{"id":6771,"date":"2024-08-12T19:33:31","date_gmt":"2024-08-12T16:33:31","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6771"},"modified":"2025-06-16T18:11:59","modified_gmt":"2025-06-16T15:11:59","slug":"6-el-pasto-rinkodaros-klaidos-kurias-reikia-zinoti-pries-siunciant-el-laiska","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/6-errores-de-email-marketing-a-tener-en-cuenta-antes-de-enviar-tu-email\/masterbase\/","title":{"rendered":"6 el. pa\u0161to rinkodaros klaidos, kuri\u0173 reikia saugotis prie\u0161 siun\u010diant el. lai\u0161k\u0105"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6771\" class=\"elementor elementor-6771\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a79b3df e-flex e-con-boxed e-con e-parent\" data-id=\"3a79b3df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c79965d elementor-widget elementor-widget-text-editor\" data-id=\"6c79965d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Galime sp\u0117ti, kad visi turime vien\u0105 bendr\u0105 bruo\u017e\u0105 - daug prane\u0161im\u0173 siun\u010diame el. pa\u0161tu.<\/h1><h1>Jei bendraudami su klientais naudojate el. pa\u0161t\u0105, \u0161i\u0173 klaid\u0173 negalite praleisti.<\/h1><p>Ta\u010diau jei jau \u012fvykd\u0117te vien\u0105 (du ar tris) i\u0161 j\u0173, nepanikuokite. Mes j\u016bs\u0173 nekry\u017eiuosime. Esame \u010dia tam, kad jums pad\u0117tume.<\/p><p>Tod\u0117l ne tik i\u0161vardysime \u0161ias klaidas, bet ir pad\u0117sime jas i\u0161taisyti, kol jos nesuk\u0117l\u0117 papildomos \u017ealos.<\/p><p>Taigi prie\u0161 spausdami \"si\u0173sti\" kit\u0105 el. pa\u0161to kampanij\u0105, susipa\u017einkite su \u0161iuo el. pa\u0161to rinkodaros klaid\u0173 s\u0105ra\u0161u ir, svarbiausia, i\u0161taisykite jau padarytas klaidas.<\/p><h2>1. Visiems skirto turinio ra\u0161ymas<\/h2><p>\u017dinut\u0117s, kuri\u0173 turinys siekia patenkinti visus, galiausiai nepatenkina n\u0117 vieno. Joms tr\u016bksta konteksto, asmeni\u0161kumo ir bet kokio \u017emogi\u0161kumo po\u017eymio.<\/p><p>\u0160tai kod\u0117l segmentavimas yra toks svarbus j\u016bs\u0173 el. pa\u0161to rinkodaros kampanij\u0173 s\u0117kmei.<\/p><p>U\u017euot aklai ra\u0161\u0119 beveidei auditorijai, visada ver\u010diau rinkit\u0117s segmentavim\u0105 pagal asmenis, vietov\u0119, lyt\u012f ar am\u017ei\u0173, nes tai pad\u0117s pritaikyti d\u0117mes\u012f ir patenkinti \u0161i\u0173 segment\u0173 skon\u012f bei poreikius.<\/p><h4><strong>Kaip i\u0161taisyti klaid\u0105:<\/strong><\/h4><p>Jei turite galimyb\u0119 suskirstyti savo kontakt\u0173 s\u0105ra\u0161us \u012f segmentus, padarykite tai. O jei tikrai privalote si\u0173sti el. lai\u0161k\u0105 visai savo klient\u0173 grupei, teb\u016bnie jis paprastas.<\/p><p>Su <em>paprastas<\/em> Turime omenyje, kad jo turinys netur\u0117t\u0173 b\u016bti pernelyg specifinis, su sud\u0117tingais terminais, kuriuos supras tik nedidel\u0117 dalis \u017emoni\u0173.