{"id":6323,"date":"2025-05-12T22:08:52","date_gmt":"2025-05-12T19:08:52","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6323"},"modified":"2025-05-14T01:34:51","modified_gmt":"2025-05-13T22:34:51","slug":"kaip-pagerinti-klientu-kelione-naudojant-transakcinius-pranesimus-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","title":{"rendered":"Klient\u0173 kelioni\u0173 tobulinimas naudojant transakcinius prane\u0161imus"},"content":{"rendered":"<p>Sandoriniai lai\u0161kai yra svarb\u016bs. Pardavimo patvirtinimas, sveikinimas, u\u017esakymo atnaujinimas, informacija apie i\u0161siuntim\u0105, net slapta\u017eod\u017eio pakeitimas - visi \u0161ie prane\u0161imai d\u0117l vienoki\u0173 ar kitoki\u0173 prie\u017eas\u010di\u0173 yra labai svarb\u016bs gav\u0117jui. Da\u017enai tai yra pirmieji prane\u0161imai, kuriuos prenumeratorius ar klientas gauna i\u0161 j\u016bs\u0173 \u012fmon\u0117s.<\/p>\n<p>Ta\u010diau yra dar viena prie\u017eastis, d\u0117l kurios jie tampa ypa\u010d svarb\u016bs siunt\u0117jui, - tai ne tik vertinga ir laukiama informacija gav\u0117jui, bet ir dar viena prie\u017eastis, d\u0117l kurios jie tampa ypa\u010d svarb\u016bs siunt\u0117jui. Ir kokia ta prie\u017eastis? Jos veikia geriau nei masini\u0173 \u017einu\u010di\u0173 siuntimo kampanijos.<\/p>\n<p>Tiesa, sveikinimo \u017einut\u0117 gali atne\u0161ti iki 320 % daugiau pajam\u0173 nei reklamin\u0117s kampanijos. Nenuostabu, kad transakcini\u0173 lai\u0161k\u0173 paspaudim\u0173 rodiklis yra 7-8 kartus didesnis nei el. pa\u0161to rinkodaros ir generuoja iki 6 kart\u0173 daugiau pajam\u0173.<\/p>\n<h2><strong>Kod\u0117l tuomet tokiais prane\u0161imais nesinaudojama da\u017eniau? Yra kelios prie\u017eastys:<\/strong><\/h2>\n<ul>\n<li>Kadangi \u017einut\u0117 siun\u010diama aplinkoje, skirtoje komerciniams sandoriams (pvz., e. prekybos platformoje), o ne rinkodaros platformoje, tod\u0117l \u017einu\u010di\u0173 formatas ir dizainas da\u017enai b\u016bna labai ribotas.<\/li>\n<li>Nes jie vadovaujasi duomenimis, kurie taip pat yra sandori\u0173 sistemoje, o tai grei\u010diausiai rei\u0161kia, kad jie turi ma\u017eiau lankstumo segmentuoti savo auditorij\u0105.<\/li>\n<li>Nes juos \"valdo\" ne rinkodara, o operacijos arba IT. Akivaizdus to po\u017eymis - \"noreply@...\" tipo siunt\u0117jas. Neabejotinai bloga praktika.<\/li>\n<\/ul>\n<p>Gali b\u016bti ir kit\u0173 prie\u017eas\u010di\u0173, d\u0117l kuri\u0173 neskatinama si\u0173sti transakcini\u0173 prane\u0161im\u0173. Da\u017enai nerimaujama bandant mai\u0161yti rinkodaros ir pardavimo prane\u0161imus su paslaug\u0173 ar funkciniais prane\u0161imais.<\/p>\n<p>\u0160ios prie\u017eastys i\u0161 dalies suprantamos, ta\u010diau netur\u0117tum\u0117te leisti, kad jos tapt\u0173 kli\u016btimi.<\/p>\n<p>\u017dinome, kad transakciniai prane\u0161imai laimi. Taigi, kaip rinkodaros specialistui, verta \u012f juos atsi\u017evelgti. Daug.