{"id":6593,"date":"2023-04-14T21:43:00","date_gmt":"2023-04-14T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6593"},"modified":"2023-12-29T09:30:21","modified_gmt":"2023-12-29T07:30:21","slug":"kaip-sukurti-issamu-kliento-profili-naudojant-duomenis","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/como-crear-un-completo-perfil-de-cliente-utilizando-datos\/masterbase\/","title":{"rendered":"Kaip sukurti i\u0161sam\u0173 kliento profil\u012f naudojant duomenis"},"content":{"rendered":"

\u012edomiame Annum Muniro straipsnyje i\u0161samiai apra\u0161omi veiksmai, kuri\u0173 reikia imtis norint sukurti individual\u0173 profil\u012f naudojant duomenis, kurie \u0161iandien yra pagrindinis bet kurios interneto strategijos ramstis.<\/p>\n

<\/p>\n

Pirk\u0117jo asmenyb\u0117 ir kliento profilis<\/span><\/strong><\/span><\/p>\n

Pirmiausia svarbu paai\u0161kinti, kad, nepaisant j\u0173 pana\u0161umo, kliento profilis n\u0117ra tas pats, kas pirk\u0117jo asmenyb\u0117 ar tikslin\u0117 rinka.<\/span><\/span><\/p>\n

Pirk\u0117jo persona - tai pusiau fiktyvus idealaus kliento atvaizdas, skirtas klient\u0173 poreikiams ir norams numatyti.<\/p>\n

Klient\u0173 profiliavimas - tai reali\u0173 santyki\u0173 su esamais klientais k\u016brimas naudojant realius duomenis, faktus ir informacij\u0105.<\/p>\n

Kas yra klient\u0173 profiliai ir kod\u0117l jie reikalingi?
\n<\/strong><\/span><\/p>\n

Galvokite apie savo klientus individualiai. Tarkime, turite klient\u0119 vardu Ana. Ji yra dvide\u0161imtmet\u0117 t\u016bkstantmet\u0117, gyvenanti Madride ir dirbanti rinkodaros srityje.<\/p>\n

Ji yra aistringa program\u0117li\u0173 naudotoja, su preki\u0173 \u017eenklais daugiausia bendraujanti per \"iPhone\". Kartais ji per\u017ei\u016bri svetaines, paspaud\u017eia ant j\u016bs\u0173 \u017einu\u010di\u0173 arba dalijasi j\u016bs\u0173 socialin\u0117s \u017einiasklaidos turiniu, ta\u010diau kiek \u012fmanoma vengia eiti \u012f parduotuv\u0119.<\/p>\n

Ta\u010diau ar neb\u016bt\u0173 idealu vis\u0105 \u0161i\u0105 informacij\u0105 tur\u0117ti vienoje lengvai pasiekiamoje vietoje? \u010cia svarb\u016bs tampa klient\u0173 profiliai.<\/p>\n

I\u0161skaidyta Anos kliento profilio versija atrodyt\u0173 ma\u017edaug taip:<\/p>\n

\"Ekrano<\/p>\n

Kaip matote, klient\u0173 profiliai - tai vis\u0173 duomen\u0173, kuriuos renkate apie savo klientus, sutelkimas vienoje vietoje.<\/strong> \u017dinoma, kiekvienas asmuo tur\u0117t\u0173 tur\u0117ti savo kliento profil\u012f, pagr\u012fst\u0105 unikaliomis savyb\u0117mis ir s\u0105veika su \u012fmone.<\/p>\n

Klient\u0173 profiliai padeda geriau suprasti naudotojus, prasmingai su jais bendrauti ir priversti juos nuolat per\u017ei\u016br\u0117ti j\u016bs\u0173 turin\u012f, kad gaut\u0173 daugiau informacijos.<\/p>\n

Jie gali pad\u0117ti susidaryti i\u0161sam\u0173 atskir\u0173 naudotoj\u0173 paveiksl\u0105, kad gal\u0117tum\u0117te geriau patenkinti savo poreikius. B\u016btent tai vidutines \u012fmones paver\u010dia puikiomis.<\/p>\n

