{"id":6710,"date":"2025-09-05T12:13:54","date_gmt":"2025-09-05T09:13:54","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6710"},"modified":"2025-09-10T11:15:41","modified_gmt":"2025-09-10T08:15:41","slug":"kodel-nepatartina-siusti-pranesimus-sudarytus-tik-is-paveikslelio","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/por-que-no-es-buena-idea-enviar-mensajes-compuestos-solo-por-una-imagen\/masterbase\/","title":{"rendered":"Kod\u0117l nepatartina si\u0173sti prane\u0161imus, sudarytus tik i\u0161 vieno paveiksl\u0117lio"},"content":{"rendered":"

\u00a0<\/h2>\n

Ta\u010diau taip b\u016bna ne visada. Yra daugyb\u0117 prie\u017eas\u010di\u0173, kod\u0117l kartais tai, k\u0105 suprojektuojate, n\u0117ra tai, k\u0105 galiausiai gaunate.<\/p>\n

Nat\u016bralu, kad norite, jog j\u016bs\u0173 \u017einut\u0117s b\u016bt\u0173 nepriekai\u0161tingai rodomos kontakt\u0173 d\u0117\u017eut\u0117je taip, kaip jas mat\u0117te, kai jas k\u016br\u0117te.<\/p>\n

\"3<\/strong><\/h2>\n

\u00a0<\/p>\n

Ta\u010diau taip gali ir neb\u016bti, o viena i\u0161 da\u017eniausi\u0173 prie\u017eas\u010di\u0173 yra vieno paveiksl\u0117lio naudojimas kaip prane\u0161imo pagrindo.<\/p>\n

Gali atrodyti, kad labai patrauklu kurti el. pa\u0161to rinkodaros prane\u0161imus remiantis tik dideliu paveiksl\u0117liu, tarsi tai b\u016bt\u0173 spausdintin\u0117 reklama. Ta\u010diau taikant tok\u012f metod\u0105 neatsi\u017evelgiama \u012f pagrindines kanalo savybes ir da\u017enai kyla dideli\u0173 rodymo, s\u0105veikos ir na\u0161umo problem\u0173.<\/p>\n

Kai prane\u0161im\u0105 sudaro vienas paveiksl\u0117lis, rizika gerokai padid\u0117ja. Turinys gali nei\u0161siskleisti ir prarasti vis\u0105 veiksmingum\u0105.
Jei gav\u0117jas nieko nepasteb\u0117s, jis papras\u010diausiai atmes \u017einut\u0119.<\/p>\n

    \n
  1. Kai kurie el. pa\u0161to skaitytuvai blokuoja vaizdus<\/strong><\/li>\n<\/ol>\n

    Ar tikrai norite, kad skaitytojai, nor\u0117dami pamatyti j\u016bs\u0173 \u017einut\u0119, tur\u0117t\u0173 atlikti papildom\u0105 \u017eingsn\u012f?<\/p>\n\n\n\n\n\n
    \u00a0Vaizdas atrodys taip:\u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0\u00a0<\/strong><\/td>\n\u00a0O j\u016bs atsiunt\u0117te \u0161tai k\u0105:<\/strong><\/td>\n<\/tr>\n
    \u00a0\"Blog4b_01\"<\/td>\n\u00a0\"Blog4b_01\"<\/td>\n<\/tr>\n
    \u00a0\"Blog4b_01\"<\/td>\n\u00a0\"Blog4b_01\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Daugelis el. pa\u0161to klient\u0173 pagal nutyl\u0117jim\u0105 blokuoja automatin\u012f paveiksl\u0117li\u0173 rodym\u0105. Jei siun\u010diate \u017einut\u0119, kuri\u0105 sudaro tik paveiksl\u0117lis, bus rodoma tu\u0161\u010dia vieta.<\/p>\n

    D\u0117l to skaitytojas nemato turinio, nesupranta, apie k\u0105 ra\u0161oma \u017einut\u0117je, ir n\u0117ra skatinamas k\u0105 nors atblokuoti. Tik\u0117tina, kad jie ignoruos prane\u0161im\u0105, atsisakys prenumeratos arba net pa\u017eym\u0117s j\u012f kaip \u0161lam\u0161t\u0105.<\/p>\n

