{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"kodel-niekas-nespaudzia-ant-el-pastu-siunciamu-pranesimu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"Kod\u0117l niekas nespaud\u017eia j\u016bs\u0173 el. pa\u0161tu siun\u010diam\u0173 prane\u0161im\u0173?"},"content":{"rendered":"<p style=\"text-align: justify;\">Rinkodaros specialistams tenka ne tik u\u017eduotis priversti klientus atidaryti ir perskaityti j\u0173 prane\u0161imus. Jiems reikia, kad klientai bendraut\u0173 su j\u0173 prek\u0117s \u017eenklu.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Tod\u0117l labai svarbus yra lai\u0161k\u0173 paspaudim\u0173 skai\u010dius, nes jis rodo, kaip gerai pritrauk\u0117te klientus.<\/p>\n<p style=\"text-align: justify;\">Paspaudim\u0173 skai\u010dius gali b\u016bti labai ma\u017eas. Ta\u010diau nenusiminkite, yra daug prie\u017eas\u010di\u0173, kod\u0117l skaitytojas gali nespausti j\u016bs\u0173 \u017einut\u0117je esan\u010dios nuorodos:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Turinys n\u0117ra aktualus.<\/li>\n<li>Kopija yra beasmen\u0117.<\/li>\n<li>Sunku rasti CTA (raginim\u0105 atlikti veiksm\u0105) arba j\u0173 yra per daug.<\/li>\n<li>Pasi\u016blymas n\u0117ra patrauklus prane\u0161imo gav\u0117jui.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Kad geriau suprastume \u0161i\u0105 tem\u0105, atrodo tikslinga atid\u017eiau panagrin\u0117ti \u0161i\u0105 s\u0105vok\u0105 ir i\u0161siai\u0161kinti, kuo ji skiriasi nuo atidarymo normos.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Kas yra paspaudim\u0173 da\u017enis?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Prane\u0161imo paspaudimo rodiklis apskai\u010diuojamas pagal naudotoj\u0173, kuriems buvo i\u0161si\u0173stas prane\u0161imas su nuoroda \u012f raginim\u0105 atlikti veiksm\u0105, skai\u010di\u0173 ir parodo, kiek i\u0161 j\u0173 i\u0161 tikr\u0173j\u0173 spustel\u0117jo nuorod\u0105.<\/p>\n<p style=\"text-align: justify;\">Taip pat galima i\u0161matuoti paspaudim\u0173 da\u017en\u012f (CTOR), kuris yra santykinis rodiklis, nes parodo, kokia dalis vis\u0173 prane\u0161im\u0105 atvertusi\u0173 \u017emoni\u0173 paspaud\u0117 raginim\u0105 atlikti veiksm\u0105. Tod\u0117l atidaryt\u0173 prane\u0161im\u0173 rodiklis b\u016btinai bus didesnis u\u017e paspaudim\u0173 skai\u010di\u0173, nes \u017emon\u0117s, kurie atidar\u0117 j\u016bs\u0173 \u017einut\u0119, \u017eeng\u0117 pirm\u0105j\u012f \u017eingsn\u012f, o kai kurie i\u0161 j\u0173 \u017eengs antr\u0105j\u012f \u017eingsn\u012f - spustel\u0117s nuorod\u0105.<\/p>\n<p style=\"text-align: justify;\">Papras\u010diau tariant, atvirumo rodiklis rodo tik \u017emoni\u0173, kurie atidar\u0117 j\u016bs\u0173 \u017einut\u0119, skai\u010di\u0173.<\/p>\n<p style=\"text-align: justify;\">Tai rei\u0161kia, kad atidaryt\u0173 prane\u0161im\u0173 skai\u010dius paprastai vertinamas atsi\u017evelgiant \u012f prane\u0161imo tem\u0105, jo personalizavim\u0105, duomen\u0173 valym\u0105 ir j\u016bs\u0173 prek\u0117s \u017eenklo populiarum\u0105. Prie\u0161ingai, paspaudim\u0173 rodiklis parodo, ar skaitytojai mano, kad j\u016bs\u0173 turinys ir pasi\u016blymai yra naudingi ir aktual\u016bs.