{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"ka-personalizacija-un-automatizeti-procesi-var-uzlabot-reklamguvumus","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"K\u0101 personaliz\u0101cija un automatiz\u0113ti procesi var uzlabot konversijas"},"content":{"rendered":"

<\/p>\n

Kas ir personaliz\u0101cija elektroniskajos zi\u0146ojumos?<\/h3>\n

T\u0101 ir m\u0101rketinga taktika, kas, pamatojoties uz j\u016bsu abonentu datiem, izstr\u0101d\u0101 konkr\u0113t\u0101kus zi\u0146ojumus, kas piel\u0101goti katram abonentam.<\/p>\n

Tas ietver satura personaliz\u0113\u0161anu, pamatojoties uz j\u016bsu abonentu unik\u0101laj\u0101m \u012bpa\u0161\u012bb\u0101m, piem\u0113ram, v\u0101rdu, dzimumu, atra\u0161an\u0101s vietu, dzim\u0161anas datumu, k\u0101 ar\u012b - un tas ir v\u0113l svar\u012bg\u0101k - uz vi\u0146u uzved\u012bbu (intere\u0161u izpausm\u0113m, nesen veiktajiem pirkumiem u. c.).<\/p>\n

\u0145emot v\u0113r\u0101 to, k\u0101 m\u0101rketinga zi\u0146ojumi p\u0101rpludina e-pasta lietot\u0101ju ies\u016btnes, personaliz\u0113ti zi\u0146ojumi ir daudz efekt\u012bv\u0101ki, lai piesaist\u012btu sa\u0146\u0113m\u0113ju uzman\u012bbu, un t\u0101d\u0113j\u0101di tie ir efekt\u012bv\u0101ki.<\/p>\n

Tiem ir 2,5 reizes augst\u0101ks klik\u0161\u0137u skaits un 6 reizes liel\u0101ka iesp\u0113jam\u012bba pan\u0101kt konversiju. Turkl\u0101t 73% pat\u0113r\u0113t\u0101ju apgalvo, ka vi\u0146i labpr\u0101t\u0101k sadarbotos ar z\u012bmoliem, kas izmanto personisko inform\u0101ciju, lai palielin\u0101tu vi\u0146u pieredzes atbilst\u012bbu.<\/strong> (Avots: Experian).<\/span><\/p>\n

Nodro\u0161in\u0101t abonentiem personaliz\u0101ciju, p\u0113c kuras vi\u0146i alkst, nekad nav bijis tik vienk\u0101r\u0161i k\u0101 \u0161odien, pateicoties MasterBase\u00ae<\/a> un t\u0101s diferenc\u0113tais automatiz\u0101cijas process, kas ieg\u016bst datus no da\u017e\u0101diem avotiem (t\u012bmeklis, CRM, ERP, Excel izkl\u0101jlapa) un izveido eti\u0137etes un laukus, lai piel\u0101gotu nosaukumu, tematu un saturu (tostarp kopiju, att\u0113lus, satura sada\u013cas un citus).<\/p>\n

Kas ir e-pasta m\u0101rketinga automatiz\u0101cijas process?<\/h3>\n

Tas notiek, kad programmat\u016bra aizkulis\u0113s autom\u0101tiski nos\u016bta kampa\u0146as j\u016bsu klientiem un potenci\u0101lajiem klientiem saska\u0146\u0101 ar j\u016bsu defin\u0113tiem noteikumiem.<\/p>\n

Automatiz\u0101cijas procesos, kuru pamat\u0101 ir darba pl\u016bsmas<\/em> vai darbpl\u016bsmas (kampa\u0146as), autom\u0101tiskie zi\u0146ojumi tiek iestat\u012bti vienu reizi un p\u0113c tam tiek nos\u016bt\u012bti ar noteiktu saturu un izk\u0101rtojumu katru reizi, kad abonents atbilst iepriek\u0161 noteiktam nosac\u012bjumam.<\/p>\n

MasterBase\u00ae gad\u012bjum\u0101 pl\u016bsma ir l\u012bdz\u012bga, at\u0161\u0137ir\u012bba ir t\u0101da, ka saturs nav iepriek\u0161 noteikts, bet tiek konfigur\u0113ts atbilsto\u0161i nosac\u012bjumiem, kas saist\u012bti ar katru kontaktu, pamatojoties uz Get, Manage and Act modeli, k\u0101 s\u012bk\u0101k aprakst\u012bts rakst\u0101: Ieg\u016bstiet, p\u0101rvaldiet un r\u012bkojieties. Tr\u012bs darb\u012bbas, lai pan\u0101ktu patiesu personaliz\u0101ciju 1 pret 1.<\/em><\/strong><\/p>\n

K\u0101 personaliz\u0101cija un automatiz\u0101cija pal\u012bdz palielin\u0101t rekl\u0101mguvumus?<\/h3>\n

\u0145emot v\u0113r\u0101 da\u017eus personaliz\u0101cijas un automatiz\u0101cijas aspektus, iesp\u0113jams, j\u016bs aizdom\u0101jaties, k\u0101 paties\u012bb\u0101 palielin\u0101s ie\u0146\u0113mumi. Liels jaut\u0101jums. Apskat\u012bsim da\u017eas atbildes.<\/p>\n

