{"id":6784,"date":"2025-08-12T13:18:04","date_gmt":"2025-08-12T10:18:04","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6784"},"modified":"2025-08-14T13:04:02","modified_gmt":"2025-08-14T10:04:02","slug":"nauji-el-pasto-rinkodaros-specialistai-7-zingsniai-kaip-pradeti-teisingai-dirbti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/","title":{"rendered":"Naujokas el. pa\u0161to rinkodaros srityje? 7 \u017eingsniai, kaip prad\u0117ti dirbti teisingai"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rinkodara el. pa\u0161tu tapo viena veiksmingiausi\u0173 priemoni\u0173, padedan\u010di\u0173 u\u017emegzti ry\u0161\u012f su klientais, didinti pardavimus, ugdyti lojalum\u0105 ir kurti stipr\u0173 prek\u0117s \u017eenkl\u0105. Ta\u010diau tikrasis jos potencialas i\u0161naudojamas tik tada, kai taikoma geroji praktika, laikomasi sutikimo ir dirbama pagal ai\u0161ki\u0105 strategij\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0160tai 7 pagrindiniai s\u0117kming\u0173 el. pa\u0161to rinkodaros kampanij\u0173 k\u016brimo \u017eingsniai.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Apibr\u0117\u017ekite savo strategij\u0105 ir auditorij\u0105<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kokias kampanijas norite vykdyti? Koks j\u016bs\u0173 prane\u0161im\u0173 tikslas? \u012e k\u0105 orientuojat\u0117s? Kaip planuojate pritraukti nauj\u0173 kontakt\u0173 ir puosel\u0117ti savo duomen\u0173 baz\u0119?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuo pat prad\u017ei\u0173 nustat\u0119 ai\u0161ki\u0105 strategij\u0105 gal\u0117site efektyviai sutelkti pastangas. Prad\u0117kite nuo informacijos, kuri\u0105 norite perduoti, sisteminimo ir suplanuokite j\u0105 siuntimo kalendoriuje: naujienlai\u0161kiai, naujien\u0173 pristatymai, reklaminiai prane\u0161imai, mokomasis turinys ir kt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u012evertinkite, kaip ketinate pritraukti nauj\u0173 prenumeratori\u0173 - kas paskatint\u0173 j\u016bs\u0173 klientus ir potencialius klientus u\u017epildyti form\u0105 ir u\u017esiprenumeruoti j\u016bs\u0173 s\u0105ra\u0161\u0105? Apsvarstykite galimyb\u0119 mainais u\u017e j\u0173 duomenis pasi\u016blyti vertingo turinio: vadovus, nuolaidas, i\u0161skirtin\u0119 prieig\u0105 ir pan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apsvarstykite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Numatomasis personalizavimas<\/strong>naudodami dirbtin\u012f intelekt\u0105 galite numatyti interesus ir sukurti automatinius segmentus, kurie atnaujinami atsi\u017evelgiant \u012f kiekvieno kontakto elgsen\u0105.<\/li>\n\n\n\n<li><strong>Granuliarus sutikimas<\/strong>leid\u017eia abonentui pasirinkti, kokio tipo turin\u012f jis nori gauti (pasi\u016blymus, naujienas, \u012fvykius, technin\u012f turin\u012f), taip pagerinant kiekvieno prane\u0161imo aktualum\u0105.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pavyzdys:<\/strong> ekologi\u0161kas prek\u0117s \u017eenklas si\u016blo naujienlai\u0161kio prenumerat\u0105, kurioje vartotojas gali pasirinkti, ar nori gauti receptus, akcijas ar tinklara\u0161\u010dio naujienas. Be to, dirbtinis intelektas analizuoja nar\u0161ymo istorij\u0105 ir pritaiko turin\u012f pagal da\u017eniausiai lankomus produktus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Apibr\u0117\u017eti tikslus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prie\u0161 kurdami prane\u0161im\u0173 turin\u012f ir dizain\u0105, nustatykite, koki\u0173 tiksl\u0173 tikit\u0117s pasiekti naudodamiesi el. pa\u0161to rinkodara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u012etraukite savo komand\u0105 ir apibr\u0117\u017ekite ai\u0161kius tikslus: padidinti interneto sraut\u0105, generuoti potencialius klientus, stiprinti savo prek\u0117s \u017eenkl\u0105, suma\u017einti pagalbos