{"id":6719,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6719"},"modified":"2024-01-19T19:22:27","modified_gmt":"2024-01-19T17:22:27","slug":"pavojus-kad-laivybos-daznumas-dides","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","title":{"rendered":"Pavojus d\u0117l da\u017enesnio siuntimo"},"content":{"rendered":"

Be to, kas nutiks, jei j\u012f padidinsime?<\/strong>\u00a0Jei padvigubinsime ar patrigubinsime?<\/strong>\u00a0<\/strong><\/h2>\n

Jei padidinsite el. pa\u0161to rinkodaros kampanij\u0173 siuntimo da\u017enum\u0105 nuo vieno iki dviej\u0173 ar trij\u0173 kart\u0173 per savait\u0119, tikriausiai padidinsite pardavimus. Taigi kod\u0117l b\u016bt\u0173 blogai si\u0173sti per daug prane\u0161im\u0173?<\/p>\n

Nes galite prarasti klientus.<\/strong><\/p>\n

Atlikome tok\u012f bandym\u0105: moteri\u0161ko apatinio trikota\u017eo vartotoj\u0173 segmentui i\u0161siunt\u0117me 2 lygiaver\u010di\u0173 tip\u0173 kampanijas. Kampanijose buvo pateiktas labai pana\u0161us pasi\u016blymas.<\/p>\n

I\u0161 vis\u0173 3 000 \u012fra\u0161\u0173 A grupei buvo i\u0161si\u0173stos 6 el. pa\u0161to rinkodaros kampanijos kiekvienu adresu. B grupei - 12 el. pa\u0161to rinkodaros kampanij\u0173 kiekvienam adresui per 3 savaites.<\/p>\n

Nustat\u0117me, kad didinant siuntimo da\u017enum\u0105 B grupei, atsirado 11% atsisakym\u0173, palyginti su 5% A grup\u0117je.<\/p>\n

Ta\u010diau B grup\u0117je pirko 15% abonent\u0173, o A grup\u0117je - 6%.<\/p>\n

Tiriant B grup\u0117s atsisakiusi\u0173j\u0173 prenumeratos kokyb\u0119 nustatyta, kad daugelis j\u0173 (70%) yra geri klientai, kurie apsipirkin\u0117jo parduotuv\u0117je tiek prie\u0161 atliekant test\u0105, tiek po jo. Tai rei\u0161kia, kad jie atsisak\u0117 prenumeratos i\u0161 kontakt\u0173 s\u0105ra\u0161o, ta\u010diau toliau apsipirkin\u0117jo parduotuv\u0117je.<\/p>\n

Vertinant atsisakiusi\u0173j\u0173 prenumeratori\u0173 kokyb\u0119, nustatyta, kad prie\u0161 ir po bandymo jie pirko daugiau nei vidutini\u0161kai, palyginti su A grup\u0117s vidurkiu. Kitaip tariant, jie buvo geri pirk\u0117jai.<\/p>\n

Taigi galima daryti i\u0161vad\u0105, kad nors pristatymo da\u017enumas padidino konkre\u010dios akcijos pardavimus, d\u0117l to atsirado didelis prenumeratori\u0173, i\u0161 kuri\u0173 daugiau nei pus\u0117 buvo labai geri klientai, nutek\u0117jimas.<\/p>\n

Tai \u012frodo, kad posakis \"Duona \u0161iandien, alkis rytoj\" yra aktualus.<\/p>\n

Jei padidinsite el. pa\u0161to rinkodaros kampanij\u0173 da\u017enum\u0105, gausite daugiau pardavim\u0173, bet taip pat gerokai suma\u017e\u0117s prenumeratori\u0173.<\/p>\n

Svarbu \u017einoti, kokia yra t\u0173, kurie nusprend\u017eia atsisakyti prenumeratos, kokyb\u0117. Jei prarandate gerus arba geriausius .... klientus, ar verta didinti siuntimo da\u017enum\u0105?<\/p>\n

Kaip i\u0161laikyti geriausius klientus?<\/strong><\/h2>\n

Jei atliksite \u0161\u012f bandym\u0105 ir rezultatai bus tokie, kaip parodyta, \u017einosite, k\u0105 daryti i\u0161vad\u0105.<\/p>\n

Vienas i\u0161 sprendim\u0173, kaip i\u0161vengti tokio svarbi\u0173 abonent\u0173 (klient\u0173) nutek\u0117jimo, yra elgtis su \u0161iuo da\u017en\u0173 ir svarbi\u0173 pirk\u0117j\u0173 segmentu kitaip nei su kitais j\u016bs\u0173 baz\u0117s segmentais.<\/p>\n

Tikroji ma\u0161ina, kuri kartais yra nauj\u0173 kampanij\u0173 generavimas, neleid\u017eia mums pasteb\u0117ti, kad yra skirting\u0173 pirk\u0117j\u0173 tip\u0173 ir kad su jais reik\u0117t\u0173 elgtis skirtingai.<\/p>\n

Jei svarb\u016bs klientai neb\u016bt\u0173 buv\u0119 \u012ftraukti \u012f \u0161\u012f da\u017enio didinim\u0105, galb\u016bt b\u016bt\u0173 buv\u0119 galima pasiekti tik pardavim\u0173 padid\u0117jim\u0105, bet ne poveik\u012f prenumeratos atsisakymui, o taktika b\u016bt\u0173 buvusi palanki.<\/p>\n

Po to bus galima \u012fvertinti, ar pakako 12 siunt\u0173, ar reik\u0117jo 20, ta\u010diau tai dar vienas \u012fdomus bandymas, kur\u012f reikia atlikti ir i\u0161analizuoti.<\/p>\n

I\u0161vados<\/strong><\/h2>\n

Trumpai tariant, bandymai ai\u0161kiai parodo, kas j\u016bs\u0173 el. pa\u0161to rinkodaros kampanijose veikia, o kas ne.<\/p>\n

Kita vertus, n\u0117ra idealaus da\u017enio recepto, svarbiausia pa\u017einti savo tikslin\u0119 grup\u0119 ir \u017einoti, kaip ji reaguos.<\/p>\n

Galiausiai, da\u017enesnis naudojimas turi poveik\u012f, kurio analiz\u0117 gali b\u016bti naudinga j\u016bs\u0173 verslo tikslams.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Da\u017enas el. pa\u0161to rinkodaros specialist\u0173 klausimas - koks yra idealus siuntimo da\u017enis?<\/p>","protected":false},"author":239642484,"featured_media":7734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nEl peligro de aumentar la 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