{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-yra-mires-nes-el-pasto-rinkodaros-specialistai-teikia-pirmenybe-ctor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"Ar CTR mir\u0117? Kod\u0117l el. pa\u0161to rinkodaros specialistai renkasi CTOR"},"content":{"rendered":"

Nuo 1990-\u0173j\u0173, kai el. pa\u0161to rinkodara tapo teis\u0117tu rinkodaros kanalu, el. pa\u0161to rinkodaros specialistai savo rezultatus vertino pagal du rodiklius: atvir\u0173 lai\u0161k\u0173 skai\u010di\u0173 ir paspaudim\u0173 skai\u010di\u0173.<\/p>\n

Atidaryt\u0173 lai\u0161k\u0173 skai\u010dius parodo, kiek procent\u0173 gav\u0117j\u0173 atidar\u0117 el. lai\u0161k\u0105, o tai padeda \u012fvertinti temos eilut\u0117s ir per\u017ei\u016bros efektyvum\u0105. Paspaudim\u0173 da\u017enis (CTR) rodo gav\u0117j\u0173, kurie spustel\u0117jo j\u016bs\u0173 el. lai\u0161ke esan\u010dias nuorodas, procentin\u0119 dal\u012f, palyginti su bendru el. lai\u0161k\u0105 gavusi\u0173 prenumeratori\u0173 skai\u010diumi.<\/p>\n

Tai rei\u0161kia, kad ma\u017eas atidaryt\u0173 lai\u0161k\u0173 skai\u010dius gali suma\u017einti paspaudim\u0173 skai\u010di\u0173, net jei didel\u0117 dalis gav\u0117j\u0173, kurie atidar\u0117 j\u016bs\u0173 el. lai\u0161k\u0105, paspaud\u0117 ant j\u016bs\u0173 svetain\u0117s. Atsi\u017evelgiant \u012f tai, paspaudim\u0173 skai\u010dius gali b\u016bti ne pats geriausias \u012fsitraukimo rodiklis.<\/p>\n

Taigi kaip tiksliai i\u0161matuoti tikr\u0105j\u012f el. pa\u0161to kampanij\u0173 \u012fsitraukimo lyg\u012f? Naudodami \"Click-to-Open Rate\" arba CTOR.<\/p>\n

Kas yra paspaudimo iki atidarymo rodiklis (CTOR)?<\/h2>\n

\"Click-to-open rate\" (CTOR) - tai unikali\u0173 gav\u0117j\u0173, kurie atv\u0117r\u0119 el. lai\u0161k\u0105 spustel\u0117jo nuorod\u0105, procentin\u0117 dalis. Dauguma el. pa\u0161to rinkodaros specialist\u0173 mieliau \u012fsitraukim\u0105 vertina pagal CTOR, nes \u0161is rodiklis atsi\u017evelgia tik \u012f gav\u0117jus, kurie atidar\u0117 ir perskait\u0117 el. lai\u0161kus.<\/p>\n

Kaip apskai\u010diuoti CTOR<\/h2>\n

Norint apskai\u010diuoti paspaudim\u0173 per atidarym\u0105 rodikl\u012f, formul\u0117 paprasta: prad\u0117kite dalydami unikali\u0173 paspaudim\u0173 skai\u010di\u0173 i\u0161 unikali\u0173 atidarym\u0173 skai\u010diaus. Tada padauginkite \u0161\u012f skai\u010di\u0173 i\u0161 100. Atsakymas yra j\u016bs\u0173 CTOR.<\/p>\n

Imkime pavyzd\u012f: siun\u010diate el. lai\u0161k\u0105 5 000 prenumeratori\u0173. Lai\u0161k\u0105 atidaro 80 prenumeratori\u0173, i\u0161 viso atliekama 40 paspaudim\u0173. \u0160tai kaip apskai\u010diuojamas CTOR: (40\/80) x 100 = 50%. Tai reik\u0161t\u0173, kad j\u016bs\u0173 CTOR yra labai didelis, nes dauguma prenumeratori\u0173, kurie atidar\u0117 el. lai\u0161k\u0105, spustel\u0117jo nuorodas.<\/p>\n

