{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"3-e-pasta-marketinga-satura-kludas-no-kuram-vajadzetu-izvairities","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"3 e-pasta m\u0101rketinga satura k\u013c\u016bdas, no kur\u0101m vajadz\u0113tu izvair\u012bties"},"content":{"rendered":"

<\/p>\n

Liel\u0101k\u0101 da\u013ca pat\u0113r\u0113t\u0101ju apgalvo, ka sadarbosies tikai ar personaliz\u0113tiem zi\u0146ojumiem. T\u0101p\u0113c z\u012bmoli cen\u0161as personaliz\u0113t pareizi, bet daudzi joproj\u0101m pie\u013cauj vienk\u0101r\u0161as automatiz\u0101cijas k\u013c\u016bdas, kas var atbaid\u012bt pirc\u0113jus.<\/p>\n

\u0160eit ir aprakst\u012btas tr\u012bs bie\u017e\u0101k pie\u013caut\u0101s e-pasta m\u0101rketinga k\u013c\u016bdas un to, k\u0101 no t\u0101m izvair\u012bties.<\/p>\n

P\u0101r\u0101k daudz piel\u0101gojumu<\/strong><\/h3>\n

\u0145emot v\u0113r\u0101 rekl\u0101mu p\u0101rpiln\u012bbu tie\u0161saistes pasaul\u0113, m\u0113s visi esam redz\u0113ju\u0161i da\u017eas no t\u0101m, kas ir tik personaliz\u0113tas, ka bied\u0113, jo \u012bpa\u0161i t\u0101s, kas par\u0101d\u0101s p\u0113c tam, kad ar produktu ir notikusi mijiedarb\u012bba, tas ir piemin\u0113ts vai vienk\u0101r\u0161i apskat\u012bts.<\/p>\n

Lai gan Facebook vair\u0101kk\u0101rt noliedza, ka tas noklaus\u0101s j\u016bsu sarunas, tas \u012bpa\u0161i ir ticis kritiz\u0113ts par bied\u0113jo\u0161u rekl\u0101mu m\u0113r\u0137\u0113\u0161anu, pamatojoties uz datiem, par kuriem liel\u0101k\u0101 da\u013ca lietot\u0101ju pat nezin\u0101ja, ka soci\u0101lais gigants izseko j\u016bsu sarunas.<\/p>\n

Lai gan ir tendence dom\u0101t, ka, zinot visu par lietot\u0101jiem un personaliz\u0113jot vi\u0146u pieredzi, tas b\u016btu lietder\u012bgi, p\u0101rlieku t\u0101lu ejot, var rasties tie\u0161i pret\u0113js efekts.<\/p>\n

M\u0113s uzskat\u0101m, ka vislab\u0101k\u0101 strat\u0113\u0123ija ir p\u0101rredzam\u012bba. M\u016bsdien\u0101s vispiem\u0113rot\u0101k\u0101 strat\u0113\u0123ija ir p\u0101rredzam\u012bba attiec\u012bb\u0101 uz j\u016bsu v\u0101ktajiem datiem, aicinot lietot\u0101jus piekrist datu v\u0101k\u0161anai un sniedzot vi\u0146iem konkr\u0113tu inform\u0101ciju par to, ko v\u0101cat un k\u0101 to izmantojat.<\/p>\n

Ja l\u016bdzat savu auditoriju re\u0123istr\u0113ties, aizpildot veidlapu, lai sa\u0146emtu jaunumu bi\u013cetenu vai emu\u0101ra abonementu, iesak\u0101m \u013coti skaidri nor\u0101d\u012bt, ko vi\u0146i var sagaid\u012bt, un, v\u0113l svar\u012bg\u0101k, k\u0101 vi\u0146i var atteikties, ja v\u0113las to dar\u012bt. Tas rada daudz augst\u0101ku uztic\u012bbas l\u012bmeni un apliecina, ka j\u016bs patie\u0161\u0101m dom\u0101jat par lietot\u0101ju interes\u0113m\/pieredz\u0113m.<\/p>\n

Slikta sinhroniz\u0101cija<\/strong><\/h3>\n

Dro\u0161s veids, k\u0101 kaitin\u0101t klientus, ir par\u0101d\u012bt vi\u0146iem rekl\u0101mu par produktu, kas vi\u0146iem patiktu, bet, kad vi\u0146i noklik\u0161\u0137ina, lai to ieg\u0101d\u0101tos, atkl\u0101jas, ka tas nav pieejams. Vai ar\u012b, kad vi\u0146i ir ieg\u0101d\u0101ju\u0161ies preci, vi\u0146i turpina redz\u0113t to pa\u0161u rekl\u0101mu.<\/p>\n

T\u0101p\u0113c m\u016bsdien\u0101s ir vair\u0101k nek\u0101 nepiecie\u0161ams, pat oblig\u0101ti nepiecie\u0161ams sp\u0113t s\u016bt\u012bt e-pasta m\u0101rketinga kampa\u0146as p\u0113c grafika, re\u0101llaik\u0101 un saska\u0146\u0101 ar produktu kr\u0101jumu datiem. \u0160\u0101d\u0101 veid\u0101 j\u016bs varat sasniegt klientus ar e-pasta m\u0101rketinga kampa\u0146\u0101m ar personaliz\u0113t\u0101m akcij\u0101m un re\u0101llaika pied\u0101v\u0101jumiem, kas efekt\u012bvi noved pie konversijas, nevis pat\u0113r\u0113t\u0101ju noraid\u012bjuma.<\/p>\n

