{"id":6645,"date":"2024-05-08T11:44:54","date_gmt":"2024-05-08T08:44:54","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6645"},"modified":"2024-05-08T13:03:59","modified_gmt":"2024-05-08T10:03:59","slug":"kuo-skiriasi-kliento-kelione-ir-gyvavimo-ciklas","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/viaje-del-cliente-y-ciclo-de-vida-cual-es-la-diferencia\/masterbase\/","title":{"rendered":"Kuo skiriasi klient\u0173 kelion\u0117 ir gyvavimo ciklas?"},"content":{"rendered":"
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\u00a0<\/p>

Prie \u0161ios painiavos prisideda ir nedideli \u0161ias s\u0105vokas sudaran\u010di\u0173 element\u0173 variantai bei j\u0173 kaita: \"pirk\u0117jo gyvenimo ciklas\", \"kliento kelion\u0117\", \"pirk\u0117jo gyvenimo ciklo kelion\u0117\", \"kliento pardavimo piltuvas\"... ir taip toliau.<\/p>

Pa\u017evelkime \u012f kiekvien\u0105 termin\u0105, palyginkime ir suprie\u0161inkime juos, o tada v\u0117l sud\u0117liokime \u0161iuos terminus, kaip ir tur\u0117t\u0173 b\u016bti.<\/p>

Kas yra pirk\u0117jo kelion\u0117?<\/strong><\/p>

Pagal PIRK\u0116JO KELION\u0116<\/strong> (\"Pirk\u0117jo kelion\u0117\") suprantame, kad pirk\u0117jo patirtis skirstoma \u012f tris etapus: supratimo, svarstymo ir sprendimo pri\u0117mimo etapus.<\/p>

\"Ekrano<\/p>

\u017dinios:<\/span><\/h3>

S\u0105moningumo etape pirk\u0117jai nustat\u0117 potenciali\u0105 problem\u0105 arba galimyb\u0119. Jie \u012fvairiais kanalais, pavyzd\u017eiui, \"Google\", socialin\u0117je \u017einiasklaidoje ir interneto forumuose, ie\u0161ko neutralios tre\u010di\u0173j\u0173 \u0161ali\u0173 informacijos, kuri pad\u0117t\u0173 jiems nustatyti problemas ar simptomus.<\/p>

Pavyzd\u017eiui: \"Mano biuras ple\u010diasi ir man sunku organizuoti u\u017eduotis savo komandai, ar tai lemia mano vadovavimo stilius, ar man reikia pagalbos?<\/p>

Svarstymas:<\/span><\/h3>

Svarstymo etape pirk\u0117jai \u012fvardija savo problem\u0105 arba galimyb\u0119. Jie pradeda tyrin\u0117ti galimus b\u016bdus ir metodus jai i\u0161spr\u0119sti.<\/p>

Pavyzd\u017eiui: \"Dabar \u017einau, kad dauguma mano dyd\u017eio \u012fmoni\u0173 naudoja u\u017eduo\u010di\u0173 valdymo programin\u0119 \u012frang\u0105, manau, kad \u0161i programin\u0117 \u012franga i\u0161spr\u0119s mano komandos organizacin\u0119 problem\u0105, bet kaip j\u0105 \u012fdiegti ir \u012f k\u0105 tur\u0117\u010diau atsi\u017evelgti?<\/p>

Sprendimas:<\/span><\/h3>

Sprendimo pri\u0117mimo etape pirk\u0117jai aktyviai bando i\u0161spr\u0119sti savo problem\u0105 ar galimyb\u0119 ir ie\u0161ko galim\u0173 sprendim\u0173. Jie nagrin\u0117ja \u012fvairius dokumentus ir duomenis, kad gal\u0117t\u0173 priimti galutin\u012f pagr\u012fst\u0105 sprendim\u0105.<\/p>

Pavyzd\u017eiui: \"Kokios yra mano galimyb\u0117s \u012fsigyti u\u017eduo\u010di\u0173 valdymo programin\u0119 \u012frang\u0105 ir kuri programa mano \u012fmonei yra i\u0161samiausia ir \u012fperkamiausia?<\/p>

Skirtingai nei gyvavimo ciklo atveju, kai rinkodaros specialistai kiekviename etape nustato ir nukreipia kontaktus, kliento viet\u0105 kelion\u0117je yra sunkiau suprasti.<\/p>

Nuo suvokimo iki sprendimo gali praeiti keli m\u0117nesiai arba kelios minut\u0117s. Tod\u0117l rinkodaros specialisto vaidmuo - u\u017etikrinti kokybi\u0161k\u0105 patirt\u012f, pasitelkiant turin\u012f, pagalb\u0105 ir kitas priemones, kad b\u016bt\u0173 galima apr\u0117pti kiekvien\u0105 kelion\u0117s etap\u0105, jei pirk\u0117jui tekt\u0173 j\u012f \u012fveikti.<\/p>

