{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-veidi-ka-izmantot-personalizaciju-nakamaja-e-pasta-marketinga-kampana","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 veidi, k\u0101 izmantot personaliz\u0101ciju n\u0101kamaj\u0101s e-pasta m\u0101rketinga kampa\u0146\u0101s"},"content":{"rendered":"

Personaliz\u0101cija sp\u0113j uzrun\u0101t katru no j\u016bsu abonentiem t\u0101, it k\u0101 vi\u0146i b\u016btu j\u016bsu pazi\u0146a, uzticams draugs.<\/p>\n

Personaliz\u0101cija liek j\u016bsu klientiem iecien\u012bt j\u016bsu zi\u0146ojumus, jo j\u016bs sniedzat saturu, kas ir piln\u012bb\u0101 piel\u0101gots vi\u0146u vajadz\u012bb\u0101m. Rezult\u0101t\u0101 j\u016bsu abonenti ar nepaciet\u012bbu gaida zi\u0146ojumus no j\u016bsu z\u012bmola.<\/p>\n

Re\u0123istr\u0113jot inform\u0101ciju par saviem abonentiem un segment\u0113jot auditoriju, varat izveidot personaliz\u0113tas kampa\u0146as, kas iepriecin\u0101s j\u016bsu auditoriju.<\/p>\n

Personaliz\u0113tais e-pasta m\u0101rketings ir lielisks veids, k\u0101 individu\u0101li sasniegt katru no j\u016bsu unik\u0101lajiem abonentiem. Personaliz\u0113tas kampa\u0146as rada 18 reizes liel\u0101kus ie\u0146\u0113mumus nek\u0101 masveida e-pasta m\u0101rketings vai visp\u0101r bez personaliz\u0101cijas.<\/p>\n

V\u0113laties, lai personaliz\u0101cija k\u013c\u016btu par j\u016bsu z\u012bmola realit\u0101ti? M\u0113s dal\u0101mies ar 6 veidiem, k\u0101 izmantot personaliz\u0101ciju n\u0101kamaj\u0101 e-pasta m\u0101rketinga kampa\u0146\u0101.<\/p>\n

    \n
  1. Personaliz\u0113jiet savu zi\u0146ojumu<\/strong>Ir daudz lab\u0101ka saj\u016bta, kad pie tevis pieiet vecs draugs un s\u0101k sarunu, sakot tavu v\u0101rdu, nevis \"D\u0101rgais kungs\". Tas b\u016btiski maina sarunas toni.\n

    Tas pats attiecas ar\u012b uz e-pasta zi\u0146ojumiem. Abonenti v\u0113las, lai j\u016bs personiski vi\u0146us sveicin\u0101t, un vi\u0146iem pat\u012bk dzird\u0113t savu v\u0101rdu. T\u0101p\u0113c ir liel\u0101ka iesp\u0113ja, ka tiks atv\u0113rti zi\u0146ojumi ar personaliz\u0113t\u0101m temata l\u012bnij\u0101m 26%.<\/li>\n

  2. Personaliz\u0113jiet savus att\u0113lus<\/strong>V\u0113l viens lielisks veids, k\u0101 palielin\u0101t klik\u0161\u0137u skaitu, ir personaliz\u0113t att\u0113lus. Att\u0113lus var piel\u0101got, pamatojoties uz da\u017e\u0101diem datiem un klientu profiliem.\n

    Piem\u0113ram, ja jums ir atra\u0161an\u0101s vietas dati, varat piel\u0101got att\u0113lus p\u0113c atra\u0161an\u0101s vietas.<\/p>\n

    Varat ar\u012b dinamiski main\u012bt att\u0113lus, pamatojoties uz citiem sav\u0101ktajiem datiem. Tie var ietvert dzimumu, lojalit\u0101tes programmas statusu, laikapst\u0101k\u013cus, person\u012bg\u0101s v\u0113lmes un citus datus.<\/li>\n

  3. Personaliz\u0113jiet savus pied\u0101v\u0101jumus<\/strong>Personaliz\u0113ti zi\u0146ojumi var uzlabot klik\u0161\u0137u skaitu vid\u0113ji par 14% un konversijas r\u0101d\u012bt\u0101jus par 10%.\n

    Personaliz\u0113jot pied\u0101v\u0101jumus, varat palielin\u0101t klik\u0161\u0137u skaitu un rekl\u0101mguvumu skaitu. Tirgot\u0101ji izmantos datus, lai izveidotu klientu profilus un p\u0113c tam rad\u012btu da\u017e\u0101dus satura pied\u0101v\u0101jumus da\u017e\u0101diem abonentu tipiem.<\/p>\n

    Pied\u0101v\u0101jumu personaliz\u0113\u0161anas iesp\u0113jas ir pla\u0161as un bezgal\u012bgas, ta\u010du \u0161eit ir da\u017ei z\u012bmoli, kas patie\u0161\u0101m ir izcili, kad runa ir par pied\u0101v\u0101jumu personaliz\u0113\u0161anu.<\/p>\n

    Uber personaliz\u0113 pakalpojumus, pamatojoties uz atra\u0161an\u0101s vietu<\/p>\n

    Uber ir v\u0113l viens z\u012bmols, kas piel\u0101go savus pied\u0101v\u0101jumus atkar\u012bb\u0101 no atra\u0161an\u0101s vietas. Vi\u0146i zina, kur dz\u012bvo vai vismaz kur parasti ce\u013co vi\u0146u abonenti, un s\u016bta pied\u0101v\u0101jumus, pamatojoties uz atra\u0161an\u0101s vietu.<\/p>\n

    Uber: uz atra\u0161an\u0101s vietu balst\u012bts personaliz\u0113ts e-pasta m\u0101rketings<\/p>\n

