{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"atteiksanas-saite-kapec-to-vajadzetu-ieklaut-e-pasta-marketinga-sutijumos","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Atteik\u0161an\u0101s saite: k\u0101p\u0113c to vajadz\u0113tu iek\u013caut e-pasta m\u0101rketinga s\u016bt\u012bjumos?"},"content":{"rendered":"

<\/p>\n\n\n

Turkl\u0101t vair\u0101ki public\u0113ti p\u0113t\u012bjumi sniedz neapstr\u012bdamus pier\u0101d\u012bjumus tam, ka pand\u0113mijas laik\u0101 priv\u0101tums k\u013cuva par priorit\u0101ti.<\/h2>\n

Atkl\u0101ti sakot, iesp\u0113ja lietot\u0101jiem atteikties no adres\u0101tu saraksta vairs nav iesp\u0113ja, bet gan pien\u0101kums.<\/p>\n

Parakst\u012b\u0161an\u0101s iesp\u0113ja ir draugs, nevis ienaidnieks.<\/strong><\/h3>\n

T\u0101 ir saite, kas atrodas zi\u0146ojuma apak\u0161da\u013c\u0101 un \u013cauj lietot\u0101jiem atteikties no abon\u0113\u0161anas, ja vi\u0146i vairs nev\u0113las sa\u0146emt pazi\u0146ojumus no j\u016bsu uz\u0146\u0113muma.
To var redz\u0113t m\u016bsu jaunumu v\u0113stul\u0113, kuras sa\u0146em\u0161anai j\u016bs piek\u013c\u016bstat \u0161im blogam:<\/p>\n

\"E-pasta<\/p>\n

Atteik\u0161an\u0101s saites aizsarg\u0101 j\u016bsu e-pasta zi\u0146ojuma pieg\u0101d\u0101jam\u012bbu, un to pieprasa daudzi surog\u0101tpasta likumi vis\u0101 pasaul\u0113.<\/p>\n

Tiesa, ir s\u0101p\u012bgi redz\u0113t, ka lietot\u0101ji atsak\u0101s no j\u016bsu kontaktu saraksta, ta\u010du tas ir daudz izdev\u012bg\u0101k, nek\u0101 dom\u0101jat.<\/p>\n

M\u0113s zin\u0101m, ka tas var \u0161\u0137ist nepamatoti - pied\u0101v\u0101t klientiem vieglu veidu, k\u0101 j\u016bs pamest, ta\u010du, ja nodro\u0161in\u0101siet vi\u0146iem kvalitat\u012bvu saturu, liel\u0101k\u0101 da\u013ca no vi\u0146iem pat neredz\u0113s atrakst\u012b\u0161an\u0101s pogu.<\/p>\n

Tom\u0113r da\u017ek\u0101rt pat vispievilc\u012bg\u0101kais saturs var neb\u016bt piem\u0113rots da\u017eiem j\u016bsu abonentiem. Un, ja t\u0101 notiek un j\u016bsu kontakti nevar atrast atteik\u0161an\u0101s saiti, j\u016bs varat tikt atz\u012bm\u0113ts k\u0101 surog\u0101tpasts.<\/p>\n

J\u016bs to nev\u0113laties, un m\u0113s to nev\u0113lamies jums.<\/p>\n

Priek\u0161roc\u012bbas, ko sniedz atteikuma saites iek\u013cau\u0161ana<\/h3>\n

Runa nav tikai par t\u012bru sarakstu, bet ar\u012b par to, ka zi\u0146ojumos ir iek\u013cauta atteik\u0161an\u0101s saite, kas sniedz daudz citu priek\u0161roc\u012bbu.<\/p>\n

Izvair\u0101s no neapmierin\u0101t\u012bbas sa\u0146\u0113m\u0113ja pus\u0113.<\/h3>\n

Bie\u017ei gad\u0101s, ka, pat nenojau\u0161ot, esam devu\u0161i piekri\u0161anu sa\u0146emt k\u0101das vietnes vai z\u012bmola jaunumus un s\u0101kam sa\u0146emt zi\u0146ojumus, kas m\u016bs ne \u012bpa\u0161i interes\u0113.<\/p>\n