<\/p><p>Svarbiausia - segmentavimas. Jei nesate atsisiunt\u0119 elektronin\u0117s knygos \"Kod\u0117l el. pa\u0161to rinkodaroje svarbus segmentavimas\", spauskite \u010dia. <a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=por-que-importa-la-segmentacion-en-email-marketing\">atsisi\u0173skite j\u012f \u010dia<\/a>.<\/p><h2>2. Prane\u0161imo temos ignoravimas<\/h2><p>Elektroninio lai\u0161ko temos eilut\u0117s nereik\u0117t\u0173 pamir\u0161ti, o juo labiau palikti kaip paskutinio prioriteto.<\/p><p>I\u0161 ties\u0173 daugelis teigia, kad reikalai yra meno forma.<\/p><p>Jei pagalvojate, jie yra vienas i\u0161 nedaugelio dalyk\u0173, nuo kuri\u0173 priklauso, ar j\u016bs\u0173 el. lai\u0161kas bus atidarytas, ar i\u0161trintas.<\/p><p>K\u0105 galite para\u0161yti temos eilut\u0117je, kad gav\u0117jas pagalvot\u0173, jog negali sau leisti neatidaryti j\u016bs\u0173 el. lai\u0161ko?<\/p><h4><strong>Kaip i\u0161taisyti klaid\u0105:<\/strong><\/h4><p>Sukurkite temos eilutes, kurios skatint\u0173 skubos jausm\u0105, sudomint\u0173 \u017emones ir paskatint\u0173 juos imtis neatid\u0117liotin\u0173 veiksm\u0173. Pastarasis veiksnys yra b\u016btinas, kad jie lai\u0161k\u0105 atidaryt\u0173 \u0161iandien, o ne rytoj.<\/p><p>Pavyzd\u017eiui, jei para\u0161\u0117te tinklara\u0161\u010dio straipsn\u012f, nor\u0117dami motyvuoti \u017emones atidaryti el. lai\u0161k\u0105, u\u017euot temos eilut\u0117je nurod\u0119 tinklara\u0161\u010dio pavadinim\u0105, geriau \u012fra\u0161ykite k\u0105 nors pana\u0161aus \u012f \"Negaliu patik\u0117ti did\u017eiule \u0161io straipsnio s\u0117kme\".<\/p><p>Tai neabejotinai sukels \u017emoni\u0173 smalsum\u0105. Norint sukurti skubos jausm\u0105 d\u0117l smalsumo, kaip \u0161iame pavyzdyje, neb\u016btina pa\u017eod\u017eiui ra\u0161yti \"per\u017ei\u016br\u0117kite \u0161\u012f lai\u0161k\u0105 \u0161iandien, kitaip jis dings\".<\/p><p>Yra daugyb\u0117 patarim\u0173, kaip sukurti s\u0117kmingus leidinius. Svarbu, kad jis gerai atspind\u0117t\u0173 tai, k\u0105 norite perduoti \u017einute, kad b\u016bt\u0173 lengvai suprantamas, trumpas, kad jame b\u016bt\u0173 pasakyta, k\u0105 ir kod\u0117l skaitytojas tur\u0117t\u0173 daryti, ir kad jis b\u016bt\u0173 kuo geriau ir kuo labiau suasmenintas.<\/p><h2>Su prane\u0161imais elkit\u0117s taip, tarsi jie b\u016bt\u0173 vaivoryk\u0161tiniai.<\/h2><p>Atminkite: ma\u017eiau yra daugiau.<\/p><p>Spalvomis i\u0161ry\u0161kinti vien\u0105 ar du prane\u0161imo elementus yra visi\u0161kai priimtina, ta\u010diau kai tekstas yra raudonos ir geltonos spalvos, nuorodos m\u0117lynos, paveiksl\u0117lis apvestas geltona spalva, o fonas ry\u0161kus, skaitytojams tik svaigsta galva.<\/p><p>Tai priblo\u0161kiantis, neprofesionalus ir skaitytojams gali sukelti galvos skausm\u0105.<\/p><h4><strong>Kaip i\u0161taisyti klaid\u0105:<\/strong><\/h4><p>Visada laikykit\u0117s paprastumo!