skambu\u010di\u0173 skai\u010di\u0173, padidinti atpirkimo procent\u0105 arba pasiekti tam tikr\u0105 paspaudim\u0173 ar konversij\u0173 procent\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Labai svarbu nelyginti skirting\u0173 kampanij\u0173 tarpusavyje, nes kiekviena j\u0173 turi savo logik\u0105, auditorij\u0105 ir tikslus. Svarbiausia - sukurti istorin\u0119 duomen\u0173 baz\u0119 su savo rezultatais ir i\u0161 ten tobul\u0117ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apsvarstykite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Realaus poveikio matavimas<\/strong>El. pa\u0161to rinkodaros rodikliai: integruokite el. pa\u0161to rinkodaros rodiklius su pardavim\u0173 ir CRM sistemomis, kad nustatytum\u0117te, kaip kiekviena kampanija prisideda prie j\u016bs\u0173 verslo tiksl\u0173 \u012fgyvendinimo.<\/li>\n\n\n\n<li><strong>Testavimas<\/strong>Tem\u0173, raginim\u0173 imtis veiksm\u0173 ar turinio A\/B testavimas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pavyzdys:<\/strong> finansini\u0173 paslaug\u0173 \u012fmon\u0117 siekia suma\u017einti skambu\u010di\u0173 centro u\u017eklaus\u0173 skai\u010di\u0173 15 %. Nustatykite kampanij\u0105 su segmentuotu mokomuoju turiniu ir i\u0161matuokite, kiek naudotoj\u0173 pasiekia i\u0161teklius i\u0161 el. pa\u0161to, taip suma\u017eindami poreik\u012f skambinti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Sukurkite segmentuot\u0105 pagrind\u0105<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gerai segmentuota baz\u0117 yra s\u0117kmingos kampanijos variklis. Kuo daugiau \u017einote apie savo prenumeratorius, tuo didesn\u0117 tikimyb\u0117, kad pateiksite jiems tikrai \u012fdom\u0173 turin\u012f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u016bs\u0173 baz\u0117 kuriama palaipsniui. Kiekvienos s\u0105veikos metu tur\u0117tum\u0117te fiksuoti atitinkamus duomenis, kurie leist\u0173 j\u0105 praturtinti: viet\u0105, pirkimo istorij\u0105, teminius pageidavimus, s\u0105veikos lyg\u012f ir kt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sukurkite trumpas formas arba apklausas, kurios mainais u\u017e naudingus dalykus leist\u0173 gauti vertingos informacijos segmentavimui. Interaktyv\u0173j\u012f turin\u012f galite naudoti net dinami\u0161kai profiliuodami interesus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apsvarstykite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dinami\u0161kas ir pa\u017eangus segmentavimas<\/strong>Segmentus galima automati\u0161kai atnaujinti pagal kiekvieno kontakto elgsen\u0105 (paskutinis paspaudimas, aplankytas produktas, atsakymo tipas).<\/li>\n\n\n\n<li><strong>Periodinis valymas<\/strong>: pa\u0161alina neaktyvius kontaktus, kad i\u0161laikyt\u0173 auk\u0161t\u0105 siuntimo reputacij\u0105 ir pagerint\u0173 pristatomum\u0105.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pavyzdys:<\/strong> kelioni\u0173 bendrov\u0117 sukuria kampanij\u0105, kurios metu vartotojai renkasi tarp \"nuotyki\u0173\", \"poilsio\" ir \"kult\u016bros\". Priklausomai nuo pasirinkimo jie automati\u0161kai priskiriami segmentams, kuriems bus siun\u010diamos diferencijuotos kampanijos, taip padidinant konversijos rodikl\u012f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Kurkite paveikius prane\u0161imus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pirmosiose \u017einut\u0117se reik\u0117t\u0173 pasveikinti, pad\u0117koti ir nustatyti santyki\u0173 ton\u0105. Toliau kurkite kampanijas, kurios atspind\u0117t\u0173, kad pa\u017e\u012fstate savo auditorij\u0105 ir galite pateikti aktual\u0173, tiesiogin\u012f ir verting\u0105 turin\u012f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u012esitikinkite, kad kiekvienas prane\u0161imas yra lengvai skaitomas, vizualiai ai\u0161kus ir su tiksliais raginimais imtis veiksm\u0173. Naudokite trumpus sakinius, nuorodas \u012f papildom\u0105 turin\u012f ir nukreipimo puslapius, optimizuotus konversijai. Dizainas tur\u0117t\u0173 atitikti j\u016bs\u0173 prek\u0117s \u017eenklo identitet\u0105 ir b\u016bti pritaikytas mobiliesiems \u012frenginiams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apsvarstykite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interaktyvus turinys<\/strong>apklausos, gr\u012f\u017etamojo ry\u0161io mygtukai, minitestai ar karusel\u0117s \u017einut\u0117je padidina skaitymo laik\u0105 ir s\u0105veikos lyg\u012f.