{"id":6560,"date":"2024-02-12T12:23:21","date_gmt":"2024-02-12T10:23:21","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6560"},"modified":"2024-03-06T13:24:26","modified_gmt":"2024-03-06T11:24:26","slug":"kas-yra-individualizuota-rinkodara","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/que-es-el-marketing-personalizado\/masterbase\/","title":{"rendered":"Kas yra personalizuota rinkodara?"},"content":{"rendered":"<p style=\"text-align: justify;\">Personalizuota rinkodara - tai strategija, kurioje daugiausia d\u0117mesio skiriama tikslin\u0117ms rinkodaros iniciatyvoms ir prane\u0161im\u0173 siuntimui esamam ar potencialiam klientui. Tai daroma pasitelkiant duomen\u0173 analiz\u0119 ir skaitmenines technologijas.<\/p>\n<p style=\"text-align: justify;\">\u0160i rinkodara dar vadinama \"vienas su vienu\" rinkodara ir, kaip rodo pavadinimas, yra visi\u0161kai pritaikyta kiekvieno vartotojo individualiems poreikiams.<\/p>\n<p style=\"text-align: justify;\">Prie\u0161ingai nei asmenin\u0117 rinkodara, masin\u0117 rinkodara skirta pla\u010diai auditorijai ar demografinei grupei. Individualizuota rinkodara i\u0161 esm\u0117s yra labiausiai orientuota tikslin\u0117s rinkodaros forma.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Kaip tai veikia<\/strong><\/h3>\n<p style=\"text-align: justify;\">Kad individualizuota rinkodara b\u016bt\u0173 s\u0117kminga, \u012fmon\u0117 turi sugeb\u0117ti gauti kuo daugiau asmenin\u0117s informacijos i\u0161 esamo ar potencialaus kliento.<\/p>\n<p style=\"text-align: justify;\">Laimei, duomen\u0173 apie atskirus vartotojus dabar yra daug. \u0160i gausi informacija analizuojama ir panaudojama siekiant pateikti asmeninius ir tikslinius pasi\u016blymus, rekomendacijas ir prane\u0161imus, skirtus konkre\u010diam asmeniui, atsi\u017evelgiant \u012f jo elgsen\u0105, interesus ir kitus anks\u010diau surinktus duomenis.<\/p>\n<p style=\"text-align: justify;\">Skaitmenin\u0117 rinkodara yra bene geriausia priemon\u0117 asmeninei rinkodarai ir labai populiari tarp reklamuotoj\u0173. Informacij\u0105 galima steb\u0117ti naudojant slapukus arba interaktyvias atsiliepim\u0173 \u012frangas svetain\u0117je, taip gaunant daugyb\u0119 duomen\u0173, leid\u017eian\u010di\u0173 reklamuotojams pritaikyti prane\u0161imus, rodomus bendriems \u017ei\u016brovams ir atskiriems naudotojams \u012fvairiuose kanaluose - nuo svetaini\u0173 iki \"YouTube\" ir net televizijos.<\/p>\n<p style=\"text-align: justify;\"><strong>Norint sukurti personalizuot\u0105 rinkodaros strategij\u0105, reikia atlikti keturis veiksmus: nustatyti, atskirti, s\u0105veikauti ir personalizuoti.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Nustatyti<\/strong>Tai vyksta renkant duomenis. Jos metu renkami tokie \u017eymenys kaip kliento ar potencialaus kliento lytis, am\u017eius ir vieta.<\/p>\n<p style=\"text-align: justify;\"><strong>Diferencijuokite<\/strong>Atliekama analiz\u0117s metu ir leid\u017eia \u012fmon\u0117ms suskirstyti naudotojus \u012f konkre\u010dias ni\u0161as, \u012f kurias jos nori orientuotis.<\/p>\n<p style=\"text-align: justify;\"><strong>S\u0105veikauti<\/strong>Tai etapas, kai surinkti duomenys naudojami u\u017emegzti ry\u0161\u012f su potencialiu ar esamu klientu, bendraujant su juo tokiomis priemon\u0117mis ir b\u016bdais, \u012f kuriuos jis grei\u010diausiai reaguoja.<\/p>\n<p style=\"text-align: justify;\"><strong>Pritaikykite<\/strong>Tuomet u\u017emezgami individual\u016bs santykiai ir \u012fmon\u0117 gali sudaryti sandor\u012f.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Individualizuotos rinkodaros pavyzd\u017eiai<\/strong><\/h3>\n<p style=\"text-align: justify;\">Dauguma \u017emoni\u0173 yra apsipirk\u0119 \"Amazon\". Nors tuo metu jie gal ir nesuprato, kad naudojasi personalizuota rinkodara, tikriausiai pasteb\u0117jo, kad platforma rekomenduoja produktus, atitinkan\u010dius j\u0173 interesus ir ankstesni\u0173 pirkim\u0173 istorij\u0105.