{"id":6627,"date":"2024-08-12T19:03:55","date_gmt":"2024-08-12T16:03:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6627"},"modified":"2024-09-13T13:04:31","modified_gmt":"2024-09-13T10:04:31","slug":"6-b-testesanas-kludas-no-kuram-jaizvairas-savos-zvanos","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/","title":{"rendered":"6 A\/B test\u0113\u0161anas k\u013c\u016bdas, no kur\u0101m j\u0101izvair\u0101s sav\u0101s kampa\u0146\u0101s"},"content":{"rendered":"<h1>Ja savu darbu uztverat nopietni un esat orient\u0113ts uz rezult\u0101tiem, nev\u0113laties palaist gar\u0101m A\/B test\u0113\u0161anas milz\u012bgo potenci\u0101lu.<\/h1>\n<p><strong>Tie var pal\u012bdz\u0113t jums atkl\u0101t \u013coti iedarb\u012bgas izmai\u0146as t\u0113m\u0101, dizain\u0101, s\u0101kuma lap\u0101s un citur, k\u0101 aprakst\u012bts m\u016bsu rakst\u0101. <a href=\"https:\/\/masterbase.com\/lv\/es\/es\/es\/5-e-pasta-marketinga-aspekti-ko-testet-b\/masterbase\/\">\"5 e-pasta m\u0101rketinga aspekti, kurus vajadz\u0113tu p\u0101rbaud\u012bt A\/B testos\".<\/a>.<\/strong><\/p>\n<p>Lai veiktu A\/B test\u0113\u0161anu, jums ir tikai j\u0101iesniedz divas versijas div\u0101m neliel\u0101m abonentu grup\u0101m un p\u0113c tam. <em>klaus\u012bties<\/em>. Metrikas jums par\u0101d\u012bs vi\u0146u preferences, un, pamatojoties uz t\u0101m, j\u016bs varat r\u012bkoties \u012bstermi\u0146\u0101, nos\u016btot visefekt\u012bv\u0101ko versiju p\u0101r\u0113jai auditorijai, vai ilgtermi\u0146\u0101, atk\u0101rtojot \u0161\u012bs preferences turpm\u0101kaj\u0101s kampa\u0146\u0101s.<\/p>\n<p><strong>Tas izklaus\u0101s vienk\u0101r\u0161i, un MasterBase\u00ae tas ir v\u0113l vienk\u0101r\u0161\u0101k, pateicoties m\u016bsu automatiz\u0113tajam visefekt\u012bv\u0101k\u0101s deta\u013cas izv\u0113les procesam un t\u0101s nos\u016bt\u012b\u0161anai uz kop\u0113jo b\u0101zi. <\/strong>Tom\u0113r, veicot A\/B test\u0113\u0161anu, ir ar\u012b diezgan viegli k\u013c\u016bd\u012bties un non\u0101kt pie nepareiziem secin\u0101jumiem, t\u0101d\u0113j\u0101di piln\u012bb\u0101 izjaucot rezult\u0101tus.<\/p>\n<p>S\u0101p\u012bgi ir veikt daudz A\/B testu, lai secin\u0101tu, ka sliktas izpildes d\u0113\u013c neesat ieguvis nek\u0101dus noder\u012bgus rezult\u0101tus. Lai izvair\u012btos no \u0161\u0101das vil\u0161an\u0101s, iesak\u0101m iev\u0113rot \u0161os 6 padomus, lai no A\/B testiem g\u016btu maksim\u0101lu labumu.<\/p>\n<ol>\n<li>\n<h3><strong> Koncentr\u0113jiet A\/B test\u0113\u0161anas centienus uz tiem kampa\u0146as aspektiem, kas visvair\u0101k ietekm\u0113s j\u016bsu rezult\u0101tus.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Da\u017ek\u0101rt nelielas korekcijas maznoz\u012bm\u012bgos elementos var ietekm\u0113t j\u016bsu barometra r\u0101d\u012bt\u0101ju, t\u0101p\u0113c koncentr\u0113jieties uz zi\u0146ojuma galvenajiem elementiem, piem\u0113ram, priek\u0161meta l\u012bniju, aicin\u0101jumiem veikt darb\u012bbu, att\u0113liem un virsrakstiem.<\/p>\n<p>Ta\u010du ir ar\u012b citi elementi, kurus ir v\u0113rts izm\u0113\u0123in\u0101t:<\/p>\n<ul>\n<li>At\u0161\u0137ir\u012bga autom\u0101tisko zi\u0146ojumu aktiviz\u0113\u0161anas lo\u0123ika<\/li>\n<li>Cik dr\u012bz nos\u016bt\u012bt zi\u0146ojumu p\u0113c t\u0101 aktiviz\u0113\u0161anas<\/li>\n<li>S\u016bt\u012bt vai nes\u016bt\u012bt autom\u0101tisko zi\u0146ojumu s\u0113riju.