{"id":6696,"date":"2024-04-11T19:27:14","date_gmt":"2024-04-11T16:27:14","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6696"},"modified":"2024-04-11T20:00:45","modified_gmt":"2024-04-11T17:00:45","slug":"5-veiksniai-lemiantys-sekminga-pristatomuma","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/","title":{"rendered":"Patekimas \u012f gaunam\u0173j\u0173 lai\u0161k\u0173 d\u0117\u017eut\u0119: 5 s\u0117kmingo pristatymo veiksniai"},"content":{"rendered":"<p>Galb\u016bt manote, kad s\u0117kmingos el. pa\u0161to rinkodaros kampanijos raktas yra tokie veiksniai kaip patraukli temos eilut\u0117, veiksmingas kvietimas imtis veiksm\u0173 ir net naujovi\u0161kas bei jautrus dizainas.<\/p>\n<p>Tai neabejotinai svarb\u016bs rodikliai kampanijos poveikiui \u012fvertinti, ta\u010diau, atsi\u017evelgiant \u012f pristatymo svarb\u0105, jie yra antraeiliai. Jei \u017einut\u0117 nepatenka \u012f j\u016bs\u0173 kontakt\u0173 d\u0117\u017eut\u0119, visos ankstesn\u0117s pastangos nueina perniek.<\/p>\n<p>Norime papasakoti, kaip MasterBase\u00ae atlieka svarb\u0173 vaidmen\u012f u\u017etikrinant prane\u0161im\u0173 pristatomum\u0105 ir kaip j\u016bs galite prisid\u0117ti prie \u0161ios svarbios misijos.<\/p>\n<h3>5 veiksniai, lemiantys prane\u0161imo pristatomum\u0105:<\/h3>\n<h3>1. Reputacija:<\/h3>\n<p>Tai labai svarbus ir sunkiausiai pasiekiamas aspektas, ta\u010diau nesijaudinkite, nes tai priklauso nuo m\u016bs\u0173, el. pa\u0161to paslaug\u0173 teik\u0117j\u0173.<\/p>\n<p>Ger\u0105 reputacij\u0105 interneto paslaug\u0173 teik\u0117j\u0173 (\"Yahoo\", \"Gmail\", \"Hotmail\" ir kt.) tarpe galima u\u017esitarnauti tik nuosekliai ir ilg\u0105 laik\u0105 siun\u010diant tinkamus prane\u0161imus auditorijai, kuri yra suinteresuota juos gauti.<\/p>\n<p>\"MasterBase\u00ae\" jau daugiau nei 20 met\u0173 r\u016bpinasi savo presti\u017eu tarp interneto paslaug\u0173 teik\u0117j\u0173, laikosi vis\u0173 technologini\u0173 standart\u0173, kad daugiau nei 600 milijon\u0173 lai\u0161k\u0173 kas m\u0117nes\u012f pasiekt\u0173 gav\u0117j\u0173 pa\u0161to d\u0117\u017eutes, tod\u0117l esame geriausi savo klient\u0173 s\u0105jungininkai siekiant s\u0117kming\u0173 kampanij\u0173.<\/p>\n<p>Daugel\u012f met\u0173 s\u0105\u017einingai dirbdami peln\u0117me rimt\u0105 vard\u0105 rinkoje ir interneto paslaug\u0173 teik\u0117j\u0173 pripa\u017einim\u0105, tod\u0117l galime u\u017etikrinti, kad prane\u0161imus ne siun\u010diame, o pristatome.<\/p>\n<h3>2. Autenti\u0161kumo nustatymas:<\/h3>\n<p>\u0160i tema i\u0161samiau aptariama m\u016bs\u0173 straipsnyje <a href=\"https:\/\/masterbase.com\/lt\/es\/es\/es\/autentiskumo-patvirtinimas-el-pasto-pasaulyje-svarbus-spf-dkim-ir-dmarc-vaidmuo\/pagrindine-duomenu-baze\/\">Autenti\u0161kumo nustatymas el. pa\u0161to pasaulyje: Svarbus SPF, DKIM ir DMARC vaidmuo.<\/a><\/p>\n<p>Tai techninis aspektas, susij\u0119s su daugeliu patvirtinim\u0173, taikom\u0173 tiek prane\u0161imams, tiek j\u0173 siunt\u0117jams, kuri\u0173 laikymasis leid\u017eia mums pirmauti pramon\u0117je ir atitikti pagrindini\u0173 interneto paslaug\u0173 teik\u0117j\u0173, kurie \u0161iuos patvirtinimus suk\u016br\u0117 kovai su nepageidaujamais lai\u0161kais ir \"phishing\", reikalavimus.