{"id":6323,"date":"2025-05-12T22:08:52","date_gmt":"2025-05-12T19:08:52","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6323"},"modified":"2025-05-14T01:34:51","modified_gmt":"2025-05-13T22:34:51","slug":"ka-uzlabot-klientu-celojumu-ar-transakciju-zinojumapmainu-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","title":{"rendered":"Klientu ce\u013cojuma uzlabo\u0161ana ar transakciju zi\u0146ojumapmai\u0146as pal\u012bdz\u012bbu"},"content":{"rendered":"<p>Dar\u012bjumu s\u016bt\u012bjumi ir svar\u012bgi. P\u0101rdo\u0161anas apstiprin\u0101jums, apsveikums, pas\u016bt\u012bjuma atjaunin\u0101jums, inform\u0101cija par s\u016bt\u012bjumu, pat paroles mai\u0146a - visi \u0161ie zi\u0146ojumi viena vai otra iemesla d\u0113\u013c ir sa\u0146\u0113m\u0113ja augstu v\u0113rt\u0113ti. Un bie\u017ei vien tie ir pirmie zi\u0146ojumi, ko abonents vai klients sa\u0146em no j\u016bsu uz\u0146\u0113muma.<\/p>\n<p>Ta\u010du papildus tam, ka v\u0113stules sa\u0146\u0113m\u0113jam sniedz v\u0113rt\u012bgu un gaid\u012btu inform\u0101ciju, ir v\u0113l k\u0101ds iemesls, k\u0101p\u0113c t\u0101s ir \u012bpa\u0161i svar\u012bgas s\u016bt\u012bt\u0101jam. Un k\u0101ds ir \u0161is iemesls? Tie darbojas lab\u0101k nek\u0101 masu zi\u0146ojumapmai\u0146as kampa\u0146as.<\/p>\n<p>Tas ir pareizi, apsveikuma zi\u0146a var rad\u012bt l\u012bdz pat 320 % liel\u0101kus ie\u0146\u0113mumus nek\u0101 rekl\u0101mas kampa\u0146as. Nav br\u012bnums, ka dar\u012bjumu s\u016bt\u012bjumiem ir 7-8 reizes liel\u0101ks klik\u0161\u0137u skaits nek\u0101 e-pasta m\u0101rketingam un tie rada l\u012bdz pat 6 reiz\u0113m liel\u0101kus ie\u0146\u0113mumus.<\/p>\n<h2><strong>K\u0101d\u0113\u013c tad \u0161\u0101di zi\u0146ojumi netiek vair\u0101k izmantoti? Tam ir vair\u0101ki iemesli:<\/strong><\/h2>\n<ul>\n<li>T\u0101 k\u0101 zi\u0146ojuma nos\u016bt\u012b\u0161ana tiek aktiviz\u0113ta vid\u0113, kas paredz\u0113ta komerci\u0101liem dar\u012bjumiem (piem\u0113ram, e-komercijas platform\u0101), nevis m\u0101rketinga platform\u0101, un t\u0101p\u0113c zi\u0146ojumi bie\u017ei vien ir \u013coti ierobe\u017eoti form\u0101ta un dizaina zi\u0146\u0101.<\/li>\n<li>Jo tie izmanto datus, kas ar\u012b atrodas dar\u012bjumu sist\u0113m\u0101, un tas, visticam\u0101k, noz\u012bm\u0113, ka tiem ir maz\u0101k elast\u012bbas segment\u0113t savu auditoriju.<\/li>\n<li>T\u0101p\u0113c, ka tie \"pieder\" operat\u012bvaj\u0101m vai IT strukt\u016br\u0101m, nevis m\u0101rketingam. Skaidra paz\u012bme tam ir s\u016bt\u012bt\u0101ja tips \"noreply@...\". Noteikti slikta prakse.<\/li>\n<\/ul>\n<p>Var b\u016bt ar\u012b citi iemesli, k\u0101d\u0113\u013c dar\u012bjumu zi\u0146ojumi nav ieteicami. Bie\u017ei vien past\u0101v nervozit\u0101te, m\u0113\u0123inot sajaukt m\u0101rketinga un p\u0101rdo\u0161anas zi\u0146ojumus ar pakalpojumu vai funkcion\u0101liem pazi\u0146ojumiem.<\/p>\n<p>\u0160ie iemesli zin\u0101m\u0101 m\u0113r\u0101 ir saprotami, ta\u010du nevajadz\u0113tu \u013caut tiem k\u013c\u016bt par \u0161\u0137\u0113rsli.<\/p>\n<p>M\u0113s zin\u0101m, ka dar\u012bjuma zi\u0146ojumi ir uzvar\u0113t\u0101ji. T\u0101p\u0113c k\u0101 m\u0101rketinga speci\u0101listam ir v\u0113rts tos apsv\u0113rt. Daudz.