{"id":6645,"date":"2024-05-08T11:44:54","date_gmt":"2024-05-08T08:44:54","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6645"},"modified":"2024-05-08T13:03:59","modified_gmt":"2024-05-08T10:03:59","slug":"kada-ir-atskiriba-starp-klientu-celojumu-un-dzives-ciklu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/viaje-del-cliente-y-ciclo-de-vida-cual-es-la-diferencia\/masterbase\/","title":{"rendered":"Klientu ce\u013cojums un dz\u012bves cikls - k\u0101da ir at\u0161\u0137ir\u012bba?"},"content":{"rendered":"
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\u00a0<\/p>

\u0160o neskaidr\u012bbu veicina ar\u012b nelielas \u0161o j\u0113dzienu elementu vari\u0101cijas un savstarp\u0113jas mai\u0146as: \"pirc\u0113ja dz\u012bves cikls\", \"klienta ce\u013cojums\", \"pirc\u0113ja dz\u012bves cikla ce\u013cojums\", \"klienta p\u0101rdo\u0161anas piltuve\"... un \u0161o sarakstu var turpin\u0101t.<\/p>

Apl\u016bkosim katru terminu, sal\u012bdzin\u0101sim un pretstat\u012bsim tos un p\u0113c tam atkal saliksim tos kop\u0101, k\u0101 tiem vajadz\u0113tu b\u016bt.<\/p>

Kas ir pirc\u0113ja ce\u013cojums?<\/strong><\/p>

L\u012bdz PIRC\u0112JA CE\u013bOJUMS<\/strong> (Pirc\u0113ja ce\u013cojums) m\u0113s saprotam, ka pirc\u0113ja pieredze iedal\u0101s tr\u012bs posmos: apzin\u0101\u0161an\u0101s, apsv\u0113r\u0161anas un l\u0113muma pie\u0146em\u0161anas posm\u0101.<\/p>

\"Ekr\u0101n\u0161\u0101vi\u0146\u0161<\/p>

Zin\u0101\u0161anas:<\/span><\/h3>

Inform\u0113t\u012bbas posm\u0101 pirc\u0113ji ir identific\u0113ju\u0161i potenci\u0101lo probl\u0113mu vai iesp\u0113ju. Vi\u0146i mekl\u0113 da\u017e\u0101dos kan\u0101los, piem\u0113ram, Google, soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos un tie\u0161saistes forumos, neitr\u0101lu inform\u0101ciju no tre\u0161\u0101m person\u0101m, lai pal\u012bdz\u0113tu identific\u0113t probl\u0113mas vai simptomus.<\/p>

Piem\u0113ram: \"Mans birojs aug, un man ir gr\u016bti organiz\u0113t uzdevumus savai komandai, vai tas ir saist\u012bts ar manu vad\u012bbas stilu, vai ar\u012b man ir vajadz\u012bga pal\u012bdz\u012bba?<\/p>

Apsv\u0113rumi:<\/span><\/h3>

Apsv\u0113r\u0161anas posm\u0101 pirc\u0113ji ir nosauku\u0161i savu probl\u0113mu vai iesp\u0113ju. Vi\u0146i s\u0101k p\u0113t\u012bt pieejas un metodes, kas pieejamas t\u0101s risin\u0101\u0161anai.<\/p>

Piem\u0113ram: \"Tagad es zinu, ka liel\u0101k\u0101 da\u013ca mana lieluma uz\u0146\u0113mumu izmanto uzdevumu p\u0101rvald\u012bbas programmat\u016bru, es uzskatu, ka \u0161\u012b programmat\u016bra atrisin\u0101s manas komandas organizatorisko probl\u0113mu, bet k\u0101 es to varu ieviest un kas man b\u016btu j\u0101\u0146em v\u0113r\u0101?<\/p>

L\u0113mums:<\/span><\/h3>

L\u0113muma pie\u0146em\u0161anas posm\u0101 pirc\u0113ji akt\u012bvi cen\u0161as atrisin\u0101t savu probl\u0113mu vai iesp\u0113ju un p\u0113ta iesp\u0113jamos risin\u0101jumus. Vi\u0146i izskata visda\u017e\u0101d\u0101kos dokumentus un datus, lai pie\u0146emtu gal\u012bgo pamatoto l\u0113mumu.<\/p>

