{"id":6561,"date":"2023-12-14T15:13:00","date_gmt":"2023-12-14T13:13:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6561"},"modified":"2024-01-19T19:19:21","modified_gmt":"2024-01-19T17:19:21","slug":"testi-a-b-tris-izaicinajumi-kas-jums-japarvar-lai-gutu-lielus-panakumus","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/pruebas-a-b-tres-desafios-que-debes-vencer-para-obtener-grandes-beneficios\/masterbase\/","title":{"rendered":"A \/ B testi: tr\u012bs izaicin\u0101jumi, kas j\u0101p\u0101rvar, lai g\u016btu lielus pan\u0101kumus"},"content":{"rendered":"<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Turkl\u0101t rezult\u0101tus var izm\u0113r\u012bt un skaidri pazi\u0146ot klientiem. Ir simtiem A\/B test\u0113\u0161anas veiksmes st\u0101stu, piem\u0113ram, e-komercijas strat\u0113\u0123ija, kas rad\u012bja par 36% vair\u0101k grozu sl\u0113g\u0161anas gad\u012bjumu, vai vesel\u012bbas apr\u016bpes m\u0101rketinga tests, kas palielin\u0101ja vad\u012bt\u0101ju skaitu par 638%.<\/p>\n<p style=\"text-align: justify;\">Ta\u010du \u0161\u0101du rezult\u0101tu l\u012bmeni nav viegli sasniegt. Str\u0101d\u0101jot ar uz\u0146\u0113mumiem, lai optimiz\u0113tu konversiju, izmantojot A\/B test\u0113\u0161anu, esam nov\u0113roju\u0161i da\u017eas kop\u012bgas probl\u0113mas, ar kur\u0101m saskaras uz\u0146\u0113mumi neatkar\u012bgi no t\u0101, vai tie ir lieli vai mazi, B2B vai B2C, e-komercija vai l\u012bderu \u0123ener\u0113\u0161ana.<\/p>\n<h3 style=\"text-align: justify;\">1. uzdevums: zin\u0101t, ko test\u0113t<\/h3>\n<p style=\"text-align: justify;\">J\u016bs nevarat public\u0113t divas viena un t\u0101 pa\u0161a sazi\u0146as materi\u0101la versijas un vienk\u0101r\u0161i sagaid\u012bt, ka iesaist\u012b\u0161an\u0101s r\u0101d\u012bt\u0101ji paaugstin\u0101sies. M\u0101rketinga speci\u0101listi \u0101tri iem\u0101c\u0101s, ka da\u017eas nelielas izmai\u0146as, kas ir pievilc\u012bgas, jo ir viegli \u012bstenojamas, nav pietiekami iedarb\u012bgas, lai veicin\u0101tu p\u0101rmai\u0146as. Vi\u0146i ar\u012b zina, ka krasas izmai\u0146as var rad\u012bt zaud\u0113jumus.<\/p>\n<p>Lai zin\u0101tu, ko test\u0113t, vispirms ir j\u0101zina, kur test\u0113t. \u0160aj\u0101 gad\u012bjum\u0101 j\u016bsu klientu dati var b\u016bt \u013coti iz\u0161\u0137iro\u0161i. Veiciet dz\u012bves cikla, p\u0101rdo\u0161anas piltuves vai komunik\u0101cijas veida, ko veicat, r\u0101d\u012bt\u0101ju anal\u012bzi, lai p\u0101rceltu tos no viena st\u0101vok\u013ca uz citu un noteiktu, kur tie filtr\u0113jas. Kur nokr\u012bt potenci\u0101lie klienti?<\/p>\n<h3 style=\"text-align: justify;\">2. uzdevums: Der\u012bgu testu veik\u0161ana<\/h3>\n<p style=\"text-align: justify;\">\u0160aj\u0101 gad\u012bjum\u0101 var k\u013c\u016bd\u012bties, uzskatot, ka ir atkl\u0101ta formula, k\u0101 palielin\u0101t rekl\u0101mguvumu, lai gan tas t\u0101 nav. V\u0113l viena iesp\u0113jama k\u013c\u016bda ir nepiev\u0113rst uzman\u012bbu konversijas pieaugumam.<\/p>\n<p style=\"text-align: justify;\">A\/B test\u0113\u0161ana ir veiksm\u012bga taktika, jo tai ir prognoz\u0113\u0161anas sp\u0113ja. Lai testa rezult\u0101tiem b\u016btu patiesi prognoz\u0113jo\u0161a noz\u012bme, ir j\u0101nodro\u0161ina, ka tie atspogu\u013co klienta uzved\u012bbu un ka test\u0101 veikt\u0101s izmai\u0146as ir izrais\u012bju\u0161as jaunus rezult\u0101tus.<\/p>\n<p style=\"text-align: justify;\">Lai to pan\u0101ktu, eksperiments j\u0101veido un j\u0101uzrauga zin\u0101tniski un j\u0101izvair\u0101s no t\u0101diem der\u012bguma apdraud\u0113jumiem k\u0101:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">Pieg\u0101d\u0101jam\u012bbas ietekme:<\/strong> piem\u0113ram, 10 000 zi\u0146ojumi netika pieg\u0101d\u0101ti servera darb\u012bbas trauc\u0113jumu d\u0113\u013c.