Kaip sukurti i\u0161sam\u0173 kliento profil\u012f 7 \u017eingsniais<\/strong><\/span><\/p>\n

1 \u017eingsnis: individuali\u0173 klient\u0173 duomen\u0173 eksportavimas i\u0161 internetini\u0173 kanal\u0173
\n<\/strong><\/span>Skaitmeniniai kanalai (svetain\u0117, el. pa\u0161tas, socialin\u0117 \u017einiasklaida) padeda teikti informacij\u0105 j\u016bs\u0173 auditorijai, bet taip pat renka daug duomen\u0173 apie j\u0105. Kiekvienas interneto kanalas gali atskleisti nauj\u0105 \u0161vies\u0105 apie tai, kas yra j\u016bs\u0173 naudotojai, k\u0105 jie skaito, kuo domisi ir kuo dalijasi internete.<\/p>\n

Toliau i\u0161samiai apra\u0161ysime, ko kiekvienas kanalas gali jus i\u0161mokyti apie j\u016bs\u0173 klientus.<\/strong><\/p>\n

El. pa\u0161tas<\/strong>El. pa\u0161to duomenys pad\u0117s suprasti, kaip da\u017enai j\u016bs\u0173 klientai m\u0117gsta gauti j\u016bs\u0173 \u012fmon\u0117s prane\u0161imus ir kokio tipo prane\u0161imus jie atidaro ir skaito.<\/p>\n

Eksportuojam\u0173 profilio lauk\u0173 pavyzd\u017eiai:<\/p>\n

- El. pa\u0161to adresas<\/p>\n

- Prenumeratos nuostatos<\/p>\n

- Siuntos abonento b\u016bsena<\/p>\n

- Paskutiniai atidaryti prane\u0161imai<\/p>\n

- Atidaryt\u0173 prane\u0161im\u0173 m\u0117nesio vidurkis<\/p>\n

- Paskutin\u0117 data, kai buvo spustel\u0117ta ant \u017einut\u0117s<\/p>\n

- Paskutin\u0117 nuoroda atidaryta \u017einut\u0117je<\/p>\n

- Vidutinis m\u0117nesio paspaudim\u0173 skai\u010dius vienam siuntimui<\/p>\n

- \u012emon\u0117, darbas ir pan.<\/p>\n

Interneto svetain\u0117:<\/strong> Svetaini\u0173 analiz\u0117s ap\u017evalga yra labai paplitusi praktika. Kiek \u017emoni\u0173 neseniai nar\u0161\u0117 j\u016bs\u0173 svetain\u0117je? Kuriuose puslapiuose jie praleido daugiausiai laiko? Kok\u012f veiksm\u0105 jie atliko pirm\u0105 kart\u0105 (nusipirko produkt\u0105, papra\u0161\u0117 pateikti pasi\u016blym\u0105, suk\u016br\u0117 paskyr\u0105)? Kada paskutin\u012f kart\u0105 jie atliko reik\u0161ming\u0105 veiksm\u0105?<\/p>\n

Eksportuojam\u0173 profilio lauk\u0173 pavyzd\u017eiai:<\/p>\n

- Paskutinis apsilankymas svetain\u0117je ir aplankyti puslapiai<\/p>\n

- Pirmasis apsilankymo svetain\u0117je puslapis ir aplankyti puslapiai<\/p>\n

- Paskutin\u0117 konvertavimo \u012fvykio data ir pasi\u016blymas<\/p>\n

- Pirmasis konversijos \u012fvykis. Data ir pasi\u016blymas<\/p>\n

- Vidutinis buvimo vietoje laikas<\/p>\n

- M\u0117nesio apsilankymai svetain\u0117je<\/p>\n

Socialiniai tinklai:\u00a0<\/strong>Ar jie seka j\u016bs\u0173 prek\u0117s \u017eenkl\u0105, dalijasi j\u016bs\u0173 turiniu, m\u0117gsta, retu\u0161uoja ar komentuoja j\u016bs\u0173 turin\u012f? Sekite savo klient\u0173 socialines s\u0105veikas ir naudokit\u0117s jomis siekdami \u012fvertinti j\u0173 pasitenkinimo j\u016bs\u0173 verslu, produktais ir programomis lyg\u012f.<\/p>\n

