{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"atsisakymo-nuoroda-kodel-turetumete-ja-itraukti-i-savo-el-pasto-rinkodaros-laiskus","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Atsisakymo nuo prenumeratos nuoroda: kod\u0117l tur\u0117tum\u0117te j\u0105 \u012ftraukti \u012f savo el. pa\u0161to rinkodaros lai\u0161kus"},"content":{"rendered":"

<\/p>\n\n\n

Be to, daugelyje paskelbt\u0173 tyrim\u0173 pateikta nenugin\u010dijam\u0173 \u012frodym\u0173, kad pandemijos metu privatumas tapo prioritetu.<\/h2>\n

Jei kalb\u0117tume tiesmuki\u0161kiau, leisti naudotojams atsisakyti prenumeratos i\u0161 adresat\u0173 s\u0105ra\u0161o neb\u0117ra galimyb\u0117 - tai pareiga.<\/p>\n

Atsisakymo nuo prenumeratos parinktis yra draugas, o ne prie\u0161as.<\/strong><\/h3>\n

Tai \u017einut\u0117s apa\u010dioje esanti nuoroda, kuria naudotojai gali atsisakyti prenumeratos, kai nebenori gauti prane\u0161im\u0173 i\u0161 j\u016bs\u0173 \u012fmon\u0117s.
J\u012f galite pamatyti m\u016bs\u0173 naujienlai\u0161kio, d\u0117l kurio prisijung\u0117te prie \u0161io tinklara\u0161\u010dio, siuntime:<\/p>\n

\"El.<\/p>\n

Atsisakymo nuorodos apsaugo j\u016bs\u0173 el. pa\u0161to \u017einut\u0117s pristatomum\u0105 ir yra privalomos pagal daugelyje pasaulio \u0161ali\u0173 galiojan\u010dius \u012fstatymus d\u0117l nepageidaujam\u0173 lai\u0161k\u0173.<\/p>\n

Tiesa, skaudu matyti, kaip vartotojai atsisako prenumeratos i\u0161 j\u016bs\u0173 kontakt\u0173 s\u0105ra\u0161o, ta\u010diau tai yra naudingiau, nei manote.<\/p>\n

\u017dinome, kad gali atrodyti, jog klientams si\u016blote lengv\u0105 b\u016bd\u0105 palikti jus, ta\u010diau jei pateiksite jiems kokybi\u0161ko turinio, dauguma j\u0173 net nepamatys atsisakymo nuo prenumeratos mygtuko.<\/p>\n

Vis d\u0117lto kartais net ir patraukliausias turinys kai kuriems j\u016bs\u0173 prenumeratoriams gali netikti. O jei taip atsitinka ir j\u016bs\u0173 adresatai neranda atsisakymo nuorodos, galite b\u016bti pa\u017eym\u0117ti kaip nepageidaujami lai\u0161kai.<\/p>\n

J\u016bs to nenorite ir mes to nenorime jums.<\/p>\n

Atsisakymo nuorodos \u012ftraukimo privalumai<\/h3>\n

Tai ne tik \u0161varus s\u0105ra\u0161as; \u012f prane\u0161imus \u012ftraukta atsisakymo nuo prenumeratos nuoroda turi daug kit\u0173 privalum\u0173.<\/p>\n

I\u0161vengiama nusivylimo gav\u0117jo pus\u0117je<\/h3>\n

Da\u017enai pasitaiko, kad net nesuvokdami, jog sutikome gauti svetain\u0117s ar prek\u0117s \u017eenklo naujienlai\u0161kius, ir pradedame gauti prane\u0161imus, kurie m\u016bs\u0173 nelabai domina.<\/p>\n

Svarbu suprasti \u017emoni\u0173 poreikius ir pageidavimus ir leisti jiems atsisakyti savo pa\u0161to adresat\u0173 s\u0105ra\u0161o, jei jie to pageidauja.<\/p>\n

Patenka \u012f gaunam\u0173j\u0173 lai\u0161k\u0173 d\u0117\u017eut\u0119, o ne \u012f \u0161lam\u0161t\u0105<\/h3>\n

Tai labai paprasta: \u012ftrauk\u0119 atsisakymo nuorod\u0105, turite daugiau galimybi\u0173 patekti \u012f savo kontakt\u0173 d\u0117\u017eut\u0119, o ne \u012f nepageidaujam\u0173 lai\u0161k\u0173 aplank\u0105.<\/p>\n

Jei \u017emon\u0117s nenori gauti j\u016bs\u0173 naujienlai\u0161ki\u0173 ir neranda nuorodos atsisakyti prenumeratos, jie tikriausiai pa\u017eym\u0117s j\u016bs\u0173 el. lai\u0161k\u0105 kaip \u0161lam\u0161t\u0105.<\/p>\n

