{"id":6593,"date":"2023-04-14T21:43:00","date_gmt":"2023-04-14T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6593"},"modified":"2023-12-29T09:30:21","modified_gmt":"2023-12-29T07:30:21","slug":"ka-izveidot-pilnigu-klienta-profilu-izmantojot-datus","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/como-crear-un-completo-perfil-de-cliente-utilizando-datos\/masterbase\/","title":{"rendered":"K\u0101 izveidot piln\u012bgu klienta profilu, izmantojot datus"},"content":{"rendered":"

Interesant\u0101 rakst\u0101 Annum Munir s\u012bki aprakst\u012bti so\u013ci, kas j\u0101veic, lai, izmantojot datus, izveidotu individu\u0101lu profilu, kas m\u016bsdien\u0101s ir jebkuras tie\u0161saistes strat\u0113\u0123ijas pamatelements.<\/p>\n

<\/p>\n

Pirc\u0113ja person\u012bba vs klienta profils<\/span><\/strong><\/span><\/p>\n

Vispirms ir svar\u012bgi paskaidrot, ka, neraugoties uz to l\u012bdz\u012bbu, klienta profils nav tas pats, kas pirc\u0113ja persona vai m\u0113r\u0137a tirgus.<\/span><\/span><\/p>\n

Pirc\u0113ja person\u012bba ir da\u013c\u0113ji izdom\u0101ts ide\u0101l\u0101 klienta t\u0113ls, lai atspogu\u013cotu j\u016bsu klientu vajadz\u012bbas un v\u0113lmes.<\/p>\n

Klientu profil\u0113\u0161ana ir re\u0101lu attiec\u012bbu veido\u0161ana ar eso\u0161ajiem klientiem, izmantojot re\u0101lus datus, faktus un inform\u0101ciju.<\/p>\n

Kas ir klientu profili un k\u0101p\u0113c tie ir nepiecie\u0161ami?
\n<\/strong><\/span><\/p>\n

Dom\u0101jiet par saviem klientiem individu\u0101l\u0101 l\u012bmen\u012b. Pie\u0146emsim, ka jums ir klients v\u0101rd\u0101 Ana. Vi\u0146a ir divdesmitgadniece, kura dz\u012bvo Madrid\u0113 un str\u0101d\u0101 m\u0101rketinga jom\u0101.<\/p>\n

Vi\u0146a ir aizraut\u012bga lietot\u0146u lietot\u0101ja, kas ar z\u012bmoliem galvenok\u0101rt sadarbojas, izmantojot savu iPhone. Reiz\u0113m vi\u0146a p\u0101rl\u016bko t\u012bmek\u013ca vietnes, klik\u0161\u0137ina uz j\u016bsu zi\u0146ojumiem vai dal\u0101s ar j\u016bsu soci\u0101lo mediju saturu, bet p\u0113c iesp\u0113jas izvair\u0101s no do\u0161an\u0101s uz veikalu.<\/p>\n

Bet vai neb\u016btu ide\u0101li, ja visa \u0161\u012b inform\u0101cija b\u016btu vienuviet un viegli pieejama? Tie\u0161i \u0161eit k\u013c\u016bst svar\u012bgi klientu profili.<\/p>\n

Anas klienta profila sadal\u012bt\u0101 versija var\u0113tu izskat\u012bties \u0161\u0101di:<\/p>\n

\"Ekr\u0101n\u0161\u0101vi\u0146\u0161<\/p>\n

K\u0101 redzat, klientu profili ir visu par klientiem apkopoto datu apkopojums vienuviet.<\/strong> Protams, katram cilv\u0113kam ir j\u0101b\u016bt savam klienta profilam, pamatojoties uz vi\u0146a unik\u0101laj\u0101m \u012bpa\u0161\u012bb\u0101m un mijiedarb\u012bbu ar uz\u0146\u0113mumu.<\/p>\n

Klientu profili pal\u012bdz padzi\u013cin\u0101ti izprast j\u016bsu lietot\u0101jus, j\u0113gpilni sadarboties ar vi\u0146iem un pan\u0101kt, ka vi\u0146i past\u0101v\u012bgi p\u0101rskata j\u016bsu saturu, lai ieg\u016btu vair\u0101k inform\u0101cijas.<\/p>\n

