{"id":6522,"date":"2023-09-13T21:42:00","date_gmt":"2023-09-13T18:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6522"},"modified":"2024-01-09T16:38:38","modified_gmt":"2024-01-09T14:38:38","slug":"kaip-suplanuoti-veiksminga-naujienlaiskio-strategija","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/como-planificar-una-estrategia-de-newsletter-eficaz\/masterbase\/","title":{"rendered":"Kaip suplanuoti veiksming\u0105 naujienlai\u0161kio strategij\u0105"},"content":{"rendered":"<p style=\"text-align: justify;\">Naujienlai\u0161kiai yra vienas svarbiausi\u0173 el. pa\u0161to rinkodaros element\u0173. Jie ne tik suteikia daug vietos reklamai, bet ir padeda puosel\u0117ti j\u016bs\u0173 auditorijos ir \u012fmon\u0117s santykius.<\/p>\n<p style=\"text-align: justify;\">I\u0161 pirmo \u017evilgsnio gali atrodyti, kad naujienlai\u0161kio k\u016brimas yra vienas papras\u010diausi\u0173 rinkodaros element\u0173: pasirinkite dizain\u0105, para\u0161ykite tekst\u0105, pasirinkite kontakt\u0173 s\u0105ra\u0161\u0105 ir i\u0161si\u0173skite.<\/p>\n<p style=\"text-align: justify;\">Deja, tai n\u0117ra taip paprasta (arba, deja, laim\u0117, nes tai gali b\u016bti i\u0161\u0161\u016bkis j\u016bs\u0173 k\u016brybi\u0161kumui). Bent jau ne tada, jei norite, kad ji b\u016bt\u0173 s\u0117kminga.<\/p>\n<p style=\"text-align: justify;\">\u0160iame straipsnyje supa\u017eindiname su pagrindiniais dalykais, kuri\u0173 reikia nepamir\u0161ti kuriant ir siun\u010diant naujienlai\u0161kius.<\/p>\n<h2 style=\"text-align: justify;\">Naujienlai\u0161ki\u0173 nauda<\/h2>\n<p style=\"text-align: justify;\">Naujienlai\u0161kis turi daug privalum\u0173 - nuo svetain\u0117s lankomumo didinimo ir integravimo su kitomis platformomis iki i\u0161laid\u0173 taupymo.<\/p>\n<p style=\"text-align: justify;\">Kai kurie i\u0161 \u0161i\u0173 privalum\u0173:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">Nuolatinis srauto \u0161altinis:<\/strong> Viena i\u0161 pagrindini\u0173 naujienlai\u0161kio k\u016brimo prie\u017eas\u010di\u0173 yra ta, kad jis generuoja nuolatin\u012f svetain\u0117s lankytoj\u0173 sraut\u0105. Gerai suprojektuoti, informatyv\u016bs naujienlai\u0161kiai su aktualiu turiniu padidins tikimyb\u0119, kad skaitytojas spustel\u0117s raginimus imtis veiksm\u0173 ir gauti daugiau informacijos.<\/li>\n<li><strong style=\"font-weight: bold;\">Gerokai sutaupoma:<\/strong> Kitas aspektas, kurio nereik\u0117t\u0173 nuvertinti, yra sutaupyt\u0173 pinig\u0173 suma, palyginti su kitomis rinkodaros priemon\u0117mis.