Aicin\u0101jumu r\u012bkoties tr\u016bkums <\/strong><\/h3>\n

K\u0101, bez \u0161aub\u0101m, esat dzird\u0113ju\u0161i desmitiem rei\u017eu, j\u016bsu saturam ir nepiecie\u0161ams vismaz viens aicin\u0101jums veikt darb\u012bbu (CTA). Tas vienl\u012bdz attiecas gan uz m\u0113r\u0137lapu, gan bloga ierakstu, gan uz j\u016bsu zi\u0146ojumiem.<\/p>\n

Ja nav aicin\u0101juma r\u012bkoties, j\u016bs ne\u013caujat auditorijai uzzin\u0101t, ko no t\u0101s sagaid\u0101t. Protams, j\u016bsu las\u012bt\u0101ji ir gudri, ta\u010du tas no vi\u0146iem pras\u012btu p\u0101r\u0101k daudz. Vi\u0146i nav z\u012blnieki.<\/p>\n

Pirmk\u0101rt, ir j\u0101b\u016bt skaidram redz\u0113jumam par savu m\u0113r\u0137i.<\/p>\n

K\u0101du rezult\u0101tu j\u016bs sagaid\u0101t?<\/strong><\/h3>\n

Vai v\u0113laties populariz\u0113t k\u0101du saturu, ko esat uzrakst\u012bjis? Vai v\u0113laties reklam\u0113t gaid\u0101mo prezent\u0101ciju vai pas\u0101kumu? Vai v\u0113laties veikt p\u0101rdo\u0161anu?<\/p>\n

Koncentr\u0113jiet tekstu, att\u0113lus un v\u0113st\u012bjuma dizainu, lai virz\u012btu las\u012bt\u0101jus uz \u0161o rezult\u0101tu. Tad, pirms to nos\u016bt\u0101t, p\u0101rliecinieties, ka j\u016bsu aicin\u0101jums r\u012bkoties ir skaidrs, saisto\u0161s un novirza uz rezult\u0101tu, uz kuru cerat.<\/p>\n

Lieliski, bet k\u0101 izveidot lielisku aicin\u0101jumu r\u012bkoties? L\u016bk, da\u017ei ieteikumi:<\/p>\n

# 1: Padariet savu CTA viegli atrodamu<\/h3>\n

Nesl\u0113piet savu aicin\u0101jumu r\u012bkoties. Izmantojiet spilgtas kr\u0101sas, treknu tekstu vai lielas pogas. Novietojiet to viet\u0101, kur tas izce\u013cas.<\/p>\n

# 2: Izmantojiet pareizos aicin\u0101juma uz darb\u012bbu v\u0101rdus<\/h3>\n

V\u0101rdi ir svar\u012bgi. Ja j\u016bsu CTA ir garlaic\u012bgs vai neskaidrs, las\u012bt\u0101ji to var izlaist.<\/p>\n

Izmantojiet darb\u012bbas v\u0101rdus, piem\u0113ram, \"lasiet vair\u0101k\" vai \"p\u0113rciet tagad\". Izmantot steidzam\u012bbas saj\u016btu. Veiciniet zin\u0101tk\u0101ri.<\/p>\n

# 3: Nejauciet<\/h3>\n

P\u0101rm\u0113r\u012bba vienm\u0113r ir slikta. Ja vien\u0101 zi\u0146ojum\u0101 b\u016bs vair\u0101ki aicin\u0101jumi r\u012bkoties, tas var tikt sajaukts ar citiem zi\u0146ojumiem un mulsin\u0101t auditoriju.<\/p>\n

T\u0101 viet\u0101, lai veiktu gaid\u012bto darb\u012bbu, las\u012bt\u0101ji izv\u0113l\u0113sies neveikt nek\u0101du darb\u012bbu.<\/p>\n

# 4: Atk\u0101rtojiet CTA<\/h3>\n

Vajadz\u012bbas gad\u012bjum\u0101 atk\u0101rtojiet aicin\u0101jumu r\u012bkoties vair\u0101k nek\u0101 vienu reizi.<\/p>\n

J\u016bs cen\u0161aties p\u0113c iesp\u0113jas atvieglot las\u012bt\u0101jam p\u0101reju no e-pasta tie\u0161i uz j\u016bsu t\u012bmek\u013ca vietni vai produktu. Vair\u0101kas reizes atk\u0101rtojot aicin\u0101jumu r\u012bkoties, vi\u0146iem b\u016bs vair\u0101k iesp\u0113ju to paman\u012bt un mijiedarboties ar to.<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Tas ir visp\u0101rzin\u0101ms, bet ir v\u0113rts atk\u0101rtot: personaliz\u0101cija ir efekt\u012bvas e-pasta m\u0101rketinga darb\u012bbas atsl\u0113ga, jo t\u0101 palielina noz\u012bm\u012bgumu un liek auditorijai las\u012bt j\u016bsu zi\u0146ojumus un dar\u012bt to, ko v\u0113laties, nevis tikai atv\u0113rt tos.<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 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