{"id":6579,"date":"2024-06-05T20:38:11","date_gmt":"2024-06-05T17:38:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6579"},"modified":"2024-06-07T13:34:37","modified_gmt":"2024-06-07T10:34:37","slug":"7-vienkarsi-veidi-ka-palielinat-e-pasta-marketinga-kliksku-skaitu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/","title":{"rendered":"7 vienk\u0101r\u0161i veidi, k\u0101 palielin\u0101t e-pasta m\u0101rketinga klik\u0161\u0137u skaitu"},"content":{"rendered":"<p>\u0160odien m\u0113s varam teikt, ka str\u0101d\u0101jam uzman\u012bbas ekonomik\u0101. M\u0113s r\u016bp\u0113jamies par to, lai piesaist\u012btu cilv\u0113ku uzman\u012bbu un lai m\u016bsu zi\u0146ojumi izceltos e-pasta pastkast\u012bt\u0113s, kuras ir pies\u0101tin\u0101tas ar simtiem e-pasta v\u0113stu\u013cu, kas pien\u0101k katru dienu.<\/p>\n<p>Ja m\u0113s piev\u0113r\u0161am vi\u0146u uzman\u012bbu un p\u0113c tam pan\u0101kam, ka zi\u0146ojums tiek izlas\u012bts un sa\u0146\u0113m\u0113js izpilda darb\u012bbu, ko m\u0113s mekl\u0113jam, t.i., noklik\u0161\u0137ina, m\u0113s varam teikt, ka misija, ko m\u0113s uztic\u0113j\u0101m e-pasta zi\u0146ojumam, ir izpild\u012bta.<\/p>\n<p>Vair\u0101kos p\u0113t\u012bjumos nor\u0101d\u012bts, ka zems e-pasta m\u0101rketinga klik\u0161\u0137u skaits ir liel\u0101k\u0101 probl\u0113ma, ar ko saskaras tirgot\u0101ji.<\/p>\n<p>Ja v\u0113laties uzlabot klik\u0161\u0137u skaitu, iesak\u0101m piev\u0113rst uzman\u012bbu 7 turpm\u0101k min\u0113taj\u0101m darb\u012bb\u0101m un p\u0113c iesp\u0113jas \u0101tr\u0101k t\u0101s \u012bstenot:<\/p>\n<p><strong>1. Aicin\u0101jumi r\u012bkoties<\/strong><\/p>\n<p>Aicin\u0101jums veikt darb\u012bbu tiek defin\u0113ts k\u0101 jebkura veida att\u0113ls un teksts, kas liek cilv\u0113kam dar\u012bt to, ko j\u016bs v\u0113laties, lai vi\u0146\u0161 dara. Tas noz\u012bm\u0113, ka tas izraisa v\u0113lamo darb\u012bbu.<\/p>\n<p>Lai izveidotu savu aicin\u0101jumu r\u012bkoties, jums j\u0101sp\u0113j apmierino\u0161i atbild\u0113t uz \u0161\u0101diem jaut\u0101jumiem: K\u0101di ir re\u0101lie ieguvumi auditorijai? K\u0101p\u0113c vi\u0146iem vajadz\u0113tu rea\u0123\u0113t tie\u0161i tagad?<\/p>\n<p><strong>\u00a02. <\/strong><strong>Saraksta segment\u0113\u0161ana<\/strong><\/p>\n<p>Saraksta segment\u0113\u0161ana ir viens no visefekt\u012bv\u0101kajiem pas\u0101kumiem ne tikai, lai palielin\u0101tu klik\u0161\u0137u skaitu, bet ar\u012b uzlabotu visp\u0101r\u0113jos rezult\u0101tus. K\u0101p\u0113c tas darbojas? T\u0101p\u0113c, ka tas \u013cauj jums nos\u016bt\u012bt abonentiem atbilsto\u0161\u0101kus zi\u0146ojumus.<\/p>\n<p>Iedom\u0101simies, ka vad\u0101t darb\u0101 iek\u0101rto\u0161anas a\u0123ent\u016bru un jums ir divu veidu klienti: darba dev\u0113ji, kas pied\u0101v\u0101 darbu, un darba mekl\u0113t\u0101ji.<\/p>\n<p>Ja vienu un to pa\u0161u zi\u0146ojumu s\u016bt\u0101t pa e-pastu ab\u0101m grup\u0101m, protams, ir j\u0101izlai\u017e inform\u0101cija, kas nav b\u016btiska ab\u0101m grup\u0101m. Ja to nedar\u012bsiet, rezult\u0101ti, tostarp klik\u0161\u0137u skaits, b\u016bs slikt\u0101ki.<\/p>\n<p>Ta\u010du, ja nos\u016bt\u012bsiet divus zi\u0146ojumus, no kuriem katrs ir paredz\u0113ts tie\u0161i darba dev\u0113jiem, bet otrs - darbiniekiem, var\u0113siet sniegt daudz b\u016btisk\u0101ku un v\u0113rt\u012bg\u0101ku inform\u0101ciju. Un j\u016bsu klik\u0161\u0137u skaits palielin\u0101sies.<\/p>\n<p><strong>3. Personaliz\u0113t zi\u0146ojumus<\/strong><\/p>\n<p>Liel\u0101kajai da\u013cai no mums, dom\u0101jot par personaliz\u0113tu zi\u0146u piel\u0101go\u0161anu, pirmais, kas n\u0101k pr\u0101t\u0101, ir sa\u0146\u0113m\u0113ja v\u0101rda ierakst\u012b\u0161ana temata rind\u0101.<\/p>\n<p>Tas ir labs s\u0101kums, ta\u010du personaliz\u0101cija ir daudz pla\u0161\u0101ka. Citi veidi ietver dinamisku saturu vai citas inform\u0101cijas - amata nosaukuma, pasta indeksa vai pirkumu v\u0113stures - izmanto\u0161anu, lai izveidotu personaliz\u0113tu zi\u0146ojumu.