{"id":6561,"date":"2023-12-14T15:13:00","date_gmt":"2023-12-14T13:13:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6561"},"modified":"2024-01-19T19:19:21","modified_gmt":"2024-01-19T17:19:21","slug":"testai-a-b-trys-issukiai-kuriuos-turite-iveikti-kad-pasiektumete-dideliu-laimejimu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/pruebas-a-b-tres-desafios-que-debes-vencer-para-obtener-grandes-beneficios\/masterbase\/","title":{"rendered":"A \/ B testai: trys i\u0161\u0161\u016bkiai, kuriuos turite \u012fveikti, kad pasiektum\u0117te dideli\u0173 rezultat\u0173"},"content":{"rendered":"<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Be to, rezultatus galima i\u0161matuoti ir apie juos ai\u0161kiai prane\u0161ti klientams. Yra \u0161imtai A\/B testavimo s\u0117km\u0117s istorij\u0173, pavyzd\u017eiui, elektronin\u0117s prekybos strategija, kuri\u0105 taikant buvo u\u017edaryta 36% daugiau krep\u0161eli\u0173, arba sveikatos prie\u017ei\u016bros rinkodaros testas, kur\u012f atlikus potenciali\u0173 klient\u0173 skai\u010dius padid\u0117jo 638%.<\/p>\n<p style=\"text-align: justify;\">Ta\u010diau pasiekti tokio lygio rezultat\u0173 n\u0117ra lengva. Dirbdami su \u012fmon\u0117mis, siekdami optimizuoti konversijas naudojant A\/B testavim\u0105, pasteb\u0117jome tam tikr\u0173 bendr\u0173 i\u0161\u0161\u016bki\u0173, su kuriais susiduria \u012fmon\u0117s, nesvarbu, ar jos yra didel\u0117s, ar ma\u017eos, ar B2B, ar B2C, ar u\u017esiima e. prekyba, ar vadov\u0173 generavimu.<\/p>\n<h3 style=\"text-align: justify;\">1 i\u0161\u0161\u016bkis: \u017einojimas, k\u0105 testuoti<\/h3>\n<p style=\"text-align: justify;\">Negalite pateikti dviej\u0173 to paties komunikacijos elemento versij\u0173 ir tik\u0117tis, kad \u012fsitraukimo rodikliai pager\u0117s. Rinkodaros specialistai greitai supranta, kad kai kurie nedideli poky\u010diai, patraukl\u016bs d\u0117l to, kad juos lengva \u012fgyvendinti, n\u0117ra pakankamai paveik\u016bs, kad paskatint\u0173 poky\u010dius. Jie taip pat \u017eino, kad dramati\u0161ki pakeitimai gali atne\u0161ti nuostoli\u0173.<\/p>\n<p>Kad \u017einotum\u0117te, k\u0105 tikrinti, pirmiausia turite \u017einoti, kur tikrinti. \u010cia j\u016bs\u0173 klient\u0173 duomenys gali b\u016bti labai svarb\u016bs. Atlikite gyvavimo ciklo, pardavimo piltuv\u0117lio ar j\u016bs\u0173 vykdomos komunikacijos tipo rodikli\u0173 analiz\u0119, kad perkeltum\u0117te juos i\u0161 vienos b\u016bsenos \u012f kit\u0105 ir nustatytum\u0117te, kur jie filtruojasi. Kur patenka potencial\u016bs klientai?<\/p>\n<h3 style=\"text-align: justify;\">2 i\u0161\u0161\u016bkis: galiojan\u010di\u0173 test\u0173 vykdymas<\/h3>\n<p style=\"text-align: justify;\">\u0160iuo atveju galima suklysti manant, kad atrasta formul\u0117, kaip padidinti konversij\u0105, nors taip n\u0117ra. Kita galima klaida - nepasteb\u0117ti konversijos padid\u0117jimo.<\/p>\n<p style=\"text-align: justify;\">A\/B testavimas yra s\u0117kminga taktika, nes turi prognozavimo gali\u0105. Kad testavimo rezultatai i\u0161 ties\u0173 b\u016bt\u0173 prognozuojami, turite u\u017etikrinti, kad jie atspindi kliento elgsen\u0105 ir kad b\u016btent testavimo metu atliktas pakeitimas l\u0117m\u0117 naujus rezultatus.<\/p>\n<p style=\"text-align: justify;\">Kad tai b\u016bt\u0173 pasiekta, eksperimentas turi b\u016bti rengiamas ir stebimas moksli\u0161kai, taip pat turi b\u016bti i\u0161vengta gr\u0117smi\u0173 pagr\u012fstumui:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">Poveikis pristatomumui:<\/strong> pvz., d\u0117l serverio gedimo nebuvo pristatyta 10 000 prane\u0161im\u0173.<\/li>\n<li><strong style=\"font-weight: bold;\">Istorijos poveikis:<\/strong> pavyzd\u017eiui, netik\u0117ta reklama, susijusi su produktu b\u016btent tuo metu, kai atliekamas bandymas, rinkodaros kampanija, kuri laikinai pakreipia paklaus\u0105 viena kryptimi, antradien\u012f, kai savaitgalio srautas elgiasi labai skirtingai, bandymas atliekamas tik 20 valand\u0173, arba e. parduotuv\u0117s svetain\u0117je atliekamas bandymas su labai motyvuotu \u0161ventiniu gruod\u017eio m\u0117nesio srautu ir tikimasi gauti tokius pa\u010dius rezultatus sausio m\u0117nes\u012f.