Ir svar\u012bgi saprast cilv\u0113ku vajadz\u012bbas un v\u0113lmes un \u013caut vi\u0146iem atteikties no j\u016bsu adres\u0101tu saraksta, ja vi\u0146i to v\u0113las.<\/p>\n

Non\u0101k ies\u016btn\u0113, nevis surog\u0101tpasta map\u0113<\/h3>\n

Tas ir pavisam vienk\u0101r\u0161i: pievienojot atteik\u0161an\u0101s saiti, ir liel\u0101kas izredzes, ka v\u0113stule non\u0101ks j\u016bsu kontaktu pastkast\u012bt\u0113, nevis surog\u0101tpasta map\u0113.<\/p>\n

Ja cilv\u0113ki nev\u0113las sa\u0146emt j\u016bsu jaunumus un neatrod atteik\u0161an\u0101s saiti, kad mekl\u0113 j\u016bsu e-pasta v\u0113stuli, vi\u0146i, iesp\u0113jams, atz\u012bm\u0113s to k\u0101 surog\u0101tpastu.<\/p>\n

Jums jau b\u016btu j\u0101zina, cik \u013coti j\u016bsu reput\u0101cijai kait\u012bga ir nok\u013c\u016b\u0161ana surog\u0101tpasta map\u0113. Ja surog\u0101tpasta daudzums p\u0101rsniedz at\u013cauto slieksni, j\u016bsu konts var tikt aptur\u0113ts vai da\u017eos gad\u012bjumos pat sl\u0113gts. T\u0101p\u0113c jums vienm\u0113r ir j\u0101samazina surog\u0101tpasta s\u016bdz\u012bbu skaits l\u012bdz minimumam.<\/p>\n

Atbilst pret surog\u0101tpasta ties\u012bbu aktiem<\/h3>\n

Katr\u0101 valst\u012b ir savi noteikumi par atteik\u0161an\u0101s saites iek\u013cau\u0161anu, jo to pieprasa ties\u012bbu akti, kas v\u0113rsti pret surog\u0101tpasta izplat\u012b\u0161anu.<\/p>\n

Kop\u0161 GDPR st\u0101j\u0101s sp\u0113k\u0101 2018. gada maij\u0101, t\u0101 ir noteikusi standartus un ir k\u013cuvusi par oblig\u0101tu pras\u012bbu visiem z\u012bmoliem, kuriem ir kontakti ES. Naudas sodi var sasniegt 20 miljonus eiro vai 4% no gada glob\u0101l\u0101 apgroz\u012bjuma, atkar\u012bb\u0101 no t\u0101, kura summa ir liel\u0101ka.<\/p>\n

Saska\u0146\u0101 ar \u0161\u012bs regulas 17. pantu \"Ties\u012bbas uz dz\u0113\u0161anu\" jeb \"Ties\u012bbas tikt aizmirstam\" datu subjektiem ir ties\u012bbas piepras\u012bt savu datu dz\u0113\u0161anu. Datu apstr\u0101d\u0101t\u0101jiem ir pien\u0101kums tos dz\u0113st, ja tie vairs nav vajadz\u012bgi nol\u016bkiem, k\u0101diem tie tika v\u0101kti, vai ja datu subjekti atsauc savu piekri\u0161anu to glab\u0101\u0161anai un izmanto\u0161anai.<\/p>\n

K\u0101 MasterBase\u00ae var pal\u012bdz\u0113t: MasterUnsubscribe<\/h2>\n

Pirms vair\u0101kiem gadiem m\u0113s MasterBase\u00ae klientiem pied\u0101v\u0101j\u0101m automatiz\u0113tu abon\u0113\u0161anas atcel\u0161anas procesu un noteic\u0101m, ka tam j\u0101atbilst trim galvenaj\u0101m \u012bpa\u0161\u012bb\u0101m:<\/p>\n