<\/li>\n\n\n\n<li><strong>Po\u017ei\u016bris <em>\u012f mobiliuosius \u012frenginius orientuotas<\/em><\/strong>Daugiau nei 60 % darbo viet\u0173 atidaroma mobiliuosiuose \u012frenginiuose. \u012esitikinkite, kad j\u016bs\u0173 dizainas gerai atrodo ir veikia ma\u017euose ekranuose.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pavyzdys:<\/strong> technologij\u0173 parduotuv\u0117 po pirkimo siun\u010dia prane\u0161im\u0105 su interaktyvia patirties apklausa, greito produkt\u0173 vertinimo mygtukais ir asmenin\u0117mis rekomendacijomis, pagr\u012fstomis ankstesniu pirkiniu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Per\u017ei\u016br\u0117kite ir i\u0161bandykite<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prie\u0161 si\u0173sdami kampanij\u0105 patikrinkite, ar viskas veikia tinkamai. \u012evertinkite, kaip ji atrodo skirtingose el. pa\u0161to paslaug\u0173 teik\u0117j\u0173 programose, patikrinkite teksto ir paveiksl\u0117li\u0173 santyk\u012f ir atlikite vidinius testus, kad surinktum\u0117te atsiliepimus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atlikite A\/B testus, kuriuose galite keisti temos eilutes, dizain\u0105, kvietimus atlikti veiksm\u0105 ar turin\u012f ir lyginti rezultatus su vienar\u016b\u0161\u0117mis baz\u0117s imtimis. Taip likusiems savo kontaktams i\u0161si\u0173site veiksmingiausi\u0105 versij\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apsvarstykite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apsauga nuo netikr\u0173 paspaudim\u0173<\/strong>Nustatykite ir pa\u0161alinkite automatines s\u0105veikas, kurias generuoja \u012fmon\u0117s saugumo filtrai ir kurios gali i\u0161kreipti j\u016bs\u0173 rodiklius.<\/li>\n\n\n\n<li><strong>Testavimo automatizavimas<\/strong>naudoja dirbtin\u012f intelekt\u0105 nuolatiniam testavimui ir sprendim\u0173 pri\u0117mimui pagal realius rezultatus.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pavyzdys:<\/strong> Elektronin\u0117s prekybos \u012fmon\u0117 nustato, kad raudonas mygtukas sukelia daugiau paspaudim\u0173 nei m\u0117lynas. B\u016bsimose siuntose ji \u012fdiegia automatin\u012f testavim\u0105, kad \u0161i logika b\u016bt\u0173 taikoma dinami\u0161kai, atsi\u017evelgiant \u012f naudotoj\u0173 elgsen\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Si\u0173sti prane\u0161imus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nustatykite, kada si\u0173sti kampanijas. Diena ir laikas turi tiesiogin\u0117s \u012ftakos atidaryt\u0173 ir paspaust\u0173 lai\u0161k\u0173 skai\u010diui. Atlikite bandymus su kontroliuojamomis grup\u0117mis skirtingu laiku, kad su\u017einotum\u0117te savo auditorijos skaitymo \u012fpro\u010dius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taip pat galite taikyti algoritmus, kurie nustato ideal\u0173 laiko interval\u0105 kiekvienam naudotojui ir optimizuoja rezultatus, naudodami asmeninius lai\u0161kus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apsvarstykite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prognozuojami naudotoj\u0173 pateikimai<\/strong>naudodamas atidaryt\u0173 prane\u0161im\u0173 istorij\u0105 ir elgsen\u0105, nustato, kada kontaktas grei\u010diausiai atvers j\u016bs\u0173 prane\u0161im\u0105.