{"id":6282,"date":"2024-03-11T12:49:39","date_gmt":"2024-03-11T10:49:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6282"},"modified":"2024-03-11T12:49:39","modified_gmt":"2024-03-11T10:49:39","slug":"4-iemesli-kapec-personalizacija-uzlabo-jusu-marketingu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/","title":{"rendered":"4 iemesli, k\u0101p\u0113c personaliz\u0101cija uzlabo j\u016bsu m\u0101rketingu"},"content":{"rendered":"

P\u0113t\u012bjumi liecina, ka personaliz\u0113to e-pasta m\u0101rketinga kampa\u0146u atv\u0113r\u0161anas r\u0101d\u012bt\u0101ji ir par 29 % augst\u0101ki un klik\u0161\u0137u r\u0101d\u012bt\u0101ji par 41 % augst\u0101ki nek\u0101 parastaj\u0101s kampa\u0146\u0101s.<\/p>\n

Lieki piebilst, ka, ja v\u0113l neesat ieviesis personaliz\u0113\u0161anu sav\u0101 m\u0101rketinga strat\u0113\u0123ij\u0101, j\u016bs zaud\u0113jat. L\u016bk, k\u0101p\u0113c.<\/p>\n

Kas ir personaliz\u0113tais m\u0101rketings?<\/h3>\n

Ar personaliz\u0113tu m\u0101rketingu m\u0113s dom\u0101jam daudz vair\u0101k nek\u0101 tikai j\u016bsu klienta v\u0101rda iek\u013cau\u0161ana j\u016bsu s\u016bt\u012btajos zi\u0146ojumos.<\/p>\n

T\u0101 pati par sevi ir strat\u0113\u0123ija, ko varat integr\u0113t da\u017e\u0101dos mijiedarb\u012bbas kan\u0101los, piem\u0113ram, e-pasta m\u0101rketing\u0101, soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos un emu\u0101ros, lai g\u016btu lab\u0101kus rezult\u0101tus.<\/p>\n

Personaliz\u0113tais m\u0101rketings ietver ar j\u016bsu klientiem saist\u012btu datu v\u0101k\u0161anu un m\u0101rketinga pieredzes veido\u0161anu ar diferenc\u0113tu saturu, kas paredz\u0113ts konkr\u0113tiem klientu tipiem.<\/p>\n

Ticiet tam: dati ir j\u016bsu draugs<\/h3>\n

Personaliz\u0113ta m\u0101rketinga strat\u0113\u0123ija s\u0101kas ar lietot\u0101ja datiem. J\u016bsu kampa\u0146u pan\u0101kumi b\u016bs atkar\u012bgi no t\u0101, cik labi v\u0101ksiet un m\u0113r\u012bsiet datus. Neatkar\u012bgi no t\u0101, vai tie ir adres\u0101tu saraksta segmenti vai aptaujas, j\u016bs varat v\u0101kt da\u017e\u0101dus datus, lai uzzin\u0101tu vair\u0101k par saviem lietot\u0101jiem. Tas ir vien\u012bgais veids, k\u0101 nodro\u0161in\u0101t personaliz\u0113t\u0101ku pieredzi, izmantojot m\u0101rketinga kampa\u0146as.<\/p>\n

Tikl\u012bdz jums ir pietiekami daudz datu un s\u0101kat ieskic\u0113t savu tipisko klientu, varat s\u0101kt attiec\u012bgi piel\u0101got savas m\u0101rketinga kampa\u0146as.<\/p>\n

T\u0101l\u0101k ir min\u0113ti 4 iemesli, kas noteikti p\u0101rliecin\u0101s j\u016bs par personaliz\u0101cijas sp\u0113ku.<\/span><\/p>\n

1. Efekt\u012bva m\u0113r\u0137auditoriju atlase<\/h3>\n

Personaliz\u0113t\u0101 m\u0101rketinga galven\u0101 priek\u0161roc\u012bba ir iesp\u0113ja sasniegt konkr\u0113tu auditoriju. Apkopojot lietot\u0101ju datus no sarakstu segmentiem, aptauj\u0101m vai p\u0113t\u012bjumiem, varat izveidot efekt\u012bv\u0101kas e-pasta m\u0101rketinga kampa\u0146as, kas m\u0113r\u0137\u0113tas uz konkr\u0113t\u0101m m\u0113r\u0137auditorij\u0101m, pamatojoties uz to interes\u0113m vai pirk\u0161anas paradumiem.<\/p>\n