    \n
  1. Vienk\u0101r\u0161i:<\/strong>Ir j\u0101b\u016bt vienk\u0101r\u0161ai gan saites iek\u013cau\u0161anai zi\u0146ojuma HTML form\u0101t\u0101, gan t\u0101s izpildei tiem, kuri v\u0113las atteikties no abon\u0113\u0161anas.<\/li>\n
  2. Apdro\u0161in\u0101\u0161ana:<\/strong>Pietiekami dro\u0161a un dro\u0161a pret k\u013c\u016bd\u0101m, lai nodro\u0161in\u0101tu, ka tie, kas ar t\u0101s starpniec\u012bbu atteiksies no abon\u0113\u0161anas, vairs nesa\u0146ems s\u016bt\u012bjumus, pat ja tie k\u013c\u016bdaini tiks atk\u0101rtoti iel\u0101d\u0113ti kontaktu b\u0101z\u0113.<\/li>\n
  3. Skaidr\u0101 naud\u0101:<\/strong> Un tas ir ne tikai efekt\u012bvs, bet ar\u012b autom\u0101tisks (gandr\u012bz ma\u0123isks) tiem, kas atpaliek no pieg\u0101des grafika.<\/li>\n<\/ol>\n

    Protams, \u0161ie raksturlielumi tiek pie\u0146emti ar\u012b k\u0101 priek\u0161noteikums tiem, kas atteiku\u0161ies no abon\u0113\u0161anas, t. i., vien\u0101 sol\u012b, neprasot papildu datus, ar iesp\u0113ju (br\u012bvpr\u0101t\u012bgi) sniegt atgriezenisko saiti un ar alternat\u012bvu atcelt procesu, tikl\u012bdz tas ir izveidots (ko m\u0113s var\u0113tu uzskat\u012bt par atk\u0101rtotu abon\u0113\u0161anu).<\/p>\n

    Un t\u0101 rad\u0101s MasterUnsubscribe<\/p>\n

    K\u0101 darbojas MasterUnsubscribe\u00ae?<\/h2>\n

    1) Tiem, kas pl\u0101no zi\u0146ojumu nos\u016bt\u012b\u0161anu<\/h3>\n

    Izmantojot MasterBase\u00ae, \u0161o atteik\u0161an\u0101s no abon\u0113\u0161anas moduli var aktiviz\u0113t tikpat vienk\u0101r\u0161i, k\u0101 MasterUnsubscribe\u00ae kodu k\u0101 hipersaiti ievietot zi\u0146ojuma HTML form\u0101t\u0101, izmantojot pal\u012bgredaktoru.<\/p>\n

    T\u0101l\u0101k ir sniegts pak\u0101penisks piem\u0113rs:<\/p>\n

    \"1.<\/p>\n

    Nor\u0101diet tekstu, kas b\u016bs saite uz MasterUnsubscribe\u00ae.<\/strong><\/p>\n

    \"2.<\/p>\n

    Atlasiet MasterUnsubscribe\u00ae iestat\u012bjumu no piel\u0101gojuma ikonas.<\/strong><\/p>\n

    \"3.<\/p>\n

    \u0160\u012b darb\u012bba iel\u012bm\u0113s MasterUnsubscribe\u00ae parametru (#!masterunsubscribelink!#) zi\u0146ojuma korpus\u0101.<\/strong><\/p>\n

    \"4.<\/p>\n

    Visbeidzot \u0161is parametrs ir j\u0101izgrie\u017e un j\u0101ievieto k\u0101 sasaist\u0101m\u0101 teksta hipersaite, \u0161aj\u0101 gad\u012bjum\u0101 \"Noklik\u0161\u0137iniet \u0161eit\".<\/strong><\/p>\n

    MasterUnsubscribe\u00ae parametrs vienm\u0113r b\u016bs vien\u0101ds, t\u0101p\u0113c varat izveidot veidni, ko izmantosiet k\u0101 pamatu turpm\u0101kajiem s\u016bt\u012bjumiem.<\/p>\n

    2) Tiem, kas v\u0113las atteikties no s\u016bt\u012bjuma:<\/strong><\/h3>\n

    MasterUnsubscribe\u00ae darbojas p\u0101ris vienk\u0101r\u0161os so\u013cos.<\/p>\n

