101m un diennakts laika. T\u0101d\u0113j\u0101di 2023. gad\u0101 pa e-pastu nos\u016bt\u012bto kuponu izmanto\u0161ana palielin\u0101j\u0101s par 18%.<\/em> (avots: Starbucks gada m\u0101rketinga p\u0101rskats, 2024).<\/p>\n

Secin\u0101jums<\/strong><\/h2>\n

\u0160o progres\u012bvo meto\u017eu izmanto\u0161ana uzlabo j\u016bsu kampa\u0146as r\u0101d\u012bt\u0101jus un stiprina j\u016bsu attiec\u012bbas ar klientiem.<\/p>\n

Atcerieties, ka personaliz\u0101cija ir vair\u0101k nek\u0101 tikai taktika - t\u0101 ir uz klientu orient\u0113ta dom\u0101\u0161ana.<\/p>\n

Lai \u0161\u012bs darb\u012bbas p\u0101rceltu n\u0101kamaj\u0101 l\u012bmen\u012b, apsveriet iesp\u0113ju izmantot MasterBase\u00ae, kas ir vado\u0161\u0101 e-pasta m\u0101rketinga platforma ar vair\u0101k nek\u0101 20 gadu pieredzi vair\u0101k\u0101s valst\u012bs.<\/p>\n

MasterBase\u00ae \u013cauj prec\u012bzi automatiz\u0113t, segment\u0113t un personaliz\u0113t zi\u0146ojumus, pateicoties t\u0101 modernajai tehnolo\u0123ijai un specializ\u0113tajam viet\u0113jam atbalstam.<\/p>\n\n\n

\"e-pasta<\/a>
e-gr\u0101matas e-pasts\n Izmantojiet sagaid\u012b\u0161anas e-pasta priek\u0161roc\u012bbas\n<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Personaliz\u0101cija e-pasta m\u0101rketing\u0101 vairs neaprobe\u017eojas tikai ar sa\u0146\u0113m\u0113ja uzrun\u0101\u0161anu p\u0113c v\u0101rda.<\/p>","protected":false},"author":239642484,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n4 t\u00e9cnicas de personalizaci\u00f3n que van 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