<\/li>\n<li><strong style=\"font-weight: bold;\">Paprastas na\u0161umo matavimas:<\/strong> Rinkodaros priemon\u0117s s\u0117km\u0117 vertinama pagal tai, ar ji pasiekia reikiam\u0105 aktualum\u0105. Norint tai i\u0161siai\u0161kinti, reikia i\u0161matuoti jos veiksmingum\u0105, o naujienlai\u0161kio atveju \u0161is matavimas yra paprastas. MasterBase\u00ae statistikos skyriuje rasite vis\u0105 informacij\u0105 apie naujienlai\u0161kio atidarymo, paspaudimo ir atsisakymo nuo prenumeratos rodiklius, taip pat atmetimo rodiklius, \u012frenginius, kuriais ir kada buvo atidarytas naujienlai\u0161kis, paspaustas nuorodas ir pan. \u0160ie KPI pad\u0117s jums tiksliai apskai\u010diuoti investicij\u0173 gr\u0105\u017e\u0105 (ROI) ir sukurti tikslin\u0117s auditorijos poreikius atitinkant\u012f turin\u012f.<\/li>\n<li><strong style=\"font-weight: bold;\">Lengva susieti su kitais internetin\u0117s rinkodaros kanalais:<\/strong> Naujienlai\u0161kius ir kitas rinkodaros priemones, pavyzd\u017eiui, socialin\u0119 \u017einiasklaid\u0105, galima labai gerai derinti ir papildyti vienas kit\u0105, o naujienlai\u0161kiai gali pasiekti gav\u0117jus bet kur - biure, plan\u0161etiniame kompiuteryje ar mobiliajame telefone.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Kas lemia s\u0117kming\u0105 naujienlai\u0161kio strategij\u0105?<\/h2>\n<p style=\"text-align: justify;\">Planavimas yra svarbiausias bet kurios kampanijos s\u0117km\u0117s veiksnys, tod\u0117l jo jokiu b\u016bdu negalima pamir\u0161ti. Skirkite laiko strategijai apibr\u0117\u017eti. Planuojant naujienlai\u0161k\u012f svarbu b\u016bti sistemingiems ir pereiti \u012fvairius etapus. Tai gali b\u016bti i\u0161\u0161\u016bkis, ta\u010diau naujienlai\u0161kio strategija yra to verta, o jos \u012fgyvendinimas ilgainiui atsipirks.<\/p>\n<h2 style=\"text-align: justify;\">1 \u017eingsnis. Nustatykite savo tikslus<\/h2>\n<p style=\"text-align: justify;\">Pirmiausia visada reik\u0117t\u0173 apibr\u0117\u017eti, ko tikit\u0117s. Prie\u0161 tai ap\u017evelg\u0119 savo verslo tikslus, vizijas ir \u012fmon\u0117s vertybes, gal\u0117site gerai ap\u017evelgti savo \u012fmon\u0119 ir pagrindinius jos tikslus. J\u016bs\u0173 naujienlai\u0161kis taip pat tur\u0117t\u0173 siekti j\u0173 \u012fgyvendinimo.<\/p>\n<p style=\"text-align: justify;\">Nor\u0117dami nustatyti naujienlai\u0161kio strategijos tikslus, tur\u0117tum\u0117te apsvarstyti, kod\u0117l norite sukurti kampanij\u0105. Kuo ai\u0161kiau suvoksite jos prie\u017eastis, tuo s\u0117kmingiau j\u0105 \u012fgyvendinsite. U\u017eduokite sau \u0161iuos klausimus:<\/p>\n<p style=\"text-align: justify;\">Ko norite pasiekti - ar norite informuoti esamus ir potencialius klientus apie naujus tinklara\u0161\u010dio \u012fra\u0161us, specialius renginius ar produktus, ar labiau norite \u012fgyti nauj\u0173 klient\u0173 ir sustiprinti ry\u0161ius su esamais?<\/p>\n<p style=\"text-align: justify;\">Tikslai, \u012f kuriuos tur\u0117tum\u0117te sutelkti d\u0117mes\u012f, priklausys nuo j\u016bs\u0173 \u012fmon\u0117s, nes \u012fvairiose pramon\u0117s \u0161akose ir organizacijose tikslai gali labai skirtis.