Piem\u0113ram: \"K\u0101das ir manas iesp\u0113jas ieg\u0101d\u0101ties uzdevumu p\u0101rvald\u012bbas programmat\u016bru un kura programma ir vispiln\u012bg\u0101k\u0101 un pieejam\u0101k\u0101 manam uz\u0146\u0113mumam?<\/p>

At\u0161\u0137ir\u012bb\u0101 no dz\u012bves cikla, kur m\u0101rketinga speci\u0101listi identific\u0113 un m\u0113r\u0137tiec\u012bgi atlasa kontaktus katr\u0101 posm\u0101, klienta vietu ce\u013cojum\u0101 ir gr\u016bt\u0101k izprast.<\/p>

Laiks no apzin\u0101\u0161an\u0101s l\u012bdz l\u0113muma pie\u0146em\u0161anai var b\u016bt m\u0113ne\u0161i vai min\u016btes. T\u0101p\u0113c m\u0101rketinga speci\u0101lista uzdevums ir nodro\u0161in\u0101t kvalitat\u012bvu pieredzi, izmantojot saturu, atbalstu un citus r\u012bkus, lai aptvertu katru ce\u013cojuma posmu, ja pirc\u0113js taj\u0101 non\u0101k.<\/p>

Visveiksm\u012bg\u0101kie b\u016bs tie uz\u0146\u0113mumi, kas ce\u013cojuma laik\u0101 pied\u0101v\u0101 vislab\u0101ko izgl\u012bt\u012bbu.<\/p>

Galu gal\u0101 ce\u013cojums ietver visus kontaktpunktus, kuros pirc\u0113js saskaras ar z\u012bmolu, no s\u0101kuma l\u012bdz beig\u0101m.<\/p>

Satura izstr\u0101de trim ce\u013co\u0161anas posmiem ir l\u012bdz\u012bga ce\u013co\u0161anas pl\u0101nam:\u00a0par katru ce\u013ca posmu j\u0101nodro\u0161ina noder\u012bga inform\u0101cija.<\/strong><\/p>

Vis\u0101 ce\u013cojuma laik\u0101 pirc\u0113ji identific\u0113 un galu gal\u0101 atrisina k\u0101du probl\u0113mu vai izmanto k\u0101du iesp\u0113ju. Katrs piesk\u0101riena punkts veido pirc\u0113ja priek\u0161statu par z\u012bmolu.<\/p>

K\u0101ds ir klienta dz\u012bves cikls?<\/span><\/h2>

At\u0161\u0137ir\u012bb\u0101 no pirc\u0113ja ce\u013cojuma klientu dz\u012bves cikls ir akt\u012bvs process, ko vada uz\u0146\u0113muma m\u0101rketinga un p\u0101rdo\u0161anas komanda.<\/p>

T\u0101 ietver potenci\u0101lo klientu segment\u0101ciju da\u017e\u0101dos posmos. \u0160os posmus izmanto, lai preciz\u0113tu m\u0101rketinga un p\u0101rdo\u0161anas metodes, lai maksim\u0101li palielin\u0101tu konversiju.<\/p>

\u0160ie dz\u012bves cikla posmi kop\u0101 veido m\u0101rketinga un p\u0101rdo\u0161anas piltuvi. Klientiem virzoties pa posmiem, aizvien maz\u0101k cilv\u0113ku pabeidz n\u0101kamo posmu. Tas rada \"piltuves\" efektu, kas pa ce\u013cam atlai\u017e vair\u0101kus cilv\u0113kus. Daudzi abonenti noz\u012bm\u0113 da\u017eus kvalitat\u012bvus klientus.<\/p>

\"Ekr\u0101n\u0161\u0101vi\u0146\u0161<\/p>

\u0160ajos posmos tiek \u0146emti v\u0113r\u0101:<\/span><\/h3>

1.\u00a0\u00a0\u00a0\u00a0Abonents<\/strong>neregul\u0101rs t\u0101s regul\u0101r\u0101 satura abonents.<\/p>

2.\u00a0\u00a0\u00a0\u00a0Lead (prospekts)<\/strong>persona, kas ir sniegusi inform\u0101ciju par sevi.<\/p>

