{"id":6548,"date":"2024-06-14T16:51:53","date_gmt":"2024-06-14T13:51:53","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6548"},"modified":"2024-07-12T14:03:39","modified_gmt":"2024-07-12T11:03:39","slug":"sukurti-sveikinimo-pranesimu-serija-naudojant-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/","title":{"rendered":"Sukurkite sveikinimo prane\u0161im\u0173 serij\u0105 naudodami MasterBase\u00ae."},"content":{"rendered":"

Prenumeratoriai u\u017esiprenumeravo naujienlai\u0161k\u012f, nes jiems patiko tai, k\u0105 pamat\u0117, o dabar j\u016bs\u0173 eil\u0117 nustebinti juos tuo, ko jie tikisi. Arba j\u016bs\u0173 klientai nusipirko juos sudominus\u012f gamin\u012f ar paslaug\u0105, tod\u0117l at\u0117jo laikas juos supa\u017eindinti su savo \u012fmone ir u\u017emegzti su jais ilgalaikius santykius.<\/p>\n

<\/p>\n

Kod\u0117l svarbu si\u0173sti sveikinimo \u017einutes?<\/h1>\n

Be to, kad sveikinimo \u017einut\u0117 yra mandagus ir mandagus b\u016bdas pasisveikinti, yra ir statistini\u0173 duomen\u0173, kurie rodo, koki\u0105 didel\u0119 gali\u0105 ji turi. Palyginti su kitais el. pa\u0161to rinkodaros prane\u0161imais, sveikinimo prane\u0161imai turi ne\u012fprastai auk\u0161t\u0105 atidarymo rodikl\u012f ir yra 86% veiksmingesni u\u017e vidutin\u012f naujienlai\u0161k\u012f.<\/p>\n

Ir paskutinis geriausias pasiekimas - abonentai, gav\u0119 sveikinimo \u017einut\u0119, 33% labiau \u012fsitraukia \u012f prek\u0117s \u017eenkl\u0105.<\/p>\n

Dirbdami su sveikinimo \u017einut\u0117mis galite pasinaudoti \u0161iais privalumais:<\/p>\n

    \n
  1. Pateikite informacij\u0105, kuri ilgainiui paskatins j\u016bs\u0173 el. pa\u0161to kampanijas ir prisid\u0117s prie rinkodaros s\u0117km\u0117s.<\/li>\n
  2. Supa\u017eindinkite prenumeratorius su savo prek\u0117s \u017eenklu, kad jie noriau priimt\u0173 ir atidaryt\u0173 naujus prane\u0161imus.<\/li>\n
  3. Skatinkite tiesiogin\u0119 reakcij\u0105 naudodami tinkamas nuorodas ir raginimus imtis veiksm\u0173.<\/li>\n<\/ol>\n

    Kas lemia, kad j\u016bs\u0173 pasveikinimas yra geras sveikinimo prane\u0161imas?<\/h2>\n

    Nedelsiant <\/strong><\/h3>\n

    Ne\u0161vaistykite laiko. Kai tik kas nors u\u017esiregistruoja gauti j\u016bs\u0173 prane\u0161imus, i\u0161si\u0173skite jam sveikinimo \u017einut\u0119. Jei jie k\u0105 tik u\u017esiregistravo, vadinasi, jie vis dar yra prisijung\u0119 ir mato j\u016bs\u0173 prek\u0117s \u017eenkl\u0105.<\/p>\n

    Laimei, jie yra pakankamai smals\u016bs ir j\u016bs\u0173 \u017einut\u0117 gali paskatinti juos nor\u0117ti su\u017einoti dar daugiau.
    \nAutomatinis \u017einu\u010di\u0173 siuntimas pad\u0117s jums tai pasiekti, nes galite suplanuoti, kad sveikinimo \u017einut\u0117 bus i\u0161si\u0173sta i\u0161 karto, kai tik atsiras naujas abonentas ar klientas.<\/p>\n

