{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"kaip-rinkodarai-gali-buti-naudingas-procesu-automatizavimas","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Kaip rinkodarai gali b\u016bti naudingas proces\u0173 automatizavimas"},"content":{"rendered":"<p style=\"text-align: justify;\">Interneto ir skaitmenini\u0173 technologij\u0173 am\u017eiuje vis dar yra daug rinkodaros proces\u0173, kuriems gali b\u016bti naudingas proces\u0173 automatizavimas.<\/p>\n<p style=\"text-align: justify;\">\u012esivaizduoju, kad kaip geras rinkodaros vadovas ie\u0161kote b\u016bd\u0173, kaip pertvarkyti rinkodaros skyri\u0173, kad jis dirbt\u0173 grei\u010diau ir nepraleist\u0173 pardavimo galimybi\u0173.<\/p>\n<p style=\"text-align: justify;\">Proces\u0173 automatizavimas gali b\u016bti geriausias sprendimas, pad\u0117siantis teigiamai pakeisti rinkodar\u0105 j\u016bs\u0173 organizacijoje.<\/p>\n<p style=\"text-align: justify;\">Yra daugyb\u0117 veiklos r\u016b\u0161i\u0173, kurias \u012fdiegus automatizuotus procesus galima gerokai padidinti efektyvum\u0105 ir sutrumpinti laik\u0105. Konkre\u010diai pardavim\u0173 ir rinkodaros srityje pasikartojan\u010di\u0173 u\u017eduo\u010di\u0173 galima suma\u017einti beveik 80%.<\/p>\n<p style=\"text-align: justify;\">Tikimasi, kad iki 2022 m. 59% verslo proces\u0173 bus automatizuoti, tod\u0117l \u017emon\u0117s tur\u0117s kur kas daugiau laiko ir erdv\u0117s k\u016brybin\u0117ms u\u017eduotims. Automatizavimas vaidina vis svarbesn\u012f vaidmen\u012f, o j\u012f da\u017enai palengvina lengva integracija su esama IT infrastrukt\u016bra.<\/p>\n<p style=\"text-align: justify;\">Rinkodaros proces\u0173 automatizavim\u0105 galima suskirstyti \u012f tris kategorijas:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Veiklos rinkodara<\/li>\n<li>Klient\u0173 lojalumas<\/li>\n<li>Klient\u0173 patirtis<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Veiklos rinkodara<\/h4>\n<p style=\"text-align: justify;\">Rinkodaroje yra daug pasikartojan\u010di\u0173 u\u017eduo\u010di\u0173, kurios apima kelias sistemas. Pavyzd\u017eiui, pra\u0117jusi\u0105 savait\u0119 vykd\u0117me proces\u0105, kuris pad\u0117jo greitai nustatyti, kas s\u0117kmingai baig\u0117 m\u016bs\u0173 akademijos sertifikavimo kursus, kad b\u016bt\u0173 galima sukurti asmenin\u012f diplom\u0105, kuris automati\u0161kai siun\u010diamas elektroniniu pa\u0161tu kiekvienam j\u012f i\u0161laikiusiam asmeniui. Kiekviena rinkodaros organizacija \u017eino, kiek daug varginan\u010dio darbo tenka atlikti keliose sistemose.<\/p>\n<h4 style=\"text-align: justify;\">Klient\u0173 lojalumas<\/h4>\n<p style=\"text-align: justify;\">\u0160iuolaikiniams CMO tenka tiesioginis vaidmuo \u012ftraukiant klientus. Rinkodaros skyrius nori naudoti visus duomen\u0173 \u0161altinius, kad pagerint\u0173 su klientais susijusi\u0173 veiksm\u0173 tikslum\u0105 ir naudojamo turinio tinkamum\u0105.<\/p>\n<h4 style=\"text-align: justify;\">Klient\u0173 patirtis<\/h4>\n<p style=\"text-align: justify;\">Bene \u012fdomiausias automatizuot\u0173 rinkodaros proces\u0173 privalumas - ma\u0161ininio mokymosi taikymas rinkodaros piltuv\u0117liui ir klient\u0173 patir\u010diai. Sprendimai, kurie m\u016bs\u0173 darbo eigoje grind\u017eiami taisykl\u0117mis, laikui b\u0117gant gali b\u016bti tobulinami, remiantis ma\u0161ininio mokymosi metu \u012fgyta patirtimi.