    Jei nuspr\u0119site savo lai\u0161kuose naudoti paveiksl\u0117lius, visada \u012fsitikinkite, kad prie j\u0173 pridedamas tikras tekstas ir gerai u\u017ekoduotos HTML strukt\u016bros. Tokiu b\u016bdu turinys bus suprantamas net ir tada, kai vaizdai nebus rodomi.<\/p>\n

      \n
    1. Tai su nepageidaujamomis \u017einut\u0117mis susij\u0119s formatas<\/strong><\/li>\n<\/ol>\n

      Prane\u0161imai, kuriuose yra tik paveiksl\u0117liai, yra istori\u0161kai susiklos\u010diusi nepageidaujam\u0173 lai\u0161k\u0173 siunt\u0117j\u0173 naudojama taktika, nes vengdami teksto jie bando i\u0161vengti kenk\u0117ji\u0161ko turinio aptikimo filtr\u0173.<\/p>\n

      D\u0117l \u0161ios prie\u017easties daugelis antispaudini\u0173 filtr\u0173 tok\u012f formatavim\u0105 laiko \u012ftartinu ir blokuoja \u017einut\u0119.
      Net jei laik\u0117t\u0117s geriausios praktikos, jei j\u016bs\u0173 \u017einut\u0117 d\u0117l savo strukt\u016bros bus suvokiama kaip \u0161lam\u0161tas, ji niekada nepasieks t\u0173 \u017emoni\u0173, kuriems jos reikia.<\/p>\n

      Tai gali neigiamai paveikti j\u016bs\u0173 siuntimo reputacij\u0105 ir suma\u017einti faktin\u012f kampanij\u0173 pristatymo lyg\u012f.<\/p>\n

        \n
      1. Jie neleid\u017eia pateikti alternatyvi\u0173 nuomoni\u0173 apie turin\u012f.<\/strong><\/li>\n<\/ol>\n

        Geroji el. pa\u0161to rinkodaros praktika - pasi\u016blyti atsargin\u0119 prane\u0161imo versij\u0105 teksto formatu arba nuorod\u0105, kuri\u0105 galima per\u017ei\u016br\u0117ti nar\u0161ykl\u0117je.<\/p>\n

        Prane\u0161ime, kuriame yra tik paveiksl\u0117lis, \u0161ios alternatyvos pateikti negalima, jei paveiksl\u0117lis ne\u012fkeliamas. Nebus jokios antra\u0161t\u0117s, i\u0161ankstinio teksto ar nuorodos, kad turinys b\u016bt\u0173 rodomas kitaip.<\/p>\n

        Tai turi \u012ftakos naudotojo patir\u010diai ir j\u016bs\u0173 geb\u0117jimui u\u017emegzti ry\u0161\u012f su naudotoju. \u017dinut\u0117 be matomo turinio yra prarasta \u017einut\u0117.<\/p>\n

          \n
        1. Adresatas negali rasti<\/strong><\/li>\n<\/ol>\n

          \u012esivaizduokite, kad vienas i\u0161 j\u016bs\u0173 kontakt\u0173 nori ie\u0161koti j\u016bs\u0173 \u017einut\u0117s ir dar kart\u0105 j\u0105 patikrinti.<\/p>\n

          Jei j\u016bs\u0173 lai\u0161kas pagr\u012fstas tik paveiksl\u0117liu, jo neindeksuos el. pa\u0161to platform\u0173 vidin\u0117s paie\u0161kos sistemos. Kitaip tariant, ji nebus randama ar filtruojama pagal raktinius \u017eod\u017eius, tod\u0117l ilgainiui suma\u017e\u0117s j\u016bs\u0173 lai\u0161k\u0173 naudingumas.<\/p>\n

          Tikrasis tekstas leid\u017eia kampanijoms ir toliau kurti vert\u0119 net pra\u0117jus kelioms savait\u0117ms po j\u0173 i\u0161siuntimo.<\/p>\n

            \n
          1. Paveiksl\u0117li\u0173 \u012fk\u0117limas gali \u0161iek tiek u\u017etrukti<\/strong><\/li>\n<\/ol>\n