<\/p>\n<p style=\"text-align: justify;\">\"Amazon\" renka daug duomen\u0173 apie savo naudotojus, stebi kiekvieno naudotojo apsipirkin\u0117jimo ir nar\u0161ymo istorij\u0105, kad gal\u0117t\u0173 pateikti produkt\u0173 rekomendacijas, atitinkan\u010dias kiekvieno asmens interesus ir poreikius.<\/p>\n<p style=\"text-align: justify;\">\"Amazon\" taip pat si\u016blo produktus, pana\u0161ius \u012f konkre\u010di\u0105 naudotojo per\u017ei\u016brim\u0105 prek\u0119. \u0160is turinys yra unikalus kiekvienam asmeniui ir, nors jis naudingas pirk\u0117jams, neabejotinai naudingas ir \"Amazon\" bei jos tiek\u0117jams, nes d\u0117l i\u0161mani\u0173, asmeni\u0161kai pritaikyt\u0173 rekomendacij\u0173 did\u0117ja pana\u0161i\u0173 produkt\u0173 pardavimai.<\/p>\n<p>Dar vienas \u012fprastas asmenin\u0117s rinkodaros pavyzdys - tai tiksliniai prane\u0161imai, kuriuos m\u0117gstamos parduotuv\u0117s jums gali si\u0173sti el. pa\u0161tu ir kurie grei\u010diausiai adresuoti vartotojui pagal vard\u0105. \u0160i paprasta personalizavimo strategija leid\u017eia \u012fmon\u0117ms u\u017emegzti asmenin\u012f ry\u0161\u012f su vartotojais, taip sukuriant ry\u0161\u012f, d\u0117l kurio did\u0117ja pardavimai.<\/p>\n<p style=\"text-align: justify;\">\u0160ios \u017einut\u0117s gali b\u016bti siun\u010diamos tam tikru paros metu, atsi\u017evelgiant \u012f j\u0173 ankstesn\u012f \u012fsitraukim\u0105. Ta\u010diau verta pa\u017eym\u0117ti, kad gav\u0117jo vardo suasmeninimas laikomas vienu i\u0161 papras\u010diausi\u0173 ir archaji\u0161kiausi\u0173 suasmeninimo metod\u0173, atsi\u017evelgiant \u012f technologij\u0173 pa\u017eang\u0105, leid\u017eian\u010di\u0105 rinkodaros specialistams \u017eengti daug toliau ir sutelkti d\u0117mes\u012f \u012f individuali\u0105 taktik\u0105.<\/p>\n<p style=\"text-align: justify;\"><strong>Individualizuotos rinkodaros privalumai<\/strong><\/p>\n<p style=\"text-align: justify;\">Didelis asmenin\u0117s rinkodaros privalumas yra tas, kad ji leid\u017eia \u012fmonei veiksmingai orientuotis \u012f esamus ir potencialius klientus, padidinti \u012fsitraukimo ir konversij\u0173 tikimyb\u0119 atsi\u017evelgiant \u012f asmens skon\u012f, poreikius, pom\u0117gius ir kitus pageidavimus. Tokia tikslin\u0117 reklama u\u017etikrina daugiau konversij\u0173 ir galiausiai yra ne\u012ftik\u0117tinai pelningas pardavimo mechanizmas. Remiantis \"Experian\" duomenimis, personalizuoti rinkodaros prane\u0161imai sulauk\u0117 29% daugiau atidarym\u0173 ir 41% daugiau paspaudim\u0173 nei tie, kurie nebuvo personalizuoti. Asmenin\u0119 rinkodar\u0105 taikan\u010dios \u012fmon\u0117s paprastai padidina bendr\u0105 pardavim\u0173 skai\u010di\u0173 ma\u017edaug 19%.<\/p>\n<p style=\"text-align: justify;\">Asmeniniams poreikiams pritaikyta rinkodara lemia ne tik didesn\u012f pardavim\u0105, bet ir laimingesnius klientus. Klientai, kuriems pateikiama asmeni\u0161kai pritaikyta ir jiems patinkanti reklama, jau\u010diasi labiau susij\u0119 su \u012fmone, o tai tiesiogiai lemia apmok\u0117tas s\u0105skaitas fakt\u016bras.<\/p>\n<p>Tyrimai rodo, kad ma\u017edaug trys ketvirtadaliai vis\u0173 klient\u0173 yra nusivyl\u0119 su jais nesusijusia el. pa\u0161to rinkodara. Be to, tie patys klientai yra ma\u017eiau link\u0119 bendrauti su prek\u0117s \u017eenklu, o \u0161i patirtis tiesiogiai veikia j\u0173 pirkimo sprendimus.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Individualizuotos rinkodaros i\u0161\u0161\u016bkiai<\/strong><\/h3>\n<p style=\"text-align: justify;\">Priklausomai nuo \u012fmon\u0117s pob\u016bd\u017eio ir dyd\u017eio, personalizavimas kai kurioms organizacijoms gali b\u016bti per brangus. Jei maisto preki\u0173 parduotuv\u0117 nor\u0117t\u0173 orientuotis \u012f kiekvien\u0105 vartotoj\u0105 ir kiekvienam i\u0161 j\u0173 pateikti asmeni\u0161kai pritaikyt\u0105 bro\u0161i\u016br\u0105, jai reik\u0117t\u0173 ka\u017ekokio b\u016bdo steb\u0117ti ankstesni\u0173 pirkim\u0173 istorij\u0105 ir numatyti b\u016bsimus pirkimus, jau nekalbant apie \u0161imt\u0173 t\u016bkstan\u010di\u0173 unikali\u0173 bro\u0161i\u016br\u0173 projektavimo ir spausdinimo i\u0161laidas.