<\/li>\n<li>K\u0101dos apst\u0101k\u013cos autom\u0101tiskais zi\u0146ojums s\u0113rij\u0101 netiek iek\u013cauts?<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3><strong> A\/B test\u0113\u0161anu attieciniet tikai uz vienu vienlaic\u012bgi.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Ja vien neesat piln\u012bb\u0101 iesaist\u012bjies nov\u0113rt\u0113\u0161anas proces\u0101, A\/B test\u0113\u0161ana nedr\u012bkst p\u0101rsniegt vienu izmai\u0146u. Piem\u0113ram:<\/p>\n<ul>\n<li>Za\u013c\u0101 poga pret zilo pogu<\/li>\n<li>Zi\u0146a ar soci\u0101lo pier\u0101d\u012bjumu un zi\u0146a bez soci\u0101l\u0101 pier\u0101d\u012bjuma<\/li>\n<li>Dz\u012bvesveida t\u0113ls pretstat\u0101 produkta t\u0113lam<\/li>\n<li>Procentu\u0101l\u0101 atlaide sal\u012bdzin\u0101jum\u0101 ar atlaidi skait\u013cos.<\/li>\n<\/ul>\n<p>Mainot vair\u0101k nek\u0101 vienu faktoru starp A un B versiju, b\u016btu \u013coti gr\u016bti noteikt, kur\u0161 elements ir atbild\u012bgs par veiktsp\u0113jas at\u0161\u0137ir\u012bb\u0101m.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Tas s\u0101kas ar skaidru hipot\u0113zi<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Neveiciet nejau\u0161as izmai\u0146as tikai t\u0101p\u0113c, lai redz\u0113tu, kas var\u0113tu darboties. Koncentr\u0113jieties uz to, ko mekl\u0113jat, un izmantojiet to k\u0101 pamatu test\u0113\u0161anai.<\/p>\n<p>Piem\u0113ram, ja cen\u0161aties palielin\u0101t rekl\u0101mguvumus, varat izveidot zi\u0146ojuma versiju, kur\u0101 aicin\u0101jums veikt darb\u012bbu ir virs displeja vai priek\u0161skat\u012bjuma (ATL), lai tas b\u016btu lab\u0101k redzams, un citu versiju, kur\u0101 saturs ir pirms aicin\u0101juma veikt darb\u012bbu (CTA).<\/p>\n<p>Ar\u012b tad, ja m\u0113\u0123in\u0101t izlemt, vai ir lietder\u012bgi apsveikuma zi\u0146ojuma temata rindi\u0146\u0101 jauno abonentu uzrun\u0101t ar v\u0101rdu, izm\u0113\u0123iniet vienu temata rindi\u0146u ar personaliz\u0101ciju un vienu bez t\u0101s.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Izv\u0113lieties veiksm\u012bgu testa metriku, kas atbilst j\u016bsu kampa\u0146as m\u0113r\u0137im.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Liel\u0101k\u0101 da\u013ca kampa\u0146u ir v\u0113rstas uz rekl\u0101mguvumiem, t\u0101p\u0113c ar\u012b A\/B test\u0113\u0161anai j\u0101b\u016bt v\u0113rstai uz \u0161o r\u0101d\u012bt\u0101ju uzlabo\u0161anu.<\/p>\n<p>Bie\u017ei izplat\u012bts mald\u012bgs priek\u0161stats ir t\u0101ds, ka temata l\u012bnija var ietekm\u0113t tikai atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju, ka zi\u0146a var ietekm\u0113t tikai klik\u0161\u0137us un ka m\u0113r\u0137lapas saturs var ietekm\u0113t tikai konversijas.<\/p>\n<p>T\u0101 nav taisn\u012bba! Da\u017e\u0101das instances nedarbojas izol\u0113ti. Katrs faktors ietekm\u0113 kopumu, jo abonenti e-pasta m\u0101rketinga kampa\u0146as uztver k\u0101 veselumu.<\/p>\n<p>T\u0101tad temata l\u012bnijas m\u0113r\u0137is nav rad\u012bt atv\u0113r\u0161anas iesp\u0113jas, bet gan cilv\u0113kus, kas veic konversiju. T\u0101pat ar\u012b satura m\u0113r\u0137is nav rad\u012bt klik\u0161\u0137us, bet gan cilv\u0113kus, kas konvert\u0113jas.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> Izstr\u0101d\u0101jiet regul\u0101ru test\u0113\u0161anas programmu un re\u0123istr\u0113jiet rezult\u0101tus.