            Pakrovimo greitis i\u0161lieka svarbiausias veiksnys. Per sunkus paveiksl\u0117lis gali ilgai atsidaryti, ypa\u010d jei naudotojas naudojasi mobiliuoju tinklu arba nestabiliu ry\u0161iu.<\/p>\n

            Kiekviena laukimo sekund\u0117 didina atsisakymo tikimyb\u0119. Kai turinys pasirodo ne i\u0161 karto, skaitytojas tiesiog pereina prie kito prane\u0161imo.<\/p>\n

            Be to, dideli prane\u0161imai sunaudoja daugiau mobili\u0173j\u0173 duomen\u0173 ir gali b\u016bti suvokiami kaip nereikalinga na\u0161ta naudotojui.<\/p>\n

              \n
            1. Jie nesuderinami su prieinamumu ir automatiniu skaitymu.<\/strong><\/li>\n<\/ol>\n

              Regos sutrikim\u0173 turintys naudotojai, kurie naudojasi ekrano skaitytuvais, negal\u0117s interpretuoti paveiksl\u0117lio turinio, jei n\u0117ra alternatyvaus teksto ir ai\u0161kios semantin\u0117s strukt\u016bros.<\/p>\n

              Tai riboja prieig\u0105 ir gali lemti prieinamumo taisykli\u0173 pa\u017eeidimus.<\/p>\n

              \u017dinut\u0117s, sukurtos naudojant strukt\u016brizuot\u0105 HTML ir tikr\u0105j\u012f tekst\u0105, leid\u017eia bet kuriam naudotojui, nepriklausomai nuo \u012frenginio ar b\u016bkl\u0117s, pasiekti ir suprasti turin\u012f.<\/p>\n

                \n
              1. ribojamos analiz\u0117s ir pritaikymo galimyb\u0117s<\/strong><\/li>\n<\/ol>\n

                Kampanija, kurioje naudojami tik paveiksl\u0117liai, apriboja veiksmingumo vertinimo rodiklius. Negalite analizuoti elgsenos, pavyzd\u017eiui, skaitymo laiko, da\u017eniausiai per\u017ei\u016brim\u0173 skyri\u0173 ar atlikti A\/B testavimo su teksto variantais.<\/p>\n

                Be to, prarandama galimyb\u0117 \u012f prane\u0161im\u0105 \u012ftraukti dinamin\u012f asmenin\u012f pritaikym\u0105. Kita vertus, paprastas tekstas leid\u017eia suasmeninti vardus, interesus ir elgsen\u0105, o tai pagerina atidarymo ir konversijos rodiklius.<\/p>\n

                Praktin\u0117 rekomendacija: teksto ir vaizdo pusiausvyra<\/strong><\/p>\n

                Rekomenduojamas veiksming\u0173 ir subalansuot\u0173 prane\u0161im\u0173 santykis yra ma\u017edaug 60% teksto ir 40% vaizdo.
                \u0160is derinys u\u017etikrina teising\u0105 vizualizacij\u0105, net jei vaizdai yra u\u017eblokuoti. Be to, jis ai\u0161kiai perteikia \u017einut\u0119, motyvuoja skaitytoj\u0105 ir palengvina veiksmus.<\/p>\n

                Jei tekstas yra gerai parengtas ir aktualus gav\u0117jui, tik\u0117tina, kad jis nor\u0117s pamatyti vis\u0105 prane\u0161im\u0105, net jei rankiniu b\u016bdu atrakins paveiksl\u0117lius.<\/p>\n

                \u00a0<\/span>\"tinklara\u0161tis3\"<\/p>\n

                \u0160iandien rekomenduojama geriausia praktika<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
                \n

                Rekomendacija<\/strong><\/p>\n<\/td>\n

                		\n

                Pagrindin\u0117 nauda<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/thead>\n

                \n

                Sujungti su realiu tekstu ir vaizdais<\/strong><\/p>\n<\/td>\n

                		\n

                Geresnis pristatomumas, patogumas ir prieinamumas<\/p>\n<\/td>\n<\/tr>\n

                \n

                Naudokite alternatyv\u0173 tekst\u0105 (alt tekstas)<\/strong><\/p>\n<\/td>\n

                		\n

                Pateikiamas kontekstas, kai vaizdai ne\u012fkeliami<\/p>\n<\/td>\n<\/tr>\n

                \n

                Mygtuk\u0173 k\u016brimas naudojant HTML\/CSS (neper\u0161aunami mygtukai)<\/strong><\/p>\n<\/td>\n

