{"id":6560,"date":"2024-02-12T12:23:21","date_gmt":"2024-02-12T10:23:21","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6560"},"modified":"2024-03-06T13:24:26","modified_gmt":"2024-03-06T11:24:26","slug":"kas-ir-personalizetais-marketings","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/que-es-el-marketing-personalizado\/masterbase\/","title":{"rendered":"Kas ir personaliz\u0113tais m\u0101rketings?"},"content":{"rendered":"

Personaliz\u0113tais m\u0101rketings ir strat\u0113\u0123ija, kas koncentr\u0113jas uz m\u0113r\u0137tiec\u012bgu m\u0101rketinga iniciat\u012bvu un zi\u0146ojumu s\u016bt\u012b\u0161anu eso\u0161ajam vai potenci\u0101lajam klientam. Tas tiek dar\u012bts, izmantojot datu anal\u012btiku un digit\u0101l\u0101s tehnolo\u0123ijas.<\/p>\n

To d\u0113v\u0113 ar\u012b par \"one-to-one\" m\u0101rketingu, un, k\u0101 nor\u0101da nosaukums, tas ir piln\u012bb\u0101 piel\u0101gots katra pat\u0113r\u0113t\u0101ja individu\u0101laj\u0101m vajadz\u012bb\u0101m.<\/p>\n

At\u0161\u0137ir\u012bb\u0101 no personaliz\u0113t\u0101 m\u0101rketinga masu m\u0101rketings ir paredz\u0113ts pla\u0161ai auditorijai vai demogr\u0101fiskai grupai. Personaliz\u0113tais m\u0101rketings b\u016bt\u012bb\u0101 ir m\u0113r\u0137tiec\u012bg\u0101k\u0101 m\u0113r\u0137tiec\u012bg\u0101 m\u0101rketinga forma.<\/p>\n

K\u0101 tas darbojas<\/strong><\/h3>\n

Lai personaliz\u0113tais m\u0101rketings b\u016btu veiksm\u012bgs, uz\u0146\u0113mumam j\u0101sp\u0113j ieg\u016bt p\u0113c iesp\u0113jas vair\u0101k personisk\u0101s inform\u0101cijas no eso\u0161\u0101 vai potenci\u0101l\u0101 klienta.<\/p>\n

Par laimi, \u0161obr\u012bd ir pieejami daudzi dati par individu\u0101liem pat\u0113r\u0113t\u0101jiem. \u0160\u012b bag\u0101t\u012bg\u0101 inform\u0101cija tiek analiz\u0113ta un izmantota, lai sagatavotu personaliz\u0113tus un m\u0113r\u0137tiec\u012bgus pied\u0101v\u0101jumus, ieteikumus un zi\u0146ojumus, kas ir izstr\u0101d\u0101ti t\u0101, lai uzrun\u0101tu konkr\u0113to personu, pamatojoties uz t\u0101s uzved\u012bbu, interes\u0113m un citiem iepriek\u0161 apkopotiem datiem.<\/p>\n

Digit\u0101l\u0101 vide, iesp\u0113jams, ir lab\u0101kais medijs personaliz\u0113tam m\u0101rketingam, un rekl\u0101mdev\u0113ji to \u013coti iecien\u012bju\u0161i. Inform\u0101ciju var izsekot, izmantojot s\u012bkfailus vai interakt\u012bvus atgriezenisk\u0101s saites r\u012bkus t\u012bmek\u013ca vietn\u0113, t\u0101d\u0113j\u0101di ieg\u016bstot daudz datu, kas \u013cauj rekl\u0101mdev\u0113jiem piel\u0101got skat\u012bt\u0101jiem un atsevi\u0161\u0137iem lietot\u0101jiem r\u0101d\u012btos zi\u0146ojumus da\u017e\u0101dos kan\u0101los, s\u0101kot no t\u012bmek\u013ca vietn\u0113m l\u012bdz YouTube un pat telev\u012bzijai.<\/p>\n

Lai izveidotu personaliz\u0113tu m\u0101rketinga strat\u0113\u0123iju, ir nepiecie\u0161ami \u010detri so\u013ci: identific\u0113t, diferenc\u0113t, mijiedarboties un personaliz\u0113t.<\/strong><\/p>\n