<\/p><p>Nesuklaidinkite savo auditorijos, bandydami pasakyti per daug informacijos tokiu kanalu, kaip el. pa\u0161tas, kuris leid\u017eia pasakyti per ma\u017eai.<\/p><p>Tai rei\u0161kia, kad el. lai\u0161kas skirtas pateikti auditorijai naujien\u0105, kaip laikra\u0161\u010dio pirmajame puslapyje, ne daugiau. Tai yra, geros antra\u0161t\u0117s ir trumpa \u017einut\u0117. O jei prie jos pridedame ger\u0105 paveiksl\u0117l\u012f, tuo geriau.<\/p><p>Likus\u012f turin\u012f tur\u0117t\u0173 pateikti nukreipimo puslapis (nukreipimo puslapis arba tinklara\u0161\u010dio \u012fra\u0161as), o ne \u017einut\u0117, kurios paskirtis - tik perteikti prane\u0161im\u0105 ir pakviesti prie konversijos, o ne j\u0105 sukurti.<\/p><p>Prie \u0161io tikslo prid\u0117kite ai\u0161k\u0173 dizain\u0105, geriausiai - vienos spalvos, kuri gal\u0117t\u0173 pabr\u0117\u017eti \u0161\u012f raginim\u0105 imtis veiksm\u0173.<\/p><h2>4. Neoptimizuojate prane\u0161im\u0173 mobiliesiems telefonams<\/h2><p>Kompiuteriui skirta \u017einut\u0117 skiriasi nuo ma\u017eam mobiliojo telefono ekranui skirtos \u017einut\u0117s. Tekstas, tekstas ir grafika turi b\u016bti pritaikyti.<\/p><p>Per\u0117jimas nuo pel\u0117s prie pir\u0161to rei\u0161kia, kad reikia performuluoti HTML ir \u012fvykdyti specialias s\u0105lygas, kad skaitytojas norim\u0105 veiksm\u0105 atlikt\u0173 ir i\u0161 i\u0161maniojo telefono.<\/p><p>Reik\u0117t\u0173 pa\u017eym\u0117ti, kad 64% sprendimus priiman\u010di\u0173 asmen\u0173 prane\u0161imus skaito mobiliajame \u012frenginyje (\u0160altinis: TopRankBlog).<\/p><p>Ta\u010diau tik 31% rinkodaros specialist\u0173 \u017eino savo mobili\u0173j\u0173 \u017einu\u010di\u0173 atv\u0117rimo rodikl\u012f (Marketing Sherpa).<\/p><p>Kadangi sprendimus priimantys asmenys aktyviai naudojasi mobiliaisiais \u012frenginiais, labai svarbu sutelkti d\u0117mes\u012f \u012f el. pa\u0161to rinkodaros optimizavim\u0105 ir na\u0161um\u0105 \u0161iuose \u012frenginiuose.<\/p><h4>Kaip i\u0161taisyti klaid\u0105:<\/h4><ul><li>Pakeiskite i\u0161d\u0117stym\u0105 \u012f vien\u0105 stulpel\u012f.<\/li><\/ul><p>Kompiuteriui skirtus prane\u0161imus sudaro keli stulpeliai, o mobiliesiems \u012frenginiams labiau tinka vieno stulpelio versija. Ne tik d\u0117l to, kad tai prasmingiau naudoti ma\u017eesniuose ekranuose, bet ir d\u0117l to, kad tai padeda geriau skaityti.<\/p><ul><li>Pakeiskite turin\u012f.<\/li><\/ul><p>Kai dirbate ma\u017eesniame ekrane, matomos informacijos kiekis yra ribotas. Tai rei\u0161kia, kad teks daugiau \u012fsiminti, tod\u0117l nepatartina kurti ilgo turinio.<\/p><p>Nor\u0117dami pagerinti mobiliojo ry\u0161io patirt\u012f, paimkite savo kompiuterio turin\u012f ir suma\u017einkite j\u012f perpus; galb\u016bt jis vis dar bus per didelis tam ekranui. Trumpai tariant, suma\u017einkite j\u012f iki minimumo.<\/p><ul><li>Naudokite mygtukus, kad optimizuotum\u0117te.