    Trumpai, bet tes\u0117kite pa\u017eadus<\/strong><\/h3>\n

    Nor\u0117site kuo grei\u010diau sudominti savo auditorij\u0105, bet \u012fsitikinkite, kad jos nenuobodinate. Sveikinimo \u017einut\u0117s turinys tur\u0117t\u0173 b\u016bti aktualus, glaustas ir teikti tam tikr\u0105 vert\u0119. Sveikinimo \u017einut\u0117 tur\u0117t\u0173 nustatyti j\u016bs\u0173 prenumeratori\u0173 l\u016bkes\u010dius atei\u010diai. Tai pirmoji \u017einut\u0117, kuri\u0105 jie gaus i\u0161 j\u016bs\u0173 \u012fmon\u0117s, tod\u0117l pateikite jiems id\u0117j\u0105, kas j\u0173 laukia, ir pasistenkite j\u0105 \u012fgyvendinti kituose siun\u010diamuose prane\u0161imuose.<\/p>\n

    Be to, jei pa\u017ead\u0117jote k\u0105 nors mainais u\u017e prenumerat\u0105, galb\u016bt nuolaidos kod\u0105 arba prieig\u0105 prie i\u0161skirtinio turinio, dabar pats laikas tai suteikti. Paskat\u0173 si\u016blymas palaiko klient\u0173 ry\u0161\u012f su j\u016bs\u0173 prek\u0117s \u017eenklu.<\/p>\n

    kad jo turinys b\u016bt\u0173 pritaikytas asmeni\u0161kai.<\/strong><\/h3>\n

    J\u016bs einate ilg\u0105 keli\u0105! Pasinaudokite bet kokia informacija apie nauj\u0105j\u012f prenumeratori\u0173, kuri pad\u0117s sveikinimo \u017einut\u0119 padaryti labiau suprantam\u0105 ir maloni\u0105. Jei turite jo vard\u0105, naudokite j\u012f temos eilut\u0117je, \u017einut\u0117s tekste arba abiejose dalyse.<\/p>\n

    Vien gav\u0117jo vardo ir pavard\u0117s \u012ftraukimas \u012f temos eilut\u0119 gali padidinti atidaryt\u0173 lai\u0161k\u0173 skai\u010di\u0173 20%.<\/p>\n

    Asmeni\u0161kai pritaikytos sveikinimo \u017einut\u0117s padeda i\u0161laikyti \u017emogi\u0161k\u0105j\u012f susira\u0161in\u0117jim\u0105. Naudojant MasterBase\u00ae, lengva personalizuoti el. pa\u0161to rinkodaros ir sandori\u0173 prane\u0161imus.<\/p>\n

    \u012etraukite viliojan\u010dius raginimus imtis veiksm\u0173 (CTA)<\/strong><\/h3>\n

    Pagrindin\u0117 rinkodaros prane\u0161im\u0173 prie\u017eastis - paversti prenumeratorius klientais, o raginimai imtis veiksm\u0173 tai padarys u\u017e jus. Visada tur\u0117kite tai omenyje. Pasir\u016bpinkite, kad prane\u0161imus b\u016bt\u0173 lengva rasti ir jie b\u016bt\u0173 pakankamai patraukl\u016bs, kad gav\u0117jas juos spustel\u0117t\u0173. Tai galima pasiekti naudojant spalvingus, o galb\u016bt \u0161aunius ir provokuojan\u010dius GIF'us.<\/p>\n

    tinkama spalvin\u0117 gama.<\/strong><\/h3>\n

    Spalva - geras b\u016bdas atkreipti d\u0117mes\u012f ir j\u012f i\u0161laikyti. Jei spalv\u0173 schema netinkama, prenumeratoriai gali prarasti susidom\u0117jim\u0105.<\/p>\n

    Kadangi pasirinktos spalvos - tai pirmas dalykas, kur\u012f klientas pamatys, kai atvers prane\u0161im\u0105, nor\u0117site, kad jos atspind\u0117t\u0173 j\u016bs\u0173 prek\u0117s \u017eenkl\u0105. Tai gali atrodyti paprasta ir net akivaizdu, ta\u010diau yra keletas detali\u0173, \u012f kurias turite atsi\u017evelgti, kad j\u016bs\u0173 prek\u0117s \u017eenklo identitetas atrodyt\u0173 nepriekai\u0161tingai.<\/p>\n

    Viena sveikinimo \u017einut\u0117 ar visa eil\u0117 \u017einu\u010di\u0173?<\/h2>\n