<\/li>\n<li><strong style=\"font-weight: bold;\">Atrankos poveikis:<\/strong> pavyzd\u017eiui, kitas skyrius paleid\u017eia mokam\u0105 reklam\u0105, kuri nukreipia sraut\u0105 \u012f j\u0173 kampanijos nukreipiam\u0105j\u012f puslap\u012f tuo pa\u010diu metu, kai j\u016bs atliekate savo bandym\u0105, arba klientai automati\u0161kai pasirenka, kur\u012f gydym\u0105 jie matys.<\/li>\n<li><strong style=\"font-weight: bold;\">I\u0161kraipymo efekt\u0173 atranka:<\/strong> Tai rei\u0161kia, kad nepavyko surinkti pakankamo dyd\u017eio imties, kad b\u016bt\u0173 \u012fveikta atsitiktinumo galimyb\u0117. Pavyzd\u017eiui, nustatant, kad testas galioja, remiantis 100 atsakym\u0173.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">3 i\u0161\u0161\u016bkis: bandym\u0173 rezultat\u0173 interpretavimas<\/h3>\n<p style=\"text-align: justify;\">Tarkime, kad s\u0117kmingai \u012fvykd\u0117te 1 ir 2 punktus ir gavote puik\u0173 rezultat\u0105. Vis dar reikia atsakyti \u012f esmin\u012f klausim\u0105: Kod\u0117l? Kod\u0117l klientai elgiasi taip, kaip elgiasi? K\u0105 su\u017einojote apie klient\u0105 ir kaip galite panaudoti \u0161ias \u017einias?<\/p>\n<p style=\"text-align: justify;\">Test\u0173 rezultat\u0173 ai\u0161kinimas netur\u0117t\u0173 apsiriboti tik laiku i\u0161 karto po to, kai testas buvo atliktas. I\u0161 ties\u0173, svarbiausia interpretuoti rezultatus yra prie\u0161 pat testo atlikim\u0105. Tai yra hipotez\u0117s nustatymas siekiant nuodugniai suprasti kliento m\u0105stymo procesus svarbiausiuose j\u016bs\u0173 piltuv\u0117lio pristatymo ta\u0161kuose, kad gal\u0117tum\u0117te padidinti suvokiam\u0105 vert\u0119 ir suma\u017einti suvokiamas s\u0105naudas.<\/p>\n<p style=\"text-align: justify;\">Suprasdami, k\u0105 galvoja potencial\u016bs klientai kiekviename pirkimo proceso etape, gal\u0117site geriau suderinti j\u0173 motyvacij\u0105 ir grei\u010diau perkelti juos per pardavimo piltuv\u0117l\u012f.<\/p>\n<p style=\"text-align: justify;\">Tikslas tur\u0117t\u0173 b\u016bti ne tik padidinti KPI (pagrindin\u012f veiklos rodikl\u012f), bet ir suprasti, kaip galite geriau aptarnauti klient\u0105 naudodami rinkodaros prane\u0161imus, pardavimo proces\u0105 ir net produktus. O per \u0161\u012f supratim\u0105 pagerinsite rezultatus.<\/p>\n<p style=\"text-align: justify;\">Taigi net jei j\u016bs\u0173 bandomoji proced\u016bra baigiasi ma\u017eesniu konversij\u0173 skai\u010diumi, tai tikrai n\u0117ra nuostolis, nes \u012fgijote informacijos apie klientus. Jei duomenys yra interneto am\u017eiaus valiuta, tai klient\u0173 \u012f\u017evalgos yra aukso standartas: pagrindinis duomen\u0173 elementas, su kuriuo tiesiogiai turi b\u016bti susieta visa rinkodara.<\/p>\n<p style=\"text-align: justify;\">Galiausiai, b\u016btent taip, naudojant A\/B testavim\u0105, pasiekiama ilgalaik\u0117 nauda.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/guia-basica-para-realizar-pruebas-en-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1012\/657b225b5db65500121d506d\/8ltkimn2hc6ij0fsdowtft7kftljhfbnbon0n2okhveyntd256n8kslvq20bc2vg\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A\/B testavimas gali duoti \u012fsp\u016bding\u0173 rezultat\u0173, nes leid\u017eia rinkodaros specialistams i\u0161siai\u0161kinti, kas i\u0161 tikr\u0173j\u0173 veikia.<\/p>","protected":false},"author":239642484,"featured_media":8158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pruebas A \/ B: Tres desaf\u00edos que debes vencer para obtener grandes beneficios - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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