{"id":6649,"date":"2023-06-14T21:43:00","date_gmt":"2023-06-14T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6649"},"modified":"2024-01-09T16:39:25","modified_gmt":"2024-01-09T14:39:25","slug":"4-budai-kaip-naudoti-el-pasto-kampanijas-ne-rinkodaros-tikslais","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/4-formas-de-utilizar-campanas-de-email-fuera-del-marketing\/masterbase\/","title":{"rendered":"4 b\u016bdai, kaip naudoti el. pa\u0161to kampanijas ne rinkodaros tikslais"},"content":{"rendered":"

Prie\u0161 por\u0105 met\u0173 \"Marketing Sherpa\" atliktas tyrimas rodo, kad vartotojai su \u012fmone da\u017eniausiai bendrauja el. pa\u0161tu, o ne kitais komunikacijos kanalais, pvz., socialine \u017einiasklaida ar telefonu.<\/p>\n

<\/p>\n

Jei nevykdote el. pa\u0161to rinkodaros kampanij\u0173 savo klientams, prarandate puiki\u0105 galimyb\u0119, o jei vykdote ir siun\u010diate tik reklaminius prane\u0161imus, situacija n\u0117ra daug geresn\u0117, nes nepakankamai i\u0161naudojate verting\u0105 komunikacijos kanal\u0105.<\/p>\n

Vidutin\u0117je rinkodaros kampanijoje daugiausia d\u0117mesio skiriama reklaminiams pasi\u016blymams ir naujiems produktams, kad klientai pirm\u0105 kart\u0105 \u012fsigyt\u0173 preki\u0173.<\/p>\n

Toliau ap\u017evelgsime keturias el. pa\u0161to rinkodaros kampanijas, kurios n\u0117ra vien reklamin\u0117s ir kuriomis siekiama u\u017emegzti tvirtesnius santykius su esamais klientais.<\/p>\n

1. Sveiki atvyk\u0119<\/strong><\/span><\/p>\n

Sveikinimo el. pa\u0161to rinkodaros kampanija yra sud\u0117tingesn\u0117 nei tik naujos paskyros patvirtinimas.<\/p>\n

Pirmieji prane\u0161imai tur\u0117t\u0173 nustatyti bendravimo su vartotojais ton\u0105, \u0161viesti ir skatinti \u017emones tapti aktyviais vartotojais (svarbus \u017eingsnis siekiant nuolatini\u0173 pajam\u0173).<\/p>\n

Kiekvienas i\u0161 \u0161i\u0173 el. lai\u0161k\u0173 tur\u0117t\u0173 b\u016bti trumpas ir mandagus. Nesistenkite gilintis; tam tur\u0117site laiko ir galimybi\u0173 v\u0117liau, jei \u0161iame etape visk\u0105 atliksite teisingai.<\/p>\n

inicijuoti tokias kampanijas:<\/p>\n

Integruokite el. pa\u0161to rinkodaros \u012frank\u012f su savo CRM platforma, kad gal\u0117tum\u0117te sudaryti nauj\u0173 klient\u0173 s\u0105ra\u0161us.<\/p>\n

Nuspr\u0119skite, kokiu tonu klient\u0173 aptarnavimo komanda bendraus su naujais naudotojais.<\/p>\n

Nustatykite pagrindinius \u017eingsnius, kuriuos klientas turi atlikti, kad visi\u0161kai \u012fsitraukt\u0173 \u012f j\u016bs\u0173 prek\u0117s \u017eenkl\u0105 ir (arba) produkt\u0105, ir kiekvienam i\u0161 j\u0173 sukurkite prane\u0161im\u0105.<\/p>\n

Atlieka bandymus vertindamas naudotoj\u0173 \u012fsitraukimo rodiklius ir prireikus atlieka pakeitimus.<\/p>\n

2. T\u0119stinis mokymas
\n<\/span><\/strong>\u0160vie\u010diamieji prane\u0161imai suteikia papildomos vert\u0117s j\u016bs\u0173 santykiams su klientais ir padeda j\u016bs\u0173 \u012fmonei tapti patikimu autoritetu. Be to, jie padeda klientui daugiau su\u017einoti apie j\u016bs\u0173 versl\u0105 ir dabartines tendencijas.<\/p>\n

inicijuoti tokias kampanijas:<\/p>\n

Ie\u0161kokite dabartinio su klientais susijusio turinio (tinklara\u0161\u010dio straipsni\u0173, vadov\u0173, internetini\u0173 seminar\u0173) ir nustatykite labiausiai skaitom\u0105 turin\u012f. Prad\u0117kite dalytis \u0161iuo turiniu.<\/p>\n

Koreguokite strategij\u0105 pagal \u012fsitraukimo rodiklius.<\/p>\n

Tai apima tiesiogiai nesusijusio turinio ma\u017einim\u0105, naujo turinio, kuris sulaukia daugiau paspaudim\u0173, k\u016brim\u0105 ir bendr\u0173 i\u0161tekli\u0173 teikim\u0105.<\/p>\n

Nerizikuokite, kad \u0161i strategija bus laikoma \u0161lam\u0161tu. Galvokite apie tai kaip apie naujienlai\u0161k\u012f, tod\u0117l si\u0173sti da\u017eniau nei du kartus per m\u0117nes\u012f yra per daug.<\/p>\n

3. Gilesnis \u012fsitraukimas
\n<\/span><\/strong>Glaudesnis klient\u0173 \u012fsitraukimas yra puikus b\u016bdas pasinaudoti savo vidiniais i\u0161tekliais kaip vadovu ra\u0161ant turin\u012f.<\/p>\n