    Kuo daugiau turinio reikia \u012ftraukti, tuo prasmingiau sveikinimo \u017einut\u0119 suskirstyti \u012f kelis serijinius lai\u0161kus.<\/p>\n

    Sprendimas d\u0117l prane\u0161im\u0173 skai\u010diaus ir siuntimo da\u017enumo priklauso nuo keli\u0173 veiksni\u0173. Pavyzd\u017eiui, nuo j\u016bs\u0173 el. pa\u0161to pristatymo sistemos paj\u0117gumo, galimos vert\u0117s, kuri\u0105 priskiriate kiekvienam turinio elementui siekdami savo tiksl\u0173, platesnio verslo modelio ir kit\u0173 prie\u017eas\u010di\u0173.<\/p>\n

    Kad sveikinimo \u017einut\u0117se naujojo prenumeratoriaus neperkrautum\u0117te gausybe informacijos, ilg\u0173 ir d\u0117mes\u012f bla\u0161kan\u010di\u0173 tekst\u0173, patartina juos i\u0161d\u0117styti taip, kad informacija b\u016bt\u0173 pateikiama vis da\u017eniau, kad jie b\u016bt\u0173 labiau link\u0119 su ja s\u0105veikauti.<\/p>\n

    Paprastas 3 prane\u0161im\u0173 serijos pavyzdys:<\/strong><\/h4>\n

    Pirmoji \u017einut\u0117 bus i\u0161si\u0173sta i\u0161 karto, kai tik jie u\u017esiregistruos. Jame tur\u0117t\u0173 b\u016bti paprasta ir tik preliminari informacija, kad b\u016bt\u0173 pagreitintas prisijungimo procesas: pad\u0117ka u\u017e registracij\u0105 ir prenumeratos patvirtinimas.<\/p>\n

    Kit\u0105 dien\u0105 - antroji \u017einut\u0117 su dar keliais veiksmais, pavyzd\u017eiui, pasi\u016blymu nustatyti prane\u0161im\u0173 siuntimo nuostatas, pritaikyti profil\u012f ir nuorodomis \u012f socialinius tinklus.<\/p>\n

    Tre\u010di\u0105j\u0105 dien\u0105 - \u017einut\u0117, kurioje b\u016bt\u0173 parodyti populiariausi produktai, demonstracin\u0117 versija arba ka\u017ekas, k\u0105 jie gal\u0117t\u0173 i\u0161bandyti, kad susipa\u017eint\u0173 su j\u016bs\u0173 prek\u0117s \u017eenklu ir paslaugomis.<\/p>\n

    Kaip programuoti \u0161i\u0105 siunt\u0173 serij\u0105 su MasterBase\u00ae?<\/h2>\n

    Teikdami automatizavimo paslaugas, MasterBase\u00ae padeda suplanuoti sveikinimo \u017einu\u010di\u0173 serij\u0105, naudojant individual\u0173, elgsena pagr\u012fst\u0105 siuntim\u0105.<\/p>\n

    Nor\u0117dami prad\u0117ti si\u0173sti prane\u0161imus kontaktams, u\u017esiprenumeravusiems j\u016bs\u0173 el. pa\u0161to prane\u0161imus, tur\u0117tum\u0117te atlikti \u0161iuos veiksmus:<\/p>\n

