{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"5-el-pasto-rinkodaros-aspektai-kuriuos-reikia-isbandyti-a-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"5 el. pa\u0161to rinkodaros aspektai, kuriuos reikia i\u0161bandyti A\/B testais"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Vis dar neatliekate A\/B testavimo?<\/h2>\n<p style=\"text-align: justify;\">Norint padidinti paspaudim\u0173 skai\u010di\u0173 ir suma\u017einti prenumeratos atsisakymo skai\u010di\u0173, labai svarbu atlikti A\/B testavim\u0105. Tai papras\u010diausias ir patikimiausias b\u016bdas \u012fvertinti prane\u0161im\u0173 dizain\u0105 ir turin\u012f, taip pat siuntimo taktik\u0105, siekiant nustatyti, kas duoda geriausius rezultatus.<\/p>\n<p style=\"text-align: justify;\">Paprastai tariant, i\u0161bandote dvi skirtingas to paties prane\u0161imo versijas, i\u0161siun\u010diate kiekvien\u0105 j\u0173 nedidelei daliai savo kontakt\u0173 s\u0105ra\u0161o (geriausia 10% ir 10%) ir laukiate, kuri i\u0161 j\u0173 bus geriau priimta, tada siun\u010diate likusiems s\u0105ra\u0161o kontaktams (80%).<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">B\u016btent tai automati\u0161kai atlieka MasterBase\u00ae A\/B testavimo funkcija.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Tikslin\u0117<\/strong>Nustatyti, kuriuos prane\u0161imo elementus reikia keisti, kad b\u016bt\u0173 pasiekta geriausi\u0173 rezultat\u0173.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/pruebab2.jpg?resize=683%2C339&#038;ssl=1\" alt=\"testb2.jpg\" width=\"683\" height=\"339\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">1. Siunt\u0117jas (pavadinimas ir adresas)<\/strong><\/h2>\n<p style=\"text-align: justify;\">Pabandykite naudoti du skirtingus siunt\u0117jus: kas ir i\u0161 kur siun\u010dia prane\u0161imus. Rekomenduojame, kad siunt\u0117jai b\u016bt\u0173 nuosekl\u016bs visuose siuntimuose. Taigi atkreipkite d\u0117mes\u012f, kaip siunt\u0117jo vardas ir el. pa\u0161to adresas daro \u012ftak\u0105 j\u016bs\u0173 atidarymo rodikliams, kad ateityje gal\u0117tum\u0117te naudoti t\u0105, kuris duoda geriausius rezultatus.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">2.    Tema<\/strong><\/h2>\n<p style=\"text-align: justify;\">Prane\u0161imo tema yra labai svarbi ir gali lemti, ar prane\u0161imas bus atidarytas, ar atmestas. Tai galite patikrinti atlikdami A\/B test\u0105, kurio metu pakeisite temos eilut\u0119. I\u0161bandykite su:<\/p>\n<p style=\"text-align: justify;\">- Pritaikykite tem\u0105 pagal vien\u0105 i\u0161 dviej\u0173 versij\u0173<\/p>\n<p style=\"text-align: justify;\">- Viename ir kitame tekste naudokite du skirtingo ilgio tekstus.<\/p>\n<p style=\"text-align: justify;\">- \u012e vien\u0105 i\u0161 j\u0173 \u012ftraukite raginim\u0105 imtis veiksm\u0173, o \u012f kit\u0105 - jokio raginimo imtis veiksm\u0173.<\/p>\n<p style=\"text-align: justify;\">- Kiekviename i\u0161 j\u0173 naudokite skirtingus \u017eod\u017eius ir skirting\u0105 kalbos stili\u0173.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">3. Dizainas<\/strong><\/h2>\n<p style=\"text-align: justify;\">Visada patartina tur\u0117ti \u012fprast\u0173 prane\u0161im\u0173 \u0161ablon\u0105. J\u012f galite i\u0161saugoti kaip A versij\u0105 ir sukurti \u0161iek tiek kitok\u012f, kur\u012f naudosite kaip B versij\u0105.<\/p>\n<p style=\"text-align: justify;\">Prane\u0161imo i\u0161vaizda gali tur\u0117ti \u012ftakos, tod\u0117l pabandykite B versijoje pakeisti tam tikrus pradin\u0117s versijos dizaino elementus ir pa\u017ei\u016br\u0117kite, ar tai tur\u0117s \u012ftakos paspaudim\u0173 ar atsisakymo prenumeruoti rodikliui. Keletas dizaino element\u0173, kuriuos galite perjungti:<\/p>\n<p style=\"text-align: justify;\">- Pary\u0161kintas ir (arba) \u012fprastas \u0161riftas<\/p>\n<p style=\"text-align: justify;\">- Did\u017ei\u0173j\u0173 raid\u017ei\u0173 naudojimas<\/p>\n<p style=\"text-align: justify;\">- \u0160rifto dydis ir spalva<\/p>\n<p style=\"text-align: justify;\">- Fono spalvos<\/p>\n<p style=\"text-align: justify;\">- Vaizdai<\/p>\n<p style=\"text-align: justify;\">- HTML ir (arba) paprastojo teksto prane\u0161imai<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u00a04. Turinys<\/strong><\/h2>\n<p style=\"text-align: justify;\">Pa\u0161to siunt\u0173 turinys yra puikus pavyzdys i\u0161bandyti \u012fvairius dalykus. Ir n\u0117ra nieko geriau nei A\/B testavimas, kad pamatytum\u0117te, kaip vien\u0105 ar kit\u0105 turin\u012f priima j\u016bs\u0173 auditorija.