{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-kludaini-prieksstati-par-piegadajamibu-kas-ir-japrecize","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lv\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 k\u013c\u016bdaini priek\u0161stati par pieg\u0101d\u0101jam\u012bbu, kas ir j\u0101preciz\u0113"},"content":{"rendered":"

T\u0101l\u0101k m\u0113s izskaidrosim \"7 mald\u012bgos priek\u0161status par e-pasta m\u0101rketinga pieg\u0101d\u0101jam\u012bbu\", kurus daudzi m\u0101rketinga speci\u0101listi joproj\u0101m p\u0101rprot.<\/h2>\n

1. Man nekait\u0113, ka mani atz\u012bm\u0113 k\u0101 surog\u0101tpastu, es vienm\u0113r varu turpin\u0101t s\u016bt\u012bt zi\u0146as.<\/strong><\/h3>\n

Ja cilv\u0113ki j\u016bsu e-pasta v\u0113stules apz\u012bm\u0113 k\u0101 surog\u0101tpasta v\u0113stules, tas parasti ir t\u0101p\u0113c, ka vi\u0146i nesaskata v\u0113rt\u012bbu j\u016bsu s\u016bt\u012btaj\u0101 v\u0113stul\u0113 vai j\u016btas p\u0101rs\u0101tin\u0101ti. Da\u017ei lietot\u0101ji pat atz\u012bm\u0113 e-pasta v\u0113stules k\u0101 surog\u0101tpastu, lai \u0101tri atteiktos no abon\u0113\u0161anas. Turpinot s\u016bt\u012bt e-pasta v\u0113stules \u0161iem kontaktiem, varat nopietni saboj\u0101t sava z\u012bmola reput\u0101ciju, kas noz\u012bm\u0113 uztic\u012bbas zaud\u0113\u0161anu un p\u0101rdo\u0161anas apjomu samazin\u0101\u0161anos.<\/p>\n

Turkl\u0101t interneta pakalpojumu sniedz\u0113ji (ISP), piem\u0113ram, Gmail, Yahoo un Outlook, ir stingri v\u0113rsti pret kontiem, par kuriem tiek sa\u0146emts daudz surog\u0101tpasta s\u016bdz\u012bbu. Vai zin\u0101j\u0101t, ka \u0161ie tr\u012bs pakalpojumu sniedz\u0113ji apstr\u0101d\u0101 aptuveni 80% no pasaules e-pasta adres\u0113m?<\/p>\n

P\u0101rk\u0101pjot \u0161o noteikumu pras\u012bbas, j\u016bs var tikt liegta pieeja lielai potenci\u0101lo klientu da\u013cai, radot finansi\u0101lus zaud\u0113jumus un kait\u0113jot j\u016bsu z\u012bmola uzticam\u012bbai.<\/p>\n

2. Abonenti izlasa un saprot manu konfidencialit\u0101tes politiku<\/strong><\/h3>\n

Lai gan konfidencialit\u0101tes politika ir b\u016btiska, nav re\u0101li sagaid\u012bt, ka visi j\u016bsu abonenti to izlas\u012bs.<\/p>\n

P\u0113t\u012bjumi liecina, ka aptuveni 90% lietot\u0101ju m\u0113dz izlaist priv\u0101tuma politiku las\u012b\u0161anu.<\/p>\n

T\u0101p\u0113c ir svar\u012bgi katr\u0101 veidlap\u0101 skaidri nor\u0101d\u012bt, k\u0101 j\u016bs izmantosiet vi\u0146u datus. Skaidri nor\u0101diet, ko dar\u012bsiet ar vi\u0146u inform\u0101ciju, pat savos e-pasta zi\u0146ojumos.<\/p>\n

3. Izmantojot \u0101r\u0113jo pakalpojumu sniedz\u0113ju, mans IP un z\u012bmols ir aizsarg\u0101ts.<\/strong><\/h3>\n

Interneta pakalpojumu sniedz\u0113ji var at\u0161\u0137irt s\u016bt\u012bt\u0101ju (j\u016bsu e-pasta m\u0101rketinga platformu) no satura s\u016bt\u012bt\u0101ja (j\u016bsu z\u012bmola).<\/p>\n

Ja \u0101r\u0113jam pakalpojumu sniedz\u0113jam ir slikta reput\u0101cija, tas var tie\u0161i ietekm\u0113t j\u016bsu z\u012bmola un j\u016bsu IP pieg\u0101des iesp\u0113jas un reput\u0101ciju.<\/p>\n

T\u0101p\u0113c j\u016bs neesat atbr\u012bvots no sodiem, ja j\u016bsu pakalpojumu sniedz\u0113js izmanto ap\u0161aub\u0101mu praksi. Izv\u0113lieties uzticamu e-pasta m\u0101rketinga platformu, lai aizsarg\u0101tu sava z\u012bmola reput\u0101ciju.<\/p>\n

4. Ieguld\u012bjumi rekl\u0101m\u0101s interneta pakalpojumu sniedz\u0113jos uzlabo pieg\u0101des iesp\u0113jas.<\/strong><\/h3>\n

Nav saist\u012bbas starp ieguld\u012bjumiem rekl\u0101m\u0101 un pieg\u0101des r\u0101d\u012bt\u0101jiem.<\/p>\n

Izdevumi Google rekl\u0101m\u0101m vai soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos nepalielina j\u016bsu izredzes sasniegt Gmail ies\u016btnes.<\/p>\n

Ja j\u016bsu e-pasta zi\u0146ojumos netiks iev\u0113rota sa\u0146\u0113m\u0113ju piekri\u0161ana, tie, iesp\u0113jams, tiks apz\u012bm\u0113ti k\u0101 surog\u0101tpasts neatkar\u012bgi no rekl\u0101mai izt\u0113r\u0113t\u0101s summas.<\/p>\n