Identific\u0113t<\/strong>Tas notiek datu v\u0101k\u0161anas laik\u0101. Taj\u0101 tiek apkopoti t\u0101di r\u0101d\u012bt\u0101ji k\u0101 klienta vai potenci\u0101l\u0101 klienta dzimums, vecums un atra\u0161an\u0101s vieta.<\/p>\n

Diferenc\u0113t<\/strong>Tas notiek anal\u012bzes laik\u0101 un \u013cauj uz\u0146\u0113mumiem segment\u0113t lietot\u0101jus konkr\u0113t\u0101s ni\u0161\u0101s, uz kur\u0101m tie v\u0113las orient\u0113ties.<\/p>\n

Mijiedarb\u012bba<\/strong>\u0160aj\u0101 posm\u0101 sav\u0101ktie dati tiek izmantoti, lai sazin\u0101tos ar potenci\u0101lo vai eso\u0161o klientu, sazinoties ar vi\u0146u t\u0101d\u0101 veid\u0101 un ar t\u0101d\u0101m metod\u0113m, uz kur\u0101m vi\u0146\u0161, visticam\u0101k, rea\u0123\u0113s.<\/p>\n

Piel\u0101gojiet<\/strong>Tas ir br\u012bdis, kad ir izveidotas individu\u0101las attiec\u012bbas un kad uz\u0146\u0113mums var nosl\u0113gt dar\u012bjumu.<\/p>\n

Personaliz\u0113t\u0101 m\u0101rketinga piem\u0113ri<\/strong><\/h3>\n

Liel\u0101k\u0101 da\u013ca cilv\u0113ku ir veiku\u0161i pirkumus vietn\u0113 Amazon. Lai gan taj\u0101 br\u012bd\u012b vi\u0146i, iesp\u0113jams, nav sapratu\u0161i, ka izmanto personaliz\u0113tu m\u0101rketingu, vi\u0146i, iesp\u0113jams, paman\u012bja, ka platforma iesaka produktus, kas atbilst vi\u0146u interes\u0113m un iepriek\u0161\u0113jo pirkumu v\u0113sturei.<\/p>\n

Uz\u0146\u0113mums Amazon apkopo lielu datu apjomu par saviem lietot\u0101jiem, izsekojot katra lietot\u0101ja iepirk\u0161an\u0101s un p\u0101rl\u016bko\u0161anas v\u0113sturi, lai sniegtu produktu ieteikumus, kas atbilst katra lietot\u0101ja interes\u0113m un vajadz\u012bb\u0101m.<\/p>\n

Amazon pied\u0101v\u0101 ar\u012b produktus, kas ir l\u012bdz\u012bgi konkr\u0113tajam produktam, kuru lietot\u0101js izskata. \u0160is saturs ir unik\u0101ls katram indiv\u012bdam, un, lai gan tas ir noder\u012bgs pirc\u0113jiem, tas noteikti ir ieguvums Amazon un t\u0101s pieg\u0101d\u0101t\u0101jiem, jo, izmantojot inteli\u0123entus, personaliz\u0113tus ieteikumus, tas palielina l\u012bdz\u012bgu produktu p\u0101rdo\u0161anu.<\/p>\n

V\u0113l viens izplat\u012bts personaliz\u0113t\u0101 m\u0101rketinga piem\u0113rs ir m\u0113r\u0137tiec\u012bgi zi\u0146ojumi, kurus, iesp\u0113jams, jums pa e-pastu ir nos\u016bt\u012bju\u0161i j\u016bsu iecien\u012bt\u0101kie veikali un kuri, visticam\u0101k, ir adres\u0113ti lietot\u0101jam p\u0113c v\u0101rda. \u0160\u012b vienk\u0101r\u0161\u0101 personaliz\u0101cijas strat\u0113\u0123ija \u013cauj uz\u0146\u0113mumiem veidot personisku saikni ar pat\u0113r\u0113t\u0101jiem, t\u0101d\u0113j\u0101di radot saikni, kas veicina p\u0101rdo\u0161anas apjomu pieaugumu.<\/p>\n