Tie var pal\u012bdz\u0113t jums izveidot piln\u012bgu priek\u0161statu par j\u016bsu individu\u0101lajiem lietot\u0101jiem, kas var lab\u0101k kalpot j\u016bsu vajadz\u012bb\u0101m. Un tie\u0161i tas p\u0101rv\u0113r\u0161 viduv\u0113jus uz\u0146\u0113mumus par lieliskiem.<\/p>\n

K\u0101 7 so\u013cos izveidot piln\u012bgu klienta profilu<\/strong><\/span><\/p>\n

1. solis: Individu\u0101lu klientu datu eksport\u0113\u0161ana no tie\u0161saistes kan\u0101liem
\n<\/strong><\/span>Digit\u0101lie kan\u0101li (t\u012bmek\u013ca vietne, e-pasts, soci\u0101lie mediji) pal\u012bdz sniegt inform\u0101ciju j\u016bsu auditorijai, ta\u010du tie ar\u012b apkopo daudz datu par to. Katrs tie\u0161saistes kan\u0101ls var sniegt jaunu inform\u0101ciju par to, kas ir j\u016bsu lietot\u0101ji, ko vi\u0146i lasa, kas vi\u0146us interes\u0113 un ar ko vi\u0146i dal\u0101s t\u012bmekl\u012b.<\/p>\n

Turpm\u0101k s\u012bk\u0101k aprakst\u012bsim, ko katrs kan\u0101ls var jums past\u0101st\u012bt par j\u016bsu klientiem.<\/strong><\/p>\n

E-pasts<\/strong>E-pasta dati pal\u012bdz\u0113s jums saprast, cik bie\u017ei j\u016bsu klienti v\u0113las sa\u0146emt inform\u0101ciju no j\u016bsu uz\u0146\u0113muma un k\u0101da veida pazi\u0146ojumus vi\u0146i atver un lasa.<\/p>\n

Eksport\u0113jamo profila lauku piem\u0113ri:<\/p>\n

- E-pasta adrese<\/p>\n

- Abon\u0113\u0161anas preferences<\/p>\n

- S\u016bt\u012bjuma abonenta statuss<\/p>\n

- Nesen atv\u0113rt\u0101s zi\u0146as<\/p>\n

- M\u0113ne\u0161a vid\u0113jais atv\u0113rto zi\u0146ojumu skaits<\/p>\n

- P\u0113d\u0113jais datums, kad noklik\u0161\u0137in\u0101ts uz zi\u0146ojuma<\/p>\n

- P\u0113d\u0113j\u0101 saite atv\u0113rta zi\u0146ojum\u0101<\/p>\n

- M\u0113ne\u0161a vid\u0113jais klik\u0161\u0137u skaits uz vienu s\u016bt\u012bjumu<\/p>\n

- Uz\u0146\u0113mums, darbavieta utt.<\/p>\n

T\u012bmek\u013ca vietne:<\/strong> T\u012bmek\u013ca vietnes anal\u012btikas p\u0101rskat\u012b\u0161ana ir \u013coti izplat\u012bta prakse. Cik daudz cilv\u0113ku p\u0113d\u0113j\u0101 laik\u0101 ir apmekl\u0113ju\u0161i j\u016bsu t\u012bmek\u013ca vietni? Kur\u0101s lap\u0101s vi\u0146i pavada visvair\u0101k laika? K\u0101da bija pirm\u0101 darb\u012bba, ko vi\u0146i veica (ieg\u0101d\u0101j\u0101s produktu, piepras\u012bja pied\u0101v\u0101jumu, izveidoja kontu)? Kad vi\u0146i p\u0113d\u0113jo reizi veica noz\u012bm\u012bgu darb\u012bbu?<\/p>\n

Eksport\u0113jamo profila lauku piem\u0113ri:<\/p>\n

- P\u0113d\u0113jais t\u012bmek\u013ca vietnes apmekl\u0113jums un apmekl\u0113t\u0101s lapas<\/p>\n

- Pirm\u0101 t\u012bmek\u013ca vietnes apmekl\u0113juma pirm\u0101 lapa un apmekl\u0113t\u0101s lapas<\/p>\n