Piem\u0113ram, ja j\u016bsu auditorijai pat\u012bk filmas, varat kampa\u0146\u0101s, emu\u0101ra zi\u0146ojumos vai pat e-pasta abon\u0113\u0161anas veidlap\u0101s izmantot atsauces uz popul\u0101ru filmu kult\u016bru, lai sniegtu vi\u0146iem personaliz\u0113t\u0101ku pieredzi un palielin\u0101tu rekl\u0101mguvumu.<\/p>\n

2. Izveidojiet lab\u0101ku saturu<\/h3>\n

Personaliz\u0113\u0161ana ar\u012b pal\u012bdz jums izcelties, radot unik\u0101lu saturu, kas piesaista uzman\u012bbu un paliek klientu atmi\u0146\u0101.<\/p>\n

3. Veidot dzi\u013c\u0101kas attiec\u012bbas ar klientiem<\/h3>\n

V\u0113l viens personaliz\u0113\u0161anas ieguvums ir tas, ka j\u016bs veidojat cie\u0161\u0101kas un personisk\u0101kas attiec\u012bbas ar saviem klientiem. Tas par\u0101da, cik \u013coti jums r\u016bp katrs no vi\u0146iem, izr\u0101dot pateic\u012bbu, nos\u016btot vi\u0146iem zi\u0146u dzim\u0161anas dien\u0101 vai pateic\u012bbas zi\u0146u katru jaunu gadu, kop\u0161 vi\u0146i pievienoju\u0161ies j\u016bsu abonentu sarakstam.<\/p>\n

Varat pat spert v\u0113l vienu soli t\u0101l\u0101k, personaliz\u0101ciju iek\u013caujot vis\u0101 vietn\u0113 un m\u0113r\u0137lap\u0101s. Tas ne tikai pal\u012bdz\u0113s jums palielin\u0101t p\u0101rdo\u0161anas apjomu un rekl\u0101mguvumus, bet ar\u012b liks klientiem justies k\u0101 m\u0101j\u0101s, kad vi\u0146i p\u0101rl\u016bko j\u016bsu vietni.<\/p>\n

4. Uz\u0146\u0113muma sejas pie\u0161\u0137ir\u0161ana<\/h3>\n

Lai ar m\u0101rketinga starpniec\u012bbu pied\u0101v\u0101tu patiesi personisku pieredzi, jums ir ar\u012b j\u0101pie\u0161\u0137ir savam uz\u0146\u0113mumam noteikta identit\u0101te. Tas ietver ar\u012b j\u016bsu uz\u0146\u0113muma cilv\u0113cisk\u0101s puses par\u0101d\u012b\u0161anu.<\/p>\n

Autom\u0101tiskajos zi\u0146ojumos iek\u013caujiet atbildes adresi, lai klienti var\u0113tu uzdot jaut\u0101jumus un atst\u0101t koment\u0101rus. Par\u0101diet, kas ir j\u016bsu uz\u0146\u0113muma s\u016bt\u012bjumu autors, nor\u0101dot savu darbinieku sejas vai v\u0101rdu un uzv\u0101rdu. \u013baujiet klientiem zin\u0101t, ka aiz katras sazi\u0146as st\u0101v cilv\u0113ki, nevis roboti.<\/p>\n

Klientam par\u0101dot savu uz\u0146\u0113mumu no cilv\u0113cisk\u0101s puses, piem\u0113ram, ar personisku piesk\u0101rienu, piem\u0113ram, uzrakstot v\u0101rdu uz pasta s\u016bt\u012bjuma, var palielin\u0101t klientu iesaisti.<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Personaliz\u0101cija var b\u016bt sp\u0113c\u012bgs r\u012bks, ja to izmanto pareizi. Tirgot\u0101ji jau gadu desmitiem izmanto \u0161o strat\u0113\u0123iju, lai optimiz\u0113tu savus m\u0101rketinga centienus.<\/p>","protected":false},"author":239642484,"featured_media":10617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1423],"class_list":["post-6282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-personalizacion-11"],"yoast_head":"\n4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/4-iemesli-kapec-personalizacija-uzlabo-jusu-marketingu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n puede ser una herramienta poderosa cuando se usa correctamente. 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