<\/p>\n<h2 style=\"text-align: justify;\">2 \u017eingsnis. Sukurkite savo KPI<\/h2>\n<p style=\"text-align: justify;\">Planuojant naujienlai\u0161k\u012f labai svarbu nustatyti konkre\u010dius KPI. KPI - tai pagrindiniai skai\u010diai, padedantys \u012fvertinti el. pa\u0161to rinkodaros kampanijos s\u0117km\u0119, o kartu ir bendr\u0105 strategij\u0105. Jie atspindi, kaip gerai veikia abi \u0161ios priemon\u0117s.<\/p>\n<p style=\"text-align: justify;\">Keletas pagrindini\u0173 rodikli\u0173: Atvir\u0173 dur\u0173 rodikliai, paspaudimai, pristatomumas, registracija, paspaudim\u0173 reitingai, atmetimo rodiklis, nepageidaujam\u0173 lai\u0161k\u0173 kiekis, konversija, naujos prenumeratos ir kt.<\/p>\n<p style=\"text-align: justify;\">Nepamir\u0161kite, kad KPI priklausys nuo anks\u010diau nustatyt\u0173 tiksl\u0173. Tur\u0117tum\u0117te nustatyti ir \u012fvertinti KPI, kurie yra labai svarb\u016bs siekiant \u0161i\u0173 nustatyt\u0173 tiksl\u0173. Taip gal\u0117site analizuoti ir vertinti savo kampanijas ir objektyviai nustatyti j\u0173 s\u0117km\u0119 ar nes\u0117km\u0119, kad bet kada gal\u0117tum\u0117te pritaikyti savo strategij\u0105.<\/p>\n<h2 style=\"text-align: justify;\">3 \u017eingsnis. Raskite geriausi\u0105 laik\u0105 si\u0173sti<\/h2>\n<p style=\"text-align: justify;\">Planuodami tur\u0117tum\u0117te apsvarstyti geriausi\u0105 naujienlai\u0161kio siuntimo laik\u0105. Tai labai svarbu j\u016bs\u0173 s\u0117kmei. Labai svarbu, kad su gav\u0117jais bendrautum\u0117te tada, kai jie grei\u010diausiai bus prie kompiuterio arba rankose laikys telefon\u0105 ar plan\u0161etin\u012f kompiuter\u012f. Ta\u010diau kaip su\u017einoti, koks yra tas idealus laikas?<\/p>\n<p style=\"text-align: justify;\">Testas, testas, testas. Si\u0173skite j\u012f skirtingomis savait\u0117s dienomis ir skirtingu laiku, ir, atsi\u017evelgdami \u012f tai, kada atvir\u0173 lai\u0161k\u0173 skai\u010dius yra did\u017eiausias, galite nustatyti, kada daugiausia gav\u0117j\u0173 j\u012f perskaito.<\/p>\n<h2 style=\"text-align: justify;\">4 veiksmas. Sukurkite turinio gaires<\/h2>\n<p style=\"text-align: justify;\">Informacinio biuletenio turinys yra labai svarbus siekiant u\u017esibr\u0117\u017et\u0173 tiksl\u0173. Turite parengti turinio gaires pagal tuos tam tikrus tikslus. Tod\u0117l tai, k\u0105 \u012ftrauksite \u012f savo naujienlai\u0161k\u012f, tur\u0117t\u0173 b\u016bti orientuota \u012f tiksl\u0105 ir taip pat tur\u0117t\u0173 motyvuoti tikslin\u0119 grup\u0119 atlikti tam tikr\u0105 veikl\u0105.<\/p>\n<p style=\"text-align: justify;\">Apsvarstykite, kokio tipo turinys labiausiai tinka j\u016bs\u0173 strategijai ir auditorijai. Jei sunkiai randate tinkam\u0173 tem\u0173, rekomenduojame pa\u017evelgti \u012f s\u0117kmingiausius kit\u0173 preki\u0173 \u017eenkl\u0173 ir \u012fmoni\u0173 naujienlai\u0161kius. Rinkos elgsenos steb\u0117jimas yra gera proga rasti \u012fkv\u0117pimo naujoms turinio sritims, produktams ir \u012fvykiams ir net \u017eengti \u017eingsn\u012f ar du \u012f priek\u012f.