Jau tur\u0117tum\u0117te \u017einoti, koki\u0105 \u017eal\u0105 j\u016bs\u0173 reputacijai daro patekimas \u012f nepageidaujam\u0173 lai\u0161k\u0173 aplank\u0105. Jei nepageidaujam\u0173 lai\u0161k\u0173 kiekis vir\u0161ija leistin\u0105 rib\u0105, j\u016bs\u0173 paskyra gali b\u016bti sustabdyta, o kai kuriais atvejais net panaikinta. Tod\u0117l visada tur\u0117tum\u0117te suma\u017einti nepageidaujam\u0173 lai\u0161k\u0173 skund\u0173 skai\u010di\u0173 iki minimumo.<\/p>\n

Laikykit\u0117s kovos su \u0161lam\u0161tu teis\u0117s akt\u0173<\/h3>\n

Kiekviena \u0161alis turi savo taisykles d\u0117l atsisakymo prenumeratos nuorodos \u012ftraukimo, nes to reikalaujama pagal kovos su elektroniniu pa\u0161tu teis\u0117s aktus.<\/p>\n

2018 m. gegu\u017e\u0119 \u012fsigalioj\u0119s BDAR nustat\u0117 standartus ir tapo privalomu reikalavimu bet kuriam prek\u0117s \u017eenklui, turin\u010diam kontakt\u0173 ES. Baudos gali siekti iki 20 mln. eur\u0173 arba 4% metin\u0117s pasaulin\u0117s apyvartos, priklausomai nuo to, kuri suma yra didesn\u0117.<\/p>\n

Pagal \u0161io reglamento 17 straipsn\u012f \"Teis\u0117 i\u0161trinti\" arba \"Teis\u0117 b\u016bti pamir\u0161tam\" duomen\u0173 subjektai turi teis\u0119 pra\u0161yti i\u0161trinti savo duomenis. Duomen\u0173 valdytojai privalo juos i\u0161trinti, kai jie nebereikalingi tikslams, d\u0117l kuri\u0173 buvo surinkti, arba kai duomen\u0173 subjektai at\u0161aukia savo sutikim\u0105 juos saugoti ir naudoti.<\/p>\n

Kaip MasterBase\u00ae gali pad\u0117ti: MasterUnsubscribe<\/h2>\n

Prie\u0161 kelerius metus \"MasterBase\u00ae\" savo klientams pasi\u016bl\u0117me automatizuot\u0105 prenumeratos atsisakymo proces\u0105 ir nustat\u0117me, kad jis turi atitikti tris pagrindines savybes:<\/p>\n

    \n
  1. Paprasta:<\/strong>Tur\u0117t\u0173 b\u016bti paprasta ir \u012ftraukti nuorod\u0105 \u012f prane\u0161imo HTML, ir j\u0105 paleisti tiems, kurie nori atsisakyti siun\u010diamo lai\u0161ko prenumeratos.<\/li>\n
  2. Draudimas:<\/strong>Pakankamai saugi ir apsaugota nuo klaid\u0173, kad per j\u0105 atsisakiusieji prenumeratos v\u0117l negaut\u0173 lai\u0161k\u0173, net jei jie per klaid\u0105 v\u0117l \u012fkeliami \u012f kontakt\u0173 baz\u0119.<\/li>\n
  3. Grynieji pinigai:<\/strong> Ir ne tik veiksminga, bet ir automatin\u0117 (beveik stebuklinga) tiems, kurie atsilieka nuo pristatymo grafiko.<\/li>\n<\/ol>\n

    \u017dinoma, \u0161ios savyb\u0117s taip pat numatomos kaip prielaida tiems, kurie atsisako prenumeratos, t. y. vienu \u017eingsniu, nepra\u0161ant pateikti papildom\u0173 duomen\u0173, su galimybe (savanori\u0161kai) pateikti gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f ir su alternatyva at\u0161aukti proces\u0105, kai jis jau sukurtas (k\u0105 gal\u0117tume laikyti pakartotine prenumerata).<\/p>\n

    Taip gim\u0117 \"MasterUnsubscribe<\/p>\n

    Kaip veikia \"MasterUnsubscribe\u00ae\"?<\/h2>\n

    1) Tiems, kurie planuoja prane\u0161im\u0173 pristatym\u0105<\/h3>\n

    Naudojant \"MasterBase\u00ae\" \u0161\u012f prenumeratos atsisakymo modul\u012f aktyvuoti taip pat paprasta, kaip ir \u012fterpti \"MasterUnsubscribe\u00ae\" kod\u0105 kaip hipersait\u0105 \u012f prane\u0161imo HTML, naudojant pagalbin\u012f redaktori\u0173.<\/p>\n

    Toliau pateikiamas \u017eingsnis po \u017eingsnio pavyzdys:<\/p>\n

    \"1<\/p>\n

    Nurodykite tekst\u0105, kuris bus nuoroda \u012f \"MasterUnsubscribe\u00ae\".<\/strong><\/p>\n