<\/li><\/ul><p>Tur\u0117t\u0173 b\u016bti lengva spustel\u0117ti (pir\u0161tu) visus prane\u0161imuose esan\u010dius raginimus imtis veiksm\u0173.<\/p><p>Nor\u0117dami i\u0161vengti nusivylusios auditorijos, \u012fsitikinkite, kad mygtukai yra pakankamai dideli, kad b\u016bt\u0173 matomi ir lengvai paspaud\u017eiami.<\/p><h2>5. Klaiding\u0173 l\u016bkes\u010di\u0173 k\u016brimas<\/h2><p>Jei tema ar \u017einut\u0117 atrodo pernelyg gera, kad b\u016bt\u0173 tiesa, tik\u0117tina, kad ji tur\u0117s prie\u0161ing\u0105 poveik\u012f.<\/p><p>Elektroniniu pa\u0161tu siun\u010diami tu\u0161ti pa\u017eadai, tokie kaip: \"Vienintelis vis\u0173 j\u016bs\u0173 problem\u0173 sprendimas...\" arba \"Spauskite \u010dia ir padidinkite savo peln\u0105 110%\", tik pakenks jums ir j\u016bs\u0173 \u012fmonei.<\/p><p>Nors svarbu \u012ftikinti \u017emog\u0173 atidaryti ir spustel\u0117ti \u017einut\u0119, dar svarbiau nustatyti ai\u0161kius l\u016bkes\u010dius.<\/p><p>Pervertindami savo produkto ar paslaugos privalumus, pateikdami neobjektyvi\u0105 ar i\u0161 konteksto i\u0161traukt\u0105 informacij\u0105 arba pateikdami prane\u0161im\u0105 neatitinkant\u012f pasi\u016blym\u0105, galite priversti gav\u0117jus manyti, kad jie buvo suklaidinti.<\/p><h4>Kaip i\u0161taisyti klaid\u0105:<\/h4><p>B\u016bkite ai\u0161k\u016bs ir ties\u016bs, neapsimetin\u0117kite, neperd\u0117kite ir nesakykite to, ko negalite \u012fvykdyti.<\/p><p>\u017dmon\u0117s nori skaidrumo, tod\u0117l svarbiausia yra viskas, kas gali sustiprinti j\u0173 pasitik\u0117jim\u0105 j\u016bs\u0173 \u012fmone. Pasitik\u0117jimas yra svarbiausias turtas internete.<\/p><p>Tam reikia ne tik sandori\u0173, bet ir komunikacini\u0173 prane\u0161im\u0173.<\/p><p>Tai rei\u0161kia, kad nesi\u0173skite \u017einu\u010di\u0173 tik tada, kai turite k\u0105 nors reklamuoti ar parduoti, bet puosel\u0117kite santykius, kurie per\u017eengia sandorio ribas: j\u016bs\u0173 auditorija labai gerai priima sveikinimo, gimtadienio, jubiliejaus, pasveikinimo ar pad\u0117kos sveikinimus.<\/p><p>Jie yra asmeni\u0161ki, meil\u016bs ir pralau\u017eia vartotoj\u0173 ir verslo santyki\u0173 ledus, sukuria ry\u0161ius, kurie suma\u017eina nenor\u0105 ir sustiprina pasitik\u0117jim\u0105.<\/p><h2>6. Nesudarytos s\u0105lygos atsisakyti prenumeratos<\/h2><p>Kaip ir realiame gyvenime su realiais \u017emon\u0117mis, nedera laikyti \u012fkaitais tinklara\u0161\u010dio prenumeratori\u0173 ar klient\u0173, su kuriais reguliariai bendraujate el. pa\u0161tu. V\u0117lgi, tai neteisinga.<\/p><p>Tai, kad prenumeratos atsisakymas kelia problem\u0173 j\u016bs\u0173 auditorijai, nes atsisakymo procesas yra sud\u0117tingas, yra ne tik nemalonu, bet ir rei\u0161kia, kad galiausiai b\u016bsite u\u017eblokuoti arba pa\u017eym\u0117ti kaip \u0161lam\u0161tas (o tai dar blogiau).