- P\u0113d\u0113jais konversijas notikuma datums un pied\u0101v\u0101jums<\/p>\n

- Pirmais konversijas notikums. Datums un pied\u0101v\u0101jums<\/p>\n

- Vid\u0113jais laiks uz vietas<\/p>\n

- Ikm\u0113ne\u0161a t\u012bmek\u013ca vietnes apmekl\u0113jumi<\/p>\n

Soci\u0101lie t\u012bkli:\u00a0<\/strong>Vai vi\u0146i seko j\u016bsu z\u012bmolam, dal\u0101s ar j\u016bsu saturu, pat\u012bk, retweet\u0113 vai koment\u0113 j\u016bsu saturu? Sekojiet l\u012bdzi savu klientu mijiedarb\u012bbai soci\u0101lajos t\u012bklos un izmantojiet to, lai nov\u0113rt\u0113tu vi\u0146u apmierin\u0101t\u012bbas l\u012bmeni ar j\u016bsu uz\u0146\u0113mumu, produktiem un lietojumprogramm\u0101m.<\/p>\n

Eksport\u0113jamo profila lauku piem\u0113ri:<\/p>\n

- Atsauksmes no soci\u0101lajiem t\u012bkliem (pozit\u012bvas vai negat\u012bvas)<\/p>\n

- Z\u012bmolu gar\u0161u skaits<\/p>\n

- Z\u012bmola darb\u012bbu skaits<\/p>\n

2. solis: eksport\u0113jiet individu\u0101lo klientu datus no bezsaistes kan\u0101liem
\n<\/strong><\/span>Pasta s\u016bt\u012bjumi, fiziski veikali un pas\u0101kumu r\u012bko\u0161ana ir da\u017ei no bezsaistes kan\u0101liem. \u0160ie kan\u0101li ar\u012b apkopo v\u0113rt\u012bgus datus par j\u016bsu klientiem un sniedz inform\u0101ciju par vi\u0146u faktisko uzved\u012bbu un darb\u012bb\u0101m.<\/span><\/p>\n

Eksport\u0113jamo profila lauku piem\u0113ri:<\/p>\n

Pasta s\u016bt\u012bjumu kampa\u0146as<\/p>\n

- \u017durn\u0101la abonenta statuss<\/p>\n

- P\u0113d\u0113j\u0101 s\u016bt\u012bjuma datums<\/p>\n

\u00b7 Direcci\u00f3n<\/p>\n

- P\u0101rdo\u0161anas teritorija<\/p>\n

Fiziskie veikali<\/p>\n

- P\u0113d\u0113jais veikala apmekl\u0113jums<\/p>\n

- P\u0113d\u0113jais veikal\u0101 ieg\u0101d\u0101tais produkts<\/p>\n

- Veikala kred\u012bts<\/p>\n

- Bie\u017ei izmantot\u0101s lidot\u0101ja kartes izmanto\u0161ana<\/p>\n

Notikumi<\/p>\n

- P\u0113d\u0113jais apmekl\u0113tais pas\u0101kums<\/p>\n

- Visi pas\u0101kumi<\/p>\n

3. posms: Apkopot individu\u0101lus klientu datus par lietojumprogrammu lieto\u0161anu
\n<\/strong><\/span>Lietotnes var b\u016bt vistuv\u0101kais veids, k\u0101 pat\u0113r\u0113t\u0101js kontakt\u0113jas ar z\u012bmolu. Lietotnes iemieso z\u012bmola sol\u012bjumu un pal\u012bdz lietot\u0101jiem viegli un jebkur\u0101 viet\u0101 veikt konkr\u0113tus uzdevumus.<\/p>\n

T\u0101d\u0113j\u0101di tie ir zelta v\u0113rt\u0113 k\u0101 uzved\u012bbas datu avots.<\/p>\n

Vai j\u016bsu galvenie klienti ir lejupiel\u0101d\u0113ju\u0161i j\u016bsu lietojumprogrammu?<\/p>\n

Cik bie\u017ei izmantojat lietotni?<\/p>\n

Vai ir aktiviz\u0113ti mobilie pazi\u0146ojumi?<\/p>\n

K\u0101das darb\u012bbas t\u0101s veic lietojumprogramm\u0101?<\/p>\n

Par k\u0101diem notikumiem pieteikum\u0101 tie ir k\u013cuvu\u0161i?<\/p>\n

Kurus ekr\u0101nus apmekl\u0113jat visbie\u017e\u0101k un kurus vismaz\u0101k?<\/p>\n