<\/p>\n<h3><strong>\u010cia pateikiama trumpa kiekvieno i\u0161 \u0161i\u0173 prane\u0161im\u0173 tip\u0173 ap\u017evalga:<\/strong><\/h3>\n<ol>\n<li>\n<h3><strong> Sveikinimo \u017einut\u0117s<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Tai yra svarbiausia \u017einut\u0117, kuri\u0105 siun\u010diate, tod\u0117l tai yra pirmasis \u012fsp\u016bdis, kur\u012f auditorija susidarys apie j\u016bs\u0173 prek\u0117s \u017eenkl\u0105.<\/p>\n<p>Spustel\u0117j\u0119 \u010dia, galite perskaityti straipsn\u012f i\u0161 m\u016bs\u0173 tinklara\u0161\u010dio, kuriame i\u0161samiau apra\u0161oma jo svarba ir kaip su juo dirbti naudojant MasterBase\u00ae.<\/p>\n<p>Prasta sveikinimo \u017einut\u0117 - tai prastas j\u016bs\u0173 verslo pristatymas. Kita vertus, geriausi ger\u0173 sveikinimo program\u0173 pavyzd\u017eiai nurodo pagrindinius dalykus, kuriuos reikia perduoti skaitytojui:<\/p>\n<ul>\n<li>Kad jis pri\u0117m\u0117 ger\u0105 sprendim\u0105, kad j\u012f vertina j\u016bs\u0173 \u012fmon\u0117 ir tai, k\u0105 ji atstovauja kaip prek\u0117s \u017eenklas ir (arba) \u012fmon\u0117.<\/li>\n<li>Kad jis yra geroje kompanijoje.<\/li>\n<li>Ko jie gali tik\u0117tis i\u0161 j\u016bs\u0173 \u012fmon\u0117s. Tai galimyb\u0117 patvirtinti pasi\u016blym\u0105, kuris \u012ftikino skaitytoj\u0105 u\u017esiprenumeruoti arba atlikti pirm\u0105j\u012f pirkim\u0105.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> S\u0117km\u0117s istorija:<\/strong><\/p>\n<p>Finans\u0173 \u012fstaiga \u012f sveikinimo lai\u0161k\u0105 \u012ftrauk\u0117 30 sekund\u017ei\u0173 trukm\u0117s vaizdo \u012fra\u0161\u0105 ir naudingas nuorodas \u012f populiariausias paslaugas. Rezultatas: per pirm\u0105sias 7 dienas 62 % padidintas s\u0105skaitos aktyvavimo rodiklis ir 30 % suma\u017eintas pirmini\u0173 pagalbos u\u017eklaus\u0173 skai\u010dius.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Patvirtinimo prane\u0161imai<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0160ie prane\u0161imai apima visus prane\u0161imus, pradedant dvigubu patvirtinimu apie <em>opt-in<\/em> nuo pirkimo ir siuntimo iki slapta\u017eod\u017ei\u0173 paie\u0161kos ir keitimo.<\/p>\n<p>Visos jos atlieka labai konkre\u010di\u0105 funkcij\u0105 - patvirtina, kad atitinkamas \u012fvykis \u012fvyko (pvz., j\u016bs\u0173 u\u017esakymas buvo gautas arba i\u0161si\u0173stas). Geros programos, be kita ko, prane\u0161a skaitytojui:<\/p>\n<ul>\n<li>Kad pri\u0117m\u0117te ger\u0105 sprendim\u0105, kur\u012f vertina j\u016bs\u0173 \u012fmon\u0117 ir tai, k\u0105 ji atstovauja kaip prek\u0117s \u017eenklas ir (arba) \u012fmon\u0117.<\/li>\n<li>Kad jis yra geroje kompanijoje.<\/li>\n<li>Kad j\u016bs\u0173 \u012fmon\u0117 teikia paslaugas. Pasinaudokite ja kaip galimybe patvirtinti pasi\u016blym\u0105, kuris \u012ftikino skaitytoj\u0105 u\u017esiprenumeruoti arba atlikti pirm\u0105j\u012f pirkim\u0105.