{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"issiusti-el-laiska-nera-tas-pats-kas-ji-gauti-i-gavejo-pasto-dezute","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"I\u0161si\u0173sti el. lai\u0161k\u0105 n\u0117ra tas pats, kas j\u012f gauti \u012f gav\u0117jo pa\u0161to d\u0117\u017eut\u0119."},"content":{"rendered":"<h1>\u0160iame sud\u0117tingame \u017eaidime \u017eaid\u0117jai turi patirties, technologij\u0173 ir daugiau nei kelet\u0105 sunkum\u0173.<\/h1>\n<p>Visame pasaulyje tik 20% siun\u010diam\u0173 el. lai\u0161k\u0173 yra teis\u0117ti, t. y. jie nelaikomi \u0161lam\u0161tu. Visi kiti - taip pat.<\/p>\n<p>D\u0117l to el. pa\u0161to paslaug\u0173 teik\u0117jai (arba interneto paslaug\u0173 teik\u0117jai), nor\u0117dami filtruoti kenk\u0117ji\u0161kus lai\u0161kus ir nepageidaujam\u0105 elektronin\u012f pa\u0161t\u0105, kelia vis daugiau kli\u016b\u010di\u0173, tod\u0117l pasiekti gav\u0117j\u0173 pa\u0161to d\u0117\u017eutes tampa did\u017eiuliu i\u0161\u0161\u016bkiu.<\/p>\n<p>Tod\u0117l prane\u0161im\u0173 siuntimas n\u0117ra tas pats, kas j\u0173 pristatymas \u012f kontakt\u0173 d\u0117\u017eutes. Norint tai pasiekti, reikia atsi\u017evelgti \u012f kelet\u0105 aspekt\u0173, kurie visi \u012feina \u012f pristatomumo s\u0105vok\u0105, kurios taikymo sritis i\u0161samiai apra\u0161yta \u0161iame straipsnyje.<\/p>\n<p>Ta\u010diau pirmiausia verta suprasti, kokia grandin\u0117 dalyvauja \u0161iame procese.<\/p>\n<h2>Pristatymo grandin\u0117<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"tinklara\u0161tis sept9\"  \/><\/p>\n<ul>\n<li>Iniciatorius yra \u012fmon\u0117 arba asmuo, kuris kuria prane\u0161imus, kuriuos norite si\u0173sti savo klient\u0173 grupei.<\/li>\n<li>Siunt\u0117jas yra \u012fmon\u0117, teikianti elektroninio pristatymo paslaugas, m\u016bs\u0173 atveju - MasterBase\u00ae.<\/li>\n<li>Tada autorius siun\u010dia savo prane\u0161imus per siunt\u0117j\u0105, o \u0161ie siun\u010diami internetu.<\/li>\n<li>Prane\u0161imai pasiekia gav\u0117j\u0105, kuris paprastai yra pa\u0161to paskyros paslaug\u0105 teikianti \u012fmon\u0117.<\/li>\n<li>Jie sprend\u017eia, ar prane\u0161imai bus pristatyti gav\u0117jams, ar ne, nes nustato, ar tai yra nepageidaujami, ar teis\u0117ti lai\u0161kai.<\/li>\n<li>Adresatas yra klientas arba potencialus klientas, kuriam autorius adresavo lai\u0161k\u0105: galutinis adresatas.<\/li>\n<\/ul>\n<p>Paai\u0161kin\u0119 pristatymo grandin\u0119, dabar panagrin\u0117kime, kas lemia, kad gav\u0117jas (interneto paslaug\u0173 teik\u0117jas) priskiria prane\u0161im\u0105 nepageidaujamiems lai\u0161kams.<\/p>\n<p>IPT taikoma lai\u0161k\u0173 vertinimo tvarka yra labai svarbi, nes nuo jos priklauso el. pa\u0161to rinkodaros kampanijos s\u0117km\u0117 arba nes\u0117km\u0117. Kokia prasm\u0117 tur\u0117ti registracijos baz\u0119, rengti patrauklias kampanijas ir pasi\u016blymus, jei galiausiai jie nepasiekia gav\u0117jo?<\/p>\n<p>Geras pristatomumas pasiekiamas palankiai vertinant kiekvien\u0105 i\u0161 aspekt\u0173, kuriuos el. pa\u0161to paslaug\u0173 teik\u0117jas \u012fvertina prie\u0161 perduodamas j\u016bs\u0173 prane\u0161imus.<\/p>\n<p>Pa\u017ei\u016br\u0117kime, kokie jie yra:<\/p>\n<h3>1. Autentifikavimo palaikymas<\/h3>\n<p>Tai i\u0161 esm\u0117s yra teigiamas atsakymas \u012f interneto paslaug\u0173 teik\u0117jo klausim\u0105: ar esate siunt\u0117jas, kuriuo sakot\u0117s es\u0105s? Pats el. pa\u0161to paslaug\u0173 teik\u0117jas suteikia jums reikiamas siuntimo autenti\u0161kumo patvirtinimo priemones: SPF, domeno raktus, SenderID ir DKIM.