{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"kapec-neviens-nepiedarbojas-uz-zinojumiem-ko-sutat-pa-e-pastu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"K\u0101p\u0113c neviens nespie\u017e uz zi\u0146ojumiem, ko s\u016bt\u0101t pa e-pastu?"},"content":{"rendered":"<p style=\"text-align: justify;\">Tirgot\u0101jiem ir ne tikai j\u0101pan\u0101k, lai klienti atver un izlasa vi\u0146u zi\u0146ojumus. Vi\u0146iem ir nepiecie\u0161ams, lai klienti mijiedarbotos ar vi\u0146u z\u012bmolu.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">T\u0101p\u0113c ir tik svar\u012bgs j\u016bsu s\u016bt\u012bjumu klik\u0161\u0137u skaits, jo tas atspogu\u013co to, cik labi j\u016bs sp\u0113jat iesaist\u012bt klientus.<\/p>\n<p style=\"text-align: justify;\">Klik\u0161\u0137u caurskat\u012b\u0161anas r\u0101d\u012bt\u0101ji var b\u016bt \u0101rk\u0101rt\u012bgi zemi. Ta\u010du nevajag vilcin\u0101ties, ir daudz iemeslu, k\u0101p\u0113c las\u012bt\u0101js var nespiest uz saites j\u016bsu zi\u0146ojum\u0101:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Saturam nav noz\u012bmes.<\/li>\n<li>Kopija ir bezpersoniska.<\/li>\n<li>CTA (aicin\u0101jums veikt darb\u012bbu) ir gr\u016bti atrodams vai to ir p\u0101r\u0101k daudz.<\/li>\n<li>Pied\u0101v\u0101jums nav pievilc\u012bgs zi\u0146ojuma sa\u0146\u0113m\u0113jam.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Lai lab\u0101k izprastu \u0161o tematu, \u0161\u0137iet lietder\u012bgi s\u012bk\u0101k apl\u016bkot \u0161o j\u0113dzienu un noskaidrot, k\u0101 tas at\u0161\u0137iras no s\u0101kuma likmes.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Kas ir klik\u0161\u0137u caurlaides r\u0101d\u012bt\u0101js?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Zi\u0146ojuma klik\u0161\u0137u skaitu apr\u0113\u0137ina, \u0146emot v\u0113r\u0101 to lietot\u0101ju skaitu, kuriem tika nos\u016bt\u012bta zi\u0146a ar saiti uz aicin\u0101jumu veikt darb\u012bbu, un nosaka, cik daudzi no vi\u0146iem patie\u0161\u0101m noklik\u0161\u0137in\u0101ja uz saites.<\/p>\n<p style=\"text-align: justify;\">Ir iesp\u0113jams izm\u0113r\u012bt ar\u012b klik\u0161\u0137u caurlaides r\u0101d\u012bt\u0101ju (CTOR), kas ir koeficients, jo tas par\u0101da, cik procentu no kop\u0113j\u0101 to cilv\u0113ku skaita, kuri atv\u0113ra j\u016bsu zi\u0146ojumu, noklik\u0161\u0137in\u0101ja uz aicin\u0101juma veikt darb\u012bbu. T\u0101d\u0113j\u0101di atv\u0113r\u0161anas r\u0101d\u012bt\u0101js noteikti b\u016bs liel\u0101ks nek\u0101 klik\u0161\u0137u caurlaides r\u0101d\u012bt\u0101js, jo cilv\u0113ki, kas atv\u0113ra j\u016bsu zi\u0146ojumu, veica pirmo soli, un no tiem da\u017ei veiks otro soli - noklik\u0161\u0137in\u0101s uz saites.<\/p>\n<p style=\"text-align: justify;\">Vienk\u0101r\u0161\u0101k sakot, atv\u0113r\u0161anas r\u0101d\u012bt\u0101js par\u0101da tikai to cilv\u0113ku skaitu, kuri atv\u0113ra j\u016bsu zi\u0146ojumu.<\/p>\n<p style=\"text-align: justify;\">Tas noz\u012bm\u0113, ka atv\u0113r\u0161anas r\u0101d\u012bt\u0101js parasti tiek uzskat\u012bts par zi\u0146ojuma temata, t\u0101 personaliz\u0101cijas, datu att\u012br\u012b\u0161anas un j\u016bsu z\u012bmola popularit\u0101tes nov\u0113rt\u0113jumu. Turpret\u012b klik\u0161\u0137u skaits par\u0101da, vai las\u012bt\u0101ji uzskata j\u016bsu saturu un pied\u0101v\u0101jumus par noder\u012bgiem un atbilsto\u0161iem.