{"id":6906,"date":"2023-09-13T21:43:43","date_gmt":"2023-09-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6906"},"modified":"2024-01-09T16:37:45","modified_gmt":"2024-01-09T14:37:45","slug":"pazangios-el-pasto-rinkodaros-analizes-pagrindiniai-sekmes-rodikliai","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/analitica-avanzada-en-email-marketing-metricas-clave-para-el-exito\/masterbase\/","title":{"rendered":"I\u0161pl\u0117stin\u0117 el. pa\u0161to rinkodaros analiz\u0117. Pagrindiniai s\u0117km\u0117s rodikliai"},"content":{"rendered":"

Jei suprasite el. pa\u0161to metrikos pagrindus ir suprasite, kaip pasinaudoti jos taikymo privalumais, b\u016bsite daug prana\u0161esni u\u017e tuos, kurie jos nepaiso.<\/p>\n

Ta\u010diau jei norite dar labiau padidinti savo el. pa\u0161to rinkodaros s\u0117km\u0119, kvie\u010diame t\u0119sti \u0161io straipsnio skaitym\u0105 ir su\u017einoti apie pa\u017eangiausias metrikas, kurias rinkodaros specialistai naudoja siekdami perduoti savo klientams \u0161i\u0173 \u017eini\u0173 naud\u0105.<\/p>\n

Kai kurie i\u0161 \u0161i\u0173 rodikli\u0173 gali atrodyti labai svarb\u016bs, o kiti - ne tokie svarb\u016bs, ta\u010diau juos derinant galima sukurti ne\u012ftik\u0117tinai s\u0117kmingas el. pa\u0161to kampanijas su vis did\u0117jan\u010diais konversij\u0173 rodikliais.<\/p>\n

1. Lai\u0161kai, pa\u017eym\u0117ti kaip nepageidaujami<\/h2>\n

Apibr\u0117\u017eimas:\u00a0<\/em><\/strong>\u0160is rodiklis rodo, koki\u0105 dal\u012f el. lai\u0161k\u0173 gav\u0117jai pa\u017eym\u0117jo kaip \u0161lam\u0161t\u0105. Jis apskai\u010diuojamas dalijant el. lai\u0161k\u0173, pa\u017eym\u0117t\u0173 kaip \u0161lam\u0161tas, skai\u010di\u0173 i\u0161 bendro pristatyt\u0173 el. lai\u0161k\u0173 skai\u010diaus.<\/p>\n

Taikymas:\u00a0<\/em><\/strong>Ma\u017eas el. lai\u0161k\u0173, pa\u017eym\u0117t\u0173 kaip nepageidaujami, skai\u010dius rodo, kad j\u016bs\u0173 turinys yra svarbus ir kokybi\u0161kas j\u016bs\u0173 auditorijai.<\/p>\n

Atvejo analiz\u0117:\u00a0<\/em><\/strong>50% suma\u017e\u0117jo el. lai\u0161k\u0173, pa\u017eym\u0117t\u0173 kaip nepageidaujami lai\u0161kai, skai\u010dius patobulinus prane\u0161im\u0173 segmentavim\u0105 ir personalizavim\u0105.<\/p>\n

Gerai ar blogai?\u00a0<\/em><\/strong>Didelis el. lai\u0161k\u0173, pa\u017eym\u0117t\u0173 kaip nepageidaujami lai\u0161kai, skai\u010dius gali pakenkti j\u016bs\u0173 siunt\u0117jo reputacijai ir paveikti pristatymo galimybes.<\/p>\n

Tobulinimo veiksmai:\u00a0<\/em><\/strong>\u012esitikinkite, kad j\u016bs\u0173 el. lai\u0161kai yra aktual\u016bs ir j\u0173 pra\u0161o gav\u0117jai. Taip pat pateikite ai\u0161kias galimybes prenumeratoriams atsisakyti prenumeratos, jei jie to pageidauja.<\/p>\n

2. Geolokaciniai duomenys<\/h2>\n

Apibr\u0117\u017eimas:\u00a0<\/em><\/strong>\u0160is rodiklis apima gav\u0117j\u0173, kurie atidaro ir paspaud\u017eia j\u016bs\u0173 el. lai\u0161kus, geografin\u0117s vietos analiz\u0119.<\/p>\n

Taikymas:\u00a0<\/em><\/strong>Geolokacijos duomenys leid\u017eia pritaikyti turin\u012f ir pasi\u016blymus pagal prenumeratori\u0173 buvimo viet\u0105.<\/p>\n

S\u0117km\u0117s istorija:\u00a0<\/em><\/strong>30% konversij\u0173 padid\u0117jimas pritaikius pasi\u016blymus pagal gav\u0117j\u0173 buvimo viet\u0105.<\/p>\n

Gerai ar blogai?\u00a0<\/em><\/strong>\u0160i metrika pati savaime neturi \"geros ar blogos\" reik\u0161m\u0117s, ta\u010diau jos taikymas gali padidinti kampanij\u0173 aktualum\u0105 ir veiksmingum\u0105.<\/p>\n

Tobulinimo veiksmai:\u00a0<\/em><\/strong>Naudokite geografin\u0117s vietos informacij\u0105, kad si\u0173stum\u0117te su konkre\u010dia vieta susijus\u012f turin\u012f, pvz., vietinius pasi\u016blymus ar netoliese vykstan\u010dius renginius.<\/p>\n