                		\n

                Jie veikia, net jei vaizdai yra u\u017erakinti<\/p>\n<\/td>\n<\/tr>\n

                \n

                \"Responsive\" dizainas su vizualine hierarchija<\/strong><\/p>\n<\/td>\n

                		\n

                Lengva skaityti mobiliuosiuose telefonuose ir be paveiksl\u0117li\u0173<\/p>\n<\/td>\n<\/tr>\n

                \n

                Optimizuoti vaizdo dyd\u012f<\/strong><\/p>\n<\/td>\n

                		\n

                Suma\u017e\u0117ja krovimo laikas ir technin\u0117s kli\u016btys<\/p>\n<\/td>\n<\/tr>\n

                \n

                Bandymas su visais klientais<\/strong><\/p>\n<\/td>\n

                		\n

                Patikrinkite suderinamum\u0105 skirtingose aplinkose<\/p>\n<\/td>\n<\/tr>\n

                \n

                Semantinio HTML naudojimas<\/strong><\/p>\n<\/td>\n

                		\n

                Palengvina prieinamum\u0105, vidin\u0119 paie\u0161k\u0105 ir skaitym\u0105 naudojant dirbtin\u012f intelekt\u0105<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                Profesin\u0117 i\u0161vada<\/strong><\/p>\n

                Nors klientai ir platformos evoliucionavo, toliau si\u0173sti el. lai\u0161kus, sudarytus tik i\u0161 paveiksl\u0117lio, vis dar yra rizikinga ir neprotinga praktika.<\/strong>. Tai gali tur\u0117ti \u012ftakos j\u016bs\u0173 kampanij\u0173 pasiekiamumui, prieinamumui, naudotoj\u0173 patir\u010diai ir na\u0161umui.<\/p>\n

                Kaip optimali\u0105 strategij\u0105 rekomenduojame integruoti tikr\u0105, gerai strukt\u016bruot\u0105 tekst\u0105 ir vaizdus.<\/strong>u\u017etikrinama, kad j\u016bs\u0173 prane\u0161imas b\u016bt\u0173 ai\u0161kus, net jei nerodomi vaizdai. \u0160is bendras metodas leid\u017eia padidinti el. pa\u0161to kampanij\u0173 pasiekiamum\u0105, autoritet\u0105 ir veiksmingum\u0105.<\/p>\n

                Kad \u0161is procesas b\u016bt\u0173 s\u0117kmingas, b\u016btina patikima, lanksti ir patyrusi platforma. MasterBase\u00ae<\/strong> yra j\u016bs\u0173 strateginis partneris rengiant el. pa\u0161to rinkodaros kampanijas. Tur\u0117dama daugiau nei 20 met\u0173 patirt\u012f \u012fvairiose \u0161alyse, ji padeda tokioms \u012fmon\u0117ms kaip j\u016bs\u0173 bendrauti tiksliai, u\u017etikrintai ir rezultatyviai.<\/p>\n\n\n

                \"ebook<\/a><\/figure>\n\n\n\n

                <\/p>","protected":false},"excerpt":{"rendered":"

                Visi tikim\u0117s, kad m\u016bs\u0173 siun\u010diamus prane\u0161imus gav\u0117jas gal\u0117s tinkamai per\u017ei\u016br\u0117ti, nepriklausomai nuo to, kokiu \u012frenginiu jie bus atidaryti.<\/p>","protected":false},"author":239642484,"featured_media":23697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nPor qu\u00e9 no es buena idea enviar mensajes compuestos s\u00f3lo por una imagen - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/kodel-nepatartina-siusti-pranesimus-sudarytus-tik-is-paveikslelio\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 no es buena idea enviar mensajes compuestos s\u00f3lo por una imagen - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Todos esperamos que los mensajes que enviamos puedan ser correctamente visualizados por el destinatario, sin importar el dispositivo en que se abran.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/lt\/kodel-nepatartina-siusti-pranesimus-sudarytus-tik-is-paveikslelio\/pagrindine-duomenu-baze\/\" \/>\n<meta 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