Eksportuojam\u0173 profilio lauk\u0173 pavyzd\u017eiai:<\/p>\n

- atsiliepimai i\u0161 socialini\u0173 tinkl\u0173 (teigiami arba neigiami)<\/p>\n

- Prek\u0117s \u017eenklo skoni\u0173 skai\u010dius<\/p>\n

- Prek\u0117s \u017eenklo veiksm\u0173 skai\u010dius<\/p>\n

2 \u017eingsnis: eksportuokite atskir\u0173 klient\u0173 duomenis i\u0161 neprisijungusi\u0173 kanal\u0173
\n<\/strong><\/span>Pa\u0161tas, fizin\u0117s parduotuv\u0117s ir rengini\u0173 organizavimas - tai vieni i\u0161 neprisijungimo kanal\u0173. \u0160iais kanalais taip pat renkami vertingi duomenys apie j\u016bs\u0173 klientus ir atskleid\u017eiama j\u0173 elgsena bei veikla.<\/span><\/p>\n

Eksportuojam\u0173 profilio lauk\u0173 pavyzd\u017eiai:<\/p>\n

Pa\u0161to pa\u0161to kampanijos<\/p>\n

- \u017durnalo prenumeratoriaus statusas<\/p>\n

- Paskutin\u0117s siuntos data<\/p>\n

\u00b7 Direcci\u00f3n<\/p>\n

- Pardavimo teritorija<\/p>\n

Fizin\u0117s parduotuv\u0117s<\/p>\n

- Paskutinis apsilankymas parduotuv\u0117je<\/p>\n

- Paskutin\u0117 parduotuv\u0117je \u012fsigyta prek\u0117<\/p>\n

- Parduotuv\u0117s kreditas<\/p>\n

- Da\u017eno keleivio kortel\u0117s naudojimas<\/p>\n

Renginiai<\/p>\n

- Paskutinis renginys, kuriame dalyvauta<\/p>\n

- Visi renginiai<\/p>\n

3 veiksmas: rinkti individualius klient\u0173 duomenis apie program\u0173 naudojim\u0105
\n<\/strong><\/span>Program\u0117l\u0117s gali b\u016bti pats artimiausias b\u016bdas vartotojui u\u017emegzti ry\u0161\u012f su prek\u0117s \u017eenklu. Program\u0117l\u0117s \u012fk\u016bnija prek\u0117s \u017eenklo pa\u017ead\u0105 ir padeda vartotojams lengvai ir bet kur atlikti konkre\u010dias u\u017eduotis.<\/p>\n

D\u0117l to jie yra aukso kasyklos - elgsenos duomen\u0173 \u0161altinis.<\/p>\n

Ar j\u016bs\u0173 pagrindiniai klientai atsisiunt\u0117 j\u016bs\u0173 program\u0105?<\/p>\n

Kaip da\u017enai naudojat\u0117s program\u0117le?<\/p>\n

Ar \u012fjungti mobilieji prane\u0161imai?<\/p>\n

Kokius veiksmus jie atlieka programoje?<\/p>\n

Kokiais \u012fvykiais jie tapo parai\u0161koje?<\/p>\n

Kuriuose ekranuose lankot\u0117s da\u017eniausiai, o kuriuose - re\u010diausiai?<\/p>\n