<\/p>\n<p style=\"text-align: justify;\">Toliau pateikiami keli b\u016bdai, kaip veiksmingai \u012fgyvendinti automatizuotus procesus rinkodaros skyriuje.<\/p>\n<h2 style=\"text-align: justify;\">Veiklos rinkodara<\/h2>\n<h4 style=\"text-align: justify;\">Kain\u0173 ir konkurencijos steb\u0117sena<\/h4>\n<p style=\"text-align: justify;\">Automatizuoti procesai leid\u017eia realiuoju laiku steb\u0117ti konkurent\u0173 svetaines ir kainas bei gauti prane\u0161imus apie pasikeitimus. Taip \u012fmon\u0117s gali atitinkamai koreguoti savo kainas, nereik\u0117s nar\u0161yti konkurent\u0173 svetaini\u0173 po vien\u0105.<\/p>\n<h4 style=\"text-align: justify;\">Per\u0117jimo nuo sen\u0173 prie nauj\u0173 sprendim\u0173 palengvinimas<\/h4>\n<p style=\"text-align: justify;\">Daug\u0117jant pardavim\u0173 ir rinkodaros programin\u0117s \u012frangos - nuo pardavim\u0173 spartinimo iki rinkodaros automatizavimo - \u012fmon\u0117s vis da\u017eniau pereina nuo sen\u0173 sistem\u0173 prie nauj\u0173 sprendim\u0173.<\/p>\n<p style=\"text-align: justify;\">Perduoti vis\u0105 \u0161i\u0105 informacij\u0105 gali b\u016bti sud\u0117tinga ir u\u017eimti daug laiko. Ta\u010diau \u012fmon\u0117s, kurios pasirenka automatizuotus procesus, lengvai perkelia informacij\u0105 i\u0161 vienos sistemos \u012f kit\u0105, beveik nesutrikdydamos veiklos ir i\u0161vengdamos \u017emogi\u0161kojo faktoriaus sukelt\u0173 klaid\u0173 rizikos.<\/p>\n<h4 style=\"text-align: justify;\">Socialin\u0117s \u017einiasklaidos steb\u0117sena<\/h4>\n<p style=\"text-align: justify;\">Socialin\u0117 \u017einiasklaida tapo labai svarbi, nes joje vyksta daugyb\u0117 akcij\u0173 ir kit\u0173 svarbi\u0173 verslo veiksm\u0173. \u017dmon\u0117s nebepasikliauja vien tradicin\u0117mis rinkodaros formomis, bet vis da\u017eniau remia j\u0173 skaitmenin\u012f modalum\u0105. Suk\u016brus automatizuotus procesus, \u012fmon\u0117ms galima pad\u0117ti steb\u0117ti savo veiklos rezultatus socialin\u0117s \u017einiasklaidos pasaulyje.<\/p>\n<p style=\"text-align: justify;\">Galite nustatyti, kod\u0117l tam tikra \u017einut\u0117 sulaukia daugiau \"patinka\" ir bendrinim\u0173, remdamiesi tuo, kaip ji lyginama su kitomis; galite analizuoti jos na\u0161um\u0105 ir, jei reikia, keisti ir koreguoti profilius ir \u017einutes.<\/p>\n<h4 style=\"text-align: justify;\">Rinkodaros duomen\u0173 i\u0161gavimas i\u0161 \u012fvairi\u0173 format\u0173<\/h4>\n<p style=\"text-align: justify;\">Atsi\u017evelgiant \u012f tai, kad duomenys pateikiami \u012fvairiais formatais - nuo paprasto teksto iki popierini\u0173 u\u017era\u0161\u0173, gali b\u016bti sunku juos visus perskaityti ir \u012fvesti. Pritaikius automatizuotus procesus, galite naudoti optinio \u017eenkl\u0173 atpa\u017einimo technologij\u0105, kad perskaitytum\u0117te informacij\u0105 i\u0161 \u012fvairi\u0173 \u0161altini\u0173 ir automati\u0161kai \u012fvestum\u0117te j\u0105 \u012f savo CRM sistem\u0105 neprarasdami tikslumo.