{"id":6910,"date":"2023-10-12T21:43:43","date_gmt":"2023-10-12T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6910"},"modified":"2024-01-09T16:36:53","modified_gmt":"2024-01-09T14:36:53","slug":"10-tiksliniu-kampaniju-ideju-kaip-pagerinti-el-pasto-rinkodara","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/10-ideas-de-campanas-de-segmentacion-para-potenciar-tu-email-marketing\/masterbase\/","title":{"rendered":"10 tikslini\u0173 kampanij\u0173 id\u0117j\u0173, kaip pagerinti el. pa\u0161to rinkodar\u0105"},"content":{"rendered":"

Segmentavimas - tai raktas \u012f tinkam\u0173 ir suasmenint\u0173 prane\u0161im\u0173 siuntim\u0105 j\u016bs\u0173 prenumeratoriams, o tai padidina atidaryt\u0173 prane\u0161im\u0173 skai\u010di\u0173 ir konversijas. \u0160iandien norime su jumis pasidalyti i\u0161samiu segmentavimo strategij\u0173 vadovu, kuris gali pakelti j\u016bs\u0173 el. pa\u0161to rinkodar\u0105 \u012f kit\u0105 lyg\u012f, tod\u0117l pateikiame 10 kampanij\u0173 id\u0117j\u0173, kurias galite taikyti \u012fvairiuose sektoriuose:<\/p>\n

Sveiki atvyk\u0119 \u012f kampanijas<\/h2>\n

Nauj\u0173 prenumeratori\u0173 pasveikinimas asmenine \u017einute gali nulemti j\u016bs\u0173 b\u016bsimus santykius su jais. Segmentuokite pagal interesus, prenumeratos \u0161altin\u012f ar pirkimo istorij\u0105, kad pradin\u0117 \u017einut\u0117 b\u016bt\u0173 tinkama.<\/p>\n

Pavyzdys: \u012fsivaizduokite, kad dirbate draudimo bendrov\u0117je. Gal\u0117tum\u0117te si\u0173sti skirtingus sveikinimo lai\u0161kus tiems, kurie domisi gyvyb\u0117s draudimu, ir tiems, kurie ie\u0161ko automobili\u0173 draudimo polis\u0173.<\/p>\n

2. Kampanijos pagal nar\u0161ymo elgsen\u0105<\/h2>\n

Analizuokite, kuriuose svetain\u0117s puslapiuose lank\u0117si j\u016bs\u0173 prenumeratoriai, ir atitinkamai pritaikykite prane\u0161imus. Si\u016blykite susijus\u012f turin\u012f arba nuolaidas juos dominantiems produktams.<\/p>\n

Pavyzdys: jei dirbate bankininkyst\u0117s sektoriuje, galite si\u0173sti tikslinius pasi\u016blymus tiems, kurie aplank\u0117 puslapius apie hipotekos paskolas arba kredito korteles.<\/p>\n

3. Krep\u0161elio atsisakymo kampanijos<\/h2>\n

Internetiniams ma\u017emenininkams labai svarbu nustatyti tuos, kurie paliko pirkini\u0173 krep\u0161el\u012f. Si\u0173skite \u012ftikinamus priminimus ir specialius pasi\u016blymus, kad paskatintum\u0117te u\u017ebaigti pirkin\u012f.<\/p>\n

Pavyzdys: Jei valdote internetin\u0119 drabu\u017ei\u0173 parduotuv\u0119, galite pasi\u016blyti papildom\u0105 nuolaid\u0105 arba nemokam\u0105 pristatym\u0105 prek\u0117ms, kurias potencialus pirk\u0117jas paliko pirkini\u0173 krep\u0161elyje.<\/p>\n

4. Asmenin\u0117s gimtadienio kampanijos<\/h2>\n

Visi vertina gimtadienio sveikinimus. Segmentuokite pagal gimimo dat\u0105 ir si\u0173skite i\u0161skirtinius pasi\u016blymus ar virtualias dovanas.<\/p>\n

Pavyzdys: Jei esate gro\u017eio paslaug\u0173 \u012fmon\u0117, galite pasi\u016blyti nuolaid\u0105 proced\u016broms ar produktams, galiojan\u010di\u0105 vis\u0105 gimtadienio m\u0117nes\u012f.<\/p>\n

5. Neaktyvi\u0173 klient\u0173 susigr\u0105\u017einimo kampanijos<\/h2>\n

Nustatykite prenumeratorius, kurie pastaruoju metu nebendradarbiavo, ir i\u0161 naujo \u012ftraukite juos naudodami atitinkam\u0105 turin\u012f arba specialias paskatas.<\/p>\n