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Izstr\u0101d\u0101tie A\/B testi <em>ad hoc<\/em> ir neefekt\u012bvas, jo t\u0101s ir neregul\u0101ras un v\u0113rstas uz da\u017e\u0101diem m\u0113r\u0137iem. Lai g\u016btu maksim\u0101lu labumu no A\/B test\u0113\u0161anas, jums ir nepiecie\u0161ams pl\u0101ns. Izstr\u0101d\u0101jiet test\u0113\u0161anas grafiku, kas atspogu\u013co:<\/p>\n<ul>\n<li>Teorijas, kuras j\u016bs m\u0113\u0123in\u0101t apstiprin\u0101t<\/li>\n<li>Kuras e-pasta adreses izmantojat, lai p\u0101rbaud\u012btu katru teoriju?<\/li>\n<li>Katra testa rezult\u0101ti un to, k\u0101 tie ietekm\u0113 j\u016bsu turpm\u0101ko testu pl\u0101nus.<\/li>\n<li>M\u0113\u0123iniet iek\u013caut A\/B testu vismaz 50% izplat\u012b\u0161anas da\u013c\u0101.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h3><strong> Testa rezult\u0101tu apstiprin\u0101\u0161ana<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Atsevi\u0161\u0137s A\/B tests nav p\u0101rliecino\u0161s uz visiem laikiem. \u012astermi\u0146\u0101 jebkur\u0161 nov\u0113rotais pieaugums var b\u016bt jaunuma efekta rezult\u0101ts. Abonentus piesaista jaunums, t\u0101p\u0113c vi\u0146i var p\u0101rv\u0113rt\u0113t jebkuras j\u016bsu veikt\u0101s izmai\u0146as.<\/p>\n<p>Jaunuma efekts diezgan \u0101tri izz\u016bd. T\u0101p\u0113c, ja vienu un to pa\u0161u testu veiksiet divas vai tr\u012bs reizes noteikt\u0101 laika period\u0101, jaunuma efekts vairs nepar\u0101d\u012bsies, un j\u016bs var\u0113siet nov\u0113rt\u0113t izmai\u0146u patieso ietekmi.<\/p>\n<p>Ilgtermi\u0146\u0101 pat\u0113r\u0113t\u0101ju uzved\u012bba un attieksme main\u0101s. J\u016bsu kontaktu saraksta sast\u0101vs var main\u012bties ar\u012b atkar\u012bb\u0101 no abonentu piesaist\u012b\u0161anas prakses, j\u016bsu produktu vai pakalpojumu pied\u0101v\u0101juma izmai\u0146\u0101m, papla\u0161in\u0101\u0161an\u0101s jaun\u0101s teritorij\u0101s vai \u0101rpus t\u0101m un citiem faktoriem.<\/p>\n<p>Jo p\u0101rliecino\u0161\u0101ka ir testa veiksme, jo ilg\u0101k varat gaid\u012bt, lai to v\u0113lreiz apstiprin\u0101tu. Ta\u010du laika gait\u0101 j\u016bs periodiski v\u0113l\u0113sieties apstiprin\u0101t katru testu vismaz vienu vai divas reizes, kas v\u0113lreiz pier\u0101da, ka A\/B test\u0113\u0161anas pl\u0101ns ir \u013coti svar\u012bgs.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/lv\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"wp-image-15740 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=495%2C315&#038;ssl=1\" alt=\"e-gr\u0101mata Pamata ce\u013cvedis par test\u0113\u0161anu e-pasta m\u0101rketing\u0101\" width=\"495\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A\/B test\u0113\u0161ana ir vair\u0101k nek\u0101 ieteicama, t\u0101 ir b\u016btiska; pret\u0113j\u0101 gad\u012bjum\u0101 j\u016bs tikai uzmin\u0113siet savu kampa\u0146u rezult\u0101tus.<\/p>","protected":false},"author":239642484,"featured_media":15770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al logro de resultados, no querr\u00e1s desaprovechar el enorme potencial de las Pruebas A\/B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/6-b-testesanas-kludas-no-kuram-jaizvairas-savos-zvanos\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al 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