{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"4-personalizavimo-budai-kurie-neapsiriboja-pavadinimu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"4 personalizavimo b\u016bdai, kurie neapsiriboja pavadinimu"},"content":{"rendered":"

Gyvename personalizavimo am\u017eiuje.<\/strong><\/h2>\n

Kiekvien\u0105 dien\u0105 turime vis daugiau duomen\u0173, ta\u010diau svarbu \u017einoti, kaip jais naudotis, ir pasinaudoti j\u0173 teikiamomis galimyb\u0117mis.<\/strong><\/h2>\n

\"tinklara\u0161tis1\"<\/strong><\/p>\n

<\/strong><\/p>\n

\u0160iandien pagal atvir\u0173, paspaudim\u0173 ir konversij\u0173 rodiklius pirmauja tos \u012fmon\u0117s, kurios kiekvienam prenumeratoriui sukuria i\u0161ties svarbi\u0105 patirt\u012f.<\/p>\n

Pateikiame keturis pa\u017eangius personalizavimo b\u016bdus su pavyzd\u017eiais ir s\u0117km\u0117s istorijomis, kuriuos gal\u0117site pritaikyti kitose kampanijose.<\/p>\n

1. Pa\u017eangi elgsenos orientacija<\/strong><\/h2>\n

Analizuodami, kaip naudotojai s\u0105veikauja su j\u016bs\u0173 produktais, prane\u0161imais ir svetaine, galite sukurti tikslesnius ir veiksmingesnius segmentus (\u0161altinis: Marketing Week, 2024).<\/p>\n

Pavyzdys:<\/strong><\/h3>\n

Internetin\u0117 sporto preki\u0173 parduotuv\u0117 nustat\u0117, kad tam tikra vartotoj\u0173 grup\u0117 nuolat lankosi sportini\u0173 bat\u0173 kategorijoje. takas<\/em>bet neskatina pirkti. Sukuriamas \u0161i\u0173 naudotoj\u0173 segmentas ir jiems siun\u010diamas prane\u0161imas, kuriame lyginami modeliai, si\u016blomos i\u0161skirtin\u0117s nuolaidos ir patenkint\u0173 pirk\u0117j\u0173 atsiliepimai.<\/p>\n

S\u0117km\u0117s istorija:<\/strong><\/h3>\n

Pana\u0161i\u0105 strategij\u0105 \"Adidas\u00ae\" \u012fgyvendino su \"Ultraboost\" linija. Segmentuojant naudotojus pagal lankomus produktus ir nar\u0161ymo istorij\u0105, jiems pavyko padidinti konversij\u0105 27% pagal individualizuotas kampanijas.<\/em> (\u0161altinis: \"Marketing Week\", 2024 m.).<\/p>\n

2. Dinaminis turinys, pritaikytas prie naudotojo profilio<\/strong><\/h2>\n

Dinaminis turinys leid\u017eia tame pa\u010diame prane\u0161imo \u0161ablone rodyti kiekvienam vartotojo tipui pritaikytus vaizdus, tekst\u0105 ir mygtukus (\u0161altinis: Marketing Week, 2025 m.).<\/p>\n

Pavyzdys:<\/strong><\/h3>\n

Universitetas, si\u016blantis studij\u0173 programas, savo kontaktams siun\u010dia t\u0105 pa\u010di\u0105 \u017einut\u0119, ta\u010diau technin\u012f i\u0161silavinim\u0105 turintiems asmenims pateikia informacij\u0105 apie in\u017einerijos magistrant\u016bros studijas, o verslininkams - apie \u012fvairias MBA programas. Viskas automati\u0161kai pritaikoma tame pa\u010diame lai\u0161ke.<\/p>\n

S\u0117km\u0117s istorija:<\/strong><\/h3>\n

\"Netflix\u00ae\" savo el. lai\u0161kuose naudoja dinamin\u012f turin\u012f, kad rodyt\u0173 asmeninius serial\u0173 ir film\u0173 vir\u0161elius pagal tai, k\u0105 \u017ei\u016br\u0117jote. \u0160is metodas padidino j\u0173 el. pa\u0161to kampanij\u0173 CTR daugiau nei 40%.<\/em> (\u0161altinis: \"Marketing Week\", 2024 m.).<\/p>\n