<\/p>\n<p>Yra trys pagrindiniai patvirtinimo b\u016bdai, ir jei dirbate su mumis, beveik tikrai jau esate apie juos gird\u0117j\u0119:<\/p>\n<ul>\n<li><strong>Siunt\u0117jo ID ir SPF:<\/strong> Tai IP pagr\u012fsti autenti\u0161kumo nustatymo metodai. Pagal \u0161i\u0105 metodik\u0105 siunt\u0117jas nurodo, kurie IP yra \u012fgalioti si\u0173sti prane\u0161imus i\u0161 tam tikro domeno. Kai siunt\u0117jas pra\u0161o interneto paslaug\u0173 teik\u0117jo u\u017emegzti ry\u0161\u012f, interneto paslaug\u0173 teik\u0117jas patikrina, ar prane\u0161im\u0105 siun\u010dian\u010dio serverio IP adresas turi leidim\u0105 tai daryti i\u0161 siunt\u0117jo s\u0105ra\u0161e nurodyto domeno.<\/li>\n<li><strong>Domeno raktas ir DKIM:<\/strong> Tai kriptografija pagr\u012fstas autenti\u0161kumo nustatymas. Prane\u0161imo siunt\u0117jas prane\u0161imo antra\u0161t\u0117je prideda skaitmenin\u012f para\u0161\u0105 (rakt\u0105), kur\u012f gali patikrinti tik interneto paslaug\u0173 teik\u0117jai. Jie nustato siun\u010diant\u012f domeno vard\u0105 ir jo skaitmenin\u012f para\u0161\u0105 bei atlieka DNS paie\u0161k\u0105, kad patikrint\u0173, ar skaitmeninis para\u0161as yra autenti\u0161kas.<\/li>\n<li><strong>Dmarc<\/strong>Tai \u0161iek tiek naujesnis patvirtinimas i\u0161 daugelio, kuriuos stumia dideli interneto paslaug\u0173 teik\u0117jai, siekdami u\u017etikrinti prane\u0161im\u0173 galiojim\u0105; jis pagr\u012fstas identifikatoriaus suderinimu, kuris tikrina prane\u0161imo SPF ir DKIM, kaip patikimesnio tikrinimo proceso dal\u012f nei atskiri jo komponentai.<\/li>\n<\/ul>\n<h3>3. Aktualumas:<\/h3>\n<p>Tai taip pat yra vienas i\u0161 svarbiausi\u0173 strategini\u0173 veiksni\u0173. Ta\u010diau \u0161iuo atveju j\u016bs\u0173 \u012fmon\u0117 turi u\u017etikrinti, kad j\u016bs\u0173 prane\u0161imai b\u016bt\u0173 kuo aktualesni j\u016bs\u0173 klientams.<\/p>\n<p>El. pa\u0161to rinkodaros strategija, kurioje neskiriama d\u0117mesio aktualumui, yra tarsi i\u0161prana\u0161autos mirties kronika, nes ji i\u0161bla\u0161ko j\u016bs\u0173 kontaktus, prisotina j\u016bs\u0173 prane\u0161imus ir sukelia j\u016bs\u0173 lai\u0161k\u0173 atmetim\u0105, o blogiausiu atveju j\u016bs\u0173 prane\u0161imai pa\u017eymimi kaip \u0161lam\u0161tas.<\/p>\n<p>Reik\u0161mingumas, kaip ir reputacija, yra strateginiai aspektai, kurie kuriami laikui b\u0117gant; ta\u010diau yra paprast\u0173 b\u016bd\u0173 \u012fvertinti reik\u0161mingum\u0105, pavyzd\u017eiui, tokie rodikliai kaip CTO (Click to Open) ir CTR (Click through rate), kurie parodo, kaip aktyviai j\u016bs\u0173 kontaktai \u012fsitrauk\u0117 \u012f j\u016bs\u0173 prane\u0161im\u0105.<\/p>\n<p>Rekomenduojame nepasitenkinti atviru tekstu, bet visada stengtis savo prane\u0161imu paskatinti atlikti veiksm\u0105, kad \u012fsitikintum\u0117te, jog j\u016bs\u0173 prane\u0161imai tikrai domina. Turite eiti \u017eingsnis po \u017eingsnio, kampanija po kampanijos, mokydamiesi i\u0161 savo kontakt\u0173 ir mokydamiesi, kaip juos prad\u017eiuginti atitinkamais prane\u0161imais.<\/p>\n<p>\u0160iandien interneto paslaug\u0173 teik\u0117jai stebi kontakt\u0173 elgsen\u0105 prane\u0161imuose ir, naudodami sud\u0117tingus algoritmus, gali nustatyti b\u016bsim\u0173 \u012fmon\u0117s prane\u0161im\u0173 paskirties viet\u0105.