{"id":6692,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6692"},"modified":"2026-04-10T00:46:55","modified_gmt":"2026-04-09T21:46:55","slug":"4-vienkarsi-veidi-ka-palielinat-e-pasta-marketinga-atversanas-raditaju","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/4-simples-formas-de-aumentar-la-tasa-de-apertura-en-email-marketing\/masterbase\/","title":{"rendered":"4 vienk\u0101r\u0161i veidi, k\u0101 palielin\u0101t atv\u0113r\u0161anas r\u0101d\u012bt\u0101jus e-pasta m\u0101rketing\u0101"},"content":{"rendered":"

Vai j\u016bsu e-pasta v\u0113stules tiek aizmestas zem pakl\u0101ja... un t\u0101s netiek vismaz atv\u0113rtas?<\/h2>\n

Vai ar\u012b tiek dz\u0113sti, pirms vi\u0146i var redz\u0113t, ko j\u016bs pazi\u0146ojat, pied\u0101v\u0101jat vai inform\u0113jat savus potenci\u0101los klientus vai klientus?<\/p>\n

<\/div>\n

Iesp\u0113jams, j\u016bs veidojat e-pasta m\u0101rketinga materi\u0101lus, kas ir neparasti dizaina un komerci\u0101l\u0101 pied\u0101v\u0101juma zi\u0146\u0101.<\/p>\n

Pat tas, k\u0101 j\u016bs rado\u0161i rakst\u0101t savus zi\u0146ojumus, ir lieliski paveikts, ta\u010du j\u016bsu atv\u0113rto zi\u0146ojumu skaits nepalielin\u0101s, glu\u017ei pret\u0113ji - t\u0101 tendence ir lejupejo\u0161a.<\/p>\n

Kas notiek? Ir pied\u0101v\u0101jums, grafisks priek\u0161likums un lielisks teksta apraksts, un tom\u0113r atv\u0113r\u0161anas r\u0101d\u012bt\u0101ji samazin\u0101s.<\/p>\n

\u0160eit ir 4 vienk\u0101r\u0161i veidi, k\u0101 main\u012bt \u0161o lejupsl\u012bdo\u0161o tendenci un palielin\u0101t atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju.<\/p>\n

1. Priek\u0161mets<\/strong><\/p>\n

J\u016bsu zi\u0146ojuma temats ir pirmais iespaids, ko cilv\u0113ks g\u016bst, sa\u0146emot e-pasta v\u0113stuli sav\u0101 pastkast\u012bt\u0113.<\/p>\n

Ja j\u016bsu temata l\u012bnija ir sp\u0113c\u012bga, atv\u0113r\u0161anas r\u0101d\u012bt\u0101js strauji palielin\u0101sies.<\/p>\n

Lai to pan\u0101ktu, jums ir j\u0101vienk\u0101r\u0161o savs v\u0113st\u012bjums. Rado\u0161ums var b\u016bt apbr\u012bnojams, bet, ja tam tr\u016bkst vienk\u0101r\u0161\u012bbas, proti, uzbrukuma b\u016btisk\u0101kajam, tie\u0161i uz labumu, bez rado\u0161iem apvedce\u013ciem, j\u016bs varat sasniegt daudz vair\u0101k. Tie\u0161s p\u0101reja uz v\u0113rt\u012bbas pied\u0101v\u0101jumu.<\/p>\n

Personaliz\u0113jiet temata l\u012bniju. Pievienojiet sa\u0146\u0113m\u0113ja v\u0101rdu (\"Francisca, \u0161odien m\u0113s pieg\u0101d\u0101jam lielisku zi\u0146u, kas .....\"), izmantojiet darb\u012bbas v\u0101rdus (\"uzvar\u0113t, ieg\u0101d\u0101ties, \u0146emt, re\u0123istr\u0113ties\"), run\u0101jiet ar las\u012bt\u0101ju, nevis ar jums vai uz\u0146\u0113mumu.<\/p>\n

Un vienm\u0113r atcerieties test\u0113t da\u017e\u0101dus viena un t\u0101 pa\u0161a zi\u0146ojuma jaut\u0101jumus, izmantojot A\/B test\u0113\u0161anu.<\/p>\n

2. Pieg\u0101des laiks<\/strong><\/p>\n

Nos\u016bt\u012b\u0161anas diena un laiks var iev\u0113rojami palielin\u0101t atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju.<\/p>\n