3. \u012evyki\u0173 sukelt\u0173 prane\u0161im\u0173 automatizavimas<\/strong><\/h2>\n

Norint i\u0161likti aktualiems, svarbiausia yra automatinis pristatymas, pagr\u012fstas naudotoj\u0173 elgsena (dar vadinamas \"su\u017eadintais\" prane\u0161imais).<\/p>\n

Pavyzdys:<\/strong><\/h3>\n

Elektronin\u0117 parduotuv\u0117 nustato prane\u0161im\u0173 serij\u0105 d\u0117l krep\u0161elio atsisakymo. Pra\u0117jus 2 valandoms po to, kai krep\u0161elis u\u017edaromas be pirkimo, vartotojai gauna priminim\u0105. Po 24 valand\u0173 - skatinam\u0105j\u0105 10% nuolaid\u0105. Jei jie perka, jiems pad\u0117kojama produkto naudojimo vadovu.<\/p>\n

S\u0117km\u0117s istorija:<\/strong><\/h3>\n

\"Amazon\u00ae\" naudoja sud\u0117ting\u0105 automatinio siuntimo tinkl\u0105, pagr\u012fst\u0105 \u012fvykiais: apleistais krep\u0161eliais, paie\u0161kos istorija, kain\u0173 poky\u010diais ir kt. Apskai\u010diuota, kad tokie prane\u0161imai sudaro 35% jos el. pa\u0161to rinkodaros pajam\u0173.<\/em> (\u0161altinis: \"Omnisend Benchmark Report\", 2024 m.).<\/p>\n

4. Asmenini\u0173 duomen\u0173 pritaikymas pagal buvimo viet\u0105 ir laik\u0105<\/strong><\/h2>\n

Siun\u010diant prane\u0161imus optimaliu laiku ir pritaikant pasi\u016blym\u0105 pagal abonento buvimo viet\u0105, gerokai padid\u0117ja veiksmingumas.<\/p>\n

Pavyzdys:<\/strong><\/h3>\n

Restoran\u0173 tinklas siun\u010dia akcijas pagal klient\u0173 gyvenam\u0105j\u012f region\u0105. Gyvenantiems kar\u0161to klimato zonose vidurdien\u012f si\u016blomi gaivieji g\u0117rimai, o gyvenantiems \u0161altose zonose - kar\u0161ta kava ryte. Viskas automatizuota pagal IP ir pa\u0161to kod\u0105.<\/p>\n

S\u0117km\u0117s istorija:<\/strong><\/h3>\n

\"Starbucks\u00ae\" savo kampanijas pritaiko pagal miest\u0105, orus, vietos \u0161ventes ir paros laik\u0105. D\u0117l to 2023 m. elektroniniu pa\u0161tu siun\u010diam\u0173 kupon\u0173 i\u0161pirkimas padid\u0117jo 18%.<\/em> (\u0161altinis: \"Starbucks\" metin\u0117 rinkodaros ataskaita, 2024 m.).<\/p>\n

I\u0161vada<\/strong><\/h2>\n

Taikydami \u0161iuos pa\u017eangius metodus pagerinsite kampanijos rodiklius ir sustiprinsite santykius su klientais.<\/p>\n

Atminkite, kad personalizavimas yra daugiau nei taktika - tai \u012f klient\u0105 orientuotas m\u0105stymo b\u016bdas.<\/p>\n

Nor\u0117dami perkelti \u0161iuos veiksmus \u012f kit\u0105 lyg\u012f, apsvarstykite galimyb\u0119 naudoti MasterBase\u00ae - pirmaujan\u010di\u0105 el. pa\u0161to rinkodaros platform\u0105, turin\u010di\u0105 daugiau nei 20 met\u0173 patirt\u012f keliose \u0161alyse.<\/p>\n

MasterBase\u00ae leid\u017eia automatizuoti, segmentuoti ir asmeni\u0161kai pritaikyti prane\u0161imus d\u0117l pa\u017eangi\u0173 technologij\u0173 ir specializuotos vietin\u0117s pagalbos.<\/p>\n\n\n

\"e.<\/a>
e. knygos el. pa\u0161tas\n I\u0161naudokite sveikinimo el. lai\u0161ko gali\u0105\n<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Personalizavimas el. pa\u0161to rinkodaroje jau neapsiriboja vien pasveikinimu gav\u0117jo 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