<\/p><p>Kuo daugiau \u017emoni\u0173 imsis veiksm\u0173 prie\u0161 j\u016bs\u0173 el. pa\u0161to kampanijas, tuo didesn\u012f poveik\u012f tai tur\u0117s j\u016bs\u0173 internetinei reputacijai, o tai tur\u0117s \u012ftakos j\u016bs\u0173 pristatomumui. Vietoj to, kad gautum\u0117te vietos gaut\u0173j\u0173 lai\u0161k\u0173 d\u0117\u017eut\u0117je, galiausiai pasteb\u0117site, kad j\u016bs\u0173 lai\u0161kai nuolat patenka \u012f kontakt\u0173 nepageidaujam\u0173 lai\u0161k\u0173 aplankus.<\/p><h4>Kaip i\u0161taisyti klaid\u0105:<\/h4><p>Svarbu pa\u017eym\u0117ti, kad pagal CAN-SPAM \u012fstatym\u0105, kuriuo vadovaujasi interneto paslaug\u0173 teik\u0117j\u0173 bendrov\u0117s, tokios kaip \"Yahoo\" ir \"Gmail\", kiekvienoje siun\u010diamoje \u017einut\u0117je privalote nurodyti atsisakymo galimyb\u0119.<\/p><p>Kitaip tariant, \u0161io paprasto \u012fstatymo nesilaikymas daro didel\u0119 \u012ftak\u0105 santykiams su interneto paslaug\u0173 teik\u0117jais, ir esame tikri, kad nenor\u0117site daryti \u012ftakos \u0161iems santykiams, kai suvoksite, kad 80% viso pasaulio pa\u0161to siunt\u0173 siun\u010dia interneto paslaug\u0173 teik\u0117jai.<\/p><p>M\u016bs\u0173 patarimas? Rimtai \u017ei\u016br\u0117kite \u012f prenumeratos atsisakymo parinkt\u012f, pasir\u016bpinkite, kad ji b\u016bt\u0173 matoma (nesl\u0117pkite jos arba praleiskite), ir \u012fsitikinkite, kad ji veikia ir daugiau prane\u0161im\u0173 negaunama.<\/p><p>\u017dmon\u0117s atsisako prenumeratos d\u0117l daugiau prie\u017eas\u010di\u0173, nei galite suskai\u010diuoti. Galb\u016bt jie pakeit\u0117 darb\u0105 ir j\u016bs\u0173 prane\u0161imai jiems neb\u0117ra aktual\u016bs arba tiesiog j\u016bs\u0173 prane\u0161imai jiems niekada nebuvo aktual\u016bs.<\/p><p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-errores-en-email-marketing-y-como-evitarlos\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15748\" data-permalink=\"https:\/\/masterbase.com\/lt\/6-errores-de-email-marketing-a-tener-en-cuenta-antes-de-enviar-tu-email\/masterbase\/captura-de-pantalla-2024-08-12-183050\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?fit=371%2C237&amp;ssl=1\" data-orig-size=\"371,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook 10 Errores en Email Marketing (y c\u00f3mo evitarlos)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?fit=371%2C237&amp;ssl=1\" data-recalc-dims=\"1\" class=\"aligncenter wp-image-15748\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050-300x192.png?resize=516%2C330&#038;ssl=1\" alt=\"ebook 10 el. pa\u0161to rinkodaros klaid\u0173 (ir kaip j\u0173 i\u0161vengti)\" width=\"516\" height=\"330\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?w=371&amp;ssl=1 371w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Atrinkome 6 did\u017eiausias klaidas, kurias tur\u0117tum\u0117te \u012fsid\u0117m\u0117ti prie\u0161 paspausdami mygtuk\u0105 \"Pateikti\".<\/p>","protected":false},"author":239642484,"featured_media":15767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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