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> S\u0117km\u0117s istorija:<\/strong><\/p>\n<p>Logistikos paslaug\u0173 \u012fmon\u0117 automatizavo u\u017esakymo ir pristatymo patvirtinimus su asmeniniais prane\u0161imais ir sekimo nuorodomis. Tai suma\u017eino su u\u017esakymo b\u016bkle susijusi\u0173 palaikymo biliet\u0173 skai\u010di\u0173 45 % ir padidino klient\u0173 pasitenkinim\u0105 (NPS) daugiau nei 12 punkt\u0173.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Priminimo prane\u0161imai<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0160ie prane\u0161imai skiriasi nuo patvirtinimo prane\u0161im\u0173 tuo, kad da\u017enai, bet ne visada, juose reikalaujama, kad skaitytojas imt\u0173si veiksm\u0173.<\/p>\n<p>Tai apima patikrinimus, produkt\u0173 ar paslaug\u0173 atnaujinimus, u\u017esakymus ir bandom\u0173j\u0173 laikotarpi\u0173 pabaigas. Geriausi priminimo prane\u0161imai skirti \u0161iems dalykams:<\/p>\n<ul>\n<li>kad pra\u0161omi veiksmai yra svarb\u016bs norint gauti pra\u0161om\u0105 med\u017eiag\u0105.<\/li>\n<li>\u0160ie veiksmai yra b\u016btini ir kartais skub\u016bs.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> S\u0117km\u0117s istorija:<\/strong><\/p>\n<p>Rengini\u0173 valdymo platformoje automatizuotai buvo siun\u010diami skirtingi priminimai (likus savaitei, trims dienoms ir dienai iki renginio). Lai\u0161kuose buvo nurodytas mygtukas \u012ftraukti \u012f kalendori\u0173 ir kontaktai, kuriais galima u\u017eduoti klausimus. Rezultatas: faktinis internetini\u0173 rengini\u0173 lankomumas padid\u0117jo 34 %.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> U\u017eklaus\u0173 prane\u0161imai<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u012e \u0161i\u0105 kategorij\u0105 \u012feina \u012fvair\u016bs prane\u0161imai - nuo pra\u0161ym\u0173 atsiliepti apie suteikt\u0105 paslaug\u0105, klausimo apie skaitytojo pageidavimus iki apklaus\u0173. Skirtingai nuo kit\u0173 kategorij\u0173, \u0161ie prane\u0161imai neb\u016btinai yra susij\u0119 su u\u017esakymu ar \u012fvykiu, apie kur\u012f skaitytojas \u017eino. Tod\u0117l tai yra prane\u0161imai, kuri\u0173 gav\u0117jas nesitiki ir kuri\u0173 gali neatpa\u017einti, kai pamatys juos savo pa\u0161to d\u0117\u017eut\u0117je. Geras tokio tipo prane\u0161imas skaitytojui sako:<\/p>\n<ul>\n<li>Kad norite su\u017einoti j\u0173 patirt\u012f. Ta\u010diau b\u016bkite atsarg\u016bs: n\u0117ra nieko blogiau, kaip paklausti kliento, kurio u\u017esakymas nepavyko, nuomon\u0117s. Prie\u0161 si\u0173sdami toki\u0105 \u017einut\u0119, b\u016btinai \u012fsitikinkite, kad i\u0161brauk\u0117te visus klientus, kurie skund\u0117si ar i\u0161rei\u0161k\u0117 nepasitenkinim\u0105.<\/li>\n<li>kad j\u016bs\u0173 atsiliepimai yra svarb\u016bs ir pad\u0117s u\u017etikrinti geresn\u012f aptarnavim\u0105. I\u0161 anksto pateikite parei\u0161kim\u0105 \"Kas man i\u0161 to?\" (angl. What's In It For Me, WIIFM).