<\/p>\n<h2 style=\"text-align: justify;\">Klient\u0173 lojalumas<\/h2>\n<h4 style=\"text-align: justify;\">\u017dvalgybos ataskaitos<\/h4>\n<p style=\"text-align: justify;\">\u012emon\u0117ms reikia daug laiko \u017evalgybos ataskaitoms rengti ir reguliariai jas atnaujinti. Papras\u010diausias b\u016bdas - sukurti automatizuot\u0105 proces\u0105, kuris gal\u0117t\u0173 tuo pasir\u016bpinti ir generuoti automatines \u017evalgybos ataskaitas. Tai gali pad\u0117ti nustatyti ir atkreipti d\u0117mes\u012f \u012f naujus rinkos dalyvius.<\/p>\n<h4 style=\"text-align: justify;\">Pardavimas ir kry\u017eminis pardavimas<\/h4>\n<p style=\"text-align: justify;\">Si\u0173skite tikslinius prane\u0161imus esamiems klientams, kad padidintum\u0117te pardavimus pagal j\u0173 profil\u012f, vykdydami kry\u017emin\u012f ar auk\u0161tesn\u012f pardavim\u0105, nustatydami, k\u0105 jie pirko ir kokius susijusius produktus jiems galima pasi\u016blyti.<\/p>\n<h4 style=\"text-align: justify;\">Apklausos<\/h4>\n<p style=\"text-align: justify;\">Yra keli\u0173 valand\u0173, o gal ir keli\u0173 dien\u0173 laikotarpis, kai j\u016bs\u0173 paslaugos ar produkto \u012fvaizdis i\u0161lieka pirk\u0117jo atmintyje, kur\u012f reik\u0117t\u0173 i\u0161naudoti apklausoms atlikti. Turite smogti plaktuku, kai gele\u017eis \u012fkaitusi. O tai padaryti galima tik vienu b\u016bdu - realiuoju laiku automati\u0161kai sukurtomis apklausomis.<\/p>\n<p style=\"text-align: justify;\">Yra trys naudojimo atvejai, kai automatin\u0117s apklausos yra idealios. Pirma, norint gauti atsiliepim\u0173 apie savo paslaug\u0105 ar produkt\u0105. Antrasis - norint gauti atsiliepim\u0173 apie savo svetain\u0117s patirt\u012f. Tre\u010diasis ir svarbiausias - kad klientas jaust\u0173si \u012fvertintas.<\/p>\n<p style=\"text-align: justify;\">Deja, tik nedaugelis \u017emoni\u0173 atkreipia d\u0117mes\u012f \u012f tinkam\u0105 laik\u0105 si\u0173sti apklaus\u0105 savo klientams. O mes manome, kad tai yra pagrindinis elementas, padedantis padidinti atsakym\u0173 skai\u010di\u0173.<\/p>\n<h2 style=\"text-align: justify;\">Klient\u0173 patirtis<\/h2>\n<h4 style=\"text-align: justify;\">saugoti esam\u0173 ir nauj\u0173 klient\u0173 informacij\u0105<\/h4>\n<p style=\"text-align: justify;\">Svarbus proces\u0173 automatizavimo naudojimo atvejis yra organizuotas ir lengvai prieinamas informacijos apie klientus saugojimas. Automatinis \u012fvairi\u0173 kategorij\u0173 duomen\u0173 klasifikavimas, taip pat paprastas ir segmentuotas visos \u012fmon\u0117s duomen\u0173 vizualizavimas gali sutaupyti daug laiko ir pinig\u0173, o rankinis \u0161ios informacijos \u012fvedimas \u012f sistemas gali tapti praeitimi.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Interneto ir skaitmenini\u0173 technologij\u0173 am\u017eiuje vis dar yra daug rinkodaros proces\u0173, kuriems gali b\u016bti naudingas proces\u0173 automatizavimas.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/kaip-rinkodarai-gali-buti-naudingas-procesu-automatizavimas\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En la era de Internet y lo digital, todav\u00eda hay muchos procesos de marketing que pueden beneficiarse de la automatizaci\u00f3n de procesos.\" \/>\n<meta property=\"og:url\" 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