{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"3-el-pasto-rinkodaros-turinio-klaidos-kuriu-turetumete-vengti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"3 el. pa\u0161to rinkodaros turinio klaidos, kuri\u0173 tur\u0117tum\u0117te vengti"},"content":{"rendered":"

<\/p>\n

Dauguma vartotoj\u0173 teigia, kad bendraus tik su asmeniniais prane\u0161imais. Tod\u0117l preki\u0173 \u017eenklai stengiasi tinkamai pritaikyti asmeninius poreikius, ta\u010diau daugelis vis dar daro pagrindines automatizavimo klaidas, kurios gali atbaidyti pirk\u0117jus.<\/p>\n

\u0160tai trys da\u017eniausiai pasitaikan\u010dios el. pa\u0161to rinkodaros klaidos ir kaip j\u0173 i\u0161vengti.<\/p>\n

Per daug pritaikymo<\/strong><\/h3>\n

Kadangi interneto pasaulyje gausu reklam\u0173, visi esame mat\u0119 toki\u0173, kurios yra tokios suasmenintos, kad g\u0105sdina, ypa\u010d tos, kurios rodomos po to, kai su produktu buvo bendrauta, jis pamin\u0117tas ar tiesiog per\u017ei\u016br\u0117tas.<\/p>\n

Nors \"Facebook\" ne kart\u0105 neig\u0117, kad klausosi j\u016bs\u0173 pokalbi\u0173, ypa\u010d buvo kritikuojamas d\u0117l baisaus reklamos nukreipimo pagal duomenis, apie kuri\u0173 sekim\u0105 dauguma naudotoj\u0173 net ne\u017einojo.<\/p>\n

Nors linkstama manyti, kad \u017einoti visk\u0105 apie naudotojus ir pritaikyti j\u0173 patirt\u012f prie asmenini\u0173 poreiki\u0173 b\u016bt\u0173 naudinga, per didelis nuo\u0161imtis gali tur\u0117ti prie\u0161ing\u0105 poveik\u012f.<\/p>\n

Manome, kad geriausia strategija - skaidrumas. \u0160iandien geriausia strategija yra skaidriai informuoti apie renkamus duomenis, pakviesti naudotojus sutikti rinkti duomenis ir pateikti jiems konkre\u010di\u0105 informacij\u0105 apie tai, k\u0105 renkate ir kaip juos naudojate.<\/p>\n

Jei pra\u0161ote savo auditorijos u\u017esiregistruoti u\u017epildant naujienlai\u0161kio ar tinklara\u0161\u010dio prenumeratos form\u0105, rekomenduojame labai ai\u0161kiai nurodyti, ko jie gali tik\u0117tis, ir, dar svarbiau, kaip jie gali atsisakyti, jei to nori. Taip sukuriamas kur kas didesnis pasitik\u0117jimas ir parodoma, kad tikrai r\u016bpinat\u0117s naudotoj\u0173 interesais ir patirtimi.<\/p>\n

Prasta sinchronizacija<\/strong><\/h3>\n

Patikimas b\u016bdas suerzinti klientus - rodyti jiems skelbim\u0105 apie produkt\u0105, kuris jiems patikt\u0173, bet kai jie paspaud\u017eia nor\u0117dami j\u012f nusipirkti, su\u017eino, kad jo n\u0117ra sand\u0117lyje. Arba nusipirk\u0119 prek\u0119 jie vis mato t\u0105 pat\u012f skelbim\u0105.<\/p>\n

Tod\u0117l \u0161iandien daugiau nei b\u016btina, netgi b\u016btina, kad b\u016bt\u0173 galima si\u0173sti el. pa\u0161to rinkodaros kampanijas pagal tvarkara\u0161t\u012f, realiuoju laiku, atsi\u017evelgiant \u012f produkt\u0173 atsarg\u0173 duomenis. Tokiu b\u016bdu galite pasiekti klientus el. pa\u0161to rinkodaros kampanijomis su personalizuotomis akcijomis ir realiuoju laiku teikiamais pasi\u016blymais, kurie veiksmingai lemia konversij\u0105, o ne vartotoj\u0173 atmetim\u0105.<\/p>\n

Kvietim\u0173 imtis veiksm\u0173 tr\u016bkumas <\/strong><\/h3>\n

Be abejo, jau ne kart\u0105 gird\u0117jote, kad j\u016bs\u0173 turinyje turi b\u016bti bent vienas raginimas atlikti veiksm\u0105 (CTA). Tai vienodai galioja ir nukreipimo puslapiui, ir tinklara\u0161\u010dio \u012fra\u0161ui, ir j\u016bs\u0173 prane\u0161imams.<\/p>\n