Vien\u012bgais veids, k\u0101 saglab\u0101t augstu pieg\u0101des r\u0101d\u012bt\u0101ju, ir s\u016bt\u012bt savai auditorijai atbilsto\u0161u un v\u0113rt\u012bgu saturu.<\/p>\n

5. Tas nav nelikum\u012bgi, t\u0101p\u0113c es varu to dar\u012bt.<\/strong><\/h3>\n

Lai gan nav nelikum\u012bgi pirkt kontaktu sarakstus vai s\u016bt\u012bt e-pasta v\u0113stules cilv\u0113kiem, kuri nav devu\u0161i savu piekri\u0161anu, t\u0101 nav ilgtsp\u0113j\u012bga strat\u0113\u0123ija.<\/p>\n

E-pasta m\u0101rketinga pamat\u0101 ir uztic\u0113\u0161an\u0101s, un lietot\u0101ji augstu v\u0113rt\u0113 savu konfidencialit\u0101ti. P\u0101rs\u0101tinot vi\u0146us ar nev\u0113lamiem e-pastiem, j\u016bs \u0101tri non\u0101ksiet pie t\u0101, ka tie tiks apz\u012bm\u0113ti k\u0101 surog\u0101tpasts.<\/p>\n

Izturieties pret saviem abonentiem ar cie\u0146u, s\u016btot tikai atbilsto\u0161u un v\u0113lamu saturu. Tas veido ilgtermi\u0146a lojalit\u0101ti un nodro\u0161ina lab\u0101ku mijiedarb\u012bbas l\u012bmeni.<\/p>\n

6. Interneta pakalpojumu sniedz\u0113ji nevar mani blo\u0137\u0113t, jo mans z\u012bmols ir zin\u0101ms.<\/strong><\/h3>\n

E-pasta v\u0113stu\u013cu kvalit\u0101ti interneta pakalpojumu sniedz\u0113ji v\u0113rt\u0113, pamatojoties uz lietot\u0101ju atsauksm\u0113m un mijiedarb\u012bbu, nevis uz j\u016bsu z\u012bmola sp\u0113ku.<\/p>\n

Neatkar\u012bgi no t\u0101, vai esat jaunuz\u0146\u0113mums vai liels glob\u0101ls z\u012bmols, ja j\u016bsu e-pasta v\u0113stules tiek apz\u012bm\u0113tas k\u0101 surog\u0101tpasts, j\u016bsu pieg\u0101des iesp\u0113jas pasliktin\u0101sies.<\/p>\n

Interneta pakalpojumu sniedz\u0113ji par priorit\u0101ti izvirza lietot\u0101ja pieredzi, t\u0101p\u0113c labas e-pasta m\u0101rketinga prakses iev\u0113ro\u0161ana ir \u013coti svar\u012bga, lai saglab\u0101tu piek\u013cuvi j\u016bsu auditorijas ies\u016btnei.<\/p>\n

7. Jo liel\u0101ks b\u016bs mans kontaktu saraksts, jo vair\u0101k p\u0101rdo\u0161anas apjomu es g\u016b\u0161u.<\/strong><\/h3>\n

E-pasta m\u0101rketing\u0101 vair\u0101k ne vienm\u0113r ir lab\u0101k. Ja liela da\u013ca j\u016bsu kontaktu saraksta ir neakt\u012bva, neiesaist\u012bta vai novecojusi, var ciest j\u016bsu e-pasta pieg\u0101des iesp\u0113jas.<\/p>\n

Dati liecina, ka m\u0113r\u0137tiec\u012bgi atlas\u012bti un iesaist\u012bti saraksti sasniedz l\u012bdz pat 4 reiz\u0113m augst\u0101ku atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju un 2 reizes augst\u0101ku klik\u0161\u0137u skaitu.<\/p>\n

Koncentr\u0113\u0161an\u0101s uz t\u012bru un iesaist\u012btu sarakstu, nevis uz apjomu, pal\u012bdz aizsarg\u0101t j\u016bsu reput\u0101ciju un palielina konversijas iesp\u0113jas.<\/p>\n

Efekt\u012bvam e-pasta m\u0101rketingam izv\u0113lieties MasterBase\u00ae.<\/strong><\/h3>\n

Lai izveidotu uzticamu un efekt\u012bvu e-pasta m\u0101rketinga strat\u0113\u0123iju, kas atbilst lab\u0101kajai pieg\u0101des praksei, uzticieties MasterBase\u00ae. Ar vair\u0101k nek\u0101 20 gadu pieredzi vair\u0101k\u0101s valst\u012bs MasterBase\u00ae ir l\u012bderis e-pasta m\u0101rketinga nozar\u0113, pal\u012bdzot t\u0101diem uz\u0146\u0113mumiem k\u0101 j\u016bsu maksim\u0101li palielin\u0101t sasniedzam\u012bbu un rezult\u0101tus, izmantojot uz datiem balst\u012btus e-pasta risin\u0101jumus.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Jebkuras e-pasta m\u0101rketinga programmas pamat\u0101 ir pieg\u0101des iesp\u0113jam\u012bba. Nav svar\u012bgi, cik rado\u0161i vai labi izstr\u0101d\u0101ti ir j\u016bsu e-pasta v\u0113stules, t\u0101s nedar\u012bs ietekmi, ja t\u0101s nesasniegs j\u016bsu auditorijas pastkast\u012btes.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lv\/7-kludaini-prieksstati-par-piegadajamibu-kas-ir-japrecize\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. 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