<\/p>\n<p style=\"text-align: justify;\">Kitas metodas, kuris gali b\u016bti veiksmingas, yra preliminari apklausa. Tiesiogiai paklauskite tikslin\u0117s auditorijos, kokio turinio jie nor\u0117t\u0173 rasti j\u016bs\u0173 naujienlai\u0161kyje.<\/p>\n<h2 style=\"text-align: justify;\">5 veiksmas. Sukurkite kontakt\u0173 s\u0105ra\u0161\u0105<\/h2>\n<p style=\"text-align: justify;\">\u017dinoma, j\u016bs\u0173 naujienlai\u0161kiui reikia gav\u0117j\u0173. Sukurti auk\u0161tos kokyb\u0117s kontakt\u0173 s\u0105ra\u0161\u0105 da\u017enai yra i\u0161\u0161\u016bkis, ta\u010diau, turint omenyje kelis pagrindinius veiksnius, tai n\u0117ra taip sud\u0117tinga.<\/p>\n<p style=\"text-align: justify;\">Pirma, nesinaudokite pirktais s\u0105ra\u0161ais. \u017dala pernelyg didel\u0117, nes nukent\u0117s j\u016bs\u0173 pristatomumas ir reputacija.<\/p>\n<p style=\"text-align: justify;\">Gaukite prenumeratori\u0173 su jautriu registracijos valdikliu. \u012etraukite registracijos valdikl\u012f visoje svetain\u0117je, pagrindiniame puslapyje, tinklara\u0161tyje, i\u0161tekli\u0173 puslapiuose ir t. t. Ir \u012fsitikinkite, kad u\u017esiregistruodami pra\u0161ote pateikti kuo ma\u017eiau informacijos, nes per daug informacijos gali juos atstumti.<\/p>\n<h2 style=\"text-align: justify;\">6 \u017eingsnis. Atkreipkite d\u0117mes\u012f \u012f \u0161iuos 3 komponentus: dizain\u0105, turin\u012f ir teisin\u0119 informacij\u0105.<\/h2>\n<ul style=\"text-align: justify; list-style: none;\">\n<li><strong style=\"font-weight: bold;\">Naujienlai\u0161kio dizainas, pirmasis poveikis<\/strong>\n<p>Pirmiausia reikia sukurti atitinkam\u0105 \u0161ablon\u0105. Galite naudoti vien\u0105 i\u0161 MasterBase\u00ae pateikt\u0173 \u0161ablon\u0173 ir keisti j\u012f pagal savo pageidavimus. Kita galimyb\u0117 - \u012fkelti savo arba tre\u010diosios \u0161alies sukurt\u0105 \u0161ablon\u0105. \u0160iuo atveju \u012fsitikinkite, kad pasirinktas \u0161ablonas yra rekursyvus, kad j\u016bs\u0173 kampanijos b\u016bt\u0173 puikiai rodomos visuose galutiniuose \u012frenginiuose.<\/p>\n<p>Vadovaujantis geriausia dizaino praktika, ai\u0161ki strukt\u016bra u\u017etikrina, kad prenumeratoriai i\u0161 karto suprast\u0173 turin\u012f ir pagrindin\u0119 \u017einut\u0119.<\/p>\n<p>Prid\u0117kite paveiksl\u0117li\u0173, kad pritrauktum\u0117te skaitytoj\u0173 d\u0117mes\u012f, po to trump\u0105 tekst\u0105 ir ai\u0161k\u0173 raginim\u0105 imtis veiksm\u0173 (CTA).<\/li>\n<li><strong style=\"font-weight: bold;\">Turinio k\u016brimas <\/strong>\n<p>Tai yra pagrindin\u0117 biuletenio dalis, kuri\u0105 gali sudaryti:<\/p>\n<p>naujausi\u0173 tinklara\u0161\u010dio straipsni\u0173, nauj\u0173 dovan\u0173, pavyzd\u017eiui, vadov\u0173, balt\u0173j\u0173 knyg\u0173, tyrim\u0173 ir t. t., reklama; kvietimai \u012f seminarus, internetinius seminarus ir kitus renginius; specialios rinkodaros kampanijos, pavyzd\u017eiui, advento kalendoriai, metiniai kalendoriai ir t. t.