      \n
    1. \n
        \n
      1. \n
          \n
        1. Taisykl\u0117s, pagal kuri\u0105 bus galima i\u0161si\u0173sti prane\u0161imus po vien\u0105 ir v\u0117liau juos steb\u0117ti, suk\u016brimas ir \u012fjungimas j\u016bs\u0173 paskyroje.<\/li>\n
        2. Apibr\u0117\u017ekite kanal\u0105, per kur\u012f potencial\u016bs klientai sutiks pateikti savo duomenis, kad gal\u0117t\u0173 u\u017esiprenumeruoti j\u016bs\u0173 lai\u0161kus, pvz., form\u0105 j\u016bs\u0173 svetain\u0117je arba socialin\u0117je \u017einiasklaidoje, ir vidinio naudojimo sistem\u0105 (neb\u016btinai t\u0105 pa\u010di\u0105), kuri pateiks \u0161i\u0105 informacij\u0105 MasterBase\u00ae, pvz., ERP arba CRM.<\/li>\n
        3. Tuomet turite pasirinkti tinkamiausi\u0105 priemon\u0119, kuri automatizuot\u0173 nauj\u0173 abonent\u0173 duomen\u0173 perk\u0117lim\u0105 \u012f MasterBase\u00ae paskyr\u0105. Svetain\u0117s atveju rekomenduojama tai daryti naudojant \"WebBehavior\" scenarij\u0173, o vidinio naudojimo sistemos, pavyzd\u017eiui, ERP arba CRM, atveju - naudojant MasterBase\u00ae turimas API s\u0105sajas, kurios leid\u017eia automatizuoti \u0161i\u0105 u\u017eduot\u012f.<\/li>\n
        4. Kai j\u016bs\u0173 paskyra bus sukonfig\u016bruota taip, kad interpretuot\u0173 j\u016bs\u0173 nauj\u0173 abonent\u0173 pateikt\u0105 informacij\u0105 per virtual\u0173 automat\u0105, b\u016btina apibr\u0117\u017eti kiekvieno u\u017eprogramuoto siuntimo kontaktin\u0119 etiket\u0119, kuri leis priskirti s\u0105lygas, pavyzd\u017eiui, naujo abonento s\u0105lyg\u0105, ir susieti jas su kontaktais per j\u0173 el. pa\u0161to adres\u0105.
          \nAtkreipkite d\u0117mes\u012f, kad nuo kiekvienos etiket\u0117s galiojimo priklauso kiekvieno prane\u0161imo i\u0161siuntimo data ir laikas.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

           <\/p>\n

           <\/p>\n

          \"ASISTENTAS<\/p>\n

           <\/p>\n

           <\/p>\n

            \n
          1. \n
              \n
            1. \n
                \n
              1. Tuomet reik\u0117s sukurti paie\u0161kos \u017eym\u0105 kiekvienam lai\u0161kui, nurodant kiekvieno ankstesniame \u017eingsnyje sukurto kontakto \u017eymos ne\u012ftraukimo s\u0105lyg\u0105.
                \nTaip bus u\u017etikrinta, kad kiekvien\u0105 kart\u0105, kai baigiasi kontakto \u017eymos galiojimo laikas, kiekvienam abonentui bus siun\u010diamas vienkartinis lai\u0161kas.<\/li>\n
              2. Tuomet \u012f savo MasterBase\u00ae paskyr\u0105 turite \u012fkelti turin\u012f, kuris bus perduodamas kiekviename prane\u0161ime. Be to, reikia \u012fkelti, i\u0161bandyti ir \u012fjungti maket\u0105, suteikiant\u012f prane\u0161imo pagrindo strukt\u016br\u0105 kiekvienam turinio formatui, kuris bus \u012ftrauktas \u012f kiekvien\u0105 lai\u0161k\u0105.<\/li>\n
              3. Suplanuot\u0173 prane\u0161im\u0173 serija bus prad\u0117ta si\u0173sti nusta\u010dius pradin\u012f apibr\u0117\u017et\u0105 elges\u012f (\u0161iuo atveju: naujas abonentas) ir bus siun\u010diama tol, kol baigsis atitinkam\u0173 kontakt\u0173 \u017eym\u0173 galiojimo laikas.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                 <\/p>\n

                 <\/p>\n

                \"unique_shipments\"<\/p>\n

                 <\/p>\n

                \"Pasveikinimo<\/a><\/p>","protected":false},"excerpt":{"rendered":"

                Sveikinimo \u017einut\u0117 gali b\u016bti gra\u017ei\u0173 santyki\u0173 prad\u017eia - \u017einoma, tarp prek\u0117s \u017eenklo ir jo kliento.<\/p>","protected":false},"author":239642484,"featured_media":15099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nDise\u00f1a una serie de mensajes de bienvenida con MasterBase\u00ae - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/sukurti-sveikinimo-pranesimu-serija-naudojant-masterbase\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1a una serie de mensajes de bienvenida con MasterBase\u00ae - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Un mensaje de bienvenida puede ser el comienzo de una hermosa relaci\u00f3n, la que existe entre una marca y su cliente, por supuesto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/lt\/sukurti-sveikinimo-pranesimu-serija-naudojant-masterbase\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" 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