{"id":6741,"date":"2023-09-13T21:43:00","date_gmt":"2023-09-13T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6741"},"modified":"2024-01-09T16:37:57","modified_gmt":"2024-01-09T14:37:57","slug":"5-el-pasto-rinkodaros-nuodemes","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/5-pecados-del-email-marketing\/masterbase\/","title":{"rendered":"5 el. pa\u0161to rinkodaros nuod\u0117m\u0117s"},"content":{"rendered":"

Reikia tik\u0117tis, kad rinkodaros el. pa\u0161tu srityje bus padaryta tam tikr\u0173 klaid\u0173, ta\u010diau kai kuri\u0173 i\u0161 j\u0173 reik\u0117t\u0173 vengti bet kokia kaina.<\/h2>\n

Juos vadiname \"nuod\u0117m\u0117mis\", t. y. laisvu ir s\u0105moningu el. pa\u0161to rinkodaros taisykli\u0173 pa\u017eeidimu.<\/h2>\n

Apskritai nuod\u0117m\u0119 sudaro laisvas ir s\u0105moningas taisykl\u0117s, \u0161iuo atveju el. pa\u0161to rinkodaros taisykl\u0117s, pa\u017eeidimas.<\/p>\n

Tod\u0117l kai kurias \u0161ios srities klaidas d\u0117l j\u0173 svarbos ir pasekmi\u0173 reik\u0117t\u0173 laikyti nuod\u0117m\u0117mis ir bet kokia kaina j\u0173 vengti.<\/p>\n

Atid\u017eiai perskaitykite ir \u012fsitikinkite, kad i\u0161vengsite \u0161i\u0173 pagrindini\u0173 el. pa\u0161to rinkodaros klaid\u0173!<\/p>\n

1. Personalizavimo klaidos<\/h2>\n

Saugokit\u0117s, kad neb\u016bt\u0173 neteisingai sukonfig\u016bruotas pagrindinis personalizavimas ir siun\u010diami prane\u0161imai su u\u017era\u0161u \"Gerbiamasis (vardas)\" ar pana\u0161iais tr\u016bkumais.<\/p>\n

Paprastai tokios paprastos klaidos gali pakakti, kad prarastum\u0117te vis\u0105 savo prenumeratori\u0173 patikimum\u0105, pasitik\u0117jim\u0105 ir \u012fsitraukim\u0105, kuriam sukurti prireik\u0117 tiek daug laiko ir pastang\u0173.<\/p>\n

Tod\u0117l prie\u0161 si\u0173sdami \u017einut\u0119 visada i\u0161bandykite. Testuokite su nedidele koleg\u0173 grupe arba agent\u016bra, bet visada viduje, kad aptiktum\u0117te tokias klaidas ir jas i\u0161taisytum\u0117te.<\/p>\n

2. \u012esijautimas \u012f A\u0161-savaime koncepcij\u0105<\/h2>\n

Jei kalbate tik apie savo \u012fmon\u0119, produktus ir apie tai, kaip gerai ji veikia rinkoje, tai nepadeda \u012ftraukti auditorijos, jau nekalbant apie prid\u0117tin\u0119 vert\u0119 j\u016bs\u0173 prane\u0161imams.<\/p>\n

\u0160i\u0105 nuod\u0117m\u0119 daro daugyb\u0117 \u012fmoni\u0173... saugokit\u0117s.<\/p>\n

Kad to i\u0161vengtum\u0117te, pabandykite, pavyzd\u017eiui, papasakoti istorij\u0105, kad j\u016bs\u0173 kampanijos b\u016bt\u0173 labai paveikios (ir \u012fdomios); istorija, kuri suteikia vert\u0117s, ai\u0161kiai paai\u0161kina, kas j\u016bs\u0173 el. pa\u0161to prenumeratoriams yra naudinga, kod\u0117l jie tur\u0117t\u0173 j\u0105 perskaityti \u0161iandien (o ne rytoj) ir kod\u0117l jie tur\u0117t\u0173 imtis konkretaus veiksmo.<\/p>\n

\u0160ioje istorijoje daugiausia d\u0117mesio reik\u0117t\u0173 skirti ne konkre\u010diai j\u016bs\u0173 \u012fmon\u0117s si\u016blomiems produktams, o j\u0173 teikiamai naudai.<\/p>\n

