{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"ka-marketings-var-gut-labumu-no-procesu-automatizacijas","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"K\u0101 m\u0101rketings var g\u016bt labumu no procesu automatiz\u0101cijas"},"content":{"rendered":"<p style=\"text-align: justify;\">Interneta un digitaliz\u0101cijas laikmet\u0101 joproj\u0101m ir daudz m\u0101rketinga procesu, kuros var izmantot procesu automatiz\u0101ciju.<\/p>\n<p style=\"text-align: justify;\">K\u0101 labs m\u0101rketinga vad\u012bt\u0101js es dom\u0101ju, ka j\u016bs mekl\u0113jat veidus, k\u0101 p\u0101rveidot savu m\u0101rketinga noda\u013cu, lai t\u0101 str\u0101d\u0101tu \u0101tr\u0101k un nezaud\u0113tu p\u0101rdo\u0161anas iesp\u0113jas.<\/p>\n<p style=\"text-align: justify;\">Procesu automatiz\u0101cija var\u0113tu b\u016bt lab\u0101kais risin\u0101jums, lai pozit\u012bvi p\u0101rveidotu j\u016bsu organiz\u0101cijas m\u0101rketingu.<\/p>\n<p style=\"text-align: justify;\">Ir vair\u0101kas darb\u012bbas, kuras, ievie\u0161ot automatiz\u0113tus procesus, var iev\u0113rojami uzlabot efektivit\u0101ti un laiku. Jo \u012bpa\u0161i p\u0101rdo\u0161anas un m\u0101rketinga jom\u0101 atk\u0101rtojo\u0161os uzdevumus var samazin\u0101t gandr\u012bz par 80%.<\/p>\n<p style=\"text-align: justify;\">Paredzams, ka l\u012bdz 2022. gadam 59% uz\u0146\u0113m\u0113jdarb\u012bbas procesu tiks automatiz\u0113ti, t\u0101p\u0113c cilv\u0113kiem b\u016bs daudz vair\u0101k laika un vietas, ko velt\u012bt rado\u0161iem uzdevumiem. Automatiz\u0101cijai ir arvien liel\u0101ka noz\u012bme, un to bie\u017ei vien atvieglo vienk\u0101r\u0161a integr\u0101cija ar eso\u0161o IT infrastrukt\u016bru.<\/p>\n<p style=\"text-align: justify;\">Procesu automatiz\u0101ciju m\u0101rketing\u0101 var iedal\u012bt tr\u012bs kategorij\u0101s:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Operat\u012bvais m\u0101rketings<\/li>\n<li>Klientu lojalit\u0101te<\/li>\n<li>Klientu pieredze<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Operat\u012bvais m\u0101rketings<\/h4>\n<p style=\"text-align: justify;\">M\u0101rketing\u0101 ir daudz atk\u0101rtojo\u0161os uzdevumu, kas saist\u012bti ar vair\u0101k\u0101m sist\u0113m\u0101m. Piem\u0113ram, pag\u0101ju\u0161aj\u0101 ned\u0113\u013c\u0101 m\u0113s veic\u0101m procesu, kas pal\u012bdz\u0113ja \u0101tri noteikt, kur\u0161 veiksm\u012bgi pabeidzis m\u016bsu akad\u0113mijas sertifik\u0101cijas kursus, lai izveidotu personaliz\u0113tu diplomu, kas autom\u0101tiski tiek nos\u016bt\u012bts pa e-pastu katram, kur\u0161 tos pabeidzis. Ikviena m\u0101rketinga organiz\u0101cija zina, cik daudz garlaic\u012bga darba ir j\u0101iegulda vair\u0101k\u0101s sist\u0113m\u0101s.<\/p>\n<h4 style=\"text-align: justify;\">Klientu lojalit\u0101te<\/h4>\n<p style=\"text-align: justify;\">M\u016bsdienu CMO ir tie\u0161\u0101ka loma klientu iesaist\u012b\u0161an\u0101. M\u0101rketinga departaments v\u0113las izmantot visus datu avotus, lai uzlabotu ar klientiem saist\u012bto pas\u0101kumu precizit\u0101ti un izmantot\u0101 satura atbilst\u012bbu.<\/p>\n<h4 style=\"text-align: justify;\">Klientu pieredze<\/h4>\n<p style=\"text-align: justify;\">Iesp\u0113jams, visaizraujo\u0161\u0101kais ieguvums no automatiz\u0113tiem procesiem m\u0101rketing\u0101 ir ma\u0161\u012bnm\u0101c\u012b\u0161an\u0101s izmanto\u0161ana m\u0101rketinga piltuv\u0113 un klientu pieredz\u0113. L\u0113mumi, kas m\u016bsu darba pl\u016bsm\u0101 ir balst\u012bti uz noteikumiem, laika gait\u0101 var uzlaboties, pamatojoties uz ma\u0161\u012bnm\u0101c\u012b\u0161an\u0101s rezult\u0101t\u0101 g\u016bto pieredzi.