<\/p>\n<p>Tiksliau, jei interneto paslaug\u0173 teik\u0117jas nustato, kad vien\u0105 i\u0161 j\u016bs\u0173 lai\u0161k\u0173 nema\u017eai kontakt\u0173 pa\u017eym\u0117jo kaip \u0161lam\u0161t\u0105, kiti tos pa\u010dios kampanijos (ir galb\u016bt b\u016bsim\u0173 kampanij\u0173) lai\u0161kai pateks \u012f nepageidaujam\u0173 lai\u0161k\u0173 aplank\u0105. Kitaip tariant, jie pasikliauja savo naudotoj\u0173 elgesiu ir taiko i\u0161ankstines apsaugos priemones.<\/p>\n<h3>4. Objektas ir dizainas:<\/h3>\n<p>Tai, ko gero, pats \u012fsp\u016bdingiausias, bet kartu ir pats kosmeti\u0161kiausias pasiekiamumo aspektas. Gerai \u017einoma, kad reikia atid\u017eiai rinktis \u017eod\u017eius, kuriuos naudojate temos eilut\u0117se, ir paties prane\u0161imo turin\u012f.<\/p>\n<p>M\u016bs\u0173 tinklara\u0161tyje yra daug naudingos med\u017eiagos \u0161iuo klausimu. Be to, primygtinai rekomenduojame naudoti reaguojan\u010dius \u0161ablon\u0173 formatus, kuriuos galima pritaikyti skirtingiems dabartiniams \u012frenginiams (mobiliesiems, plan\u0161etiniams ir staliniams kompiuteriams).<\/p>\n<h3>5. Kontaktini\u0173 bazi\u0173 derinimas:<\/h3>\n<p>Kitas svarbus pristatymo galimyb\u0117s aspektas: b\u016btina nuolat per\u017ei\u016br\u0117ti kampanijos rodiklius, kad b\u016bt\u0173 pa\u0161alinti sunkiai atmetami kontaktai, taip pat gauti leidim\u0105 kiekvienam naujam kontaktui, kur\u012f \u012ftraukiate \u012f MasterBase\u00ae \u012fra\u0161us.<\/p>\n<p>Taip u\u017etikrinama, kad j\u016bs\u0173 \u012fmon\u0117 dirba galiojan\u010diu ir leistinu pagrindu. Kad u\u017etikrint\u0173 \u0161i\u0105 ger\u0105j\u0105 praktik\u0105, interneto paslaug\u0173 teik\u0117jai yra suk\u016br\u0119 \u012fvairi\u0173 metod\u0173, pavyzd\u017eiui, naudoja \"\u0161lam\u0161to gaudykles\": kai kai kuriose j\u0173 domeno pa\u0161to d\u0117\u017eut\u0117se, kurios yra pasenusios arba nenaudojamos, pastebimas staigus aktyvumas, jie daro i\u0161vad\u0105, kad siun\u010diate \u012f \u012fsigytas ir pasenusias duomen\u0173 bazes. Tokiais atvejais jie taip pat sukuria mechanizmus, kurie blokuoja b\u016bsimus lai\u0161kus.<\/p>\n<p>Pristatomumas - tai vartai, padedantys maksimaliai i\u0161naudoti el. pa\u0161to rinkodaros strategij\u0105. S\u0117kming\u0105 rezultat\u0105 padeda pasiekti stipri partneryst\u0117 tarp siunt\u0117jo (j\u016bs\u0173 \u012fmon\u0117s) ir siunt\u0117jo (MasterBase\u00ae).<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/lt\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Su\u017einokite, kaip MasterBase\u00ae padeda pasiekti kontakt\u0173 d\u0117\u017eut\u0119 ir koks svarbus vaidmuo \u010dia tenka j\u016bs\u0173 \u012fmonei.<\/p>","protected":false},"author":239642484,"featured_media":13093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llegar a la bandeja de entrada: 5 factores para el \u00e9xito en la entregabilidad - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/5-veiksniai-lemiantys-sekminga-pristatomuma\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llegar a la bandeja de entrada: 5 factores para el \u00e9xito en la entregabilidad - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo MasterBase\u00ae te ayuda a alcanzar la bandeja de entrada de tus contactos y qu\u00e9 tan clave es el rol que tu empresa juega en ello.\" \/>\n<meta property=\"og:url\" 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