{"id":6538,"date":"2024-05-07T20:44:47","date_gmt":"2024-05-07T17:44:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6538"},"modified":"2024-05-08T13:04:07","modified_gmt":"2024-05-08T10:04:07","slug":"maksimaliai-suasmeninkite-pranesimus-naudodami-masterbase-smartdata","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/maximiza-la-personalizacion-de-tus-mensajes-con-masterbase-smartdata\/masterbase\/","title":{"rendered":"Maksimaliai suasmeninkite prane\u0161imus naudodami MasterBase\u00ae SmartData"},"content":{"rendered":"

Siekdami patenkinti \u0161iuos reikalavimus, rinkodaros specialistai stengiasi pritaikyti el. pa\u0161to personalizavim\u0105 ir pereiti prie 1:1 patirties, kuri ne tik atitikt\u0173, bet ir vir\u0161yt\u0173 vartotoj\u0173 l\u016bkes\u010dius ir i\u0161skirt\u0173 juos i\u0161 konkurent\u0173.<\/p>\n

Tod\u0117l nenuostabu, kad papra\u0161yti \u012fvardyti svarbiausi\u0105 ateities rinkodaros veiksn\u012f, 33% rinkodaros specialist\u0173 atsak\u0117: \"personalizavimas\". Be to, 74% rinkodaros specialist\u0173 teigia, kad tikslinis personalizavimas didina klient\u0173 \u012fsitraukim\u0105 ir pastebi vidutini\u0161kai 20% pardavim\u0173 padid\u0117jim\u0105 naudojant personalizuot\u0105 patirt\u012f.<\/p>\n

Vis\u0173 lygi\u0173 ir vis\u0173 kategorij\u0173 rinkodaros specialistai gali gauti naudos si\u0173sdami tinkamesnius ir labiau suasmenintus prane\u0161imus, kurie duoda rezultat\u0173.<\/p>\n

Personalizavimas el. pa\u0161to rinkodaroje<\/h3>\n

Personalizavimas el. pa\u0161to rinkodaros kontekste - tai el. pa\u0161to kampanijos pritaikymas konkre\u010diam prenumeratoriui, panaudojant apie j\u012f turim\u0105 informacij\u0105.<\/p>\n

Tai gali b\u016bti tokie duomenys kaip vardas, paskutinis pirktas produktas, gyvenamoji vieta, kiek kart\u0173 per dien\u0105 jie prisijungia prie j\u016bs\u0173 programos ir kt.<\/p>\n

Personalizavimas yra plati s\u0105voka ir gali b\u016bti labai sud\u0117tingas. Pagrindinis personalizavimas apima tokias taktikas, kaip prenumeratoriaus vardo ir pavard\u0117s naudojimas temos eilut\u0117je, o pa\u017eangesn\u0117s taktikos gali apimti prane\u0161imo turinio keitim\u0105 atsi\u017evelgiant \u012f lyt\u012f, viet\u0105 ar kitus dalykus, kuriuos \u017einote apie prenumeratori\u0173.<\/p>\n

\u012erodyta, kad el. pa\u0161to kampanij\u0173 pritaikymas asmeniniams poreikiams yra \u012frodytas b\u016bdas padidinti atidaryt\u0173 ir spustel\u0117t\u0173 lai\u0161k\u0173 skai\u010di\u0173 ir gali tur\u0117ti i\u0161matuojam\u0105 poveik\u012f j\u016bs\u0173 investicij\u0173 gr\u0105\u017eai ir pajamoms.<\/p>\n

Tyrimai parod\u0117, kad prane\u0161imai su personalizuotomis temos eilut\u0117mis 26% da\u017eniau atidaromi nei tie, kurie j\u0173 neturi, o \"Rich Relevance\" nustat\u0117, kad pajamos i\u0161 personalizuot\u0173 prane\u0161im\u0173 yra 5,7 karto didesn\u0117s.<\/strong><\/p>\n

<\/p>\n

Tokie rezultatai paai\u0161kinami tuo, kad asmeniniai prane\u0161imai yra patrauklesni abonentams. U\u017euot gav\u0119 kampanij\u0105 su bendriniais pasi\u016blymais, j\u016bs\u0173 prenumeratoriai gaus tiesiogiai jiems skirt\u0105 prane\u0161im\u0105, kuriame bus nurodytas j\u0173 vardas, pavard\u0117 ir j\u0173 interesus atitinkantys pasi\u016blymai (produktai, akcijos ir pan.).<\/p>\n