K\u0101ds ir ide\u0101lais nos\u016bt\u012b\u0161anas laiks un diena?<\/p>\n

Atbilde nesl\u0113pjas taj\u0101, ko saka k\u0101ds \u0161\u012bs t\u0113mas eksperts vai ko saka gr\u0101mata, nav rokasgr\u0101matu vai recep\u0161u, ir tikai pieredze, kas darbojas un ir lab\u0101kais j\u016bsu abonentu, klientu vai potenci\u0101lo klientu grupai.<\/p>\n

Svar\u012bgi ir optimiz\u0113t, t. i., noskaidrot, kas darbojas un kas ne. Un vien\u012bgais veids, k\u0101 atbild\u0113t uz \u0161o jaut\u0101jumu, ir test\u0113\u0161ana. P\u0101rvaldiet da\u017e\u0101das viendab\u012bgas savas b\u0101zes grupas un s\u016btiet vienu un to pa\u0161u kampa\u0146u da\u017e\u0101dos laikos un dien\u0101s. P\u0113c tam noskaidrojiet, kura no t\u0101m ir sa\u0146\u0113musi visaugst\u0101ko atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju.<\/p>\n

3. Kontaktu saraksta segment\u0113\u0161ana<\/strong><\/p>\n

J\u0101dom\u0101, ka j\u016bsu kontaktu sarakst\u0101 p\u0113c defin\u012bcijas ir da\u017e\u0101das cilv\u0113ku grupas ar da\u017e\u0101d\u0101m gaum\u0113m un vajadz\u012bb\u0101m.<\/p>\n

Tas nenoz\u012bm\u0113, ka vi\u0146i visi b\u016bs vien\u0101di, jo tie ir j\u016bsu klienti.<\/p>\n

M\u0113\u0123iniet noteikt, kas vi\u0146us at\u0161\u0137ir - vai nu p\u0113c t\u0101, ko vi\u0146i ir ieg\u0101d\u0101ju\u0161ies, par ko jaut\u0101ju\u0161ies, ko lejupiel\u0101d\u0113ju\u0161i (no t\u012bmek\u013ca), vai ar\u012b p\u0113c t\u0101, par ko vi\u0146i ir jaut\u0101ju\u0161i.<\/p>\n

Jo vair\u0101k segmentu izveidojat, jo prec\u012bz\u0101k varat atlas\u012bt sazi\u0146as veidus, ko varat \u0123ener\u0113t.<\/p>\n

T\u0101 viet\u0101 ir noz\u012bme, lai sniegtu v\u0113rt\u012bbu. Ja j\u016bsu abonenti zina, ka j\u016bsu e-pasta v\u0113stules ir noz\u012bm\u012bgas, tas palielina uztic\u0113\u0161anos un v\u0113lmi atv\u0113rt j\u016bsu e-pasta v\u0113stules.<\/p>\n

4. Daudzveid\u012bba<\/strong><\/p>\n

Vienm\u0113r viena un t\u0101 pati sazi\u0146a mazina j\u016bsu abonentu cer\u012bbas. Nav re\u0101las motiv\u0101cijas veidot cer\u012bbas vai v\u0113lmi atv\u0113rt j\u016bsu e-pastus n\u0101kotn\u0113.<\/p>\n

Ja es zinu, ka uz\u0146\u0113mums XYZ katru m\u0113nesi man s\u016bta akcijas un atlaides produktiem A, B vai C, k\u0101da motiv\u0101cija man b\u016bs atv\u0113rt k\u0101du no vi\u0146u e-pasta v\u0113stul\u0113m, nos\u016btot tre\u0161o vai ceturto?<\/p>\n

Liela e-pasta priek\u0161roc\u012bba ir t\u0101 daudzfunkcionalit\u0101te. J\u016bs varat izveidot rekl\u0101mas e-pasta m\u0101rketinga kampa\u0146as, apsveikumus dzim\u0161anas dien\u0101, jaunumu bi\u013cetenu, reaktiv\u0101cijas kampa\u0146as, informat\u012bvas kampa\u0146as, izklaides kampa\u0146as utt.<\/p>\n

Laba daudzveid\u012bba, nezaud\u0113jot uzsvaru uz atbilst\u012bbu, palielina varb\u016bt\u012bbu, ka j\u016bsu e-pasta v\u0113stules tiks atv\u0113rtas, bez \u0161aub\u0101m.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Vai j\u016bsu e-pasta v\u0113stules tiek aizmestas zem pakl\u0101ja... un t\u0101s netiek vismaz atv\u0113rtas?<\/p>","protected":false},"author":239642484,"featured_media":7750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n4 simples formas de 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