S\u0117kmingiausios bus tos \u012fmon\u0117s, kurios kelion\u0117s metu pasi\u016blys geriausi\u0105 i\u0161silavinim\u0105.<\/p>

Galiausiai kelion\u0117 apima visus pirk\u0117jo s\u0105ly\u010dio su prek\u0117s \u017eenklu ta\u0161kus nuo prad\u017eios iki pabaigos.<\/p>

Trij\u0173 kelion\u0117s etap\u0173 turinio k\u016brimas yra pana\u0161us \u012f kelion\u0117s plano k\u016brim\u0105:\u00a0kiekviename kelio ruo\u017ee turi b\u016bti u\u017etikrinta naudinga informacija.<\/strong><\/p>

Visos kelion\u0117s metu pirk\u0117jai nustato ir galiausiai i\u0161sprend\u017eia problem\u0105 arba patenkina galimyb\u0119. Kiekvienas s\u0105ly\u010dio ta\u0161kas formuoja pirk\u0117jo suvokim\u0105 apie prek\u0117s \u017eenkl\u0105.<\/p>

Koks yra kliento gyvenimo ciklas?<\/span><\/h2>

Skirtingai nei pirk\u0117jo kelion\u0117, kliento gyvenimo ciklas yra aktyvus procesas, kur\u012f valdo \u012fmon\u0117s rinkodaros ir pardavimo komanda.<\/p>

Ji apima potenciali\u0173 klient\u0173 segmentavim\u0105 \u012fvairiais etapais. \u0160ie etapai naudojami rinkodaros ir pardavimo metodams tikslinti, kad konversija b\u016bt\u0173 kuo didesn\u0117.<\/p>

\u0160ie gyvavimo ciklo etapai kartu sudaro rinkodaros ir pardavimo piltuv\u0117l\u012f. Kai klientai pereina \u0161iuos etapus, vis ma\u017eiau \u017emoni\u0173 baigia kit\u0105 etap\u0105. Taip sukuriamas \"piltuv\u0117lio\" efektas, d\u0117l kurio pakeliui i\u0161krenta keli \u017emon\u0117s. Daug prenumeratori\u0173 virsta keliais kokybi\u0161kais klientais.<\/p>

\"Ekrano<\/p>

Etapai apima:<\/span><\/h3>

1.\u00a0\u00a0\u00a0\u00a0Abonentas<\/strong>retkar\u010diais prenumeruojate jo reguliar\u0173 turin\u012f.<\/p>

2.\u00a0\u00a0\u00a0\u00a0\u0160vinas (prospektas)<\/strong>asmuo, pateik\u0119s informacij\u0105 apie save.<\/p>

3.\u00a0\u00a0\u00a0\u00a0Rinkodaros kvalifikuotas \u0161vinas, MQL (rinkodaros kvalifikuotas \u0161vinas)<\/strong>potencialus klientas, kuris laikomas pasirengusiu gauti rinkodaros prane\u0161imus.<\/p>

4.\u00a0\u00a0\u00a0\u00a0Pardavim\u0173 kvalifikuotas \u0161vinas, SQL, (Pardavim\u0173 kvalifikuota perspektyva)<\/strong>potencialus klientas, kuris laikomas pasirengusiu gauti pardavimo prane\u0161imus.<\/p>

5.\u00a0\u00a0\u00a0\u00a0Galimyb\u0117<\/strong>asmuo, kuris yra pasireng\u0119s pirkti ir sulaukia pardav\u0117j\u0173 d\u0117mesio.<\/p>

6.\u00a0\u00a0\u00a0\u00a0Klientas<\/strong>asmuo, kuris \u012fsigijo j\u016bs\u0173 produkt\u0105 ar paslaug\u0105.<\/p>

7.\u00a0\u00a0\u00a0\u00a0Evangelizatorius<\/strong>klientas, kuris aktyviai reklamuoja j\u016bs\u0173 prek\u0117s \u017eenkl\u0105.<\/p>

Kiekviena \u012fmon\u0117 yra unikali ir turi savo ypatum\u0173, tod\u0117l svarbu, kad kiekviena rinkodaros ir pardavimo komanda ai\u0161kiai apibr\u0117\u017et\u0173 \u0161iuos etapus.<\/p>

Ta\u010diau yra keletas bendr\u0173 geriausios praktikos pavyzd\u017ei\u0173, kaip perkelti rinkodaros reikalavimus atitinkan\u010di\u0105 perspektyv\u0105 \u012f SQL teritorij\u0105 ir \u017eym\u0117ti potencialius klientus, kai jie juda per piltuv\u0117l\u012f.<\/p>

\u012e kiekvien\u0105 gyvavimo ciklo etap\u0105 reikia reaguoti tam tikru b\u016bdu. Tai gali b\u016bti ugdymo prane\u0161imai, auk\u0161\u010diausios kokyb\u0117s turinys, special\u016bs pasi\u016blymai ir net tolesni pardavim\u0173 veiksmai.<\/p>