Personalizavimas naudojant \"MasterBase\u00ae SmartData<\/h3>\n

Kas tai yra?<\/strong><\/p>\n

MasterBase\u00ae SmartData - tai sprendimas, kuris praturtinti<\/strong> parinktys personalizavimas<\/strong> MasterBase\u00ae, pridedant funkcij\u0173 rinkin\u012f, leid\u017eiant\u012f individualiai konfig\u016bruoti personalizavimui naudojamus duomenis, pritaikyti j\u0173 format\u0105, nustatyti ry\u0161ius tarp j\u0173 arba i\u0161 j\u0173.<\/p>\n

Naudojant \"MasterBase\u00ae SmartData\", personalizavimas praturtinamas konfig\u016bruojant duomenis pagal j\u016bs\u0173 komunikacijos poreikius ir gav\u0117jo l\u016bkes\u010dius.<\/p>\n

Jums tereikia tur\u0117ti pagrind\u0105 i\u0161 CRM, ERP ar kitos sistemos, nes, kaip visi \u017einome, duomenys yra pagrindinis veiksnys, kad ne tik MasterBase\u00ae SmartData, bet ir bet koks personalizavimas i\u0161 tikr\u0173j\u0173 veikt\u0173. Kaip pamatysite, srautas yra labai paprastas, o jo pritaikymas siekiant suteikti vert\u0119 klientams - dar paprastesnis.<\/p>\n

MasterBase\u00ae SmartData\u00ae srautas<\/h3>\n

\"sm-1\"<\/p>\n

Galite pritaikyti simbolius, skai\u010dius, datas, dvejetainius duomenis, masyvus - daugyb\u0119 veiksni\u0173, kurie palengvina ir pagerina naudotojo patirt\u012f visuose naudotojo gyvavimo ciklo ta\u0161kuose.<\/p>\n

10 b\u016bdingiausi\u0173 \"MasterBase\u00ae SmartData\" naudojimo b\u016bd\u0173<\/h3>\n

I\u0161 daugyb\u0117s \"MasterBase\u00ae SmartData\" si\u016blom\u0173 pritaikymo galimybi\u0173 atrinkome 10, kurios geriausiai atskleid\u017eia jos galimybes:<\/p>\n

    \n
  1. Formatas \u012f pradin\u0119 did\u017ei\u0105j\u0105 raid\u0119<\/li>\n
  2. Skai\u010di\u0173 formatas<\/li>\n
  3. Keisti datos format\u0105<\/li>\n
  4. Simboli\u0173 blok\u0173 grandininis jungimas<\/li>\n
  5. Skai\u010di\u0173 apvalinimas<\/li>\n
  6. Vertinimas, ar viena data yra didesn\u0117 u\u017e kit\u0105<\/li>\n
  7. Pakeisti vertes<\/li>\n
  8. Dviej\u0173 skai\u010di\u0173 daugyba<\/li>\n
  9. Met\u0173 prid\u0117jimas prie datos<\/li>\n
  10. Ruo\u0161ini\u0173 \u0161alinimas<\/li>\n<\/ol>\n
      \n
    1. Formatavimas \u012f pradines did\u017ei\u0105sias raides - $capitalize <\/strong>\n

      Kiekvienos reik\u0161m\u0117s pirmasis simbolis ra\u0161omas did\u017ei\u0105ja raide; kiti simboliai paliekami arba atitinkamai konvertuojami \u012f ma\u017e\u0105sias raides.<\/p>\n

      Jei j\u016bs\u0173 kontakt\u0173 vardai \u012f duomen\u0173 baz\u0119 buvo \u012fvesti skirtingai - kai kurie i\u0161 j\u0173 ma\u017eosiomis, kai kurie - did\u017eiosiomis raid\u0117mis, pritaikius \u0161i\u0105 funkcij\u0105, prane\u0161imas bus i\u0161si\u0173stas visai duomen\u0173 bazei su gav\u0117jo vardu ir pavarde did\u017eiosiomis raid\u0117mis, kaip \u012fprasta ra\u0161yti vardus.<\/p>\n

      \"sm-01\"<\/p>\n

       <\/li>\n

    2. Formato numeriai - $formatNumber <\/strong>\n

      Skai\u010diaus tipo duomenis paver\u010dia simbolio tipo duomenimis ir suformatuoja juos naudotojo nustatytu formatu, taikydamas funkcij\u0105<\/p>\n

