{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"kaip-personalizavimas-ir-automatizuoti-procesai-gali-pagerinti-konversijas","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"Kaip personalizavimas ir automatizuoti procesai gali pagerinti konversijas"},"content":{"rendered":"

<\/p>\n

Kas yra personalizavimas elektronini\u0173 prane\u0161im\u0173 siuntimo srityje?<\/h3>\n

Tai rinkodaros taktika, kuri, remdamasi j\u016bs\u0173 prenumeratori\u0173 duomenimis, parengia konkretesnius prane\u0161imus, suderintus su kiekvienu i\u0161 j\u0173.<\/p>\n

Tai rei\u0161kia, kad turinys pritaikomas atsi\u017evelgiant \u012f unikalias j\u016bs\u0173 prenumeratori\u0173 savybes, pavyzd\u017eiui, vard\u0105, lyt\u012f, viet\u0105, gimimo dat\u0105, taip pat - ir tai dar svarbiau - \u012f j\u0173 elges\u012f (pom\u0117gius, neseniai \u012fsigytus pirkinius ir kt.).<\/p>\n

Atsi\u017evelgiant \u012f tai, kaip rinkodaros prane\u0161imai u\u017epl\u016bsta el. pa\u0161to naudotoj\u0173 pa\u0161to d\u0117\u017eutes, suasmeninti prane\u0161imai daug veiksmingiau patraukia gav\u0117j\u0173 d\u0117mes\u012f, tod\u0117l yra efektyvesni.<\/p>\n

J\u0173 paspaudim\u0173 rodikliai yra 2,5 karto didesni, o konversijos tikimyb\u0117 yra 6 kartus didesn\u0117. Be to, 73% vartotoj\u0173 teigia, kad jie mieliau bendraut\u0173 su preki\u0173 \u017eenklais, kurie naudoja asmenin\u0119 informacij\u0105, kad padidint\u0173 j\u0173 patirties aktualum\u0105.<\/strong> (\u0160altinis: Experian).<\/span><\/p>\n

Dar niekada nebuvo taip lengva suteikti prenumeratoriams asmenin\u012f pritaikym\u0105, kaip \u0161iandien, d\u0117l MasterBase\u00ae<\/a> ir jos diferencijuotas automatizavimo procesas, kuris i\u0161 \u012fvairi\u0173 \u0161altini\u0173 (\u017einiatinklio, CRM, ERP, \"Excel\" skai\u010diuokl\u0117s) i\u0161traukia duomenis ir sukuria etiketes bei laukus, kad b\u016bt\u0173 galima pritaikyti pavadinim\u0105, tem\u0105 ir turin\u012f (\u012fskaitant kopij\u0105, paveiksl\u0117lius, turinio skyrius ir kt.).<\/p>\n

Kas yra el. pa\u0161to rinkodaros automatizavimo procesas?<\/h3>\n

Tai \u012fvyksta, kai programin\u0117 \u012franga automati\u0161kai siun\u010dia kampanijas j\u016bs\u0173 klientams ir potencialiems klientams pagal j\u016bs\u0173 nustatytas taisykles.<\/p>\n

Automatizavimo procesuose, pagr\u012fstuose darbo eigos<\/em> arba darbo eigos (kampanijos), automatiniai prane\u0161imai nustatomi vien\u0105 kart\u0105 ir siun\u010diami su tam tikru turiniu ir i\u0161d\u0117stymu kiekvien\u0105 kart\u0105, kai abonentas atitinka i\u0161 anksto nustatyt\u0105 s\u0105lyg\u0105.<\/p>\n

MasterBase\u00ae atveju srautas yra pana\u0161us, skirtumas tas, kad turinys n\u0117ra i\u0161 anksto nustatytas, bet konfig\u016bruojamas atsi\u017evelgiant \u012f s\u0105lygas, susijusias su kiekvienu kontaktu, remiantis \"Get, Manage and Act\" modeliu, kaip i\u0161samiai apra\u0161yta straipsnyje: Gaukite, valdykite ir veikite. Trys veiksmai tikram 1:1 personalizavimui pasiekti.<\/em><\/strong><\/p>\n

Kaip personalizavimas ir automatizavimas padeda didinti konversijas?<\/h3>\n

\u012ediegus kai kurias personalizavimo ir automatizavimo detales, jums gali kilti klausimas, kaip i\u0161 tikr\u0173j\u0173 padid\u0117ja pajamos. Didelis klausimas. Pa\u017evelkime \u012f kelet\u0105 atsakym\u0173.<\/p>\n

