{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"e-pasta-nosutisana-nav-tas-pats-kas-ta-nonaksana-sanemeja-iesutne","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"E-pasta nos\u016bt\u012b\u0161ana nav tas pats, kas t\u0101 non\u0101k\u0161ana sa\u0146\u0113m\u0113ja ies\u016btn\u0113."},"content":{"rendered":"<h1>Sp\u0113l\u0113t\u0101ji \u0161aj\u0101 sare\u017e\u0123\u012btaj\u0101 sp\u0113l\u0113 ir pieredze, tehnolo\u0123ijas un vair\u0101k nek\u0101 da\u017eas gr\u016bt\u012bbas.<\/h1>\n<p>Pasaul\u0113 tikai 20% e-pasta s\u016bt\u012bjumu ir likum\u012bgi, t. i., tie netiek uzskat\u012bti par surog\u0101tpasta s\u016bt\u012bjumiem. Visi p\u0101r\u0113jie ir.<\/p>\n<p>Tas liek e-pasta pakalpojumu sniedz\u0113jiem (jeb interneta pakalpojumu sniedz\u0113jiem) uzst\u0101d\u012bt aizvien vair\u0101k \u0161\u0137\u0113r\u0161\u013cu, lai filtr\u0113tu \u013caunpr\u0101t\u012bgus s\u016bt\u012bjumus un surog\u0101tpastu, t\u0101d\u0113j\u0101di padarot to nok\u013c\u016b\u0161anu l\u012bdz adres\u0101tu pastkast\u012bt\u0113m par milz\u012bgu izaicin\u0101jumu.<\/p>\n<p>T\u0101p\u0113c zi\u0146ojumu nos\u016bt\u012b\u0161ana nav tas pats, kas to nog\u0101d\u0101\u0161ana kontaktu pastkast\u012bt\u0113s. Lai to pan\u0101ktu, ir j\u0101\u0146em v\u0113r\u0101 vair\u0101ki aspekti, kas visi ir ietverti j\u0113dzien\u0101 \"pieg\u0101d\u0101jam\u012bba\", kura tv\u0113rums ir detaliz\u0113ti izkl\u0101st\u012bts \u0161aj\u0101 rakst\u0101.<\/p>\n<p>Ta\u010du vispirms ir labi izprast \u0161aj\u0101 proces\u0101 iesaist\u012bto \u0137\u0113di.<\/p>\n<h2>Pieg\u0101d\u0101jam\u012bbas \u0137\u0113de<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"blogsept9\"  \/><\/p>\n<ul>\n<li>Iniciators ir uz\u0146\u0113mums vai persona, kas izveido zi\u0146ojumus, kurus v\u0113laties nos\u016bt\u012bt saviem klientiem.<\/li>\n<li>S\u016bt\u012bt\u0101js ir uz\u0146\u0113mums, kas pied\u0101v\u0101 elektronisk\u0101s kurjerpasta pieg\u0101des pakalpojumu, m\u016bsu gad\u012bjum\u0101: MasterBase\u00ae.<\/li>\n<li>P\u0113c tam autors nos\u016bta savus zi\u0146ojumus, izmantojot s\u016bt\u012bt\u0101ju, un tie tiek nos\u016bt\u012bti internet\u0101.<\/li>\n<li>Zi\u0146ojumi non\u0101k pie sa\u0146\u0113m\u0113ja, kas parasti ir uz\u0146\u0113mums, kur\u0161 nodro\u0161ina pasta konta pakalpojumu.<\/li>\n<li>T\u0101s nosaka, vai zi\u0146ojumi tiks pieg\u0101d\u0101ti sa\u0146\u0113m\u0113jiem, nosakot, vai tie ir surog\u0101tpasts vai likum\u012bgs s\u016bt\u012bjums.<\/li>\n<li>Adres\u0101ts ir klients vai potenci\u0101lais klients, kuram autors adres\u0113jis s\u016bt\u012bjumu: gal\u012bgais adres\u0101ts.