    Jums var b\u016bt vislab\u0101kais pied\u0101v\u0101jums pasaul\u0113, bet, ja tas neb\u016bs saisto\u0161s j\u016bsu klientiem, vi\u0146iem tas b\u016bs vienalga. Izmantojiet datus, lai personaliz\u0113tu pied\u0101v\u0101jumus katram savam abonentam.<\/li>\n

  4. Personaliz\u0113jiet produktu ieteikumus<\/strong>Teor\u0113tiski b\u016btu lieliski, ja pat\u0113r\u0113t\u0101ji pirktu to, kas vi\u0146iem ieteikts. Praks\u0113 abonenti ieg\u0101d\u0101sies ieteikumus tikai tad, ja tie b\u016bs atbilsto\u0161i, pamatojoties uz iepriek\u0161\u0113jiem pirkumiem vai person\u012bgaj\u0101m v\u0113lm\u0113m.\n

    M\u016bsdienu tehnolo\u0123ijas \u013cauj integr\u0113t klienta nesenos pirkumus, t\u012bmek\u013ca p\u0101rl\u016bko\u0161anas v\u0113sturi vai pat e-pastu. Tirgot\u0101ji var izmantot datus par klientu uzved\u012bbu, lai izveidotu atbilsto\u0161\u0101kas e-pasta kampa\u0146as. Ja atbilst\u012bba palielin\u0101s, krustenisk\u0101 p\u0101rdo\u0161ana un aug\u0161upejo\u0161\u0101 p\u0101rdo\u0161ana k\u013c\u016bst dz\u012bvotsp\u0113j\u012bg\u0101ka.<\/p>\n

    Konkr\u0113tu un atbilsto\u0161u produktu ieteikumu snieg\u0161ana e-pasta m\u0101rketing\u0101 pal\u012bdz veidot ilgtermi\u0146a attiec\u012bbas un palielina klienta m\u016b\u017ea v\u0113rt\u012bbu.<\/li>\n

  5. Personaliz\u0113t, pamatojoties uz uzved\u012bbu<\/strong>Sare\u017e\u0123\u012bt\u0101ka, bet neticami izdev\u012bga e-pasta m\u0101rketinga taktika ir personaliz\u0113\u0161ana, pamatojoties uz klientu uzved\u012bbu.\n

    Datus var apkopot no soci\u0101lajiem medijiem, uz\u0146\u0113muma iek\u0161\u0113j\u0101m sist\u0113m\u0101m (ERP, CRM), t\u012bmek\u013ca vietnes un e-pasta m\u0101rketinga, lai nos\u016bt\u012btu atbilsto\u0161\u0101kus pied\u0101v\u0101jumus. \u0160ie \u013coti m\u0113r\u0137tiec\u012bgie segmenti ir balst\u012bti uz klientu interes\u0113m, uzved\u012bbu un iesaist\u012b\u0161anos. Kad saraksti ir segment\u0113ti, tirgot\u0101ji var uzs\u0101kt automatiz\u0113tus klientu ce\u013cojumus ar personaliz\u0113tiem pied\u0101v\u0101jumiem.<\/p>\n

    Ir vair\u0101ki da\u017e\u0101di veidi, k\u0101 personaliz\u0113t zi\u0146ojumus, automatiz\u0113t saturu un segment\u0113t sarakstus, pamatojoties uz uzved\u012bbu.<\/p>\n

    Vislab\u0101k to dar\u012bt, izmantojot tagus, lai personaliz\u0101cija tiktu veidota individu\u0101li, lai katru reizi, kad k\u0101ds kaut ko dara, vi\u0146am tiktu nos\u016bt\u012bts individu\u0101ls s\u016bt\u012bjums, nevis segmentu grupas, izmantojot kampa\u0146as.<\/p>\n

    Tas, ko m\u0113s, MasterBase\u00ae, saucam par individu\u0101lu piel\u0101go\u0161anu ar autom\u0101ta pal\u012bdz\u012bbu.<\/p>\n

    Tas, k\u0101 j\u016bs galu gal\u0101 izmantosiet \u0161o praksi, b\u016bs atkar\u012bgs no j\u016bsu uz\u0146\u0113muma, apkopotajiem datiem un no t\u0101, kas vislab\u0101k atbilst j\u016bsu z\u012bmolam.<\/p>\n

    M\u016bsdienu m\u0101rketinga laikmet\u0101 datu izmanto\u0161ana, lai uzlabotu klientu pieredzi, ir ne tikai lielisks veids, k\u0101 piesaist\u012bt klientus, bet ar\u012b oblig\u0101ts priek\u0161nosac\u012bjums, lai saglab\u0101tu konkur\u0113tsp\u0113ju.<\/li>\n<\/ol>\n

    \u012asum\u0101<\/h4>\n

    E-pasta m\u0101rketinga satura personaliz\u0113\u0161ana ir lielisks veids, k\u0101 sasniegt abonentus, saglab\u0101t savu zi\u0146ojumu atbilst\u012bbu un palielin\u0101t konversijas r\u0101d\u012bt\u0101jus.<\/p>\n

    Ar vado\u0161\u0101 e-pasta m\u0101rketinga pakalpojumu sniedz\u0113ja pal\u012bdz\u012bbu varat personaliz\u0113t zi\u0146ojumus, izmantojot datus, dinamisku saturu, segment\u0101ciju un daudz ko citu.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Personaliz\u0101cija sp\u0113j uzrun\u0101t katru no j\u016bsu abonentiem t\u0101, it k\u0101 vi\u0146i b\u016btu j\u016bsu pazi\u0146a, uzticams draugs.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 formas de usar la 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