    \n
  1. Automatiz\u0101cija sniedz klientiem to, ko vi\u0146i v\u0113las<\/strong>\n

    E-pasta m\u0101rketingam ir visaugst\u0101kais konversijas r\u0101d\u012bt\u0101js no vis\u0101m m\u0101rketinga strat\u0113\u0123ij\u0101m. Paties\u012bb\u0101 katra e-pasta m\u0101rketingam izt\u0113r\u0113t\u0101 dol\u0101ra vid\u0113j\u0101 atdeve ir 38 dol\u0101ri. Tom\u0113r \u0161\u0101da ROI ir iesp\u0113jama tikai tad, ja klienti v\u0113las sa\u0146emt inform\u0101ciju no j\u016bsu uz\u0146\u0113muma.<\/p>\n

    Ja esat liels uz\u0146\u0113mums, kas rada vair\u0101ku veidu saturu, piem\u0113ram, k\u0101 BuzzFeed, bez automatiz\u0101cijas tas b\u016btu \u012bpa\u0161i sare\u017e\u0123\u012bti. Lai piespiestu savus abonentus piev\u0113rst uzman\u012bbu, jums ir j\u0101zina, ko vi\u0146i v\u0113las, un tas vi\u0146iem j\u0101dod.<\/p>\n

    Iedom\u0101jieties, cik ilgi BuzzFeed var\u0113tu sazin\u0101ties, ja tas manu\u0101li s\u016bt\u012btu katru zi\u0146u katram klientam no 23 kontaktu sarakstiem, nevis izmantotu datus, personaliz\u0101ciju un automatiz\u0101ciju, lai pieg\u0101d\u0101tu atbilsto\u0161us zi\u0146ojumus.<\/p>\n

    Izmantojot m\u0101rketinga automatiz\u0101ciju, j\u016bs izmantojat p\u0101rbaud\u012btus pa\u0146\u0113mienus, kas balst\u012bti uz klientu datiem un darb\u012bb\u0101m, kas p\u0101rv\u0113r\u0161as sazi\u0146\u0101, kura sniedz abonentiem tie\u0161i to, ko vi\u0146i v\u0113las.<\/p>\n<\/li>\n

  2. Liel\u0101ka atbilst\u012bba palielina p\u0101rdo\u0161anas apjomus<\/strong>\n

    Izmantojot m\u0101rketinga automatiz\u0101ciju, varat ne tikai s\u016bt\u012bt personaliz\u0113tus zi\u0146ojumus, kas tiek autom\u0101tiski aktiviz\u0113ti, bet ar\u012b prec\u012bz\u0101k atlas\u012bt piem\u0113rot\u0101kos adres\u0101tus katram s\u016bt\u012bjumam, pateicoties iestat\u012btajiem noteikumiem.<\/p>\n

    Katra no \u0161iem zi\u0146ojumiem personaliz\u0113\u0161ana patie\u0161\u0101m atmaks\u0101jas. Paties\u012bb\u0101 70% l\u012bdz 94% m\u0101rketinga speci\u0101listi ir nov\u0113roju\u0161i efektivit\u0101tes pieaugumu p\u0113c personaliz\u0101cijas meto\u017eu izmanto\u0161anas, zi\u0146o Venture Beat.<\/p>\n

    Jo atbilsto\u0161\u0101ki ir j\u016bsu zi\u0146ojumi, jo liel\u0101kas ir j\u016bsu iesp\u0113jas palielin\u0101t p\u0101rdo\u0161anas apjomu.<\/p>\n<\/li>\n

  3. Personaliz\u0101cija \u013cauj klientam justies \u012bpa\u0161am<\/strong>\n

    Jau iepriek\u0161 min\u0113j\u0101m, ka 73% pat\u0113r\u0113t\u0101ju dod priek\u0161roku sadarb\u012bbai ar z\u012bmoliem, kas personaliz\u0113ti, un 86% pat\u0113r\u0113t\u0101ju apgalvo, ka personaliz\u0101cijai ir svar\u012bga noz\u012bme vi\u0146u l\u0113mumos par pirkumu.<\/p>\n

    Pat ar p\u0101rliecino\u0161u statistiku 70% z\u012bmolu joproj\u0101m nepersonaliz\u0113. Tas ir \u013coti nepat\u012bkami, ja \u0146emam v\u0113r\u0101, ka pat\u0113r\u0113t\u0101ji t\u0113r\u0113 vair\u0101k naudas tiem z\u012bmoliem, kas s\u016bta personaliz\u0113tus zi\u0146ojumus, nek\u0101 tiem, kas to nedara.<\/p>\n<\/li>\n<\/ol>\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    Veiksm\u012bgas digit\u0101l\u0101s sazi\u0146as strat\u0113\u0123ijas ir main\u012bju\u0161\u0101s no identisku, standartiz\u0113tu zi\u0146ojumu s\u016bt\u012b\u0161anas visiem abonentiem un pirkstu krusto\u0161anas, gaidot konversiju, uz savlaic\u012bgu, m\u0113r\u0137tiec\u012bgu, personaliz\u0113tu zi\u0146ojumu s\u016bt\u012b\u0161anu, kas veicina ie\u0146\u0113mumus. Un tas viss automatiz\u0113t\u0101 proces\u0101.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/ka-personalizacija-un-automatizeti-procesi-var-uzlabot-reklamguvumus\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. 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