<\/p>\n<p style=\"text-align: justify;\">\u0160iuo atveju tikslinga naudoti masinei rinkai skirt\u0105 skrajut\u0119. Ta\u010diau maisto preki\u0173 parduotuvi\u0173 lojalumo program\u0105 b\u016bt\u0173 pakankamai lengva sukurti naudojant tokio tipo steb\u0117jimo sistem\u0105 ir ji gal\u0117t\u0173 efektyviai ir ma\u017eesn\u0117mis s\u0105naudomis nukreipti \u012f atskirus pirk\u0117jus kuponus ir specialias akcijas. Jei pirk\u0117jas kas savait\u0119 perka bananus<\/p>\n<h3 style=\"text-align: justify;\"><strong>Geriausia personalizuotos rinkodaros praktika<\/strong><\/h3>\n<p style=\"text-align: justify;\">Kad u\u017etikrintum\u0117te geriausius asmenin\u0117s rinkodaros rezultatus, nor\u0117site rinkti duomenis i\u0161 kuo daugiau \u0161altini\u0173. Socialin\u0117 \u017einiasklaida yra puikus masin\u0117s ir individualios auditorijos duomen\u0173 \u0161altinis, kaip ir tiesiogin\u0117 el. pa\u0161to rinkodara.<\/p>\n<p style=\"text-align: justify;\">Taip pat tur\u0117tum\u0117te u\u017etikrinti, kad surinkti asmens duomenys b\u016bt\u0173 saugomi saugiai ir jais negal\u0117t\u0173 naudotis ne\u012fgalioti asmenys, kad b\u016bt\u0173 apsaugota jautri j\u016bs\u0173 potenciali\u0173 ir b\u016bsim\u0173 klient\u0173 asmenin\u0117 informacija.<\/p>\n<p>Jei \u012fmanoma, automatizavus duomen\u0173 rinkimo ir personalizavimo technologijas, suma\u017e\u0117ja bendros duomen\u0173 rinkimo ir analiz\u0117s s\u0105naudos ir laiko s\u0105naudos. Pardavim\u0173 ir rinkodaros darbuotoj\u0173 atlaisvinimas, kad jie gal\u0117t\u0173 sutelkti d\u0117mes\u012f \u012f potenciali\u0173 klient\u0173 konversij\u0105, yra vertingesnis laiko panaudojimas nei darbas su \u0161altu piltuv\u0117liu.<\/p>\n<p>Nuolat per\u017ei\u016br\u0117kite duomenis, kad nustatytum\u0117te, kas veikia, o kas ne, ir atitinkamai paskirstykite i\u0161teklius, kad kuo geriau i\u0161naudotum\u0117te asmenin\u0117s rinkodaros pastangas ir gautum\u0117te didesn\u0119 investicij\u0173 gr\u0105\u017e\u0105.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/lt\/es\/es\/es\/sukuria-tikra-personalizavima-11\/pagrindine-duomenu-baze\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"238\" data-attachment-id=\"10224\" data-permalink=\"https:\/\/masterbase.com\/lt\/que-es-el-marketing-personalizado\/masterbase\/captura-de-pantalla-2024-02-16-145507\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145507.png?fit=372%2C238&amp;ssl=1\" data-orig-size=\"372,238\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Verdadera personalizacion\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145507.png?fit=372%2C238&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145507.png?resize=372%2C238&#038;ssl=1\" alt=\"\" class=\"wp-image-10224\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145507.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145507.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145507.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Kai rinkodara demonstruoja individual\u0173 po\u017ei\u016br\u012f, pripa\u017e\u012fstant\u012f tikslinio kliento poreikius ir interesus, ji daro labai teigiam\u0105 poveik\u012f dalyvavimui. Tam labai svarbi gera duomen\u0173 analiz\u0117.<\/p>","protected":false},"author":239642484,"featured_media":1926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el marketing personalizado? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/kas-yra-individualizuota-rinkodara\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el marketing personalizado? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Cuando el marketing evidencia un trato individual, que reconoce las necesidades e intereses del cliente al que va dirigido, impacta muy favorablemente la participaci\u00f3n. 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