    Pirm\u0101 ir noklik\u0161\u0137in\u0101t uz abon\u0113\u0161anas atcel\u0161anas opcijas:<\/p>\n

    \"u-6\"<\/p>\n

    Lietot\u0101js tiks novirz\u012bts uz MasterUnsubscribe\u00ae lapu, kur\u0101 tiks nor\u0101d\u012bta kaste, no kuras vi\u0146\u0161 pieprasa atteikties no abon\u0113\u0161anas, uz\u0146\u0113muma, kas s\u016bta s\u016bt\u012bjumus, nosaukums un attiec\u012bg\u0101 konta iek\u0161\u0113jais kods.<\/p>\n

    \"5.<\/p>\n

    Kad kontaktpersona nos\u016bta piepras\u012bjumu, nor\u0101d\u012btaj\u0101 laik\u0101 (24 stundas) tiek uzs\u0101kts abon\u0113\u0161anas atcel\u0161anas process. Kontaktpersonai ir ar\u012b iesp\u0113ja (br\u012bvpr\u0101t\u012bgi) inform\u0113t par atteik\u0161an\u0101s no abon\u0113\u0161anas iemesliem.<\/p>\n

    \"6.<\/p>\n

    Ja kontaktpersona atbild uz \u0161o aptauju, t\u0101 tiek novirz\u012bta uz apstiprin\u0101juma vietni:<\/p>\n

    \"7.<\/p>\n

    Visbeidzot, kontaktpersona sav\u0101 e-pasta kont\u0101 sa\u0146em pazi\u0146ojumu par atteik\u0161anos no abon\u0113\u0161anas, kur\u0101 ir iesp\u0113ja atsaukt atteik\u0161anos no abon\u0113\u0161anas un no jauna abon\u0113t s\u016bt\u012bjumus, ja t\u0101 v\u0113las atgriezties pie \u0161\u012b procesa.<\/p>\n

    Parakst\u012b\u0161an\u0101s atcel\u0161anas gad\u012bjum\u0101 kontaktpersona redz\u0113s \u0161o apstiprin\u0101juma lapu.<\/span><\/p>\n

    \"atteik\u0161an\u0101s<\/p>\n

    Nobeigum\u0101<\/h2>\n

    Ir svar\u012bgi, lai uz\u0146\u0113mumi apzin\u0101tos, cik nepiecie\u0161ams ir vienk\u0101r\u0161s, dro\u0161s un efekt\u012bvs process, lai to kontaktpersonas var\u0113tu atteikties no abon\u0113\u0161anas. MasterBase\u00ae to jau ir izdar\u012bjis. T\u0101p\u0113c \u0161is abon\u0113\u0161anas atteik\u0161anas modulis atbilst stingrajiem nozares standartiem un lab\u0101kajai praksei attiec\u012bb\u0101 uz \u0161o procesu. Aicin\u0101m visus m\u016bsu klientus iepaz\u012bties ar MasterUnsubscribe\u00ae un aktiviz\u0113t to m\u016bsu platform\u0101.<\/p>\n

    Pirmais solis kontaktu atgrie\u0161an\u0101 ir r\u016bp\u0113ties par abon\u0113\u0161anas atcel\u0161anas procesu. P\u0101rliecinieties, ka j\u016bsu sazi\u0146a ir vislab\u0101k\u0101 pieredze j\u016bsu auditorijai.<\/p>\n

    \"e-gr\u0101mata:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    M\u016bsdien\u0101s, \u0146emot v\u0113r\u0101 lielo datu konfidencialit\u0101tes politikas att\u012bst\u012bbu vis\u0101 pasaul\u0113, arvien jut\u012bg\u0101ks k\u013c\u016bst jaut\u0101jums par kontaktu atrakst\u012b\u0161anu no j\u016bsu adres\u0101tu sarakstiem.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/atteiksanas-saite-kapec-to-vajadzetu-ieklaut-e-pasta-marketinga-sutijumos\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos 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