<\/p>\n<h3>2. Geri santykiai su interneto paslaug\u0173 teik\u0117jais<\/h3>\n<p>Palaikyti tiesiogin\u012f ry\u0161\u012f su \"Gmail\", \"Hotmail\" ar \"Yahoo\" ir i\u0161spr\u0119sti bet kokias siuntimo problemas gali ne kiekvienas. Tai gali pasiekti tik \u012fmon\u0117s, kurios turi didel\u012f siunt\u0173 kiek\u012f, ger\u0105 reputacij\u0105 ir laikui b\u0117gant gerai vykdo siunt\u0173 pristatym\u0105.<\/p>\n<h3>3. Atsitrenkimo valdymas<\/h3>\n<p>Norint palaikyti gerus santykius su gav\u0117jais (interneto paslaug\u0173 teik\u0117jais), siunt\u0117jui (MasterBase\u00ae) b\u016btina veiksmingai tvarkyti atmetimus.<\/p>\n<h3>4. Gr\u012f\u017etamojo ry\u0161io kilpa<\/h3>\n<p>Tai interneto paslaug\u0173 teik\u0117j\u0173 sukurtos priemon\u0117s, skirtos prane\u0161ti siunt\u0117jams apie gav\u0117j\u0173 skundus d\u0117l nepageidaujam\u0173 lai\u0161k\u0173. \u0160i informacija leid\u017eia siunt\u0117jui \u012fvertinti siuntimo kokyb\u0119, \u012fsp\u0117ti autori\u0173 apie galimas problemas ir atitinkamai pasir\u016bpinti siuntimo reputacija.<\/p>\n<h3>5. HTML strukt\u016bros koregavimas<\/h3>\n<p>Tur\u0117ti reikiam\u0105 technologij\u0105, kad b\u016bt\u0173 galima automati\u0161kai i\u0161taisyti klaidas HTML kalba sukurtuose k\u016briniuose. Bet kokia klaida gali lemti, kad lai\u0161kas bus laikomas \u0161lam\u0161tu.<\/p>\n<h3>6. Laikykit\u0117s geros praktikos patarim\u0173<\/h3>\n<p>Norint u\u017etikrinti veiksming\u0105 pristatomum\u0105 ir nepakenkti siuntimo reputacijai interneto paslaug\u0173 teik\u0117j\u0173 akyse, labai svarbu \u017einoti, k\u0105 daryti, o ko nedaryti. Visada pravartu \u012fsiklausyti \u012f siunt\u0117jo pateiktus patarimus ir geriausi\u0105 praktik\u0105, kad nepakli\u016btum\u0117te \u012f \u0161lam\u0161to pinkles.<\/p>\n<p>Dabar nesinori vardyti patarim\u0173, ta\u010diau pravartu pamin\u0117ti vien\u0105, kuris yra labai svarbus j\u016bs\u0173 reputacijai interneto paslaug\u0173 teik\u0117j\u0173 at\u017evilgiu:<\/p>\n<p>Nesikreipkite \u012f siunt\u0117jus, kurie nuomoja arba parduoda kontakt\u0173 bazes ir negali \u012frodyti savo teis\u0117tumo. Svarbiausia prie\u017eastis yra ta, kad grei\u010diausiai n\u0117 vienas i\u0161 gav\u0117j\u0173 n\u0117ra dav\u0119s leidimo si\u0173sti prane\u0161imus.<\/p>\n<p>D\u0117l to neabejotinai padaug\u0117ja skund\u0173 ir gr\u012f\u017etamojo ry\u0161io kilp\u0173, be to, nuken\u010dia j\u016bs\u0173 prek\u0117s \u017eenklo reputacija interneto paslaug\u0173 teik\u0117j\u0173 akyse, nepaisant to, ar \u017einut\u0117 buvo i\u0161si\u0173sta i\u0161 IP paslaug\u0173 teik\u0117jo, kuris jums i\u0161nuomojo \u017eurnalus.<\/p>\n<p>Trumpai tariant, patik\u0117kite pristatymo galimybes ekspertams...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/lt\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"ebook ebook pristatomumo vadovas\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Kiekvienas gali si\u0173sti prane\u0161imus el. pa\u0161tu, ta\u010diau tik nedaugeliui pavyksta juos s\u0117kmingai pristatyti \u012f gav\u0117j\u0173 pa\u0161to d\u0117\u017eutes.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/issiusti-el-laiska-nera-tas-pats-kas-ji-gauti-i-gavejo-pasto-dezute\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/lt\/issiusti-el-laiska-nera-tas-pats-kas-ji-gauti-i-gavejo-pasto-dezute\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T16:09:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T10:04:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/2.png?fit=1500%2C1500&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\\\/base-principale\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"No es lo mismo enviar un email que conseguir que llegue a la casilla de 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