3.\u00a0\u00a0\u00a0\u00a0M\u0101rketinga kvalific\u0113ts l\u012bderis, MQL (m\u0101rketinga kvalific\u0113ts l\u012bderis)<\/strong>potenci\u0101lo klientu, kas tiek uzskat\u012bts par gatavu sa\u0146emt m\u0101rketinga zi\u0146ojumus.<\/p>

4.\u00a0\u00a0\u00a0\u00a0P\u0101rdo\u0161anai kvalific\u0113ts l\u012bderis, SQL, (Sales Qualified Prospect)<\/strong>potenci\u0101lo klientu, kur\u0161 tiek uzskat\u012bts par gatavu sa\u0146emt p\u0101rdo\u0161anas pazi\u0146ojumus.<\/p>

5.\u00a0\u00a0\u00a0\u00a0Iesp\u0113ja<\/strong>persona, kas ir gatava pirkt un sa\u0146em p\u0101rdo\u0161anas uzman\u012bbu.<\/p>

6.\u00a0\u00a0\u00a0\u00a0Klients<\/strong>k\u0101ds, kur\u0161 ir ieg\u0101d\u0101jies j\u016bsu produktu vai pakalpojumu.<\/p>

7.\u00a0\u00a0\u00a0\u00a0Eva\u0146\u0123\u0113lists<\/strong>klients, kas akt\u012bvi populariz\u0113 j\u016bsu z\u012bmolu.<\/p>

Katrs uz\u0146\u0113mums ir unik\u0101ls un tam ir savas \u012bpatn\u012bbas, t\u0101p\u0113c ir svar\u012bgi, lai katra m\u0101rketinga un p\u0101rdo\u0161anas komanda skaidri defin\u0113tu \u0161os posmus.<\/p>

Tom\u0113r ir da\u017eas visp\u0101r\u012bgas lab\u0101k\u0101s prakses, k\u0101 m\u0101rketinga kvalific\u0113tus potenci\u0101los klientus p\u0101rcelt uz SQL teritoriju un mar\u0137\u0113t potenci\u0101los klientus, kad tie virz\u0101s cauri piltuvei.<\/p>

Uz katru dz\u012bves cikla posmu ir j\u0101rea\u0123\u0113 \u012bpa\u0161\u0101 veid\u0101. Tie var ietvert kop\u0161anas zi\u0146ojumus, augst\u0101k\u0101s kvalit\u0101tes saturu, \u012bpa\u0161us pied\u0101v\u0101jumus un pat p\u0101rdo\u0161anas turpin\u0101jumu.<\/p>

M\u0101rketinga un p\u0101rdo\u0161anas zi\u0146ojumu s\u016bt\u012b\u0161anas bie\u017eums pak\u0101peniski palielin\u0101s, klientam virzoties pa piltuvi. \u0160\u0101d\u0101 veid\u0101 klients netiek zaud\u0113ts, jo ir p\u0101rlieku izt\u0113r\u0113ts p\u0101rdo\u0161anas zi\u0146ojums vai s\u016bt\u012bjums ir atn\u0101cis p\u0101r\u0101k v\u0113lu.<\/p>

\u0160\u0101da fr\u0101ze, piem\u0113ram, \"P\u0113rc tagad!\", ac\u012bmredzot var\u0113tu atbaid\u012bt k\u0101du, kas ir tikai j\u016bsu emu\u0101ra sekot\u0101js, vai ne?<\/p>

Visbeidzot: K\u0101 j\u016bs str\u0101d\u0101jat kop\u0101?<\/span><\/strong><\/p>

Lai gan \u0161ie divi j\u0113dzieni ir at\u0161\u0137ir\u012bgi, tie b\u016btiski p\u0101rkl\u0101jas. Liel\u0101kos pan\u0101kumus g\u016bsiet, ja abas strat\u0113\u0123ijas izmantosiet kop\u0101, k\u0101 paskaidrosim t\u0101l\u0101k.<\/p>