Pavyzdys: jei dirbate su programin\u0117s \u012frangos platforma, galite pasi\u016blyti nemokam\u0105 atnaujinim\u0105 arba i\u0161pl\u0117stin\u012f naudotojo vadov\u0105.<\/p>\n

6. Kampanijos Auk\u0161tesniojo lygio pardavimas<\/em> y Kry\u017eminis pardavimas<\/em><\/h2>\n

Analizuoja pirkimo istorij\u0105 ir si\u016blo papildomus produktus ar paslaugas. Parodo, kaip jie gali pagerinti klient\u0173 patirt\u012f.<\/p>\n

Pavyzdys: Jei dirbate internetiniame knygyne, galite si\u016blyti knygas, kurios savo tema, \u017eanru ar autoriumi pana\u0161ios \u012f tas, kurias klientas jau yra pirk\u0119s.<\/p>\n

7. Geografin\u0117s tikslin\u0117s kampanijos<\/h2>\n

Pritaikykite prane\u0161imus pagal prenumeratori\u0173 geografin\u0119 pad\u0117t\u012f. Si\u016blykite konkre\u010dius pasi\u016blymus pagal vietos \u012fvykius ar s\u0105lygas.<\/p>\n

Pavyzdys: Jei dirbate restoran\u0173 tinkle, galite reklamuoti specialius meniu pagal gav\u0117jo buvimo viet\u0105.<\/p>\n

8. Apklaus\u0173 kampanijos ir atsiliepimai<\/em><\/h2>\n

Segmentuokite pagal dalyvavimo ankstesn\u0117se apklausose lyg\u012f arba pagal pateikt\u0173 atsiliepim\u0173 tip\u0105. Taip gal\u0117site si\u0173sti atitinkam\u0105 turin\u012f ir pra\u0161yti konkre\u010di\u0173 atsiliepim\u0173.<\/p>\n

Pavyzdys: jei dirbate programin\u0117s \u012frangos platformoje, galite papra\u0161yti j\u0105 i\u0161band\u017eiusi\u0173 naudotoj\u0173 atsiliepim\u0173 apie nauj\u0105 funkcij\u0105.<\/p>\n

9. Turinio populiarinimo kampanijos<\/h2>\n

Segmentuokite pagal tai, kokio tipo turin\u012f prenumeratoriai reguliariai vartoja. Si\u0173skite informacij\u0105 apie naujus leidinius, vaizdo \u012fra\u0161us ar susijusius i\u0161teklius.<\/p>\n

Pavyzdys: Jei turite technologij\u0173 tinklara\u0161t\u012f, galite si\u0173sti naujienas apie naujausias tendencijas technologij\u0173 srityje. dalyk\u0117liai\u00a0<\/em>abonentams, besidomintiems \u0161ia tema.<\/p>\n

10. Asmenini\u0173 rekomendacij\u0173 kampanijos<\/h2>\n

Analizuoja pirkimo ar s\u0105veikos istorij\u0105, kad pasi\u016blyt\u0173 atitinkamus produktus ar paslaugas. Prid\u0117kite papildom\u0105 personalizavimo lygmen\u012f, \u012ftraukdami kliento vard\u0105 ir konkre\u010dius produktus.<\/p>\n

Pavyzdys: jei dirbate internetin\u0117je gyv\u016bn\u0173 preki\u0173 parduotuv\u0117je, galite si\u016blyti \u0117dal\u0105 ar \u017eaislus pagal ankstesnius pirkinius.<\/p>\n

Efektyviai \u012fgyvendindami \u0161ias segmentavimo strategijas savo el. pa\u0161to rinkodaros strategijoje, galite labai padidinti savo kampanij\u0173 s\u0117km\u0119.<\/p>\n

Nepamir\u0161kite, kad svarbiausia - visada atnaujinti prenumeratori\u0173 duomenis ir pritaikyti kampanijas pagal besikei\u010dian\u010dias tendencijas ir pageidavimus.<\/p>\n

S\u0117kmingos tikslin\u0117s el. pa\u0161to rinkodaros kampanijos!<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Segmentavimas - tai raktas \u012f tinkam\u0173 ir asmenini\u0173 prane\u0161im\u0173 siuntim\u0105 prenumeratoriams, kuris padidina atidaryt\u0173 prane\u0161im\u0173 skai\u010di\u0173 ir konversij\u0105.<\/p>","protected":false},"author":239642484,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6910","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n10 ideas de campa\u00f1as de segmentaci\u00f3n para potenciar tu email marketing - 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