      Skai\u010diai gali b\u016bti formatuojami vietine valiuta, procentais, laiko i\u0161rai\u0161komis ar kitais matavimo vienetais, taip pat gali b\u016bti pateikiami kaip sveikieji arba de\u0161imtainiai skai\u010diai su t\u016bkstan\u010diais arba be j\u0173 ir kitomis parinktimis.<\/p>\n

      \"sm-02\"<\/p>\n

       <\/li>\n

    3. Keisti datos format\u0105 - $formatDate <\/strong>\n

      Naudodami \u0161i\u0105 funkcij\u0105 galite nustatyti, kokiu b\u016bdu pageidaujate i\u0161reik\u0161ti dat\u0105.<\/p>\n

      Jei duomen\u0173 baz\u0117s laukuose saugomos datos yra skirting\u0173 format\u0173 arba j\u0173 formatas neatitinka j\u016bs\u0173 \u0161alyje naudojamo formato, kai kuriose yra tik skai\u010diai, kitose - skai\u010diai, bet kitokio formato, dar kitose - m\u0117nuo \u017eod\u017eiais, o diena - skai\u010diais, prane\u0161imas gali b\u016bti siun\u010diamas \u012f visas duomen\u0173 bazes su tuo pa\u010diu datos formatu, nustatytu \u012fterpiant funkcij\u0105.<\/p>\n

      \"sm-03\"<\/p>\n

       <\/li>\n

    4. \u017denkl\u0173 blok\u0173 grandininis jungimas - $concat <\/strong>\n

      Sujungia simboli\u0173 eilut\u0119, apibr\u0117\u017et\u0105 kaip \"initial\", su kita eilute, apibr\u0117\u017eta kaip \"final\".<\/p>\n

      \u0160i funkcija paima duomen\u0173 baz\u0117s lauko turin\u012f (reik\u0161m\u0119), kuris taikant funkcij\u0105 yra apibr\u0117\u017etas kaip \"pradinis\", ir sujungia j\u012f su kito lauko, kur\u012f apibr\u0117\u017e\u0117te kaip \"galutinis\", turiniu. Tai ideali priemon\u0117, pavyzd\u017eiui, norint vienoje eilut\u0117je sujungti kliento vard\u0105 ir pavard\u0119, kurie duomen\u0173 baz\u0117je yra atskiruose laukuose.<\/p>\n

      \"sm-04\"<\/p>\n

       <\/li>\n

    5. Skai\u010di\u0173 apvalinimas - $round<\/strong>\n

      \u0160i funkcija leid\u017eia suapvalinti de\u0161imtain\u012f skai\u010di\u0173 ir i\u0161reik\u0161ti j\u012f sveikaisiais skai\u010diais.<\/p>\n

      Taikant \u0161i\u0105 funkcij\u0105 skai\u010diai, kuriuose yra de\u0161imtaini\u0173j\u0173 skaitmen\u0173, paver\u010diami sveikaisiais skai\u010diais. Tai atliekama laikantis konvencijos, pagal kuri\u0105 prie de\u0161imtain\u0117s 0,5 pridedamas sveikasis skai\u010dius ir atimamas sveikasis skai\u010dius nuo 0,49 \u017eemyn.<\/p>\n

      \"sm-05\"<\/p>\n

       <\/li>\n

    6. \u012evertinti, ar viena data yra didesn\u0117 u\u017e kit\u0105 - $maxDate <\/strong>\n

      \u0160i funkcija tikrina, ar vertinamos datos reik\u0161m\u0117 yra didesn\u0117 u\u017e atskaitos dat\u0105.<\/p>\n

      Funkcija pridedama i\u0161 anksto ir apibr\u0117\u017eiami laukai su vertintinomis datomis ir atskaitos data. Pavyzd\u017eiui, draudimo poliso pasira\u0161ymo datos, palyginti su dabartine data, norint prane\u0161ti apie automobilio draudimo poliso galiojimo pabaig\u0105.<\/p>\n

      \"sm-06\"<\/p>\n

       <\/li>\n

    7. Pakeisti simbolius - $replace <\/strong>\n

      Pakeiskite eilut\u0117s turin\u012f reik\u0161me, esan\u010dia kitoje eilut\u0117je, apibr\u0117\u017etoje kaip pakeitimas.<\/p>\n