Jei klient\u0173 aptarnavimo komanda \u017eino apie tam tikr\u0105 problem\u0105, kuri aktuali daugumai naudotoj\u0173, galite sutaupyti valand\u0173 valandas tiesioginio aptarnavimo, jei t\u0105 problem\u0105 aptarsite tinklara\u0161\u010dio \u012fra\u0161e arba vaizdo \u012fra\u0161e, kur\u012f pateiksite el. pa\u0161to \u017einut\u0117je.<\/p>\n

\u012etraukimo kampanijos taip pat leid\u017eia atkreipti d\u0117mes\u012f \u012f esamus \u012frankius ir pagilinti esam\u0173 klient\u0173 supratim\u0105 apie j\u016bs\u0173 produkt\u0105.<\/p>\n

inicijuoti tokias kampanijas:<\/strong><\/p>\n

Pasikonsultuokite su klient\u0173 aptarnavimo ir technologij\u0173 komandomis ir i\u0161siai\u0161kinkite, kur yra klient\u0173 skausmo ta\u0161kai. Kai klientai dirba j\u016bs\u0173 \u012fmon\u0117je kelis m\u0117nesius, koki\u0105 funkcij\u0105 ar ypatyb\u0119 jiems reikia i\u0161mokti toliau?<\/p>\n

Naudokit\u0117s svetain\u0117s klient\u0173 tyrim\u0173 ir elgsenos funkcija. Ar yra i\u0161tis\u0173 skyri\u0173, kuriuos klientai visi\u0161kai praleid\u017eia?<\/p>\n

\u0160ie prane\u0161imai gali paskatinti aktyvius naudotojus, nes jie gauna konkre\u010di\u0105 informacij\u0105 ir param\u0105 apie \u012frankius ar produktus, \u012f kuriuos kitu atveju gal\u0117t\u0173 nekreipti d\u0117mesio.<\/p>\n

4. Nubyr\u0117jimo ma\u017einimas
\n<\/strong><\/span>I\u0161eikvojimo lygio ma\u017einimas prasideda gerokai anks\u010diau, nei klientas pradeda svarstyti apie kitus paslaug\u0173 teik\u0117jus. Jei j\u016bs\u0173 klient\u0173 nubyr\u0117jimo lygis yra auk\u0161tas, taip yra tod\u0117l, kad pirmiausia susid\u016br\u0117te su \u012fsitraukimo problema, ir tai reikia i\u0161tirti.<\/p>\n

Nustatykite vidutin\u0119 prastovos trukm\u0119, kol \u017emon\u0117s at\u0161auks u\u017esakym\u0105, ir sukurkite kampanij\u0105 \"Mes j\u016bs\u0173 pasiilgstame\", kad v\u0117l pritrauktum\u0117te \u0161iuos klientus.<\/p>\n

Kampanijos, kuriomis siekiama u\u017ekirsti keli\u0105 klient\u0173 atsisakymui, yra priminimas klientams, kad jie v\u0117l prad\u0117t\u0173 naudotis j\u016bs\u0173 produktu ar prek\u0117s \u017eenklu. Jei tinkamai suplanuosite, galb\u016bt pavyks atnaujinti pokalb\u012f ir i\u0161spr\u0119sti klient\u0173 problemas, kol dar nev\u0117lu.<\/p>\n

Tiesa, gali b\u016bti, kad kai kurie \u017emon\u0117s v\u0117liau supras, kad vis dar moka u\u017e j\u016bs\u0173 produkt\u0105 ar paslaug\u0105, ir nuspr\u0119s atsisakyti, ta\u010diau jei lauksite ilgiau, jums vis tiek gali tekti gr\u0105\u017einti pinigus \u0161iems klientams.<\/p>\n

inicijuoti tokias kampanijas:<\/strong><\/p>\n

U\u017eduoti klausim\u0105. Kai papra\u0161ysite klient\u0173 atsiliepim\u0173, gausite klient\u0173, kurie galvoja apie j\u016bs\u0173 produkt\u0105. \u012esitraukim\u0105 matuokite pagal j\u0173 atsakymus.<\/p>\n

Pirmiausia pagalvokite apie \u0161ios kampanijos vykdym\u0105 pla\u010diu mastu ir individualiai, o kai b\u016bsite tikri, kad j\u016bs\u0173 technin\u0117s pagalbos komanda gali apdoroti visus atsakymus, tik tada vykdykite j\u0105 pla\u010diai.<\/p>\n

Norint apibr\u0117\u017eti b\u016bsimas kampanijas ir nustatyti \u012f klientus orientuotas strategijas, v\u0117lgi svarbu naudoti informacij\u0105, gaut\u0105 i\u0161 j\u016bs\u0173 el. pa\u0161to kampanij\u0173, kuri\u0105 tiesiogiai pateikia j\u016bs\u0173 klientai arba kuri gaunama i\u0161 j\u0173 \u012fsitraukimo lygio.<\/p>\n

Atid\u017eiai steb\u0117dami, kaip klientai s\u0105veikauja su j\u016bs\u0173 komunikacija, geriau suprasite savo tikslin\u0119 rink\u0105 ir \u017einosite, kaip geriausiai aptarnauti klientus nuo pat j\u0173 kelion\u0117s prad\u017eios.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Prie\u0161 por\u0105 met\u0173 \"Marketing Sherpa\" atliktas tyrimas rodo, kad vartotojai su \u012fmone da\u017eniausiai bendrauja el. pa\u0161tu, o ne kitais komunikacijos kanalais, pvz., socialine \u017einiasklaida ar telefonu.<\/p>","protected":false},"author":239642484,"featured_media":7753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n4 formas de utilizar campa\u00f1as de 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