<\/li>\n<\/ul>\n<p>P\u0113c tam, kad esam izskaidroju\u0161i pieg\u0101des \u0137\u0113di, apl\u016bkosim, kas nosaka, ka sa\u0146\u0113m\u0113js (interneta pakalpojumu sniedz\u0113js) klasific\u0113 zi\u0146ojumu k\u0101 Spamu.<\/p>\n<p>Svar\u012bga ir interneta pakalpojumu sniedz\u0113ja izstr\u0101d\u0101t\u0101 pasta s\u016bt\u012bjumu nov\u0113rt\u0113\u0161anas proced\u016bra, jo t\u0101 nosaka e-pasta m\u0101rketinga kampa\u0146as veiksmi vai neveiksmi. K\u0101da j\u0113ga ir no re\u0123istr\u0101cijas b\u0101zes, pievilc\u012bgu kampa\u0146u un pied\u0101v\u0101jumu izstr\u0101des, ja galu gal\u0101 tie nesasniedz sa\u0146\u0113m\u0113ju?<\/p>\n<p>Labu pieg\u0101d\u0101jam\u012bbu pan\u0101k, labv\u0113l\u012bgi ietekm\u0113jot katru no aspektiem, ko e-pasta pakalpojumu sniedz\u0113js nov\u0113rt\u0113, pirms p\u0101rs\u016bta j\u016bsu zi\u0146ojumus.<\/p>\n<p>Apskat\u012bsim, k\u0101di tie ir:<\/p>\n<h3>1. Autentifik\u0101cijas atbalsts<\/h3>\n<p>B\u016bt\u012bb\u0101 t\u0101 ir apstiprino\u0161a atbilde uz interneta pakalpojumu sniedz\u0113ja jaut\u0101jumu: vai j\u016bs esat s\u016bt\u012bt\u0101js, par kuru sak\u0101t, ka esat? Pasta pakalpojumu sniedz\u0113js pats nodro\u0161ina jums nepiecie\u0161amos r\u012bkus, lai autentific\u0113tu j\u016bsu s\u016bt\u012bjumu: SPF, dom\u0113na atsl\u0113gas, SenderID un DKIM.<\/p>\n<h3>2. Labas attiec\u012bbas ar interneta pakalpojumu sniedz\u0113jiem<\/h3>\n<p>Tie\u0161a kontakta uztur\u0113\u0161ana ar Gmail, Hotmail vai Yahoo, lai atrisin\u0101tu jebk\u0101das pasta s\u016bt\u012b\u0161anas probl\u0113mas, ir kaut kas t\u0101ds, ko ne visi var pan\u0101kt. To var izdar\u012bt tikai uz\u0146\u0113mumi ar lielu s\u016bt\u012bjumu apjomu, labu reput\u0101ciju un labu pieg\u0101des praksi laika gait\u0101.<\/p>\n<h3>3. Atlek\u0161anas p\u0101rvald\u012bba<\/h3>\n<p>Lai uztur\u0113tu labas attiec\u012bbas ar sa\u0146\u0113m\u0113jiem (interneta pakalpojumu sniedz\u0113jiem), s\u016bt\u012bt\u0101jam (MasterBase\u00ae) ir svar\u012bgi efekt\u012bvi apstr\u0101d\u0101t atteikumus.<\/p>\n<h3>4. Atgriezenisk\u0101s saites cilpa<\/h3>\n<p>Tie ir meh\u0101nismi, ko izveido interneta pakalpojumu sniedz\u0113ji, lai s\u016bt\u012bt\u0101jiem pazi\u0146otu par sa\u0146\u0113m\u0113ju iesniegtaj\u0101m surog\u0101tpasta s\u016bdz\u012bb\u0101m. \u0160\u012b inform\u0101cija \u013cauj s\u016bt\u012bt\u0101jam nov\u0113rt\u0113t s\u016bt\u012bjuma kvalit\u0101ti, br\u012bdinot autoru par iesp\u0113jam\u0101m probl\u0113m\u0101m un t\u0101d\u0113j\u0101di r\u016bp\u0113joties par s\u016bt\u012bjuma reput\u0101ciju.<\/p>\n<h3>5. HTML strukt\u016bras korekcija<\/h3>\n<p>ir nepiecie\u0161am\u0101 tehnolo\u0123ija, lai HTML form\u0101t\u0101 izstr\u0101d\u0101tajos darbos pied\u0101v\u0101tu autom\u0101tisku k\u013c\u016bdu labo\u0161anu. Jebkura k\u013c\u016bda var novest pie t\u0101, ka s\u016bt\u012bjums tiek uzskat\u012bts par surog\u0101tpastu.