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Laikiklis<\/strong>Tai pirmas dalykas, kur\u012f \u017emogus pamato, kai atidaro \u017einut\u0119. Nors ji tur\u0117t\u0173 atitikti temos eilut\u0119, b\u016btinai j\u0105 i\u0161bandykite. Viena i\u0161 galimybi\u0173 b\u016bt\u0173 paversti j\u0105 nuoroda.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Maketavimas<\/strong>Eksperimentuokite keisdami turinio viet\u0105. Ta\u010diau b\u016bkite atsarg\u016bs: svarbiausi\u0105 dalyk\u0105 visada pateikite \u017einut\u0117s prad\u017eioje.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Kvietimas imtis veiksm\u0173<\/strong>I\u0161bandykite skirtingus raginimus imtis veiksm\u0173 dviejose prane\u0161imo versijose, kad nustatytum\u0117te, kaip jie paveiks konversij\u0105 arba paspaudim\u0173 skai\u010di\u0173. Raginimas atlikti veiksm\u0105 tur\u0117t\u0173 b\u016bti glaud\u017eiai susij\u0119s su temos eilute.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Turinio tipas<\/strong>Kiekvienai siun\u010diamai \u017einutei tur\u0117t\u0173 b\u016bti nustatytas tikslas, kad gal\u0117tum\u0117te \u012fvertinti, kas pavyko, o kas ne. Suteikite turiniui skirtingus po\u017ei\u016brius ir \u012fvertinkite.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u00a0\u00a0Nuorodos \u012f socialinius tinklus<\/strong>Vienoje versijoje socialin\u0117s \u017einiasklaidos piktogramas patalpinkite \u017einut\u0117s vir\u0161uje, o kitoje - apa\u010dioje. Tada atkreipkite d\u0117mes\u012f \u012f tai, kuri i\u0161 \u0161i\u0173 dviej\u0173 versij\u0173 paskatino daugiau paspaudim\u0173.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Nuorod\u0173 skai\u010dius<\/strong>Jei j\u016bs\u0173 pateiktos nuorodos sulaukia didelio paspaudim\u0173 skai\u010diaus, pabandykite padidinti nuorod\u0173 skai\u010di\u0173 vienoje i\u0161 dviej\u0173 versij\u0173. Visada \u012ftraukite nuorod\u0105 pirmoje arba antroje prane\u0161imo turinio pastraipoje.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Prane\u0161imo ilgis<\/strong>I\u0161bandykite skirtingo ilgio tekst\u0105, kad nustatytum\u0117te, kiek turinio ar informacijos j\u016bs\u0173 auditorija priima geriausiai. Jei pasteb\u0117site, kad gav\u0117jai paspaud\u017eia tik pirm\u0105j\u0105 nuorod\u0105, tai \u017eenklas, kad tur\u0117tum\u0117te sutrumpinti savo prane\u0161imus.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">5. I\u0161siuntimo laikas ir da\u017enumas<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u0160\u012f aspekt\u0105 lengviausia patikrinti. Nereikia nieko keisti pa\u010diame prane\u0161ime, o tik jo siuntimo dienas ir laik\u0105.<\/p>\n<p style=\"text-align: justify;\">Visada galite pad\u0117ti apklausdami gav\u0117jus apie tai, kada ir kokiu laiku jie pageidauja gauti j\u016bs\u0173 \u012fmon\u0117s prane\u0161imus. Ta\u010diau kai kalbama apie A\/B testavim\u0105, du pagrindiniai veiksniai, kuriuos galite \u012fvertinti si\u0173sdami t\u0105 pat\u012f turin\u012f su tuo pa\u010diu i\u0161d\u0117stymu, temos eilute ir siunt\u0117ju, yra savait\u0117s diena ir paros laikas, kada juos siun\u010diate.<\/p>\n<p style=\"text-align: justify;\">Kitas galimas elementas, kur\u012f galima i\u0161bandyti naudojant \u0161i\u0105 funkcij\u0105, yra siun\u010diam\u0173 lai\u0161k\u0173, kuriuos j\u016bs\u0173 kontaktai nori gauti per savait\u0119 ar m\u0117nes\u012f, skai\u010dius. Kitaip tariant, da\u017enumas. Keli\u0173 tyrim\u0173 duomenimis, prane\u0161im\u0173 da\u017enumo didinimas arba ma\u017einimas turi didel\u0119 \u012ftak\u0105 paspaudim\u0173 ir atsisakymo nuo prenumeratos rodikliams.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/lt\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"aligncenter wp-image-15740\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=633%2C403&#038;ssl=1\" alt=\"ebook Pagrindinis el. pa\u0161to rinkodaros testavimo vadovas\" width=\"633\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160io straipsnio tikslas - parodyti 5 komunikacijos element\u0173 elementus, kuriuos galima ir labai naudinga \u012fvertinti atliekant A\/B testavim\u0105.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 aspectos de tu email marketing a los que aplicar Pruebas A\/B - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/5-el-pasto-rinkodaros-aspektai-kuriuos-reikia-isbandyti-a-b\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 aspectos de tu email marketing a los que aplicar Pruebas A\/B - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Este art\u00edculo tiene como misi\u00f3n ense\u00f1arte 5 elementos de tus piezas comunicacionales que es posible, y muy \u00fatil, evaluar mediante pruebas A\/B.\" \/>\n<meta property=\"og:url\" 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