Eksportuojam\u0173 profilio lauk\u0173 pavyzd\u017eiai:<\/p>\n

- \u012ejungti prane\u0161imai<\/p>\n

- Paskutin\u0117 parai\u0161k\u0173 teikimo sesija<\/p>\n

- Vidutin\u0117 sesijos trukm\u0117<\/p>\n

- Konversijos \/ taikymo \u012fvykiai<\/p>\n

- Programos veikimo laikas<\/p>\n

- \u017dinu\u010di\u0173 paspaudim\u0173 da\u017enis<\/p>\n

- Naudotojo nuostatos \/ atributai<\/p>\n

4 veiksmas: importuokite \u0161iuos duomenis \u012f centrin\u0119 viet\u0105
\n<\/strong><\/span>Surinkus vis\u0105 1-3 etapuose apra\u0161yt\u0105 informacij\u0105, laikas j\u0105 integruoti. Tikslas - sujungti skirtingus informacijos \u0161altinius \u012f vien\u0105 viet\u0105. Tinkamus duomenis galite priskirti tinkamiems \u017emon\u0117ms pagal kliento vard\u0105, ID ar kitus lengvai identifikuojamus unikalius parametrus.<\/p>\n

5 veiksmas: teisingai interpretuokite duomenis
\n<\/strong><\/span>S\u0117kmingai importav\u0119 duomenis, tur\u0117site daugyb\u0119 i\u0161sami\u0173 klient\u0173 profili\u0173.<\/p>\n

Gal\u0117site i\u0161samiai i\u0161nagrin\u0117ti naudotoj\u0173 pirkimo modelius, demografinius duomenis ir elgsenos istorij\u0105, kad geriau suprastum\u0117te, kuo jie pana\u0161\u016bs ir kuo skiriasi.<\/p>\n

6 veiksmas: paverskite duomenis veiksmais
\n<\/strong><\/span>K\u0105 daryti su profiliais, kai jie sukurti ir papildyti duomenimis? \u0160iuos duomenis reikia panaudoti veiksmuose. Sugrupuokite atskirus klient\u0173 profilius, kad sukurtum\u0117te \"auditorijas\", t. y. naudotoj\u0173 segmentus, ir tada si\u0173skite jiems asmeninius prane\u0161imus. Atminkite, kad kuo daugiau \u017einote apie savo kontaktus, tuo geriau galite patenkinti j\u0173 norus, taikydami aktualum\u0105.<\/p>\n

7 veiksmas: reguliariai atnaujinkite klient\u0173 profilius
\n<\/strong><\/span>Vienintelis pastovus dalykas gyvenime yra poky\u010diai. \u017dmon\u0117s kei\u010diasi, kei\u010diasi j\u0173 tikslai ir situacija. Tod\u0117l nuolatinis klient\u0173 profili\u0173 atnaujinimas yra esminis reikalavimas.<\/p>\n

Neleiskite jiems pasenti! Kurkite bendravimo strategijas, kurios reguliariai papildyt\u0173 ir praturtint\u0173 j\u016bs\u0173 profilius naujausia ir \u0161vie\u017eiausia informacija i\u0161 j\u016bs\u0173 kontakt\u0173.<\/p>\n

I\u0161vada<\/strong><\/span><\/p>\n

Nesvarbu, kokios r\u016b\u0161ies verslu u\u017esiimate, visada brangiau laim\u0117ti nauj\u0105 klient\u0105 nei i\u0161laikyti esam\u0105. Klient\u0173 profiliai padeda juos geriau suprasti, tod\u0117l maksimaliai padid\u0117ja j\u016bs\u0173 komunikacijos aktualumas ir j\u0173 \u012fsitraukimas \u012f j\u016bs\u0173 prek\u0117s \u017eenkl\u0105.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u012edomiame Annum Muniro straipsnyje i\u0161samiai apra\u0161omi veiksmai, kuri\u0173 reikia imtis norint sukurti individual\u0173 profil\u012f naudojant duomenis, kurie \u0161iandien yra pagrindinis bet kurios interneto strategijos ramstis.<\/p>","protected":false},"author":239642484,"featured_media":7760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo crear un 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