<\/p>\n<p style=\"text-align: justify;\">Atv\u0113r\u0161anas r\u0101d\u012bt\u0101js nosaka, cik daudz cilv\u0113ku uzskata, ka j\u016bsu zi\u0146ojumam ir v\u0113rts piev\u0113rst uzman\u012bbu, savuk\u0101rt klik\u0161\u0137u skaits par\u0101da, vai j\u016bsu zi\u0146ojumam ir izdevies pan\u0101kt, ka cilv\u0113ki veic k\u0101du darb\u012bbu.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">K\u0101ds b\u016btu labs klik\u0161\u0137u skaits?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Saska\u0146\u0101 ar da\u017e\u0101du avotu p\u0113t\u012bjumiem m\u0113r\u0137tiec\u012bgu vai masveida rekl\u0101mas zi\u0146ojumu klik\u0161\u0137u skaits ir vid\u0113ji 2,5%. Da\u017e\u0101s nozar\u0113s, piem\u0113ram, hobija, pla\u0161sazi\u0146as l\u012bdzek\u013cu un vald\u012bbas, klik\u0161\u0137u skaits sasniedz 4,5%.<\/p>\n<p style=\"text-align: justify;\">Tom\u0113r ir svar\u012bgi sal\u012bdzin\u0101t savu, nevis citu nozares p\u0101rst\u0101vju sniegumu.<\/p>\n<p style=\"text-align: justify;\">\u0145emot v\u0113r\u0101, ka pat\u0113r\u0113t\u0101ji katru dienu sa\u0146em daudzus zi\u0146ojumus un rekl\u0101mas no desmitiem citu pla\u0161sazi\u0146as l\u012bdzek\u013cu, vi\u0146u uzman\u012bbas piesaist\u012b\u0161ana ir \u013coti svar\u012bga.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">K\u0101 uzlabot klik\u0161\u0137u skaitu<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ja klienti neatver j\u016bsu zi\u0146ojumus, tas ir t\u0101p\u0113c, ka vi\u0146iem tie ir vienaldz\u012bgi. Tas ir tik vienk\u0101r\u0161i un vienk\u0101r\u0161i.<\/p>\n<p style=\"text-align: justify;\">Tas noz\u012bm\u0113, ka vi\u0146iem nav paticis j\u016bsu s\u016bt\u012btais pied\u0101v\u0101jums, ka saturs vi\u0146iem nav \u0161\u0137itis atbilsto\u0161s, ka vi\u0146i ir sastapu\u0161ies ar bezpersonisku zi\u0146ojumu vai kaut ko, kas vi\u0146iem \u0161\u0137itis surog\u0101tpasts.<\/p>\n<p style=\"text-align: justify;\">K\u0101 main\u012bt \u0161o nelabv\u0113l\u012bgo scen\u0101riju?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Segment\u0113\u0161ana <\/strong><\/p>\n<p style=\"text-align: justify;\">Labi p\u0101rvaldiet savu klientu datub\u0101zi, lai grup\u0113tu kontaktus ar l\u012bdz\u012bg\u0101m \u012bpa\u0161\u012bb\u0101m. Segment\u0113jot savu kontaktu b\u0101zi, varat \u0161\u012bm maz\u0101k\u0101m grup\u0101m nos\u016bt\u012bt atbilsto\u0161u saturu, kas kopum\u0101 t\u0101m \u0161\u0137it\u012bs interesants.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) Satura personaliz\u0113\u0161ana<\/strong><\/p>\n<p style=\"text-align: justify;\">Nevienu neinteres\u0113 neb\u016btiski pied\u0101v\u0101jumi, pat no sava iecien\u012bt\u0101 z\u012bmola. Uz cilv\u0113kiem balst\u012bt\u0101 m\u0101rketinga laikmet\u0101 klienti sagaida, ka saturs b\u016bs piel\u0101gots vi\u0146u vajadz\u012bb\u0101m un v\u0113lm\u0113m. T\u0101p\u0113c ir oblig\u0101ti j\u0101izmanto savi dati un j\u0101papildina tie ar tre\u0161o pu\u0161u demogr\u0101fiskajiem datiem, lai lab\u0101k izprastu klientus un nos\u016bt\u012btu vi\u0146iem personaliz\u0113tu saturu un ieteikumus.