Naudojant \u0161i\u0105 formul\u0119 svarbu skai\u010diuoti tik unikalius atidarymus ir paspaudimus. Pavyzd\u017eiui, jei vienas i\u0161 j\u016bs\u0173 prenumeratori\u0173 ryte atidaro j\u016bs\u0173 el. lai\u0161k\u0105 ir spusteli nuorod\u0105, o v\u0117liau vakare gr\u012f\u017eta prie lai\u0161ko ir v\u0117l spusteli. Nenorite, kad tas prenumeratorius b\u016bt\u0173 skai\u010diuojamas du kartus, nes tai pakeist\u0173 analiz\u0119. Tod\u0117l CTOR tur\u0117t\u0173 skai\u010diuoti tik unikalius atidarymus ir paspaudimus.<\/p>\n

Kaip patobulinti CTOR<\/h2>\n

Nepriklausomai nuo to, ar jau seniai stebite savo CTOR, ar tik pradedate tai daryti, visada yra galimybi\u0173 tobul\u0117ti. \u0160tai keletas veiksm\u0173, kuri\u0173 galite imtis, kad pagerintum\u0117te savo CTOR:<\/p>\n

1. Naudokite CTA mygtukus<\/h2>\n

Ger\u0105 el. lai\u0161k\u0105 sudaro keli elementai: \u012ftikinamas tekstas, patraukl\u016bs paveiksl\u0117liai ir \u012ftikinami raginimai imtis veiksm\u0173. Daug teksto turin\u010diame el. lai\u0161ke CTA mygtukai sulaukia daug d\u0117mesio.<\/p>\n

Galite naudoti tekstinius CTA, pavyzd\u017eiui, \"Spustel\u0117kite \u010dia, jei norite gauti daugiau informacijos\". Ta\u010diau kai kurie duomenys rodo, kad mygtukai gali padidinti paspaudim\u0173 skai\u010di\u0173.<\/p>\n

Svarbu, kad CTA b\u016bt\u0173 pateiktas po pasi\u016blymo pateikimo, o ne prie\u0161 j\u012f. Galiausiai ji tur\u0117t\u0173 b\u016bti pakankamai ry\u0161ki, kad i\u0161siskirt\u0173, bet ne tokia didel\u0117, kad trukdyt\u0173 bendram naudotojo patyrimui.<\/p>\n

2. I\u0161 naujo \u012fvertinkite savo pasi\u016blymus<\/h2>\n

Viena i\u0161 prie\u017eas\u010di\u0173, kod\u0117l j\u016bs\u0173 paspaudim\u0173 ir atidarym\u0173 rodiklis gali b\u016bti \u017eemas, yra ta, kad j\u016bs\u0173 pasi\u016blymai neatitinka auditorijos interes\u0173. Prenumeratoriai gali atidaryti \u017einut\u0119, bet, slinkdami \u017eemyn, n\u0117 viena i\u0161 nuorod\u0173 j\u0173 nedomina.<\/p>\n

Rekomenduojame segmentuoti savo el. pa\u0161to s\u0105ra\u0161\u0105: taip u\u017etikrinsite, kad si\u0173site el. lai\u0161kus, kurie tikrai domina j\u016bs\u0173 prenumeratorius.<\/p>\n

3. Geriau vien\u0105 CTA<\/h2>\n

Yra kelios taktikos, kurias galite taikyti naudodami el. pa\u0161to CTA. Kai kurie preki\u0173 \u017eenklai savo el. lai\u0161kuose renkasi kelis CTA, kad prenumeratoriai gal\u0117t\u0173 spustel\u0117ti t\u0105, kuris jiems atrodo \u012fdomiausias. Tai da\u017enai pastebima komercini\u0173 pasi\u016blym\u0173 el. lai\u0161kuose. Id\u0117ja ta, kad daugiau CTA rei\u0161kia daugiau galimybi\u0173 padidinti CTR.<\/p>\n

Vienas i\u0161 \u0161io metodo tr\u016bkum\u0173 - pasirinkimo perkrova. Kitaip tariant, vartotojams sunku priimti sprendim\u0105, nes jie turi per daug pasirinkimo galimybi\u0173.<\/p>\n

Atsi\u017evelgdami \u012f tai, apsvarstykite galimyb\u0119 i\u0161bandyti vien\u0105 CTA. Jei yra tik vienas norimas veiksmas, galite padidinti CTOR.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Nuo 1990-\u0173j\u0173, kai el. pa\u0161to rinkodara tapo teis\u0117tu rinkodaros kanalu, el. pa\u0161to rinkodaros specialistai savo rezultatus vertino pagal du rodiklius: atvir\u0173 lai\u0161k\u0173 skai\u010di\u0173 ir paspaudim\u0173 skai\u010di\u0173.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? 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