<\/p>\n<p style=\"text-align: justify;\">Atidarymo rodiklis parodo, kiek \u017emoni\u0173 mano, kad \u012f j\u016bs\u0173 prane\u0161im\u0105 verta atkreipti d\u0117mes\u012f, o paspaudim\u0173 rodiklis rodo, kad j\u016bs\u0173 prane\u0161imas paskatino \u017emones imtis veiksm\u0173.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Koks b\u016bt\u0173 geras paspaudim\u0173 skai\u010dius?<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u012evairi\u0173 \u0161altini\u0173 tyrim\u0173 duomenimis, tikslini\u0173 ar masini\u0173 reklamini\u0173 prane\u0161im\u0173 paspaudim\u0173 rodikliai vidutini\u0161kai yra 2,5%. Kai kuriose pramon\u0117s \u0161akose, pavyzd\u017eiui, m\u0117g\u0117ji\u0161kos veiklos, \u017einiasklaidos ir vyriausyb\u0117s, paspaudim\u0173 rodikliai siekia 4,5%.<\/p>\n<p style=\"text-align: justify;\">Vis d\u0117lto svarbu vertinti savo, o ne kit\u0173 savo srities atstov\u0173 veiklos rezultatus.<\/p>\n<p style=\"text-align: justify;\">Atsi\u017evelgiant \u012f tai, kad vartotojai kasdien \u012f savo pa\u0161to d\u0117\u017eutes gauna daugyb\u0119 prane\u0161im\u0173 ir reklam\u0173 i\u0161 de\u0161im\u010di\u0173 kit\u0173 \u017einiasklaidos priemoni\u0173, labai svarbu atkreipti j\u0173 d\u0117mes\u012f.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Kaip pagerinti paspaudim\u0173 skai\u010di\u0173<\/strong><\/h2>\n<p style=\"text-align: justify;\">Jei klientai neatidaro j\u016bs\u0173 prane\u0161im\u0173, vadinasi, jiems jie ner\u016bpi. Tai paprasta ir ai\u0161ku.<\/p>\n<p style=\"text-align: justify;\">Tai rei\u0161kia, kad jiems nepatiko j\u016bs\u0173 atsi\u0173stas pasi\u016blymas, turinys jiems neatrod\u0117 tinkamas, jie susid\u016br\u0117 su beasmeniu prane\u0161imu arba jiems atrod\u0117, kad tai yra nepageidaujamas \u0161lam\u0161tas.<\/p>\n<p style=\"text-align: justify;\">Kaip pakeisti \u0161\u012f nepalank\u0173 scenarij\u0173?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Segmentavimas <\/strong><\/p>\n<p style=\"text-align: justify;\">Gerai tvarkykite klient\u0173 duomen\u0173 baz\u0119, kad sugruotum\u0117te kontaktus su pana\u0161iomis savyb\u0117mis. Segmentuodami savo kontakt\u0173 baz\u0119, \u0161ioms ma\u017eesn\u0117ms grup\u0117ms gal\u0117site si\u0173sti tinkam\u0105 turin\u012f, kuris joms bus \u012fdomus.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) turinio pritaikymas asmeniniams poreikiams<\/strong><\/p>\n<p style=\"text-align: justify;\">Niekam nepatinka nereik\u0161mingi pasi\u016blymai, net ir m\u0117gstamo prek\u0117s \u017eenklo atstovams. \u017dmon\u0117mis grind\u017eiamos rinkodaros am\u017eiuje klientai tikisi, kad turinys bus pritaikytas j\u0173 poreikiams ir norams. Tod\u0117l b\u016btina panaudoti savo duomenis ir papildyti juos tre\u010di\u0173j\u0173 \u0161ali\u0173 demografiniais duomenimis, kad geriau suprastum\u0117te klientus ir si\u0173stum\u0117te jiems personalizuot\u0105 turin\u012f bei rekomendacijas.