Rinkodaros ir pardavimo prane\u0161im\u0173 siuntimo da\u017enumas palaipsniui didinamas klientui pereinant per piltuv\u0117l\u012f. Tokiu b\u016bdu klientas neprarandamas d\u0117l per daug i\u0161leisto pardavimo prane\u0161imo arba per v\u0117lai gauto pa\u0161to prane\u0161imo.<\/p>

Tokia fraz\u0117 kaip \"Pirk dabar!\" gali atbaidyti \u017emog\u0173, kuris tik seka j\u016bs\u0173 tinklara\u0161t\u012f, tiesa?<\/p>

Galiausiai: kaip dirbate kartu?<\/span><\/strong><\/p>

Nors \u0161ios dvi s\u0105vokos skiriasi, jos i\u0161 esm\u0117s sutampa. Did\u017eiausios s\u0117km\u0117s sulauksite, jei abi strategijas taikysite kartu, kaip paai\u0161kinsime toliau.<\/p>

Kai pirk\u0117jas pirm\u0105 kart\u0105 susiduria su j\u016bs\u0173 prek\u0117s \u017eenklu, galb\u016bt per mokam\u0105 reklam\u0105, i\u0161 l\u016bp\u0173 \u012f l\u016bpas arba per \"Google\" paie\u0161k\u0105, jis pradeda pirk\u0117jo kelion\u0119 \u012f j\u016bs\u0173 \u012fmon\u0119. Pirk\u0117jas supranta j\u016bs\u0173 \u012fmon\u0119 ir pradeda santykius su j\u016bs\u0173 \u012fmone.<\/p>

\"Ekrano<\/p>

Ji tur\u0117t\u0173 u\u017etikrinti, kad b\u016bt\u0173 prieinama \u012fvairi \u0161vie\u010diamoji informacija, atitinkanti bet kurio pirk\u0117jo poreikius: \u017einias, svarstymus ar klausimus apie sprendimo pri\u0117mimo etap\u0105.<\/p>

Be to, turite u\u017etikrinti, kad potencialus pirk\u0117jas tur\u0117t\u0173 maloni\u0105 patirt\u012f visuose kontaktiniuose ta\u0161kuose, \u012fskaitant socialin\u0119 \u017einiasklaid\u0105, svetaines ir (jei reikia) klient\u0173 aptarnavimo tarnyb\u0105.<\/p>

Jei pirk\u0117jas nusprend\u017eia, kad j\u016bs\u0173 \u012fmon\u0117 yra patikimas \u0161altinis, jis gali jud\u0117ti auk\u0161tyn pardavimo piltuv\u0117liu. Jis yra j\u016bs\u0173 akiratyje, nes pateik\u0117 el. pa\u0161to adres\u0105, kad u\u017esiprenumeruot\u0173 j\u016bs\u0173 turin\u012f, pateik\u0117 form\u0105 su j\u016bs\u0173 informacija arba susisiek\u0117 su jumis tiesiogiai. Tur\u0117dami \u0161i\u0105 informacij\u0105, galite pirk\u0117j\u0105 \u012ftraukti \u012f savo kliento gyvavimo cikl\u0105.<\/p>

Ji turi u\u017etikrinti, kad kiekvienas \u017eingsnis pirk\u0117jams b\u016bt\u0173 teigiamas, kad kiekviename \u017eingsnyje jie gaut\u0173 naudos.<\/p>

Pirk\u0117jui atliekant \u012fvairius veiksmus, pavyzd\u017eiui, parsisiun\u010diant elektronin\u0119 knyg\u0105, atidarant lai\u0161k\u0105 ar u\u017epildant form\u0105, palaipsniui j\u012f kvalifikuosite kaip pagrindin\u012f, rinkodaros kvalifikuot\u0105 vadov\u0105 ir t. t. \u0160i klasifikacija lems b\u016bsimus rinkodaros veiksmus, o j\u016bs\u0173 prane\u0161imai bus vis labiau orientuoti \u012f pardavimus.<\/p>

Pagrindinis skirtumas yra \u0161is: Kelion\u0117 apima veiksmus, kuri\u0173 imasi pirk\u0117jas, o gyvavimo ciklas - veiksmus, kuri\u0173 imasi rinkodaros specialistas.<\/p>

Gyvenimo ciklas yra kelion\u0117s segmentas, kuriame j\u016bs, kaip rinkodaros specialistas, aktyviai orientuojat\u0117s \u012f pirk\u0117jo poreikius.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"ebook\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Rinkodaros specialistai da\u017enai kuria naujas koncepcijas, ir \u0161i antra\u0161t\u0117 yra to pavyzdys. Ta\u010diau gali atsitikti taip, kad ne visi jas supranta vienodai. <\/p>","protected":false},"author":239642484,"featured_media":7019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1426],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-ciclo-de-vida"],"yoast_head":"\nViaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/kuo-skiriasi-kliento-kelione-ir-gyvavimo-ciklas\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La gente de marketing con frecuencia crea nuevos conceptos y este titular es un ejemplo de ello. 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