    \n
  1. Automatizavimas suteikia klientams tai, ko jie nori<\/strong>\n

    Rinkodara el. pa\u0161tu turi did\u017eiausi\u0105 konversijos rodikl\u012f i\u0161 vis\u0173 rinkodaros strategij\u0173. I\u0161 ties\u0173, kiekvieno rinkodarai el. pa\u0161tu i\u0161leisto dolerio vidutin\u0117 investicij\u0173 gr\u0105\u017ea yra 38 JAV doleriai. Ta\u010diau tokia investicij\u0173 gr\u0105\u017ea \u012fmanoma tik tuo atveju, jei klientai nori i\u0161girsti i\u0161 j\u016bs\u0173 \u012fmon\u0117s.<\/p>\n

    Jei esate didel\u0117 \u012fmon\u0117, kurianti keli\u0173 tip\u0173 turin\u012f, kaip, pavyzd\u017eiui, \"BuzzFeed\", be automatizavimo tai b\u016bt\u0173 ypa\u010d sud\u0117tinga. Nor\u0117dami, kad j\u016bs\u0173 prenumeratoriai atkreipt\u0173 d\u0117mes\u012f, turite \u017einoti, ko jie nori, ir jiems tai suteikti.<\/p>\n

    \u012esivaizduokite, kiek laiko u\u017etrukt\u0173 \"BuzzFeed\" komunikacija, jei ji rankiniu b\u016bdu si\u0173st\u0173 kiekvien\u0105 \u017einut\u0119 kiekvienam klientui i\u0161 23 kontakt\u0173 s\u0105ra\u0161\u0173, u\u017euot naudojusi duomenis, personalizavim\u0105 ir automatizavim\u0105, kad pateikt\u0173 tinkamus prane\u0161imus.<\/p>\n

    Taikydami rinkodaros automatizavim\u0105, naudojate patikrintus metodus, pagr\u012fstus klient\u0173 duomenimis ir veiksmais, kurie virsta komunikacija, suteikian\u010dia prenumeratoriams b\u016btent tai, ko jie nori.<\/p>\n<\/li>\n

  2. Didesnis aktualumas lemia didesn\u012f pardavim\u0105<\/strong>\n

    Naudodami rinkodaros automatizavimo funkcij\u0105 ne tik galite si\u0173sti asmeninius prane\u0161imus, kurie automati\u0161kai suveikia, bet ir d\u0117l nustatyt\u0173 taisykli\u0173 tiksliau parinkti geriausius gav\u0117jus kiekvienam lai\u0161kui.<\/p>\n

    Kiekvien\u0105 i\u0161 \u0161i\u0173 prane\u0161im\u0173 tikrai verta pritaikyti asmeni\u0161kai. I\u0161 ties\u0173, nuo 70% iki 94% rinkodaros specialist\u0173 pasteb\u0117jo, kad pritaikius personalizavimo metodus padid\u0117jo veiksmingumas, prane\u0161a \"Venture Beat\".<\/p>\n

    Kuo aktualesn\u0117s j\u016bs\u0173 \u017einut\u0117s, tuo didesn\u0117 tikimyb\u0117 padidinti pardavimus.<\/p>\n<\/li>\n

  3. Asmeninis pritaikymas leid\u017eia klientui jaustis ypatingu<\/strong>\n

    Anks\u010diau min\u0117jome, kad 73% vartotoj\u0173 mieliau bendrauja su preki\u0173 \u017eenklais, kurie pritaiko asmeninius poreikius, o 86% vartotoj\u0173 teigia, kad pritaikymas yra svarbus j\u0173 pirkimo sprendimams.<\/p>\n

    Net ir tur\u0117dami \u012ftikinam\u0173 statistini\u0173 duomen\u0173, 70% preki\u0173 \u017eenkl\u0173 vis dar nepritaiko asmenini\u0173 nuostat\u0173. Tai labai nemalonu, kai pagalvojame, kad vartotojai i\u0161leid\u017eia daugiau pinig\u0173 tiems preki\u0173 \u017eenklams, kurie siun\u010dia asmeninius prane\u0161imus, nei tiems, kurie j\u0173 nesiun\u010dia.<\/p>\n<\/li>\n<\/ol>\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    S\u0117kmingos skaitmenin\u0117s komunikacijos strategijos i\u0161sivyst\u0117 nuo vienod\u0173, standartizuot\u0173 \u017einu\u010di\u0173 siuntimo visiems prenumeratoriams ir pir\u0161t\u0173 galiuk\u0173 sukry\u017eiavimo laukiant konversijos iki savalaikio, tikslingo, asmeninio pob\u016bd\u017eio \u017einu\u010di\u0173 siuntimo, kurios skatina pajamas. Ir visa tai daroma automatizuotu procesu.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/kaip-personalizavimas-ir-automatizuoti-procesai-gali-pagerinti-konversijas\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. 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