<\/p>\n<h3><strong>\u0160eit sniegts \u012bss p\u0101rskats par katru no \u0161iem zi\u0146ojumu veidiem:<\/strong><\/h3>\n<ol>\n<li>\n<h3><strong> Apsveikuma zi\u0146ojumi<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Tas ir vissvar\u012bg\u0101kais v\u0113st\u012bjums, ko s\u016bt\u012bsiet, un t\u0101d\u0113j\u0101di tas ir pirmais iespaids, ko j\u016bsu auditorija g\u016bs par j\u016bsu z\u012bmolu.<\/p>\n<p>Ja noklik\u0161\u0137in\u0101siet \u0161eit, varat izlas\u012bt rakstu no m\u016bsu bloga, kur\u0101 s\u012bk\u0101k aprakst\u012bta t\u0101 noz\u012bme un tas, k\u0101 ar to str\u0101d\u0101t MasterBase\u00ae programm\u0101.<\/p>\n<p>Slikts sagaid\u012b\u0161anas zi\u0146ojums ir slikta j\u016bsu uz\u0146\u0113muma prezent\u0101cija. Savuk\u0101rt lab\u0101kajos labas sagaid\u012b\u0161anas programmas piem\u0113ros ir nor\u0101d\u012bti galvenie punkti, kas j\u0101pazi\u0146o las\u012bt\u0101jam:<\/p>\n<ul>\n<li>Ka vi\u0146\u0161 ir pie\u0146\u0113mis labu l\u0113mumu, ka j\u016bsu uz\u0146\u0113mums vi\u0146u nov\u0113rt\u0113 un to, ko tas p\u0101rst\u0101v k\u0101 z\u012bmols\/uz\u0146\u0113mums.<\/li>\n<li>Ka vi\u0146\u0161 ir lab\u0101 komp\u0101nij\u0101.<\/li>\n<li>Ko vi\u0146i var sagaid\u012bt no j\u016bsu uz\u0146\u0113muma. T\u0101 ir iesp\u0113ja apstiprin\u0101t priek\u0161likumu, kas p\u0101rliecin\u0101ja las\u012bt\u0101ju parakst\u012bties vai veikt pirmo pirkumu.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Pan\u0101kumu st\u0101sts:<\/strong><\/p>\n<p>K\u0101da finan\u0161u iest\u0101de izveidoja sagaid\u012b\u0161anas e-pastu ar 30 sekun\u017eu video un noder\u012bg\u0101m sait\u0113m uz popul\u0101r\u0101kajiem pakalpojumiem. Rezult\u0101ts: pirmo 7 dienu laik\u0101 par 62 % palielin\u0101ts konta aktiviz\u0113\u0161anas r\u0101d\u012bt\u0101js un par 30 % samazin\u0101ts s\u0101kotn\u0113jo atbalsta piepras\u012bjumu skaits.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Apstiprin\u0101juma zi\u0146ojumi<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0160ajos zi\u0146ojumos ir ietverti da\u017e\u0101di zi\u0146ojumi, s\u0101kot no divk\u0101r\u0161a apstiprin\u0101juma par <em>opt-in<\/em> l\u012bdz pat ieg\u0101dei un nos\u016bt\u012b\u0161anai, atg\u016b\u0161anai un paroles mai\u0146ai.<\/p>\n<p>Tiem visiem ir \u013coti konkr\u0113ta funkcija, jo tie apstiprina, ka attiec\u012bgais notikums ir noticis (piem\u0113ram, j\u016bsu pas\u016bt\u012bjums ir sa\u0146emts vai jums ir nos\u016bt\u012bts). Labas programmas, cita starp\u0101, inform\u0113 las\u012bt\u0101ju:<\/p>\n<ul>\n<li>Tas, ka esat pie\u0146\u0113mis labu l\u0113mumu, ko nov\u0113rt\u0113 j\u016bsu uz\u0146\u0113mums un ko tas p\u0101rst\u0101v k\u0101 z\u012bmols\/uz\u0146\u0113mums.<\/li>\n<li>Ka vi\u0146\u0161 ir lab\u0101 komp\u0101nij\u0101.<\/li>\n<li>ka j\u016bsu uz\u0146\u0113mums nodro\u0161ina. Izmantojiet to k\u0101 iesp\u0113ju apstiprin\u0101t priek\u0161likumu, kas p\u0101rliecin\u0101ja las\u012bt\u0101ju parakst\u012bties vai veikt pirmo pirkumu.