Kad pirc\u0113js pirmo reizi sastopas ar j\u016bsu z\u012bmolu, iesp\u0113jams, izmantojot apmaks\u0101tu rekl\u0101mu, no mutes mut\u0113 vai Google mekl\u0113\u0161anas rezult\u0101t\u0101, vi\u0146\u0161 ir s\u0101cis pirc\u0113ja ce\u013cojumu uz j\u016bsu uz\u0146\u0113mumu. Pirc\u0113jam ir izpratne par j\u016bsu uz\u0146\u0113mumu un s\u0101kas attiec\u012bbas ar j\u016bsu uz\u0146\u0113mumu.<\/p>

\"Ekr\u0101n\u0161\u0101vi\u0146\u0161<\/p>

Tai j\u0101nodro\u0161ina, ka ir pieejams pla\u0161s izgl\u012btojo\u0161as inform\u0101cijas kl\u0101sts, lai apmierin\u0101tu jebkura pirc\u0113ja vajadz\u012bbas: zin\u0101\u0161anas, apsv\u0113rumi vai jaut\u0101jumi par l\u0113muma pie\u0146em\u0161anas posmu.<\/p>

Jums b\u016bs ar\u012b j\u0101nodro\u0161ina, lai potenci\u0101lajam pirc\u0113jam b\u016btu pat\u012bkama pieredze visos kontaktpunktos, tostarp soci\u0101lajos t\u012bklos, t\u012bmek\u013ca vietn\u0113s un (ja nepiecie\u0161ams) klientu apkalpo\u0161anas dienest\u0101.<\/p>

Ja pirc\u0113js nolemj, ka j\u016bsu uz\u0146\u0113mums ir uzticams avots, vi\u0146\u0161 var virz\u012bties aug\u0161up pa p\u0101rdo\u0161anas piltuvi. Vi\u0146\u0161 ir j\u016bsu redzeslok\u0101, jo ir iesniedzis e-pasta adresi, lai parakst\u012btos uz j\u016bsu saturu, iesniedzis veidlapu ar j\u016bsu inform\u0101ciju vai sazin\u0101jies ar jums tie\u0161i. Un, tikl\u012bdz jums ir \u0161\u012b inform\u0101cija, j\u016bs varat ievietot pirc\u0113ju sav\u0101 klientu dz\u012bves cikl\u0101.<\/p>

Tai ir j\u0101nodro\u0161ina, lai katrs solis pirc\u0113jiem b\u016btu pozit\u012bva pieredze un lai katr\u0101 sol\u012b vi\u0146i g\u016btu labumu.<\/p>

Pirc\u0113jam veicot da\u017e\u0101das darb\u012bbas, piem\u0113ram, lejupiel\u0101d\u0113jot e-gr\u0101matu, atverot e-pasta v\u0113stuli vai aizpildot veidlapu, j\u016bs pak\u0101peniski kvalific\u0113siet vi\u0146u k\u0101 l\u012bderi, k\u0101 m\u0101rketinga kvalific\u0113tu l\u012bderi un t\u0101 t\u0101l\u0101k. \u0160\u012b klasifik\u0101cija noteiks turpm\u0101k\u0101s m\u0101rketinga darb\u012bbas, un j\u016bsu zi\u0146ojumi k\u013c\u016bs arvien vair\u0101k orient\u0113ti uz p\u0101rdo\u0161anu.<\/p>

Galven\u0101 at\u0161\u0137ir\u012bba ir \u0161\u0101da: Ce\u013cojums ietver darb\u012bbas, ko veic pirc\u0113js, savuk\u0101rt dz\u012bves cikls ietver darb\u012bbas, ko veic tirgot\u0101js.<\/p>

Dz\u012bves cikls ir ce\u013cojuma posms, kur\u0101 j\u016bs k\u0101 m\u0101rketinga speci\u0101lists akt\u012bvi piev\u0113r\u0161aties pirc\u0113ja vajadz\u012bb\u0101m.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"ebook\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

M\u0101rketinga speci\u0101listi bie\u017ei vien rada jaunus konceptus, un \u0161is virsraksts ir piem\u0113rs tam. Tom\u0113r var gad\u012bties, ka ne visi tos saprot vien\u0101di. <\/p>","protected":false},"author":239642484,"featured_media":7019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1426],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-ciclo-de-vida"],"yoast_head":"\nViaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/kada-ir-atskiriba-starp-klientu-celojumu-un-dzives-ciklu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La gente de marketing con frecuencia crea nuevos conceptos y este titular es un ejemplo de ello. 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