Konversijos rodiklis<\/h2>\n

Apibr\u0117\u017eimas:<\/em><\/strong>\u00a0Konversijos rodiklis parodo, kiek procent\u0173 gav\u0117j\u0173 atliko norim\u0105 veiksm\u0105 po to, kai spustel\u0117jo j\u016bs\u0173 el. lai\u0161k\u0105.<\/p>\n

Taikymas:<\/em><\/strong>\u00a0Didelis konversij\u0173 rodiklis rodo, kad j\u016bs\u0173 el. lai\u0161kai duoda ap\u010diuopiam\u0173 rezultat\u0173.<\/p>\n

S\u0117km\u0117s istorija<\/em><\/strong>20% konversij\u0173 skai\u010diaus padid\u0117jimas supaprastinus kasos proces\u0105 svetain\u0117je.<\/p>\n

Gerai ar blogai?<\/em><\/strong>\u00a0Ma\u017eas konversijos rodiklis gali reik\u0161ti, kad j\u016bs\u0173 nukreipimo puslap\u012f arba konversijos proces\u0105 reikia tobulinti.<\/p>\n

Tobulinimo veiksmai:<\/em><\/strong>\u00a0Optimizuokite nukreipimo puslap\u012f taip, kad jis b\u016bt\u0173 tinkamas ir paprastas naudoti po to, kai paspaud\u017eiate el. lai\u0161k\u0105.<\/p>\n

4. Nubyr\u0117jimo lygis (Churn Rate)<\/h2>\n

Apibr\u0117\u017eimas:<\/em><\/strong>\u00a0Atsisakymo nuo prenumeratos rodiklis parodo, kiek procent\u0173 prenumeratori\u0173 nusprend\u017eia atsisakyti prenumeratos gav\u0119 el. lai\u0161k\u0105.<\/p>\n

Taikymas:<\/em><\/strong>\u00a0Ma\u017eas i\u0161sibarstymo lygis rodo, kad j\u016bs\u0173 el. lai\u0161kai yra vertingi ir svarb\u016bs.<\/p>\n

S\u0117km\u0117s istorija:<\/em><\/strong>\u00a030% suma\u017e\u0117j\u0119s darbuotoj\u0173 nubyr\u0117jimo lygis \u012fgyvendinus prenumeratos pirmenyb\u0117s program\u0105.<\/p>\n

Gerai ar blogai?<\/em><\/strong>\u00a0Didelis prenumeratos atsisakymo rodiklis gali reik\u0161ti, kad j\u016bs\u0173 el. lai\u0161kai n\u0117ra aktual\u016bs arba neatitinka j\u016bs\u0173 prenumeratori\u0173 l\u016bkes\u010di\u0173.<\/p>\n

Tobulinimo veiksmai:<\/em><\/strong>\u00a0Si\u016blykite prenumeratos pageidavim\u0173 parinktis ir segmentuokite s\u0105ra\u0161\u0105, kad gal\u0117tum\u0117te si\u0173sti svarbesn\u012f turin\u012f.<\/p>\n

5. Pajamos i\u0161 el. pa\u0161to<\/h2>\n

Apibr\u0117\u017eimas<\/em><\/strong>\u0160is rodiklis rodo pajamas, tiesiogiai priskiriamas j\u016bs\u0173 el. pa\u0161to rinkodaros kampanijoms.<\/p>\n

Taikymas:<\/em><\/strong>\u00a0El. pa\u0161to rinkodara yra tiesiogin\u0117 pajam\u0173 generavimo priemon\u0117. \u0160io rodiklio padid\u0117jimas rodo teigiam\u0105 investicij\u0173 gr\u0105\u017e\u0105.<\/p>\n

S\u0117km\u0117s istorija:<\/em><\/strong>\u00a025% pajam\u0173, gaut\u0173 i\u0161 el. pa\u0161to, padid\u0117jimas \u012fgyvendinus apleist\u0173 krep\u0161eli\u0173 kampanijas.<\/p>\n

Gerai ar blogai?<\/em><\/strong>\u00a0Prasti \u0161io rodiklio rezultatai gali reik\u0161ti, kad j\u016bs\u0173 kampanijos n\u0117ra pakankamai veiksmingos.<\/p>\n

Tobulinimo veiksmai:<\/em><\/strong>\u00a0Eksperimentuokite su pasi\u016blymais, tikslin\u0117mis parinktimis ir turiniu, kad maksimaliai padidintum\u0117te kampanij\u0173 investicij\u0173 gr\u0105\u017e\u0105.<\/p>\n

I\u0161vada<\/h2>\n

Norint s\u0117kmingai vykdyti el. pa\u0161to rinkodar\u0105, labai svarbu \u012fvaldyti \u0161iuos pa\u017eangius rodiklius. Ta\u010diau nepamir\u0161kite, kad kiekvienas verslas ir auditorija yra unikal\u016bs, tod\u0117l labai svarbu nuolat testuoti ir koreguoti savo strategij\u0105, kad j\u0105 optimizuotum\u0117te.<\/p>\n

Sekite naujas tendencijas ir technologijas, kad visada b\u016btum\u0117te \u017eingsniu priekyje \u012fdomiame el. pa\u0161to rinkodaros pasaulyje ir s\u0117kmingai vykdytum\u0117te savo kampanijas!<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Jei suprasite el. pa\u0161to metrikos pagrindus ir suprasite, kaip pasinaudoti jos taikymo privalumais, b\u016bsite daug prana\u0161esni u\u017e tuos, kurie jos nepaiso.<\/p>","protected":false},"author":239642484,"featured_media":6971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nAnal\u00edtica avanzada en email marketing. 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