      \u0160i funkcija leid\u017eia pakeisti eilut\u0119, atitinkan\u010di\u0105 j\u016bs\u0173 baz\u0117s lauk\u0105 ir apibr\u0117\u017et\u0105 kaip paie\u0161kos eilut\u0119 taikant funkcij\u0105, reik\u0161me, esan\u010dia eilut\u0117je, apibr\u0117\u017etoje kaip pakeitimas, kuri taip pat turi atitikti j\u016bs\u0173 baz\u0117s lauk\u0105.<\/p>\n

      \"sm-07\"<\/p>\n

       <\/li>\n

    8. Dauginti du skaitmenis - $multiply <\/strong>\n

      padauginkite du skai\u010dius ir parodykite \u0161ios operacijos rezultat\u0105.<\/p>\n

      Geriausias \u0161ios funkcijos naudojimo pavyzdys - \u012fvairi\u0173 produkt\u0173 kainos su jau pritaikytu prid\u0117tin\u0117s vert\u0117s mokes\u010diu (PVM) i\u0161rei\u0161kimas padauginus kainos lauko duomenis i\u0161 PVM lauko duomen\u0173.<\/p>\n

      \"sm-08\"<\/p>\n

       <\/li>\n

    9. Met\u0173 prid\u0117jimas prie datos-$addYears <\/strong>\n

      \u0160i funkcija leid\u017eia prid\u0117ti metus prie tam tikros datos<\/p>\n

      I\u0161 duomen\u0173 baz\u0117s lauko pa\u0117mus datos reik\u0161mes, prie j\u0173 pridedamas met\u0173 skai\u010dius, kur\u012f naudotojas nustato taikydamas funkcij\u0105, ir rodoma abiej\u0173 reik\u0161mi\u0173 suma. Ypa\u010d naudinga norint \u012fsp\u0117ti klientus apie automatinio sutarties prat\u0119simo dat\u0105, atsi\u017evelgiant \u012f individualius kiekvieno i\u0161 j\u0173 duomenis.<\/p>\n

      \"sm-09\"<\/p>\n

       <\/li>\n

    10. Ruo\u0161ini\u0173 \u0161alinimas - $trim<\/strong>\n

      Taikant \u0161i\u0105 funkcij\u0105 bus rodomi tik galiojantys simboliai, nes papildomi tarpai tarp segment\u0173 bus pa\u0161alinti.<\/p>\n

      \u0160i funkcija atpa\u017e\u012fsta segmentus ir skai\u010diuoja tarpus, taip pat konfig\u016bruoja duomenis taip, kad b\u016bt\u0173 rodomi simboli\u0173 segmentai, atskirti tik tarpais.<\/p>\n

      \"sm-10\"<\/p>\n

       <\/li>\n<\/ol>\n

      Kaip naudoti MasterBase\u00ae SmartData?<\/h3>\n

      Tiesiog sukurkite arba redaguokite prane\u0161im\u0105 ir, \u012ftraukdami personalizavimo i\u0161rai\u0161k\u0105, \u012fterpkite \u012f j\u0105 MasterBase\u00ae SmartData funkcij\u0105, kuri pakeis lauk\u0105 taip, kaip jums atrodo tinkama.<\/p>\n

      \"sm-11\"<\/p>\n

      Daugiau informacijos apie MasterBase\u00ae SmartData naudojim\u0105 rasite pas savo prekybos atstov\u0105 arba m\u016bs\u0173 klient\u0173 portalas<\/a> arba m\u016bs\u0173 platformoje eikite \u012f Imtis veiksm\u0173 > Si\u0173sti masinius prane\u0161imus > Sukurti prane\u0161im\u0105<\/strong>Rasite pagalbos \u0161altin\u012f, kuriame ne tik apibendrintai apra\u0161ytos MasterBase\u00ae SmartData funkcijos ir privalumai, bet ir gal\u0117site atsisi\u0173sti vien\u0105 i\u0161 trij\u0173 pateikt\u0173 vadov\u0173: \u012fprasto lygio, i\u0161pl\u0117stinio lygio ir ekspert\u0173 lygio.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Vartotojai reikalauja ir tikisi aktualaus ir asmeni\u0161kai pritaikyto turinio bei patirties.<\/p>","protected":false},"author":239642484,"featured_media":10659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1425],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-smartdata"],"yoast_head":"\nMaximiza la personalizaci\u00f3n de tus 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