<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> S\u0117km\u0117s istorija:<\/strong><\/p>\n<p>Regionin\u0117 prekyviet\u0117 siunt\u0117 pasitenkinimo apklausas po pristatymo, ta\u010diau automati\u0161kai filtravo atvejus, kai prek\u0117s buvo gr\u0105\u017eintos arba buvo pateikti skundai. Rezultatas: atsakym\u0173 skai\u010dius siek\u0117 47 %, o j\u0173 \u012f\u017evalgos buvo panaudotos pertvarkant labiausiai lankomo produkto puslapio dizain\u0105 ir 18 % padidinant konversij\u0105.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> \u012esp\u0117jimai apie palikim\u0105<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Kai kam \u0161ie prane\u0161imai gali b\u016bti paprasti priminimai, ta\u010diau geram rinkodaros specialistui jie yra kur kas daugiau. Prad\u0117tos ir nutrauktos apsipirkimo sesijos, palikti pirkini\u0173 krep\u0161eliai - visos praleistos galimyb\u0117s gali b\u016bti reik\u0161mingos.<\/p>\n<p>Apie tai reikia ne tik priminti, bet ir \u012ftikinamai \u012frodyti: apie 65 % krep\u0161eli\u0173 yra paliekama. Ta\u010diau taikant priminimo programas, pardavimai gali padid\u0117ti 70 % apleist\u0173 krep\u0161eli\u0173 ir 30 % nutraukt\u0173 paie\u0161k\u0173 (\u0161altinis - Triggered Messaging 2014).<\/p>\n<p><strong>\ud83d\udfe2<\/strong><strong> S\u0117km\u0117s istorija:<\/strong><\/p>\n<p>Sporto preki\u0173 prek\u0117s \u017eenklas suk\u016br\u0117 trij\u0173 automatini\u0173 prane\u0161im\u0173 apie palikto krep\u0161elio atk\u016brim\u0105 serij\u0105. \u012etraukiant produkt\u0173 paveiksl\u0117lius ir riboto laiko nuolaid\u0105, pavyko susigr\u0105\u017einti 29 % pardavim\u0173 ir 12 % padidinti vidutin\u012f biliet\u0105.<\/p>\n<h2><strong>I\u0161vada<\/strong><\/h2>\n<p>Norint sukurti veiksmingus sandori\u0173 prane\u0161imus, reikia gerai suprasti, kas tai yra, kuo jie skiriasi nuo tradicini\u0173 el. pa\u0161to rinkodaros kampanij\u0173, kokie j\u0173 privalumai ir kokia yra geriausia j\u0173 praktika.<\/p>\n<p>Kad visa tai \u012fgyvendintum\u0117te kontroliuodami, efektyviai ir veiksmingai, galite pasikliauti specializuota platforma. <strong>MasterBase\u00ae<\/strong>turinti daugiau nei 20 met\u0173 patirt\u012f rinkoje ir veikianti daugelyje \u0161ali\u0173, leid\u017eia automatizuoti tokio tipo prane\u0161imus saugiai, asmeni\u0161kai ir visi\u0161kai atsekamai.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/lt\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"el. pa\u0161to el. pa\u0161to rinkodaros prane\u0161imo strukt\u016bra\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Sandoriniai lai\u0161kai - tai vertingi prane\u0161imai, kurie da\u017enai yra pirmasis \u012fmon\u0117s ir jos kliento ar abonento kontaktas.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/kaip-pagerinti-klientu-kelione-naudojant-transakcinius-pranesimus-2\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los env\u00edos transaccionales son mensajes valiosos que suelen ser el primer contacto entre una empresa y su cliente o suscriptor.\" \/>\n<meta property=\"og:url\" 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