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Pan\u0101kumu st\u0101sts:<\/strong><\/p>\n<p>Lo\u0123istikas pakalpojumu uz\u0146\u0113mums automatiz\u0113 pas\u016bt\u012bjumu un pieg\u0101des apstiprin\u0101jumus ar personaliz\u0113tiem zi\u0146ojumiem un izseko\u0161anas sait\u0113m. Tas samazin\u0101ja ar pas\u016bt\u012bjuma statusu saist\u012bto atbalsta piepras\u012bjumu skaitu par 45 % un palielin\u0101ja klientu apmierin\u0101t\u012bbu (NPS) par vair\u0101k nek\u0101 12 punktiem.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Atg\u0101din\u0101juma zi\u0146ojumi<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0160ie zi\u0146ojumi at\u0161\u0137iras no apstiprin\u0101juma zi\u0146ojumiem ar to, ka tajos bie\u017ei, bet ne vienm\u0113r, tiek pras\u012bta las\u012bt\u0101ja r\u012bc\u012bba.<\/p>\n<p>Tas ietver verifik\u0101cijas, produktu vai pakalpojumu atjauno\u0161anu, rezerv\u0101cijas un izm\u0113\u0123in\u0101juma perioda beigas. Lab\u0101kie atg\u0101din\u0101juma zi\u0146ojumi ir v\u0113rsti uz \u0161\u0101diem m\u0113r\u0137iem:<\/p>\n<ul>\n<li>ka piepras\u012bt\u0101 darb\u012bba ir svar\u012bga, lai sa\u0146emtu piepras\u012bto materi\u0101lu.<\/li>\n<li>\u0160\u0101da r\u012bc\u012bba ir nepiecie\u0161ama un da\u017ek\u0101rt steidzama.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Pan\u0101kumu st\u0101sts:<\/strong><\/p>\n<p>Notikumu p\u0101rvald\u012bbas platforma automatiz\u0113ti izvietoja pak\u0101peniskus atg\u0101din\u0101jumus (ned\u0113\u013cu pirms, tr\u012bs dienas pirms un dienu pirms). E-pasta v\u0113stul\u0113s bija iek\u013cauta pievieno\u0161anas kalend\u0101r\u0101 poga un kontaktinform\u0101cija, lai uzdotu jaut\u0101jumus. Rezult\u0101ts: par 34 % palielin\u0101j\u0101s tie\u0161saistes pas\u0101kumu faktiskais apmekl\u0113jums.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Piepras\u012bjuma zi\u0146ojumi<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0160aj\u0101 kategorij\u0101 ietverto zi\u0146ojumu kl\u0101sts ir pla\u0161s - no l\u016bguma sniegt atsauksmes par sniegto pakalpojumu un vaic\u0101juma par las\u012bt\u0101ja v\u0113lm\u0113m l\u012bdz aptauj\u0101m. At\u0161\u0137ir\u012bb\u0101 no cit\u0101m kategorij\u0101m \u0161ie zi\u0146ojumi nav oblig\u0101ti saist\u012bti ar pas\u016bt\u012bjumu vai notikumu, par kuru las\u012bt\u0101js ir inform\u0113ts. T\u0101d\u0113j\u0101di tie ir zi\u0146ojumi, kurus sa\u0146\u0113m\u0113js nav gaid\u012bjis un var neatpaz\u012bt, kad tos redz sav\u0101 ies\u016btn\u0113. Laba \u0161\u0101da veida zi\u0146a saka las\u012bt\u0101jam:<\/p>\n<ul>\n<li>J\u016bs v\u0113laties uzzin\u0101t vi\u0146u pieredzi. Ta\u010du esiet uzman\u012bgi: nav nek\u0101 slikt\u0101ka par to, ja jaut\u0101jat viedokli klientam, kura pas\u016bt\u012bjums neizdev\u0101s. Pirms \u0161\u0101das zi\u0146as nos\u016bt\u012b\u0161anas ir svar\u012bgi p\u0101rliecin\u0101ties, ka esat izsl\u0113dzis visus klientus, kuri ir s\u016bdz\u0113ju\u0161ies vai paudu\u0161i neapmierin\u0101t\u012bbu.<\/li>\n<li>J\u016bsu atsauksmes ir svar\u012bgas un pal\u012bdz\u0113s uzlabot pakalpojumu kvalit\u0101ti. Iepriek\u0161 sagatavojiet pazi\u0146ojumu par to, kas no t\u0101 izriet (What's In It For Me - WIIFM).