<\/p>\n<p style=\"text-align: justify;\">T\u0101l\u0101k ir min\u0113ti da\u017ei no veidiem, k\u0101 efekt\u012bvi ieviest automatiz\u0113tus procesus m\u0101rketinga noda\u013c\u0101.<\/p>\n<h2 style=\"text-align: justify;\">Operat\u012bvais m\u0101rketings<\/h2>\n<h4 style=\"text-align: justify;\">Cenu un konkurences uzraudz\u012bba<\/h4>\n<p style=\"text-align: justify;\">Automatiz\u0113ti procesi \u013cauj sekot l\u012bdzi konkurentu vietn\u0113m un cen\u0101m re\u0101llaik\u0101 un sa\u0146emt pazi\u0146ojumus par izmai\u0146\u0101m. Tas var \u013caut uz\u0146\u0113mumiem attiec\u012bgi piel\u0101got savas cenas, nep\u0101rl\u016bkojot konkurentu t\u012bmek\u013ca vietnes vienu p\u0113c otras.<\/p>\n<h4 style=\"text-align: justify;\">P\u0101rejas no vecajiem risin\u0101jumiem uz jaunajiem atvieglo\u0161ana<\/h4>\n<p style=\"text-align: justify;\">Pieaugot p\u0101rdo\u0161anas un m\u0101rketinga programmat\u016bras skaitam, s\u0101kot no p\u0101rdo\u0161anas pa\u0101trin\u0101\u0161anas l\u012bdz m\u0101rketinga automatiz\u0101cijai, uz\u0146\u0113mumi aizvien bie\u017e\u0101k p\u0101riet no vecaj\u0101m sist\u0113m\u0101m uz jauniem risin\u0101jumiem.<\/p>\n<p style=\"text-align: justify;\">Visas \u0161\u012bs inform\u0101cijas p\u0101rs\u016bt\u012b\u0161ana var b\u016bt sare\u017e\u0123\u012bta un laikietilp\u012bga. Ta\u010du uz\u0146\u0113mumi, kas izv\u0113las ieviest automatiz\u0113tus procesus, var viegli p\u0101rvietot inform\u0101ciju no vienas sist\u0113mas uz citu, maz trauc\u0113jot uz\u0146\u0113m\u0113jdarb\u012bbu un neradot cilv\u0113ka izrais\u012btu k\u013c\u016bdu risku.<\/p>\n<h4 style=\"text-align: justify;\">Soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu uzraudz\u012bba<\/h4>\n<p style=\"text-align: justify;\">Soci\u0101lie pla\u0161sazi\u0146as l\u012bdzek\u013ci ir ieguvu\u0161i lielu noz\u012bmi, jo t\u0101 ir vide, kur\u0101 notiek daudzas rekl\u0101mas un citi b\u016btiski uz\u0146\u0113m\u0113jdarb\u012bbas pas\u0101kumi. Cilv\u0113ki vairs nepa\u013caujas tikai uz tradicion\u0101lajiem m\u0101rketinga veidiem, bet arvien vair\u0101k atbalsta to digit\u0101lo modalit\u0101ti. Veidojot automatiz\u0113tus procesus, uz\u0146\u0113mumiem var pal\u012bdz\u0113t uzraudz\u012bt to darb\u012bbu soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu pasaul\u0113.<\/p>\n<p style=\"text-align: justify;\">Varat noteikt, k\u0101p\u0113c konkr\u0113ts ieraksts sa\u0146em vair\u0101k \"pat\u012bk\" un kop\u012bgo\u0161anos, pamatojoties uz to, k\u0101 tas tiek sal\u012bdzin\u0101ts ar citiem; varat analiz\u0113t t\u0101 veiktsp\u0113ju un, ja nepiecie\u0161ams, veikt izmai\u0146as un piel\u0101gojumus profilos un zi\u0146ojumos.<\/p>\n<h4 style=\"text-align: justify;\">M\u0101rketinga datu ieguve no da\u017e\u0101diem form\u0101tiem<\/h4>\n<p style=\"text-align: justify;\">\u0145emot v\u0113r\u0101, ka dati tiek sniegti da\u017e\u0101dos form\u0101tos, s\u0101kot ar vienk\u0101r\u0161u tekstu un beidzot ar pap\u012bra piez\u012bm\u0113m, var b\u016bt gr\u016bti tos visus izlas\u012bt un ievad\u012bt. Ievie\u0161ot automatiz\u0113tus procesus, varat izmantot optisk\u0101s rakstz\u012bmju atpaz\u012b\u0161anas tehnolo\u0123iju, lai nolas\u012btu inform\u0101ciju no da\u017e\u0101diem avotiem un autom\u0101tiski ievad\u012btu to CRM sist\u0113m\u0101, nezaud\u0113jot precizit\u0101ti.