\u0160os zi\u0146ojumus var nos\u016bt\u012bt noteikt\u0101 diennakts laik\u0101 atkar\u012bb\u0101 no iepriek\u0161\u0113j\u0101s iesaist\u012b\u0161an\u0101s. Tom\u0113r ir v\u0113rts atz\u012bm\u0113t, ka sa\u0146\u0113m\u0113ja v\u0101rda personaliz\u0113\u0161ana tiek uzskat\u012bta par vienu no vienk\u0101r\u0161\u0101kaj\u0101m un arhaisk\u0101kaj\u0101m personaliz\u0101cijas metod\u0113m, \u0146emot v\u0113r\u0101 tehnolo\u0123iju att\u012bst\u012bbu, kas \u013cauj m\u0101rketinga speci\u0101listiem iet daudz t\u0101l\u0101k, lai koncentr\u0113tos uz taktiku ar individu\u0101lu skat\u012bjumu.<\/p>\n

Personaliz\u0113t\u0101 m\u0101rketinga priek\u0161roc\u012bbas<\/strong><\/p>\n

Personaliz\u0113t\u0101 m\u0101rketinga liel\u0101 priek\u0161roc\u012bba ir t\u0101, ka tas \u013cauj uz\u0146\u0113mumam efekt\u012bvi orient\u0113ties uz eso\u0161ajiem un potenci\u0101lajiem klientiem, palielinot iesaist\u012b\u0161an\u0101s un konversiju iesp\u0113jam\u012bbu, jo tiek \u0146emta v\u0113r\u0101 indiv\u012bda gaume, vajadz\u012bbas, intereses un citas preferences. \u0160\u0101da veida m\u0113r\u0137tiec\u012bga rekl\u0101ma nodro\u0161ina vair\u0101k konversiju un galu gal\u0101 ir neticami ienes\u012bgs p\u0101rdo\u0161anas meh\u0101nisms. Saska\u0146\u0101 ar Experian datiem personaliz\u0113tie m\u0101rketinga zi\u0146ojumi ir par 29% vair\u0101k atv\u0113rti un par 41% vair\u0101k klik\u0161\u0137u nek\u0101 tie, kas nav personaliz\u0113ti. Uz\u0146\u0113mumi, kas izmanto personaliz\u0113to m\u0101rketingu, kopum\u0101 palielina savu kop\u0113jo p\u0101rdo\u0161anas apjomu par aptuveni 19%.<\/p>\n

Personaliz\u0113ts m\u0101rketings ne tikai palielina p\u0101rdo\u0161anas apjomus, bet ar\u012b rada apmierin\u0101t\u0101kus klientus. Ja klientiem tiek pied\u0101v\u0101ta personaliz\u0113ta un vi\u0146us uzrun\u0101jo\u0161a rekl\u0101ma, vi\u0146i j\u016btas cie\u0161\u0101k saist\u012bti ar uz\u0146\u0113mumu, un tas tie\u0161i noz\u012bm\u0113, ka r\u0113\u0137ini tiek apmaks\u0101ti.<\/p>\n

P\u0113t\u012bjumi liecina, ka aptuveni tr\u012bs ceturtda\u013cas klientu ir neapmierin\u0101ti ar e-pasta m\u0101rketingu, kas vi\u0146iem nav saisto\u0161s. Turkl\u0101t \u0161ie pa\u0161i klienti ret\u0101k sadarbojas ar z\u012bmolu, un \u0161\u012b pieredze tie\u0161i ietekm\u0113 vi\u0146u l\u0113mumus par pirkumu.<\/p>\n

Personaliz\u0113t\u0101 m\u0101rketinga izaicin\u0101jumi<\/strong><\/h3>\n

Atkar\u012bb\u0101 no uz\u0146\u0113muma veida un lieluma personaliz\u0101cija da\u017e\u0101m organiz\u0101cij\u0101m var b\u016bt p\u0101r\u0101k d\u0101rga. Ja p\u0101rtikas pre\u010du veikalam b\u016btu j\u0101orient\u0113jas uz katru pat\u0113r\u0113t\u0101ju un j\u0101izsniedz katram pat\u0113r\u0113t\u0101jam bro\u0161\u016bra, kas piel\u0101gota vi\u0146a vajadz\u012bb\u0101m un v\u0113lm\u0113m, tam b\u016btu nepiecie\u0161ams veids, k\u0101 izsekot l\u012bdz\u0161in\u0113jo pirkumu v\u0113sturei un prognoz\u0113t turpm\u0101kos pirkumus, nemaz nerun\u0101jot par simtiem t\u016bksto\u0161u unik\u0101lu bro\u0161\u016bru izstr\u0101des un druk\u0101\u0161anas izmaks\u0101m.<\/p>\n