<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Pan\u0101kumu st\u0101sts:<\/strong><\/p>\n<p>Re\u0123ion\u0101l\u0101 tirdzniec\u012bbas vieta izs\u016bt\u012bja apmierin\u0101t\u012bbas aptaujas p\u0113c pieg\u0101des, bet autom\u0101tiski filtr\u0113ja gad\u012bjumus ar akt\u012bv\u0101m atgrie\u0161an\u0101m vai s\u016bdz\u012bb\u0101m. Rezult\u0101ts: tika ieg\u016bts 47 % atbil\u017eu \u012bpatsvars, un ieg\u016bt\u0101s atzi\u0146as tika izmantotas, lai p\u0101rveidotu apmekl\u0113t\u0101k\u0101s produktu lapas dizainu, uzlabojot konversiju par 18 %.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> Atst\u0101\u0161anas br\u012bdin\u0101jumi<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Da\u017eiem \u0161ie zi\u0146ojumi var b\u016bt vienk\u0101r\u0161i atg\u0101din\u0101jumi, ta\u010du labam m\u0101rketinga speci\u0101listam tie ir daudz vair\u0101k. Ies\u0101kt\u0101s un p\u0101rtraukt\u0101s iepirk\u0161an\u0101s sesijas, pamestie iepirkumu grozi, visas neizmantot\u0101s iesp\u0113jas ir potenci\u0101li noz\u012bm\u012bgas.<\/p>\n<p>Tas prasa daudz vair\u0101k nek\u0101 tikai atg\u0101din\u0101jumu, un tam ir p\u0101rliecino\u0161i skait\u013ci, kas to pier\u0101da: aptuveni 65 % grozi tiek pamesti. Ta\u010du, izmantojot atg\u0101din\u0101\u0161anas programmas, p\u0101rdo\u0161anas apjomi var palielin\u0101ties par 70 % pamestu grozu un par 30 % p\u0101rtrauktu mekl\u0113jumu gad\u012bjum\u0101 (Avots - Triggered Messaging 2014).<\/p>\n<p><strong>\ud83d\udfe2<\/strong><strong> Pan\u0101kumu st\u0101sts:<\/strong><\/p>\n<p>Sporta pre\u010du z\u012bmols izstr\u0101d\u0101ja tr\u012bs automatiz\u0113tu pamesta groza atg\u016b\u0161anas zi\u0146ojumu s\u0113riju. Iek\u013caujot produktu att\u0113lus un ierobe\u017eota laika atlaidi, tika atg\u016bti 29 % p\u0101rdo\u0161anas apjoma un vid\u0113jais bi\u013ce\u0161u skaits palielin\u0101j\u0101s par 12 %.<\/p>\n<h2><strong>Secin\u0101jums<\/strong><\/h2>\n<p>Lai izveidotu efekt\u012bvus dar\u012bjumu zi\u0146ojumus, ir labi j\u0101izprot, kas tie ir, ar ko tie at\u0161\u0137iras no tradicion\u0101laj\u0101m e-pasta m\u0101rketinga kampa\u0146\u0101m, k\u0101das ir to priek\u0161roc\u012bbas un k\u0101da ir to lab\u0101k\u0101 prakse.<\/p>\n<p>Lai to visu \u012bstenotu ar kontroli, efektivit\u0101ti un m\u0113rogojam\u012bbu, varat pa\u013cauties uz specializ\u0113tu platformu. <strong>MasterBase\u00ae<\/strong>ar vair\u0101k nek\u0101 20 gadu pieredzi tirg\u016b un kl\u0101tb\u016btni vair\u0101k\u0101s valst\u012bs, \u013cauj automatiz\u0113t \u0161\u0101da veida zi\u0146ojumus dro\u0161\u0101, personaliz\u0113t\u0101 un piln\u012bb\u0101 izsekojam\u0101 veid\u0101.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/lv\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"e-pasta e-pasta zi\u0146ojuma strukt\u016bra E-pasta m\u0101rketinga zi\u0146ojuma strukt\u016bra\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dar\u012bjuma s\u016bt\u012bjumi ir v\u0113rt\u012bgi zi\u0146ojumi, kas bie\u017ei ir pirmais kontakts starp uz\u0146\u0113mumu un t\u0101 klientu vai abonentu.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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