<\/p>\n<p>Atkar\u012bb\u0101 no j\u016bsu saraksta \u012bpa\u0161\u012bb\u0101m un no t\u0101, k\u0101 j\u016bs izmantojat \u0161o metodi, jebkura no \u0161\u012bm personaliz\u0101cijas metod\u0113m var iev\u0113rojami palielin\u0101t klik\u0161\u0137u skaitu.<\/p>\n<p><strong>4. Test\u0113\u0161ana un optimiz\u0113\u0161ana<\/strong><\/p>\n<p>Ir ar\u012b citi faktori, kas ietekm\u0113 j\u016bsu zi\u0146ojumu klik\u0161\u0137u skaitu:<\/p>\n<ul>\n<li>Cik gari ir j\u016bsu e-pasti - 100 v\u0101rdi? 1000 v\u0101rdi?<\/li>\n<li>K\u0101da veida saturs tajos ir iek\u013cauts: fotogr\u0101fijas? raksti? karikat\u016bras?<\/li>\n<li>K\u0101ds ir j\u016bsu zi\u0146ojumu form\u0101ts: teksta vai HTML?<\/li>\n<\/ul>\n<p>M\u0113s pie\u0146emam, ka j\u016bs saprotat ideju. Ir simtiem taktiku, ko varat izm\u0113\u0123in\u0101t. Da\u017eas no t\u0101m ietekm\u0113s j\u016bsu klik\u0161\u0137u skaitu, bet, lai to noskaidrotu, jums b\u016bs j\u0101veic A\/B test\u0113\u0161ana.<\/p>\n<p><strong>5. Kampa\u0146u palaid\u0113ju izmanto\u0161ana<\/strong><\/p>\n<p>Kampa\u0146u izrais\u012bt\u0101ji ietver autom\u0101tiskos sarakstes, apstiprin\u0101juma, sagaid\u012b\u0161anas un dar\u012bjumu zi\u0146ojumus.<\/p>\n<p>\u0160\u0101da veida zi\u0146ojumiem ir tendence ieg\u016bt neparasti augstu mijiedarb\u012bbas l\u012bmeni un ar\u012b augstu klik\u0161\u0137u skaitu. Tie tiek aktiviz\u0113ti, kad potenci\u0101lais klients ir ieinteres\u0113ts j\u016bsu uz\u0146\u0113mum\u0101.<\/p>\n<p>T\u0101p\u0113c, ka \u0161ie s\u016bt\u012bjumi ir m\u0113r\u0137tiec\u012bgi, tie darbojas \u013coti labi.<\/p>\n<p><strong>6. Iek\u013caut saites uz soci\u0101lajiem medijiem<\/strong><\/p>\n<p>Soci\u0101lo mediju ikonu iek\u013cau\u0161ana palielina zi\u0146ojumu klik\u0161\u0137u skaitu. P\u0113t\u012bjumi liecina, ka tas var palielin\u0101ties pat par 160% (no 2,4 l\u012bdz 6,2%), sal\u012bdzinot ar zi\u0146ojumiem, kuros t\u0101s nav iek\u013cautas.<\/p>\n<p><strong>7. Videoklipu izmanto\u0161ana<\/strong><\/p>\n<p>K\u0101p\u0113c e-pasta m\u0101rketing\u0101 izmantot video?<\/p>\n<p>Jo t\u0101 var rad\u012bt 19% liel\u0101ku atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju un vair\u0101k nek\u0101 50% liel\u0101ku klik\u0161\u0137u skaitu. Video atska\u0146o\u0161anas pogas izvieto\u0161ana virs statiska att\u0113la ir vienk\u0101r\u0161\u0101kais un efekt\u012bv\u0101kais veids, k\u0101 izveidot saiti uz saturu, kas izvietots t\u0101d\u0101s vietn\u0113s k\u0101 YouTube vai Vimeo.<\/p>\n<p>V\u0113l viena alternat\u012bva ir \"iestr\u0101d\u0101t\" videoklipu zi\u0146ojum\u0101, ta\u010du \u0146emiet v\u0113r\u0101, ka e-pasta kontu pakalpojumu sniedz\u0113ji neatbalsta videoklipu atska\u0146o\u0161anu tie\u0161i ies\u016btn\u0113, un tas var negat\u012bvi ietekm\u0113t pieg\u0101des veiktsp\u0113ju.<\/p>\n<p>T\u0101tad, ja iev\u0113rosiet \u0161os so\u013cus un uztur\u0113siet past\u0101v\u012bgu nov\u0113rt\u0113\u0161anas un optimiz\u0101cijas strat\u0113\u0123iju, iev\u0113rojami palielin\u0101sies j\u016bsu e-pasta m\u0101rketinga kampa\u0146u klik\u0161\u0137u skaits.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/lv\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" class=\"alignnone wp-image-14851\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/20-Consejos-300x195.png?resize=800%2C520&#038;ssl=1\" alt=\"ebook e-pasts 20 padomi, k\u0101 uzlabot\" width=\"800\" height=\"520\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Augstu klik\u0161\u0137u skaita uztur\u0113\u0161ana ir katra digit\u0101l\u0101 m\u0101rketinga speci\u0101lista, jo \u012bpa\u0161i e-pasta m\u0101rketinga speci\u0101listu, probl\u0113ma.<\/p>","protected":false},"author":239642484,"featured_media":14882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with 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