Eksport\u0113jamo profila lauku piem\u0113ri:<\/p>\n

- Iesl\u0113gti pazi\u0146ojumi<\/p>\n

- P\u0113d\u0113j\u0101 pieteik\u0161an\u0101s sesija<\/p>\n

- Vid\u0113jais sesijas ilgums<\/p>\n

- Konversijas \/ lietojumprogrammu notikumi<\/p>\n

- Lietojumprogrammas darb\u012bbas laiks<\/p>\n

- Zi\u0146u klik\u0161\u0137u skaits<\/p>\n

- Lietot\u0101ja preferences \/ atrib\u016bti<\/p>\n

4. solis: import\u0113jiet \u0161os datus uz centr\u0101lo atra\u0161an\u0101s vietu
\n<\/strong><\/span>Kad visa 1.-3. posm\u0101 aprakst\u012bt\u0101 inform\u0101cija ir apkopota, ir pien\u0101cis laiks to integr\u0113t. M\u0113r\u0137is ir apvienot da\u017e\u0101dus inform\u0101cijas avotus vienuviet. J\u016bs varat pie\u0161\u0137irt pareizos datus pareizajiem cilv\u0113kiem p\u0113c klienta v\u0101rda, ID vai citiem viegli identific\u0113jamiem unik\u0101liem parametriem.<\/p>\n

5. solis: pareizi interpret\u0113t datus
\n<\/strong><\/span>Kad dati b\u016bs veiksm\u012bgi import\u0113ti, jums b\u016bs pieejami daudzi visaptvero\u0161i klientu profili.<\/p>\n

J\u016bs var\u0113siet padzi\u013cin\u0101ti izp\u0113t\u012bt lietot\u0101ju pirk\u0161anas paradumus, demogr\u0101fiskos datus un uzved\u012bbas v\u0113sturi, lai lab\u0101k izprastu, kas vi\u0146us padara l\u012bdz\u012bgus un kas at\u0161\u0137ir\u012bgus.<\/p>\n

6. solis: P\u0101rv\u0113rst datus darb\u012bb\u0101s
\n<\/strong><\/span>Kad profili ir izveidoti un papildin\u0101ti ar datiem, ko ar tiem dar\u012bt? Jums \u0161ie dati ir j\u0101izmanto darb\u012bb\u0101. Grup\u0113jiet individu\u0101lus klientu profilus, lai izveidotu \"auditorijas\", t. i., lietot\u0101ju segmentus, un p\u0113c tam nos\u016btiet tiem personaliz\u0113tus zi\u0146ojumus. Atcerieties, ka, jo vair\u0101k j\u016bs zin\u0101t par saviem kontaktiem, jo lab\u0101k varat apmierin\u0101t vi\u0146u v\u0113lmes, izmantojot atbilst\u012bbu.<\/p>\n

7. solis: regul\u0101ri atjauniniet klientu profilus
\n<\/strong><\/span>P\u0101rmai\u0146as ir vien\u012bg\u0101 konstante dz\u012bv\u0113. Cilv\u0113ki main\u0101s, main\u0101s vi\u0146u m\u0113r\u0137i un situ\u0101cija. T\u0101p\u0113c regul\u0101ra klientu profilu atjaunin\u0101\u0161ana ir b\u016btiska pras\u012bba.<\/p>\n

Ne\u013caujiet tiem novecot! Izstr\u0101d\u0101jiet sazi\u0146as strat\u0113\u0123ijas, kas regul\u0101ri papildina un bag\u0101tina j\u016bsu profilus ar jaun\u0101ko un svaig\u0101ko inform\u0101ciju no j\u016bsu kontaktperson\u0101m.<\/p>\n

Secin\u0101jums<\/strong><\/span><\/p>\n

Neatkar\u012bgi no t\u0101, k\u0101da veida uz\u0146\u0113m\u0113jdarb\u012bb\u0101 darbojaties, vienm\u0113r ir d\u0101rg\u0101k ieg\u016bt jaunu klientu nek\u0101 notur\u0113t eso\u0161o. Klientu profili pal\u012bdz jums lab\u0101k izprast klientus, maksim\u0101li palielinot j\u016bsu komunik\u0101cijas atbilst\u012bbu un palielinot vi\u0146u iesaisti j\u016bsu z\u012bmol\u0101.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Interesant\u0101 rakst\u0101 Annum Munir s\u012bki aprakst\u012bti so\u013ci, kas j\u0101veic, lai, izmantojot datus, izveidotu individu\u0101lu profilu, kas m\u016bsdien\u0101s ir jebkuras tie\u0161saistes strat\u0113\u0123ijas pamatelements.<\/p>","protected":false},"author":239642484,"featured_media":7760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo crear un completo\u00a0perfil de cliente 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