Be kvietimo imtis veiksm\u0173 neleid\u017eiate savo auditorijai su\u017einoti, ko i\u0161 jos tikit\u0117s. Be abejo, j\u016bs\u0173 skaitytojai yra protingi, bet tai b\u016bt\u0173 per didelis reikalavimas. Jie n\u0117ra ai\u0161kiaregiai.<\/p>\n

Pirmiausia reikia tur\u0117ti ai\u0161ki\u0105 savo tikslo vizij\u0105.<\/p>\n

Kokio rezultato tikit\u0117s?<\/strong><\/h3>\n

Ar norite reklamuoti savo para\u0161yt\u0105 turin\u012f? Ar norite paskelbti apie b\u016bsim\u0105 pristatym\u0105 ar rengin\u012f? Ar norite parduoti?<\/p>\n

Tekst\u0105, paveiksl\u0117lius ir prane\u0161imo dizain\u0105 orientuokite taip, kad skaitytojai pasiekt\u0173 \u0161\u012f rezultat\u0105. Tada, prie\u0161 i\u0161si\u0173sdami \u017einut\u0119, \u012fsitikinkite, kad raginimas imtis veiksm\u0173 yra ai\u0161kus, patrauklus ir nukreipia juos \u012f rezultat\u0105, kurio tikit\u0117s.<\/p>\n

Puiku, bet kaip sukurti puik\u0173 raginim\u0105 atlikti veiksm\u0105? \u0160tai keletas pasi\u016blym\u0173:<\/p>\n

# 1: Pasir\u016bpinkite, kad j\u016bs\u0173 CTA b\u016bt\u0173 lengvai randamas<\/h3>\n

Nesl\u0117pkite raginimo imtis veiksm\u0173. Naudokite ry\u0161kias spalvas, pary\u0161kint\u0105 tekst\u0105 arba didelius mygtukus. Pad\u0117kite j\u012f tokioje vietoje, kad jis i\u0161siskirt\u0173.<\/p>\n

# 2: Naudokite tinkamus raginimo imtis veiksm\u0173 \u017eod\u017eius<\/h3>\n

\u017dod\u017eiai yra svarb\u016bs. Jei j\u016bs\u0173 CTA yra nuobodus ar neai\u0161kus, skaitytojai gali j\u012f praleisti.<\/p>\n

Naudokite veiksmo \u017eod\u017eius, pavyzd\u017eiui, \"perskaitykite daugiau\" arba \"pirkite dabar\". Naudokite skubos jausm\u0105. Skatinkite smalsum\u0105.<\/p>\n

# 3: Nepainiokite<\/h3>\n

Perteklius visada yra blogai. Jei vienoje \u017einut\u0117je bus keli raginimai imtis veiksm\u0173, ji gali b\u016bti supainiota su kitomis \u017einut\u0117mis ir suklaidinti j\u016bs\u0173 auditorij\u0105.<\/p>\n

U\u017euot \u0117m\u0119si veiksm\u0173, kuri\u0173 tik\u0117jot\u0117s, skaitytojai nuspr\u0119s nesiimti joki\u0173 veiksm\u0173.<\/p>\n

# 4: pakartokite CTA<\/h3>\n

Jei reikia, pakartokite raginim\u0105 imtis veiksm\u0173 daugiau nei vien\u0105 kart\u0105.<\/p>\n

Stengiat\u0117s, kad skaitytojui b\u016bt\u0173 kuo lengviau i\u0161 el. lai\u0161ko tiesiogiai pereiti \u012f j\u016bs\u0173 svetain\u0119 ar produkt\u0105. Kelis kartus pakartodami raginim\u0105 atlikti veiksm\u0105, suteiksite jiems daugiau galimybi\u0173 j\u012f pasteb\u0117ti ir su juo s\u0105veikauti.<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Visiems \u017einoma, bet verta tai pakartoti: personalizavimas yra esminis veiksmingos el. pa\u0161to rinkodaros elementas, nes jis padidina svarb\u0105 ir priver\u010dia auditorij\u0105 perskaityti j\u016bs\u0173 prane\u0161imus ir daryti tai, ko norite, o ne tik juos atidaryti.<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 errores de contenido en email marketing que debes 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