<\/p>\n<p>El. pa\u0161to rinkodaroje laikomasi \u0161ios taisykl\u0117s: tur\u0117kite pagrindin\u0119 \u017einut\u0119. Naujienlai\u0161kis yra viena i\u0161 nedaugelio i\u0161im\u010di\u0173. \u010cia galite atkreipti d\u0117mes\u012f \u012f kelis turinio elementus, ta\u010diau \u012fsitikinkite, kad j\u0173 neperkrausite per daug vienu metu pateikiamu turiniu.<\/p>\n<p>Svarbiausi\u0105 informacij\u0105 pateikite vir\u0161uje arba netoli jo. Kuo daugiau prenumeratori\u0173 turi slinkti \u017eemyn, tuo didesn\u0117 tikimyb\u0117, kad \u012f apa\u010dioje esant\u012f turin\u012f nebus atkreiptas d\u0117mesys.<\/li>\n<li><strong style=\"font-weight: bold;\">Teisiniai prane\u0161imai<\/strong>\n<p>Privalote laikytis tam tikr\u0173 teisini\u0173 nuostat\u0173. Naujienlai\u0161kyje turi b\u016bti nurodytos taisykl\u0117s ir s\u0105lygos bei nuoroda atsisakyti prenumeratos.<\/p>\n<p>Be to, teisi\u0161kai reikalaujama, kad gav\u0117jas b\u016bt\u0173 dav\u0119s sutikim\u0105 gauti naujienlai\u0161k\u012f. Tod\u0117l venkite si\u0173sti nepra\u0161ytus el. lai\u0161kus, nes teisi\u0161kai jie laikomi reklama.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">8 veiksmas. Pristatymas: dabar viskas tampa \u012fdomu<\/h2>\n<p style=\"text-align: justify;\">Pirmiausia naudodami per\u017ei\u016br\u0105 patikrinkite, kaip naujienlai\u0161kis rodomas skirtinguose \u012frenginiuose. Jei viskas gerai, i\u0161si\u0173skite j\u012f arba suplanuokite v\u0117lesniam laikui...<\/p>\n<h2 style=\"text-align: justify;\">9 veiksmas. Analizuokite ir optimizuokite<\/h2>\n<p style=\"text-align: justify;\">Neu\u017etenka tik sukurti ir i\u0161si\u0173sti naujienlai\u0161k\u012f. Nor\u0117dami s\u0117kmingai veikti ilg\u0105 laik\u0105, turite nuodugniai analizuoti savo veikl\u0105. Tai pad\u0117s nustatyti stipri\u0105sias ir galimas silpn\u0105sias puses ir optimizuoti b\u016bsimus lai\u0161kus.<\/p>\n<p style=\"text-align: justify;\">Ji stebi pirmiau apra\u0161ytus rodiklius, pavyzd\u017eiui, atidarymo ir paspaudimo rodiklius, taip pat konversijas ir (arba) pajamas u\u017e paspaudim\u0105.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/6501c24f66d07300138dd1a1\/sdvifw80heb6xygfgitrhpjnm60l0aowsw1q2xpvfmuvt2vmlho6ic4la9zd1y8o\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Naujienlai\u0161kiai yra vienas svarbiausi\u0173 el. pa\u0161to rinkodaros element\u0173. Jie ne tik suteikia daug vietos reklamai, bet ir padeda puosel\u0117ti j\u016bs\u0173 auditorijos ir \u012fmon\u0117s santykius.<\/p>","protected":false},"author":239642484,"featured_media":7742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/kaip-suplanuoti-veiksminga-naujienlaiskio-strategija\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los newsletters o boletines son una de las piezas m\u00e1s importantes del email marketing. 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