<\/p>\n<h2 style=\"text-align: justify;\">Klientu lojalit\u0101te<\/h2>\n<h4 style=\"text-align: justify;\">Izl\u016bko\u0161anas zi\u0146ojumi<\/h4>\n<p style=\"text-align: justify;\">Uz\u0146\u0113mumiem ir laikietilp\u012bgi sagatavot un regul\u0101ri atjaunin\u0101t izl\u016bko\u0161anas zi\u0146ojumus. Visvienk\u0101r\u0161\u0101kais veids ir izveidot automatiz\u0113tu procesu, kas var par to par\u016bp\u0113ties un autom\u0101tiski \u0123ener\u0113t izl\u016bko\u0161anas zi\u0146ojumus. Tas var pal\u012bdz\u0113t identific\u0113t un izcelt jaunus tirgus dal\u012bbniekus.<\/p>\n<h4 style=\"text-align: justify;\">Aug\u0161up\u0101rdo\u0161ana un \u0161\u0137\u0113rsp\u0101rdo\u0161ana<\/h4>\n<p style=\"text-align: justify;\">S\u016bt\u012bt m\u0113r\u0137tiec\u012bgus zi\u0146ojumus eso\u0161ajiem klientiem, lai palielin\u0101tu p\u0101rdo\u0161anas apjomu, pamatojoties uz vi\u0146u profilu, izmantojot savstarp\u0113jo p\u0101rdo\u0161anu vai aug\u0161upejo\u0161anu, nosakot, ko vi\u0146i ir ieg\u0101d\u0101ju\u0161ies un k\u0101dus saist\u012btus produktus vi\u0146iem var pied\u0101v\u0101t.<\/p>\n<h4 style=\"text-align: justify;\">Aptaujas<\/h4>\n<p style=\"text-align: justify;\">Ir da\u017eu stundu vai varb\u016bt p\u0101ris dienu periods, kad j\u016bsu pakalpojuma vai produkta t\u0113ls paliek pirc\u0113ja atmi\u0146\u0101, un tas j\u0101izmanto aptauju veik\u0161anai. Ar \u0101muru ir j\u0101tr\u0101pa, kad gludeklis ir karsts. Un ir tikai viens veids, k\u0101 to izdar\u012bt, - ar re\u0101llaika, autom\u0101tiski izveidot\u0101m aptauj\u0101m.<\/p>\n<p style=\"text-align: justify;\">Ir tr\u012bs izmanto\u0161anas gad\u012bjumi, kad automatiz\u0113tas aptaujas ir ide\u0101li piem\u0113rotas. Pirmk\u0101rt, lai ieg\u016btu atsauksmes par savu pakalpojumu vai produktu. Otrais - lai ieg\u016btu atsauksmes par j\u016bsu vietnes pieredzi. Un tre\u0161ais un vissvar\u012bg\u0101kais ir likt klientam justies nov\u0113rt\u0113tam.<\/p>\n<p style=\"text-align: justify;\">Diem\u017e\u0113l \u013coti maz cilv\u0113ku piev\u0113r\u0161 uzman\u012bbu pareizajam laikam, kad nos\u016bt\u012bt aptauju saviem klientiem. Un m\u0113s uzskat\u0101m, ka tas ir galvenais elements, lai uzlabotu atbil\u017eu l\u012bmeni.<\/p>\n<h2 style=\"text-align: justify;\">Klientu pieredze<\/h2>\n<h4 style=\"text-align: justify;\">Saglab\u0101t eso\u0161o un jauno klientu inform\u0101ciju<\/h4>\n<p style=\"text-align: justify;\">Noz\u012bm\u012bgs procesu automatiz\u0101cijas izmanto\u0161anas gad\u012bjums ir organiz\u0113ta un viegli pieejama klientu inform\u0101cijas glab\u0101\u0161ana. Autom\u0101tiska da\u017e\u0101du datu kategoriju klasifik\u0101cija, k\u0101 ar\u012b vienk\u0101r\u0161a un segment\u0113ta datu vizualiz\u0101cija vis\u0101 uz\u0146\u0113mum\u0101 var ietaup\u012bt daudz laika un naudas, un tas \u013cauj \u0161o inform\u0101ciju manu\u0101li ievad\u012bt m\u016bsu sist\u0113m\u0101s pag\u0101tn\u0113.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Interneta un digitaliz\u0101cijas laikmet\u0101 joproj\u0101m ir daudz m\u0101rketinga procesu, kuros var izmantot procesu automatiz\u0101ciju.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/ka-marketings-var-gut-labumu-no-procesu-automatizacijas\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En la era de Internet y lo digital, todav\u00eda hay muchos procesos de marketing que pueden beneficiarse de la automatizaci\u00f3n de procesos.\" \/>\n<meta property=\"og:url\" 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