<\/p>\n<p><strong style=\"font-weight: bold;\">c) patobulinti raginim\u0105 imtis veiksm\u0173<\/strong><\/p>\n<p style=\"text-align: justify;\">\u012esitikinkite, kad j\u016bs\u0173 raginimas atlikti veiksm\u0105 (CTA) yra ai\u0161kus, kad klientai tiksliai \u017einot\u0173, ko j\u0173 pra\u0161oma. Arba apsvarstykite galimyb\u0119 prid\u0117ti daugiau nuorod\u0173, kad klientai tur\u0117t\u0173 daugiau galimybi\u0173 spustel\u0117ti.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">d) nereik\u0161mingo turinio atmetimas<\/strong><\/p>\n<p style=\"text-align: justify;\">\u012esitikinkite, kad \u012f prane\u0161imo pagrindin\u0119 dal\u012f \u012ftraukta tik tai, kas svarbiausia, k\u016brybi\u0161kai pritaikykite tekst\u0105 ir vaizd\u0105 ir praleiskite visk\u0105, kas nereikalinga. \u012esitikinkite, kad j\u016bs\u0173 \u017einut\u0117 turi ai\u0161k\u0173 tiksl\u0105 ir kad visi elementai skatina klientus spausti CTA.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) Klient\u0173 susigr\u0105\u017einimas<\/strong><\/p>\n<p style=\"text-align: justify;\">J\u016bs\u0173 sek\u0117j\u0173 skai\u010dius suma\u017e\u0117s, o j\u016bs\u0173 s\u0105ra\u0161as i\u0161seks. B\u016btent \u0161iuo metu tur\u0117tum\u0117te pereiti prie \"bounce-back\" kampanij\u0173. Motyvuokite klientus gr\u012f\u017eti (ir spustel\u0117ti j\u016bs\u0173 prane\u0161imus) patraukliu pasi\u016blymu.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) Mokymasis i\u0161 ankstesn\u0117s patirties<\/strong><\/p>\n<p style=\"text-align: justify;\">Kiekviena siun\u010diama \u017einut\u0117 yra galimyb\u0117 mokytis, o ne tik bendrauti ir siekti konversij\u0173. Per\u017ei\u016br\u0117kite rodiklius ir darykite i\u0161vadas, nustatykite, kas pasiteisino, o kas ne, su kuo ir kada. \u0160i patirtis yra mokymasis, kuris pagerins j\u016bs\u0173 paspaudim\u0173 skai\u010di\u0173.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Testavimas, testavimas, testavimas ir... testavimas<\/strong><\/p>\n<p style=\"text-align: justify;\">\u017dinut\u0117s siuntimas, pir\u0161t\u0173 sukry\u017eiavimas ir maldos - jau praeitis. Kam tai daryti, jei i\u0161 prad\u017ei\u0173 galite i\u0161si\u0173sti dvi \u017einut\u0117s versijas dviem nedidel\u0117ms visos savo baz\u0117s dalims ir \u012fvertinti, kuri i\u0161 j\u0173 dav\u0117 geresn\u012f rezultat\u0105 ir i\u0161si\u0173sti likusiai daliai.<\/p>\n<p style=\"text-align: justify;\">Ma\u017eas paspaudim\u0173 skai\u010dius gali nuvilti. Laimei, naudojant tinkamus metodus ir tinkamus duomenis, juos galima pakeisti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rinkodaros specialistams tenka ne tik u\u017eduotis priversti klientus atidaryti ir perskaityti j\u0173 prane\u0161imus. Jiems reikia, kad klientai bendraut\u0173 su j\u0173 prek\u0117s \u017eenklu.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/kodel-niekas-nespaudzia-ant-el-pastu-siunciamu-pranesimu\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. 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