<\/li>\n\n\n\n<li><strong>Atsakingas da\u017enis<\/strong>Per didelis prisotinimas ma\u017eina veiksmingum\u0105. Sureguliuokite lai\u0161k\u0173 siuntimo da\u017enum\u0105 pagal s\u0105veikos lyg\u012f ir naudotoj\u0173 pageidavimus.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pavyzdys:<\/strong> sveiko maisto prek\u0117s \u017eenklas pastebi, kad jo auditorija daugiau prane\u0161im\u0173 atidaro darbo dienomis, 10:00 val. Ta\u010diau tiems, kurie tuo metu nesikreipia, \u017einut\u0117 pritaikoma \u0161e\u0161tadienio rytui, tod\u0117l paspaudim\u0173 rodiklis padid\u0117ja 20 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Steb\u0117kite savo rezultatus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanija nesibaigia i\u0161siuntimu. Steb\u0117kite jos rezultatus ir analizuokite pagrindinius rodiklius: atidarymus, paspaudimus, atsisakymus, atmetimus, konversijas, perskaitymo laik\u0105, paspaudimo viet\u0105 ir t. t. Tai pad\u0117s su\u017einoti, kas pasiteisino ir k\u0105 reikia tobulinti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gilinkit\u0117s \u012f duomenis, kad suprastum\u0117te, kod\u0117l \u012fvyko tam tikras elgesys. Nuolatinis optimizavimas u\u017etikrina ilgalaik\u0119 kampanij\u0173 s\u0117km\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apsvarstykite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integruoti prietais\u0173 skydeliai<\/strong>Susiekite siuntimo platform\u0105 su kitomis analiz\u0117s, CRM ar elektronin\u0117s prekybos priemon\u0117mis, kad pamatytum\u0117te vis\u0105 poveik\u012f.<\/li>\n\n\n\n<li><strong>Prognozuojamoji analiz\u0117<\/strong>nustato modelius ir numato elgsen\u0105, kad automati\u0161kai pritaikyt\u0173 b\u016bsimas kampanijas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pavyzdys:<\/strong> B2B \u012fmon\u0117 i\u0161analizavo savo el. pa\u0161to \u012ftraukimo sraut\u0105 ir nustat\u0117, kad vartotojai, kurie paspaud\u017eia tre\u010di\u0105j\u012f prane\u0161im\u0105, yra labiau i\u0161laikomi. Pertvarkykite turinio eili\u0161kum\u0105, kad sustiprintum\u0117te \u0161\u012f kontaktin\u012f ta\u0161k\u0105 ir padidintum\u0117te kiekvieno naujo kliento vert\u0119.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I\u0161vada<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Leidimais grind\u017eiamas el. pa\u0161to rinkodaros metodas yra ilgalaiki\u0173, veiksming\u0173 ir verting\u0173 ry\u0161i\u0173 su kontaktiniais asmenimis u\u017emezgimo pagrindas. Taikydami \u0161iuos 7 \u017eingsnius - tur\u0117dami strategin\u0119 vizij\u0105, naudodami dabartines priemones ir sutelkdami d\u0117mes\u012f \u012f personalizavim\u0105 - gal\u0117site i\u0161siskirti i\u0161 \u0161imt\u0173 prane\u0161im\u0173, kasdien konkuruojan\u010di\u0173 d\u0117l naudotojo d\u0117mesio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kad visas \u0161is procesas b\u016bt\u0173 s\u0117kmingas, labai svarbu tur\u0117ti patikim\u0105, lanks\u010di\u0105 ir patyrusi\u0105 platform\u0105. MasterBase\u00ae yra j\u016bs\u0173 strateginis partneris rengiant el. pa\u0161to rinkodaros kampanijas, turintis daugiau nei 20 met\u0173 patirt\u012f \u012fvairiose \u0161alyse ir padedantis tokioms \u012fmon\u0117ms kaip j\u016bs\u0173 komunikuoti tiksliai, u\u017etikrintai ir rezultatyviai.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/lt\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"ebook el. pa\u0161tas Kaip sukurti s\u0117kmingas el. pa\u0161to rinkodaros kampanijas\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Rinkodara el. pa\u0161tu yra labai veiksminga, ta\u010diau visas jos potencialas i\u0161naudojamas tik turint ger\u0105 praktik\u0105, sutikim\u0105 ir apibr\u0117\u017et\u0105 strategij\u0105.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfNuevo en email marketing? 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