<\/p>\n<h3>6. Iev\u0113rojiet labas prakses ieteikumus<\/h3>\n<p>Lai nodro\u0161in\u0101tu efekt\u012bvu pieg\u0101di un izvair\u012btos no t\u0101, ka tiek saboj\u0101ta j\u016bsu iesnieg\u0161anas reput\u0101cija interneta pakalpojumu sniedz\u0113ju vid\u016b, ir svar\u012bgi zin\u0101t, ko dar\u012bt un ko nedar\u012bt. Vienm\u0113r ir ieteicams ieklaus\u012bties s\u016bt\u012bt\u0101ja sniegtajos ieteikumos un paraugpraks\u0113, lai neiekristu surog\u0101tpasta izplat\u012b\u0161an\u0101.<\/p>\n<p>Tagad nav lietder\u012bgi uzskait\u012bt padomus, ta\u010du ir lietder\u012bgi piemin\u0113t vienu, kas ir \u013coti svar\u012bgs j\u016bsu reput\u0101cijai interneta pakalpojumu sniedz\u0113ju vid\u016b:<\/p>\n<p>Turieties prom no s\u016bt\u012bt\u0101jiem, kas iznom\u0101 vai tirgo kontaktu b\u0101zi un nevar pier\u0101d\u012bt savu le\u0123itimit\u0101ti. Svar\u012bg\u0101kais iemesls ir tas, ka, visticam\u0101k, neviens no sa\u0146\u0113m\u0113jiem nav devis at\u013cauju sa\u0146emt zi\u0146ojumus.<\/p>\n<p>Tas neap\u0161aub\u0101mi palielina s\u016bdz\u012bbu un atsauksmju loku skaitu un kait\u0113 j\u016bsu z\u012bmola reput\u0101cijai interneta pakalpojumu sniedz\u0113ju vid\u016b neatkar\u012bgi no t\u0101, vai zi\u0146ojums tika nos\u016bt\u012bts no t\u0101 pakalpojumu sniedz\u0113ja IP, kas iznom\u0101ja jums \u017eurn\u0101lus.<\/p>\n<p>\u012as\u0101k sakot, uzticiet pieg\u0101des sp\u0113ju ekspertu rok\u0101s...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/lv\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"ebook ebook Deliverability Guide\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Jebkur\u0161 var s\u016bt\u012bt zi\u0146ojumus pa e-pastu, bet tikai retais sp\u0113j tos veiksm\u012bgi ievietot sa\u0146\u0113m\u0113ju pastkast\u012bt\u0113s.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/e-pasta-nosutisana-nav-tas-pats-kas-ta-nonaksana-sanemeja-iesutne\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los jugadores de este dif\u00edcil partido son la experiencia, la 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Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/bir-e-postayi-gondermek-alicinin-gelen-kutusuna-gondermekle-ayni-sey-degildir\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/bir-e-postayi-gondermek-alicinin-gelen-kutusuna-gondermekle-ayni-sey-degildir\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"No es lo mismo enviar un email que conseguir que llegue a la casilla de 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