<\/p>\n<p><strong style=\"font-weight: bold;\">c) Uzlabot aicin\u0101jumu r\u012bkoties<\/strong><\/p>\n<p style=\"text-align: justify;\">P\u0101rliecinieties, ka j\u016bsu aicin\u0101jums veikt darb\u012bbu (CTA) ir skaidrs, lai klienti prec\u012bzi zin\u0101tu, kas vi\u0146iem tiek pras\u012bts dar\u012bt. Vai ar\u012b apsveriet iesp\u0113ju pievienot vair\u0101k sai\u0161u, lai klientiem b\u016btu vair\u0101k iesp\u0113ju noklik\u0161\u0137in\u0101t.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">d) Neatbilsto\u0161a satura noraid\u012b\u0161ana.<\/strong><\/p>\n<p style=\"text-align: justify;\">P\u0101rliecinieties, ka zi\u0146ojuma tekst\u0101 ir tikai b\u016btisk\u0101kais, rado\u0161i apstr\u0101d\u0101jiet tekstu un att\u0113lu un izlaidiet visu lieko. P\u0101rliecinieties, ka j\u016bsu zi\u0146ojumam ir skaidrs m\u0113r\u0137is un ka visi elementi ved klientus uz CTA klik\u0161\u0137i.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) Klientu atg\u016b\u0161ana<\/strong><\/p>\n<p style=\"text-align: justify;\">J\u016bsu sekot\u0101ju skaits samazin\u0101sies, un j\u016bsu saraksts saruks. \u0160aj\u0101 br\u012bd\u012b jums vajadz\u0113tu piev\u0113rsties atteikuma kampa\u0146\u0101m. Motiv\u0113jiet klientus atgriezties (un klik\u0161\u0137in\u0101t uz j\u016bsu zi\u0146ojumiem) ar pievilc\u012bgu pied\u0101v\u0101jumu.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) M\u0101c\u012b\u0161an\u0101s no iepriek\u0161\u0113j\u0101s pieredzes<\/strong><\/p>\n<p style=\"text-align: justify;\">Katrs s\u016bt\u012btais zi\u0146ojums ir iesp\u0113ja m\u0101c\u012bties, nevis tikai sazin\u0101ties un sasniegt konversijas. P\u0101rskatiet r\u0101d\u012bt\u0101jus un izdariet secin\u0101jumus, noskaidrojiet, kas darboj\u0101s un kas ne, ar ko un kad. \u0160\u012b pieredze ir m\u0101c\u012b\u0161an\u0101s, kas uzlabos j\u016bsu klik\u0161\u0137u skaitu.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Test\u0113\u0161ana, test\u0113\u0161ana, test\u0113\u0161ana un... test\u0113\u0161ana<\/strong><\/p>\n<p style=\"text-align: justify;\">Zi\u0146u s\u016bt\u012b\u0161ana, pirkstu krusto\u0161ana un l\u016bg\u0161anas ir pag\u0101tne. K\u0101p\u0113c to dar\u012bt, ja vispirms varat nos\u016bt\u012bt divas zi\u0146ojuma versijas diviem nelieliem savas kop\u0113j\u0101s b\u0101zes segmentiem un izv\u0113rt\u0113t, kura no t\u0101m guva lab\u0101ku rezult\u0101tu, lai nos\u016bt\u012btu p\u0101r\u0113jai b\u0101zei.<\/p>\n<p style=\"text-align: justify;\">Zems klik\u0161\u0137u skaits var b\u016bt nom\u0101co\u0161s. Par laimi, izmantojot pareizos pa\u0146\u0113mienus un pareizos datus, to var main\u012bt.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tirgot\u0101jiem ir ne tikai j\u0101pan\u0101k, lai klienti atver un izlasa vi\u0146u zi\u0146ojumus. Vi\u0146iem ir nepiecie\u0161ams, lai klienti mijiedarbotos ar vi\u0146u z\u012bmolu.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/kapec-neviens-nepiedarbojas-uz-zinojumiem-ko-sutat-pa-e-pastu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. 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