Pavyzd\u017eiai: jei parduodate televizorius, prane\u0161kite apie program\u0173 turin\u012f ir pateikite id\u0117j\u0173, kaip geriausiai jomis m\u0117gautis; jei parduodate golfo lazdas, nurodykite skirtingus aik\u0161tyn\u0173 tipus, sud\u0117tingumo lygius ir pan. <\/em><\/strong><\/p>\n

3. Parduoti, parduoti ir parduoti<\/h3>\n

Did\u017eioji dauguma siun\u010diam\u0173 prane\u0161im\u0173 priskiriami reklamini\u0173 el. lai\u0161k\u0173 kategorijai, nes j\u0173 vienintelis tikslas - parduoti. Nors tai yra teisingas tikslas, j\u0173 forma ir turinys yra nepakankamai diferencijuoti.<\/p>\n

J\u016bs\u0173 prane\u0161im\u0173 temos ir tikslai gali ir turi b\u016bti skirtingi. Pad\u0117kite savo lai\u0161k\u0173 gav\u0117jams i\u0161spr\u0119sti problem\u0105; \u0161vieskite juos.<\/p>\n

Parduoti pagal ugdym\u0105. Si\u016blykite auditorijai \u012fvairi\u0105 naud\u0105 u\u017e tai, kad ji pirks j\u016bs\u0173 produkt\u0105, ai\u0161kiai nesakydami \"pirkite produkt\u0105\".<\/p>\n

4. \u012evaizdis yra viskas<\/h2>\n

Prane\u0161imas, kuriame vyrauja vaizdai, o ne tekstas, tikintis, kad vizualiai paveikus jis patrauks daugiau d\u0117mesio, gali tur\u0117ti visi\u0161kai prie\u0161ing\u0105 poveik\u012f: nieko nepamatysite.<\/p>\n

D\u0117l \u012fvairi\u0173 prie\u017eas\u010di\u0173 \u017emon\u0117s da\u017enai savo el. pa\u0161to skaitytuvuose (\"Yahoo\", \"Gmail\" ar \"Outlook\") yra sukonfig\u016brav\u0119 vaizd\u0173 filtravimo funkcij\u0105.<\/p>\n

D\u0117l to vaizdai tampa nematomi, o jei n\u0117ra teksto, prane\u0161imas tampa tu\u0161\u010diu popieriaus lapu, kuris paprastai i\u0161trinamas.<\/p>\n

Tekstas turi b\u016bti pagrindinis; jis turi b\u016bti svarbesnis u\u017e vaizd\u0105 santykiu 60\/40. Be to, vaizdas turi papildyti ir paremti tekst\u0105, o ne atvirk\u0161\u010diai.<\/p>\n

5. Visada i\u0161si\u0173skite t\u0105 pa\u010di\u0105 dien\u0105 ir tuo pa\u010diu metu<\/h2>\n

Planuodami visus lai\u0161kus si\u0173sti t\u0105 pa\u010di\u0105 dien\u0105 ir tuo pa\u010diu laiku arba vadovaudamiesi \"ekspert\u0173\" patarimais \"nesi\u0173skite pirmadien\u012f ryte arba penktadien\u012f vakare\", neatsi\u017evelgsite \u012f tai, kokia \u012fvairi gali b\u016bti j\u016bs\u0173 auditorija.<\/p>\n

Nustatydami, kada geriausia si\u0173sti \u017einutes, tur\u0117tum\u0117te vadovautis savo patirtimi.<\/p>\n

I\u0161bandykite skirtingus tvarkara\u0161\u010dius ir b\u016bkite original\u016bs; lau\u017eykite standartus ir \u012fvertinkite savo rezultatus.<\/p>\n

Kod\u0117l nesi\u0173sti penktadien\u012f vakare arba savaitgal\u012f? Kaip elgsis j\u016bs\u0173 auditorija? Nieko neprarasite, jei i\u0161bandysite su tam tikru savo baz\u0117s segmentu ir per\u017ei\u016br\u0117site jo generuojamus rodiklius.<\/p>\n

Ar gal\u0117tum\u0117te \u012f \u0161\u012f s\u0105ra\u0161\u0105 \u012ftraukti dar vien\u0105 nuod\u0117m\u0119?<\/strong><\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Reikia tik\u0117tis, kad rinkodaros el. pa\u0161tu srityje bus padaryta tam tikr\u0173 klaid\u0173, ta\u010diau kai kuri\u0173 i\u0161 j\u0173 reik\u0117t\u0173 vengti bet kokia kaina.<\/p>","protected":false},"author":239642484,"featured_media":7745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 pecados del email marketing - 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