    \"2<\/p>\n

    Pasirinkite \"MasterUnsubscribe\u00ae\" nustatym\u0105 i\u0161 pritaikymo piktogramos.<\/strong><\/p>\n

    \"3<\/p>\n

    Atlikus \u0161\u012f veiksm\u0105, \u012f \u017einut\u0117s turin\u012f bus \u012fklijuotas \"MasterUnsubscribe\u00ae\" parametras (#!masterunsubscribelink!#).<\/strong><\/p>\n

    \"4<\/p>\n

    Galiausiai turite i\u0161kirpti ir \u012fklijuoti \u0161\u012f parametr\u0105 kaip susieto teksto hipersait\u0105, \u0161iuo atveju \"Spauskite \u010dia\".<\/strong><\/p>\n

    \"MasterUnsubscribe\u00ae\" parametras visada bus toks pat, tod\u0117l galite nustatyti \u0161ablon\u0105, kur\u012f naudosite kaip pagrind\u0105 b\u016bsimiems lai\u0161kams.<\/p>\n

    2) Tiems, kurie nori atsisakyti siuntos prenumeratos:<\/strong><\/h3>\n

    \"MasterUnsubscribe\u00ae\" veikia keliais paprastais veiksmais.<\/p>\n

    Pirmiausia spustel\u0117kite prenumeratos atsisakymo parinkt\u012f:<\/p>\n

    \"u-6\"<\/p>\n

    Naudotojas bus nukreiptas \u012f \"MasterUnsubscribe\u00ae\" puslap\u012f, kuriame jam bus nurodyta d\u0117\u017eut\u0117, kurios prenumeratos jis pra\u0161o atsisakyti, siuntas siun\u010dian\u010dios \u012fmon\u0117s pavadinimas ir tos paskyros vidinis kodas.<\/p>\n

    \"5<\/p>\n

    Kontaktiniam asmeniui i\u0161siuntus u\u017eklaus\u0105, per nurodyt\u0105 laik\u0105 (24 valandas) pradedamas prenumeratos atsisakymo procesas. Kontaktinis asmuo taip pat turi galimyb\u0119 (savanori\u0161kai) prane\u0161ti prenumeratos atsisakymo prie\u017eastis.<\/p>\n

    \"6<\/p>\n

    Jei kontaktinis asmuo atsako \u012f \u0161i\u0105 apklaus\u0105, jis nukreipiamas \u012f patvirtinimo svetain\u0119:<\/p>\n

    \"7<\/p>\n

    Galiausiai kontaktinis asmuo \u012f savo el. pa\u0161to d\u0117\u017eut\u0119 gauna prane\u0161im\u0105 apie prenumeratos atsisakym\u0105, kuriame pateikiama galimyb\u0117 at\u0161aukti prenumeratos atsisakym\u0105 ir i\u0161 naujo u\u017esiprenumeruoti siun\u010diamus lai\u0161kus, jei jis nor\u0117t\u0173 gr\u012f\u017eti prie \u0161io proceso.<\/p>\n

    Atsisakius prenumeratos, kontaktinis asmuo matys \u0161\u012f patvirtinimo puslap\u012f.<\/span><\/p>\n

    \"prenumeratos<\/p>\n

    Apibendrinant<\/h2>\n

    Labai svarbu, kad \u012fmon\u0117s suprast\u0173, kaip b\u016btina tur\u0117ti paprast\u0105, saug\u0173 ir veiksming\u0105 prenumeratos atsisakymo proces\u0105 savo kontaktams. MasterBase\u00ae tai jau padar\u0117. Tod\u0117l \u0161is prenumeratos atsisakymo modulis atitinka grie\u017etus \u0161io proceso pramon\u0117s standartus ir geriausi\u0105 praktik\u0105. Kvie\u010diame visus savo klientus susipa\u017einti su \"MasterUnsubscribe\u00ae\" ir aktyvuoti j\u012f m\u016bs\u0173 platformoje.<\/p>\n

    R\u016bpinimasis prenumeratos atsisakymo procesu yra pirmas kontakt\u0173 gr\u0105\u017einimo \u017eingsnis. Pasir\u016bpinkite, kad j\u016bs\u0173 komunikacija b\u016bt\u0173 geriausia patirtis j\u016bs\u0173 auditorijai.<\/p>\n

    \"elektronin\u0117<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \u0160iandien d\u0117l didel\u0117s pa\u017eangos duomen\u0173 privatumo politikoje visame pasaulyje kontakt\u0173 i\u0161siuntimo i\u0161 adresat\u0173 s\u0105ra\u0161\u0173 at\u0161aukimo procesas tampa vis opesniu klausimu.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/atsisakymo-nuoroda-kodel-turetumete-ja-itraukti-i-savo-el-pasto-rinkodaros-laiskus\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/lt\/atsisakymo-nuoroda-kodel-turetumete-ja-itraukti-i-savo-el-pasto-rinkodaros-laiskus\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T14:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T15:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" 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