\u0160aj\u0101 gad\u012bjum\u0101 ir lietder\u012bgi izmantot masu tirgum paredz\u0113tu skrejlapu. Tom\u0113r p\u0101rtikas veikalu lojalit\u0101tes programmu b\u016btu pietiekami viegli izveidot, izmantojot \u0161\u0101da veida izseko\u0161anas sist\u0113mu, un t\u0101 var\u0113tu efekt\u012bvi un ar zem\u0101k\u0101m izmaks\u0101m m\u0113r\u0137\u0113t uz atsevi\u0161\u0137iem pirc\u0113jiem ar kuponiem un \u012bpa\u0161\u0101m akcij\u0101m. Ja pirc\u0113js katru ned\u0113\u013cu p\u0113rk ban\u0101nus<\/p>\n

Lab\u0101k\u0101 personaliz\u0113t\u0101 m\u0101rketinga prakse<\/strong><\/h3>\n

Lai nodro\u0161in\u0101tu lab\u0101kos personaliz\u0113t\u0101 m\u0101rketinga rezult\u0101tus, v\u0113laties apkopot datus no p\u0113c iesp\u0113jas vair\u0101k avotiem. Soci\u0101lie pla\u0161sazi\u0146as l\u012bdzek\u013ci ir lielisks auditorijas datu avots gan masu, gan individu\u0101l\u0101 l\u012bmen\u012b, t\u0101pat k\u0101 tie\u0161\u0101 e-pasta m\u0101rketings.<\/p>\n

Lai aizsarg\u0101tu j\u016bsu potenci\u0101lo un potenci\u0101lo klientu sensit\u012bvo personisko inform\u0101ciju, jums ar\u012b j\u0101nodro\u0161ina, ka sav\u0101ktie personas dati tiek glab\u0101ti dro\u0161i un tiem nevar piek\u013c\u016bt nepiedero\u0161as personas.<\/p>\n

Datu v\u0101k\u0161anas un personaliz\u0101cijas tehnolo\u0123iju automatiz\u0113\u0161ana, ja vien iesp\u0113jams, samazina kop\u0113j\u0101s izmaksas un laika ieguld\u012bjumu datu v\u0101k\u0161an\u0101 un anal\u012bz\u0113. Atbr\u012bvojot p\u0101rdo\u0161anas un m\u0101rketinga darbiniekus, lai tie var\u0113tu koncentr\u0113ties uz potenci\u0101lo klientu p\u0101rv\u0113r\u0161anu, ir v\u0113rt\u012bg\u0101k izmantot laiku nek\u0101 str\u0101d\u0101jot ar aukstu piltuvi.<\/p>\n

Nep\u0101rtraukti p\u0101rskatiet datus, lai noteiktu, kas darbojas un kas ne, un attiec\u012bgi sadaliet resursus, lai maksim\u0101li izmantotu personaliz\u0113t\u0101 m\u0101rketinga centienus un g\u016btu liel\u0101ku atdevi no ieguld\u012bjumiem.<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Ja m\u0101rketings demonstr\u0113 individu\u0101lu pieeju, kas atz\u012bst m\u0113r\u0137a klienta vajadz\u012bbas un intereses, tas \u013coti labv\u0113l\u012bgi ietekm\u0113 l\u012bdzdal\u012bbu. Lai to pan\u0101ktu, b\u016btiska ir laba datu anal\u012bze.<\/p>","protected":false},"author":239642484,"featured_media":1926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n\u00bfQu\u00e9 es el marketing personalizado? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/kas-ir-personalizetais-marketings\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el marketing personalizado? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Cuando el marketing evidencia un trato individual, que reconoce las necesidades e intereses del cliente al que va dirigido, impacta muy favorablemente la participaci\u00f3n. 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