<\/li>\n<li><strong style=\"font-weight: bold;\">V\u0113stures ietekme:<\/strong> Piem\u0113ram, negaid\u012bta rekl\u0101ma, kas saist\u012bta ar produktu tie\u0161i taj\u0101 laik\u0101, kad tiek veikts tests, m\u0101rketinga kampa\u0146a, kas uz laiku novirza piepras\u012bjumu vien\u0101 virzien\u0101, testa veik\u0161ana tikai 20 stundas otrdien, kad ned\u0113\u013cas nogal\u0113 datpl\u016bsma uzvedas \u013coti at\u0161\u0137ir\u012bgi, vai e-komercijas vietnes testa veik\u0161ana ar \u013coti motiv\u0113tu sv\u0113tku datpl\u016bsmu decembr\u012b un cer\u012bba ieg\u016bt t\u0101dus pa\u0161us rezult\u0101tus janv\u0101r\u012b.<\/li>\n<li><strong style=\"font-weight: bold;\">Atlases ietekme:<\/strong> piem\u0113ram, cita noda\u013ca izmanto maksas par klik\u0161\u0137i rekl\u0101mu, kas virza datpl\u016bsmu uz savas kampa\u0146as m\u0113r\u0137lapu taj\u0101 pa\u0161\u0101 laik\u0101, kad j\u016bs veicat savu testu, vai ar\u012b klienti autom\u0101tiski izv\u0113las, kuru apstr\u0101di vi\u0146i redz.<\/li>\n<li><strong style=\"font-weight: bold;\">Izkrop\u013cojuma efektu paraugu \u0146em\u0161ana:<\/strong> T\u0101 ir nesp\u0113ja sav\u0101kt pietiekamu izlases lielumu, lai p\u0101rvar\u0113tu nejau\u0161\u012bbas iesp\u0113ju. Piem\u0113ram, noteikt, ka tests ir der\u012bgs, pamatojoties uz 100 atbild\u0113m.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">3. uzdevums: Testa rezult\u0101tu interpret\u0113\u0161ana<\/h3>\n<p style=\"text-align: justify;\">Pie\u0146emsim, ka esat veiksm\u012bgi izpild\u012bjis 1. un 2. punktu un guvis lielisku rezult\u0101tu. Joproj\u0101m ir j\u0101atbild uz b\u016btisku jaut\u0101jumu: K\u0101p\u0113c? K\u0101p\u0113c klienti r\u012bkojas t\u0101, k\u0101 vi\u0146i r\u012bkojas? Ko j\u016bs esat uzzin\u0101ju\u0161i par klientu un k\u0101 j\u016bs varat izmantot \u0161\u012bs zin\u0101\u0161anas?<\/p>\n<p style=\"text-align: justify;\">Testa rezult\u0101tu interpret\u0101cija nedr\u012bkst aprobe\u017eoties ar laiku uzreiz p\u0113c testa veik\u0161anas. Paties\u012bb\u0101 rezult\u0101tu interpret\u0101cijas atsl\u0113ga ir tie\u0161i pirms testa izpildes. Runa ir par hipot\u0113zes noteik\u0161anu ar m\u0113r\u0137i r\u016bp\u012bgi izprast klienta dom\u0101\u0161anas procesus iz\u0161\u0137iro\u0161ajos pieg\u0101des punktos j\u016bsu piltuv\u0113, lai j\u016bs var\u0113tu palielin\u0101t uztverto v\u0113rt\u012bbu un samazin\u0101t uztveram\u0101s izmaksas.<\/p>\n<p style=\"text-align: justify;\">Izprotot, ko potenci\u0101lie klienti dom\u0101 katr\u0101 pirk\u0161anas procesa posm\u0101, j\u016bs var\u0113siet lab\u0101k piel\u0101goties vi\u0146u motiv\u0101cijai un \u0101tr\u0101k virz\u012bt vi\u0146us cauri p\u0101rdo\u0161anas piltuvei.<\/p>\n<p style=\"text-align: justify;\">M\u0113r\u0137im nevajadz\u0113tu b\u016bt tikai KPI (galveno darb\u012bbas r\u0101d\u012bt\u0101ju) palielin\u0101\u0161anai, bet gan saprast, k\u0101 j\u016bs varat lab\u0101k apkalpot klientu ar saviem m\u0101rketinga pazi\u0146ojumiem, p\u0101rdo\u0161anas procesu un pat produktiem. Un, pateicoties \u0161ai izpratnei, j\u016bs uzlabosiet rezult\u0101tus.<\/p>\n<p style=\"text-align: justify;\">T\u0101p\u0113c, pat ja j\u016bsu test\u0113\u0161anas rezult\u0101t\u0101 konversiju skaits samazin\u0101sies, tas paties\u012bb\u0101 nav zaud\u0113jums, jo esat ieguvis izpratni par klientiem. Ja dati ir interneta laikmeta val\u016bta, tad izpratne par klientu ir zelta standarts - galvenais datu elements, ar kuru tie\u0161i j\u0101saista viss m\u0101rketings.<\/p>\n<p style=\"text-align: justify;\">Un galu gal\u0101, tie\u0161i t\u0101 ar A\/B test\u0113\u0161anu tiek g\u016bti ilgtermi\u0146a ieguvumi.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/guia-basica-para-realizar-pruebas-en-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1012\/657b225b5db65500121d506d\/8ltkimn2hc6ij0fsdowtft7kftljhfbnbon0n2okhveyntd256n8kslvq20bc2vg\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A\/B test\u0113\u0161ana var dot iespaid\u012bgus rezult\u0101tus, jo t\u0101 \u013cauj tirgot\u0101jiem noskaidrot, kas patie\u0161\u0101m darbojas.<\/p>","protected":false},"author":239642484,"featured_media":8158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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